ArubaWater
ArubaWater Corp. is a U.S.-based beverage company that produces and sells 100% ocean-sourced desalinated water bottled on Aruba, distributed through U.S. grocery, convenience, and food-service channels — with a developing direct-to-consumer online channel — for environmentally conscious premium-water consumers.
- Company typePrivate
- Founded2020
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ArubaWater does
ArubaWater Corp. is a U.S.-based beverage company headquartered in Scottsdale, Arizona, that produces and sells ArubaWater™, a 500mL bottled water sourced 100% from the ocean surrounding the Island of Aruba. The company's core product is desalinated seawater processed on Aruba using Sea Water Reverse Osmosis (SWRO), reducing salinity from roughly 55,000 ppm to 8-10 ppm, followed by UV disinfection and re-mineralization over limestone beds to deliver an alkaline pH of 8.5 at source and a calcium-enriched taste profile. Bottling is performed on-island, leveraging Aruba's 90-plus year legacy of desalination and ultra-high efficiency RECIP engines that reduce energy consumption by approximately 30% versus legacy systems; in 2024, packaging transitioned to 100% RPET recycled plastic with closed-custody-chain certification.
The business operates a primarily offline distribution model. ArubaWater is sold regionally in the United States through grocery stores, convenience stores, and restaurants/food-service outlets, with discovery supported by a store-locator map on the company website. A direct-to-consumer e-commerce channel offering 24x500mL cases for home delivery through third-party carriers is in development. The target customer is the environmentally conscious consumer seeking a sustainable alternative to freshwater-sourced bottled water; secondary demand comes from retail and food-service buyers looking for differentiated premium-water SKUs.
The company is privately held with 1-10 employees and a small capital base — a single disclosed funding round of $862,000 in April 2021 — and is led by Chairman & CEO Terry W. Neild (prior involvement with Jolt and Clearly Canadian), CFO Mindi S. Osborn, COO Kevin Friesen (Aruba operations), head of sales/distribution Kevin Truett, and operations manager Robert Seaman (former bottling-plant builder for Fiji Water, Ozarka, and Penta Water). ArubaWater was recognized as a Top Choice for New Alternative Beverages by Food Business Review Magazine in 2023.
ArubaWater firmographics
Firmographics- Name
- ArubaWater
- Legal name
- ArubaWater Corp.
- Website
- https://arubawater.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ArubaWater Corp. is a U.S.-based beverage company that produces and sells 100% ocean-sourced desalinated water bottled on Aruba, distributed through U.S. grocery, convenience, and food-service channels — with a developing direct-to-consumer online channel — for environmentally conscious premium-water consumers.
- Ownership category
- akta.pro rank
ArubaWater industry classification
Industry- Product category
- Premium Bottled Water
- NAICS
- Bottled Water Manufacturing (312112)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Purified/RO Bottled Water Production (AFAFACAC)
- akta.pro secondary industries
- Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)
Keywords
Where ArubaWater is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ArubaWater business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bottled Water Sales: Sale of 500mL single-use bottles of desalinated ocean water through retail, convenience stores, and restaurants. Online direct ordering for home delivery in 24-bottle cases is under development.
- Direct-to-Consumer Online Sales: Upcoming online ordering system for home delivery of 24x500mL cases shipped through third-party carriers.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ArubaWater product offering
Product offeringCore offering
ArubaWater Corp. produces and sells ArubaWater™, one of the world's first bottled desalinated ocean water beverages sourced 100% from the ocean surrounding the Island of Aruba. The water is desalinated via Sea Water Reverse Osmosis (SWRO), UV-purified, and re-mineralized over limestone beds, then packaged in 100% RPET recycled plastic 500mL bottles. It is sold through grocery stores, convenience stores, and restaurants, with a 24-bottle case online home delivery channel under development.
Product overview
ArubaWater Corp. is a U.S.-based company that produces and sells ArubaWater™, one of the world's first bottled desalinated water beverages sourced 100% from the ocean. The company's product portfolio consists of a single core product line: ArubaWater™ 500mL bottles, which are desalinated ocean water that has been purified and remineralized for balanced hydration. The product is sold at convenience stores, grocery stores, and restaurants in single 500mL bottles. An online direct-to-consumer channel offering 24-bottle cases for home delivery is under development.
Differentiator
Problem solved
Functional benefit
Products and services
- ArubaWater™ Bottled Desalinated Ocean Water ArubaWater™ is a bottled desalinated water beverage sourced 100% from the ocean surrounding the Island of Aruba. It is desalinated via Sea Water Reverse Osmosis, UV-purified, and re-mineralized over limestone beds, providing a clean, delicious taste with an alkaline pH of 8.5 at source, natural electrolytes, and no additives. Packaged in 100% RPET recycled plastic bottles (closed custody chain certification), BPA-free and Non-GMO, and meeting/exceeding WHO and NSF guidelines for safe drinking water. Targeted at environmentally conscious consumers seeking a sustainable premium hydration alternative.
- ArubaWater™ 500mL Single Bottle (Retail SKU) Single 500mL ArubaWater™ bottle packaged in 100% RPET recycled plastic (adopted across all products beginning in 2024) and sold at convenience stores, grocery stores, and restaurants across the United States for individual consumer purchase.
- ArubaWater™ 24x500mL Case (Direct-to-Consumer Online) 24-bottle cardboard case of 500mL ArubaWater™ bottles sold directly to consumers online for home delivery through third-party carriers. Currently under development as the company's direct-to-consumer e-commerce offering.
Quantifiable outcome
- Meets and/or exceeds WHO and NSF guidelines for safe drinking water
- +2 more outcomes
Companies that use ArubaWater
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
ArubaWater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ArubaWater partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Water-En-Energiebedrijf Aruba N.V.coreIndependent company that operates the desalination facility on Aruba under whose authority the source water for ArubaWater is desalinated on the island.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
ArubaWater competitors and assessment
Company assessmentMarket position
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ArubaWater social profiles
Digital presenceArubaWater financial estimates
Financial estimateRevenue estimate
Valuation estimate
ArubaWater leadership team
Management profileNumber of profiles
Profiles5 records
ArubaWater funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ArubaWater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ArubaWater
What does ArubaWater do?
ArubaWater Corp. produces and sells ArubaWater™, one of the world's first bottled desalinated ocean water beverages sourced 100% from the ocean surrounding the Island of Aruba. The water is desalinated via Sea Water Reverse Osmosis (SWRO), UV-purified, and re-mineralized over limestone beds, then packaged in 100% RPET recycled plastic 500mL bottles. It is sold through grocery stores, convenience stores, and restaurants, with a 24-bottle case online home delivery channel under development.
Is ArubaWater a public or private company?
ArubaWater is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ArubaWater founded?
ArubaWater was founded in 2020. It employs 1 to 10 people.
Where is ArubaWater based?
ArubaWater is headquartered in Scottsdale, United States, in the North America region.
How does ArubaWater make money?
Two revenue lines are on record. Bottled Water Sales are the primary driver. The others are direct-to-Consumer Online Sales.
Does ArubaWater have an API?
No public API is recorded for ArubaWater.
What industry is ArubaWater in?
ArubaWater's product category is Premium Bottled Water. Its primary akta.pro industry code is AFAFACAC, Purified/RO Bottled Water Production, with a secondary code of CRADAHAC, Bottled Water (Still, Sparkling, Enhanced). Its NAICS code is 312112 and its SIC code is 2080.