M WOODS

What M WOODS does

M WOODS (木木美术馆) is a private non-profit contemporary art museum co-founded in 2014 in Beijing by collectors Lin Han (林瀚) and Lei Wanying (雷宛萤, 晚晚), operating exhibition spaces across three Chinese cities: Beijing (798 Art District, Qianliang Hutong, and a new historic 1921 Bouillard building opening 2025), Chengdu (People's Park, opened August 2023), and Wuxi (Huishan Ancient Town, opening 2025). The institution curates and presents exhibitions of contemporary and art-historically significant works, public programs including performances, music events, and lectures, and publishes bilingual exhibition catalogues; supporting revenue is generated through ticket admissions, the M Goods (木木商店) retail store selling art merchandise, books, and exhibition-related products, and catalogue sales distributed domestically via Taobao and internationally via Amazon.

The museum has organized 20+ first institutional solo exhibitions in China for major international artists including Ryuichi Sakamoto, David Hockney, Giorgio Morandi, Man Ray, Bruce Nauman, Richard Tuttle, Paul McCarthy, and Martin Margiela, and collaborates with leading international institutions such as Tate Modern, the British Museum, Lafayette Anticipations, YCAM, and the Japan Foundation. M WOODS received private non-profit art institution certification in 2015 and museum accreditation from China's National Cultural Heritage Administration (国家文物局) in 2020. It is led artistically by Artistic Director and Chief Curator Victor Wang (王宗孚), who previously founded the Institute of Asian Performance Art, with the founders retaining ownership; the only disclosed institutional capital event is a 2018 funding round of approximately $2.89 million led by Huasheng Capital and Qianhai Fund of Funds.

Name

M WOODS

Legal name

M WOODS Museum (木木美术馆)

Website

https://mwoods.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

M WOODS is a private non-profit contemporary art museum founded in 2014 in Beijing by collectors Lin Han and Lei Wanying, operating exhibition spaces in Beijing, Chengdu, and Wuxi. It serves Chinese art audiences and collectors through curated exhibitions, public programs, retail merchandise, and publications, in collaboration with institutions including Tate Modern and the British Museum.

Ownership category

akta.pro rank

Product category

Contemporary Art Museum

NAICS

Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ)

Keywords

• Contemporary art museum
• Art exhibitions
• Art merchandise retail
• Exhibition publications
• Public art programs

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. M Goods Retail Store: The M Goods store sells art and design merchandise, books and magazines, gifts, and M Woods exhibition-related products. All shop proceeds are used for the operation and development of M Woods as a non-profit art institution.
2. Exhibition Catalogues: M WOODS publishes and sells exhibition catalogues for major shows, such as the Ryuichi Sakamoto catalogue priced at 298 RMB, managed by Post Wave Publishing Consulting and published by Beijing United Publishing Co., Ltd.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

M WOODS operates a private non-profit contemporary art museum network presenting curated exhibitions, public programs (performances, music, live events, lectures), and a retail shop (M Goods) selling art merchandise, books, and exhibition-related products. The institution also publishes scholarly exhibition catalogues documenting major shows.

Product overview

M WOODS is a non-profit art museum institution founded in 2014 by collectors Lin Han and Lei Wanying, operating exhibition spaces in Beijing, Chengdu, and Wuxi. The institution offers visitors exhibitions of contemporary artists and art historical works, a retail merchandise shop (M Goods/木木商店) selling art books, design products, and exhibition-related items, and publishes exhibition catalogues and research materials. Public programs including performances, music, and lectures complement the exhibition experience. The museum received private non-profit certification in 2015 and museum accreditation from the National Cultural Heritage Administration in 2020.

Differentiator

Problem solved

Functional benefit

Brands

• M WOODS 798: M WOODS exhibition space located in the 798 Art District, Beijing.
• M WOODS Hutong
• M WOODS Chengdu
• M WOODS Beijing
• M WOODS Wuxi

Products and services

• M WOODS Museums (Contemporary Art Museum Operations) Private non-profit contemporary art museum network with exhibition spaces in Beijing (798 Art District, Qianliang Hutong, new Chaoyangmen location opening 2025), Chengdu (People's Park, opening 2023), and Wuxi (Huishan Yingyue Li, opening 2025). Presents curated exhibitions of contemporary art and significant works from art history, serving general art audiences, collectors, and cultural enthusiasts in China.
• M Goods (木木商店) Retail Shop

Quantifiable outcome

• First institutional solo exhibition in China for multiple international artists including Ryuichi Sakamoto, David Hockney, Giorgio Morandi, Man Ray, Bruce Nauman, Richard Tuttle, Paul McCarthy, and Martin Margiela

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Lafayette Anticipations, Fondation d'entreprise Galeries Lafayette, ParisflagshipStrategic or Co-development Partner · 18 August 2022Collaborated on Martin Margiela's first solo exhibition in Asia; Lafayette Anticipations hosted Margiela's first solo exhibition globally in 2021 before the exhibition toured to M WOODS Beijing.
• Association Internationale Man Ray, ParisflagshipStrategic or Co-development Partner · 1 October 2021Co-organized the first large-scale Man Ray museum exhibition in China and largest to date in Asia, featuring over 240 artworks.
• Kab Inc. / Kab America Inc.flagshipStrategic or Co-development Partner · 15 March 2021Co-organized the Ryuichi Sakamoto: seeing sound, hearing time exhibition at M WOODS Beijing (Hutong). Kab Inc. represents Sakamoto's artistic works and collaborated on the largest and most comprehensive survey exhibition devoted to the Japanese composer and artist in China.
• The Japan Foundation, BeijingcoreStrategic or Co-development Partner · 15 March 2021Provided special support for the Ryuichi Sakamoto exhibition, facilitating cultural exchange between Japan and China.
• Yamaguchi Center for Arts and Media (YCAM)coreStrategic or Co-development PartnerCooperated on the Ryuichi Sakamoto exhibition; originally commissioned Sakamoto's work 'LIFE - fluid, invisible, inaudible...' in 2007.
• NTT InterCommunication Center (ICC)coreStrategic or Co-development PartnerCooperated on the Ryuichi Sakamoto exhibition; holds collection of Sakamoto's works.
• British MuseumflagshipStrategic or Co-development PartnerCo-organized the Italian Renaissance Drawings exhibition with The British Museum — the first collaborative exhibition between the British Museum and a non-state-run art museum in China.
• Tate ModernflagshipStrategic or Co-development PartnerCollaborated on multiple exhibitions including David Hockney; co-organized Bruce Nauman exhibition with Tate Modern and Stedelijk Museum Amsterdam.
• Japan Airlines Co., Ltd.minorGTM or Marketing PartnerProvided exhibition support for the Ryuichi Sakamoto exhibition.
• Yamaha Music Japan Co., Ltd.minorGTM or Marketing PartnerProvided exhibition support for the Ryuichi Sakamoto exhibition.
• Eastern Sound FactoryminorGTM or Marketing PartnerProvided exhibition support for the Ryuichi Sakamoto exhibition.
• Sapporo Cultural Arts Community Center (Sapporo Cultural Arts Foundation)minorStrategic or Co-development PartnerCooperated on the Ryuichi Sakamoto exhibition.
• China Film Archive (China Film Art Research Center)minorStrategic or Co-development PartnerCooperated on the Ryuichi Sakamoto exhibition.
• Chinese National Academy of Arts (Gongbi Painting Institute)coreStrategic or Co-development PartnerCollaborated on the 'Dancing with Xinjiang' exhibition, presenting Xinjiang mural copies and works exploring Xinjiang's historical and contemporary cultural significance.
• DiorminorGTM or Marketing PartnerAnnual exhibition supporter for the Man Ray exhibition.
• HublotminorGTM or Marketing PartnerAnnual exhibition supporter for the Man Ray exhibition.
• French Embassy / Institut FrançaisminorGTM or Marketing PartnerOfficial partner for the Man Ray exhibition.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• How Art Museum: Wenzhou-based private contemporary art museum founded by collector Zheng Hao. Comparable to M WOODS as a Chinese collector-founded private museum with international exhibition programs targeting contemporary art audiences.
• UCCA (Ullens Center for Contemporary Art): Beijing-based private contemporary art museum and one of M WOODS' closest domestic peers. Both operate private contemporary art institutions in Beijing with international exhibition programs, public programming, and museum shops targeting similar art audiences.
• OCAT (OCT Contemporary Art Terminal): Network of contemporary art spaces in Shenzhen and other Chinese cities operated under the OCT Group. Comparable as a multi-location Chinese contemporary art institution emphasizing international and Chinese contemporary artists.
• Long Museum: Founded by collectors Liu Yiqian and Wang Wei, Long Museum is China's largest private art museum with locations in Shanghai. Comparable to M WOODS as a collector-founded private museum institution emphasizing blockbuster exhibitions and large-scale displays.
• Tank Shanghai: Shanghai-based contemporary art center converted from decommissioned oil tanks. Comparable as a private contemporary art venue in China featuring international exhibitions and adaptive reuse of industrial heritage — similar to M WOODS' use of historic buildings.
• Yuz Museum: Shanghai-based private contemporary art museum founded by collector Budi Tek. Comparable to M WOODS as a collector-founded private museum featuring international contemporary artists and high-profile exhibitions in China.

Regional players

• M+: Hong Kong's flagship museum of contemporary visual culture. Operates in a different geography but comparable as a major Asia-based contemporary art institution hosting international exhibitions and competing for the same regional collector and tourist audiences.

Broad incumbents

• Power Station of Art: Shanghai's state-run contemporary art museum, the first state-run contemporary art institution in mainland China. Comparable as a major Chinese contemporary art venue but operates as a publicly funded institution rather than private non-profit.
• K11 Art Foundation: Hong Kong-based art foundation affiliated with New World Development's K11 retail-art complexes. Comparable as an Asia-based private art platform integrating art exhibitions, retail, and public programming; operates chi K11 art museum spaces across mainland China.
• Fosun Foundation: Shanghai-based private art foundation backed by Fosun International. Comparable as a China-based private contemporary art platform supporting international exhibitions and artist residencies; differs as part of a larger conglomerate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xweibo.com/u/6650175525
• Facebookfacebook.com/mwoodsmuseum
• Instagraminstagram.com/m__woods
• LinkedInlinkedin.com/company/m-woods-museum

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M WOODS