ICR Partners
- Company typePrivate
- Founded2019
- HeadquartersEvansville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
ICR Partners firmographics
Firmographics- Name
- ICR Partners
- Legal name
- ICR Partners
- Website
- https://icrpartners.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ICR Partners industry classification
Industry- Product category
- Investment Advisory Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Managed Account / SMA Multi-Manager Platforms (FSANAGAL)
- akta.pro secondary industries
- Portfolio Management–Led RIAs (Discretionary/Model-Based) (FSAAACAC), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG)
Keywords
Where ICR Partners is headquartered
LocationHeadquarters
- HQ city
- Evansville
- HQ country
- United States
- HQ region
- North America
Markets served
ICR Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Investment Advisory and Research Services: ICR Partners generates revenue through advisory fees charged for investment research, manager due diligence, and SMA delivery services provided to bank trust departments, trust organizations, and wealth management firms. Services include manager research, manager contracting, model hub distribution, and fiduciary-quality research and due diligence.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom advisory services — quote-based pricing tailored to client needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ICR Partners product offering
Product offeringCore offering
ICR Partners provides an end-to-end investment research and advisory platform purpose-built for bank trust departments, trust companies, and private client groups. The firm delivers scalable money manager research covering UMA, SMA, mutual funds, and ETFs, alongside manager contracting, a Model Hub for multi-platform portfolio distribution, traditional SMA delivery, and fiduciary-quality research and due diligence. Its AI-powered Direct Indexing platform enables personalized, tax-efficient SMA portfolios with API-first integration into existing trust and custodial technology environments.
Product overview
ICR Partners offers an integrated investment research and advisory platform for bank, trust, and private client groups. The core product is the Direct Indexing (Personalized Indexing) platform, an AI-powered solution for tax-efficient portfolio management. This core is complemented by service modules including Manager Research (covering UMA, SMA, mutual funds, ETFs), Manager Contracting (access to money managers under contract), Model Hub (multi-platform portfolio distribution), Traditional SMA Delivery, and Research and Due Diligence services. The company also enables the MainStreet Advisors Manager Select platform through sister company integration. The architecture combines a unified platform approach with specialized modules designed for the trust channel, supporting integration with technology platforms like FIS, InvestEdge, and FiTek.
Differentiator
Problem solved
Functional benefit
Products and services
- Direct Indexing (Personalized Indexing) Platform
Quantifiable outcome
- Access to 60+ leading investment management firms through a single partnership
- +2 more outcomes
Companies that use ICR Partners
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
ICR Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature3 records
ICR Partners partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MainStreet AdvisorscoreICR Partners enables MainStreet Advisors' Manager Select platform by delivering access to a curated list of third-party managers. ICR and MainStreet are affiliated companies, with ICR providing the research, manager contracting, and model distribution infrastructure that powers MainStreet's platform.
- FIS (Fidelity Information Services)coreICR supports integration with FIS (Fidelity Information Services), one of the leading portfolio management and trust accounting systems used by banks and trust companies. FIS is a technology platform partner that enables ICR to deliver model portfolios and SMA strategies to trust clients.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
ICR Partners competitors and assessment
Company assessmentDirect peers
- MainStreet Advisors: Affiliated RIA under shared parent UP Capital. MainStreet's Manager Select platform is enabled by ICR's research, manager contracting, and Model Hub, making it a direct peer and distribution counterpart in the bank trust channel.
Broad incumbents
- Addepar: Wealth management technology platform serving large RIAs, family offices, and institutional clients with portfolio analytics, reporting, and model marketplace functionality — a broad incumbent in adjacent institutional channels.
- AssetMark: Large-scale TAMP offering advisor technology, manager research, model portfolios, and SMA platforms to financial institutions and RIAs — overlapping with ICR's manager research, model marketplace, and direct indexing services at much greater scale.
- Envestnet: Dominant wealth management platform providing advisor technology, manager research, model marketplaces, and portfolio analytics — a broad incumbent whose platform integrations and marketplace compete with ICR's Model Hub and SMA distribution.
- SEI Investments: Large wealth platform serving banks, trust companies, and RIAs with managed account programs, model delivery, and technology — a broad incumbent in the same bank trust and wealth channel ICR targets.
- Orion Advisor Solutions: Wealthtech platform offering portfolio management, model marketplace, and direct indexing capabilities to RIAs and institutions, competing with ICR's integration-and-research value proposition in adjacent wealth channels.
- Morningstar Investment Management: Provides manager research, due diligence, model portfolios, and direct indexing capabilities widely used by RIAs and institutions, overlapping significantly with ICR's research, due diligence, and direct indexing offerings.
Emerging players
- iCapital Network: Platform providing advisor and institutional access to alternative and direct indexing strategies — partially overlapping with ICR's direct indexing and SMA offerings in adjacent wealth segments.
- Riskalyze (Inventrust): Risk tolerance and portfolio construction technology used by advisors, with overlap in the model-based portfolio distribution and advisor technology stack that ICR targets in the bank trust channel.
Others
- Foliodynamix (now part of Docupace): Acquired founder Bob Mehringer's previous firm Access Partners in 2013; provides bank-trust SMA and model delivery infrastructure, giving historical and capability overlap with ICR's trust-channel platform.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ICR Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICR Partners leadership team
Management profileNumber of profiles
Profiles6 records
ICR Partners funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICR Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICR Partners
What does ICR Partners do?
ICR Partners provides an end-to-end investment research and advisory platform purpose-built for bank trust departments, trust companies, and private client groups. The firm delivers scalable money manager research covering UMA, SMA, mutual funds, and ETFs, alongside manager contracting, a Model Hub for multi-platform portfolio distribution, traditional SMA delivery, and fiduciary-quality research and due diligence. Its AI-powered Direct Indexing platform enables personalized, tax-efficient SMA portfolios with API-first integration into existing trust and custodial technology environments.
Is ICR Partners a public or private company?
ICR Partners is a private company. It is classified as corporate owned and is currently operating.
When was ICR Partners founded?
ICR Partners was founded in 2019. It employs 1 to 10 people.
Where is ICR Partners based?
ICR Partners is headquartered in Evansville, United States, in the North America region.
How does ICR Partners make money?
One revenue line is on record: investment Advisory and Research Services.
Who are ICR Partners's main competitors?
MainStreet Advisors is listed as a direct peer. Broad incumbents are Addepar, AssetMark, Envestnet, SEI Investments, Orion Advisor Solutions and Morningstar Investment Management. Emerging players are iCapital Network and Riskalyze (Inventrust). Foliodynamix (now part of Docupace) is listed as an others.
Does ICR Partners have an API?
Yes. ICR Partners offers an API-first design for its Direct Indexing platform, enabling advisors to deliver personalized, scalable, and tax-efficient portfolios. The platform supports API connectivity for seamless integration with custodian systems and third-party platforms.
What industry is ICR Partners in?
ICR Partners's product category is Investment Advisory Services. Its primary akta.pro industry code is FSANAGAL, Managed Account / SMA Multi-Manager Platforms, with a secondary code of FSAAACAC, Portfolio Management–Led RIAs (Discretionary/Model-Based). Its NAICS code is 523940 and its SIC code is 6282.