Cuy Móvil | Guinea Mobile SAC

What Cuy Móvil | Guinea Mobile SAC does

Cuy Móvil is the consumer brand of Guinea Mobile S.A.C., a Peruvian Mobile Virtual Network Operator (MVNO/OMV) founded in 2016, with the Cuy Móvil brand launched in 2019 as the first proprietary MVNO brand in Peru. The company sells prepaid monthly mobile subscription plans priced S/19.90 to S/49.90 per 30-day cycle, ranging from 10GB to 60GB of data plus unlimited national SMS and voice minutes, with the 40GB tier (S/39.90) positioned as most popular. Service is delivered over Claro Peru's 4.5G GigaRed network via either physical SIM (delivered within 48 hours) or eSIM (activated in minutes via QR code), avoiding the capital intensity of owning spectrum or radio infrastructure.

The business runs a fully digital, direct-to-consumer go-to-market model. Customers self-serve through the Cuy Móvil mobile app — distributed across Google Play, Apple App Store, and Huawei AppGallery — and the secure.guinea.pe web portal; cash reloads (Cuy Cash) are enabled through Kasnet agents using code 500054. Revenue derives from recurring monthly subscriptions, usage-based extra data packages (Cuy Cash), prepaid recharges, and a new corporate plans line (Planes Empresa) targeting B2B buyers. Customer acquisition relies on content marketing (blog.cuy.pe focused on eSIM education), organic social (Facebook, Instagram, LinkedIn, TikTok), and SEO rather than paid retail.

The company is private and small (1–10 employees), with disclosed co-founders Mariano de Osma (CEO), Henrik Ebenhag (CFO), and Victor Rokkedal Dyrnes (CGO). Total disclosed funding is approximately $1.14 million across two rounds in 2016 ($140K) and 2018 ($1M), with investors not named. The data shows no AI/ML capabilities, no patents, no certifications, no external named investors, and no enterprise customers — the business operates as a lean digital-first MVNO challenger against incumbent Peruvian MNOs.

Name

Cuy Móvil | Guinea Mobile SAC

Legal name

Guinea Mobile S.A.C.

Website

https://cuy.pe

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cuy Móvil (Guinea Mobile S.A.C.) is Peru's first MVNO, offering no-contract prepaid mobile plans from S/19.90–S/49.90 per month on Claro Peru's 4.5G network via eSIM or physical SIM. It serves individual consumers and small businesses through a fully digital, self-serve distribution model.

Ownership category

akta.pro rank

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Monthly Mobile Plans: Recurring monthly subscription model where customers pay S/19.90 to S/49.90 every 30 days for data packages with unlimited calls and SMS. Plans auto-renew digitally.
2. Extra Data Packages: Additional data packages available for purchase when customers exceed their plan limits
3. Cuy Cash/Recharges: Customers can add credit/recharge balance via Kasnet agents or card payments for additional flexibility

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cuy Móvil is Peru's first Mobile Virtual Network Operator (OMV), offering flexible prepaid mobile subscription plans (10GB, 30GB, 40GB, and 60GB) that include unlimited national calls and SMS, delivered over Claro Peru's 4.5G GigaRed network. Customers can activate service digitally through either a physical SIM chip or eSIM, with no long-term contracts or permanence requirements, and manage everything via the Cuy Móvil mobile app and web portal.

Product overview

Cuy Móvil is a Peruvian Mobile Virtual Operator (OMV) operated by Guinea Mobile SAC that offers flexible mobile plans without contracts or long-term commitments. The company operates on Claro Peru's 4.5G network, providing nationwide coverage. The core offering consists of four subscription plans (10GB, 30GB, 40GB, and 60GB) with options for physical SIM cards or eSIM technology. All plans include SMS and unlimited national minutes, with the 40GB plan positioned as the most popular and the 60GB plan featuring unlimited internet. Additional services include number portability (portabilidad), a mobile app for subscription management, extra data packages (Cuy Cash), and corporate plans. The company differentiates itself through a fully digital activation process and delivery within 48 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuy Móvil Mobile Plans Flexible no-contract monthly mobile subscription plans (S/19.90 to S/49.90 per 30 days) offering 10GB to 60GB of data plus unlimited national minutes and SMS, auto-renewed digitally, available with physical SIM or eSIM. Targets individual consumers in Peru.
• Cuy Móvil eSIM Digital SIM technology allowing users to activate a Cuy Móvil line without a physical card by scanning a QR code, enabling quick activation and management of multiple lines on eSIM-compatible devices.
• Cuy Móvil Physical SIM (Chip) Traditional physical SIM card option for Cuy Móvil service activation, delivered within a maximum of 48 hours.
• Number Portability (Portabilidad) Service that allows customers to switch from another mobile operator to Cuy Móvil while retaining their existing phone number, with a fully digital process.
• Cuy Móvil App Self-service mobile application available on Google Play, App Store, and App Gallery that enables customers to purchase plans, activate eSIM or physical SIM, manage subscriptions, track consumption, and review history digitally.
• Corporate Plans (Planes Empresa) Business-oriented mobile plans designed for corporate clients, offered through the parent company Guinea Mobile as an enterprise alternative to consumer plans.
• Cuy Cash (Extra Data Packages) Additional data packages and Cuy Cash balance that customers can purchase when they exhaust their plan data or want prepaid flexibility, available through Kasnet agents (code 500054) or card payments.

Quantifiable outcome

• Delivery in maximum 48 hours for physical chips
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Claro PerucoreTechnology or IntegrationClaro Peru provides the underlying 4.5G GigaRed network infrastructure for Cuy Móvil's mobile services. As an MVNO, Cuy Móvil leases network capacity from Claro to offer nationwide coverage to its customers without building own telecommunications infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lyca Mobile:
• Mint Mobile: US-based digital-first MVNO operating on T-Mobile's network with no-contract, app-managed plans starting at $15/month. Comparable to Cuy Móvil in MVNO business model, digital-only distribution, and subscription pricing approach targeting cost-conscious consumers.
• TracFone (Verizon): Largest US prepaid MVNO, now under Verizon, reselling mobile capacity across multiple host networks. Comparable to Cuy as an MVNO purchasing wholesale capacity from MNOs and reselling to consumers, though at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cuymovil
• LinkedInlinkedin.com/company/guinea-mobile
• Instagraminstagram.com/cuymovil
• TikToktiktok.com/@cuymovil
• Xx.com/cuymovil

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuy Móvil | Guinea Mobile SAC