WorkingNation

Digital Media / Nonprofit Workforce Journalismworkingnation.com

Company typePrivate
Founded2015
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

WorkingNation firmographics

Firmographics

Name: WorkingNation
Legal name: Structural Unemployment LLC
Website: https://workingnation.com
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

WorkingNation industry classification

Industry

Product category: Digital Media / Nonprofit Workforce Journalism
NAICS: Professional Organizations (81392), Vocational Rehabilitation Services (6243)
SIC: Services-Membership Organizations (8600)
akta.pro primary industry: Workforce & Job-Seeker Services (Community-Based) (EDAAAFAM)

Keywords

Workforce journalism
Nonprofit media
Future of work
Career pathways
Green economy jobs

Where WorkingNation is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Offices2 records

Markets served

WorkingNation business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Tax-deductible donations: Direct tax-deductible donations from individuals and organizations, processed via Edward Charles Foundation acting as the fiscal sponsor. EIN 26-4245043. Donations are solicited through a 'DONATE' link on the website.
Grants from foundations: Project and programmatic grants from philanthropic foundations, e.g., a $200,000 grant from ECMC Foundation to support the 'Single Mothers: Working Forward' documentary project. Funds are restricted to specific editorial/programmatic initiatives.
Programmatic sponsorship / underwriter funding: Multi-episode podcast programming is funded by foundations and underwriters credited on each episode (e.g., the Work Green, Earn Green podcast is 'Made possible by: the Walton Family Foundation'). Underwriting provides unrestricted or program-restricted support for editorial series.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

WorkingNation product offering

Product offering

Core offering

WorkingNation is a nonprofit media organization that produces and distributes free editorial content on the future of work in America. Its core offerings include news articles, long-form podcasts (Work in Progress, Work Green Earn Green, The Work Behind The Work), original documentary films via YouTube, data-driven state reports on green jobs (Green Jobs Now series with Lightcast), and opinion pieces, all delivered free of charge to U.S. workers, job seekers, employers, educators, and policymakers through its website, podcast platforms, and social channels.

Product overview

WorkingNation operates a single integrated editorial platform (workingnation.com) that bundles multiple named content products together rather than offering a separate software suite. The core product is the workingnation.com news and analysis site, which is extended by a portfolio of named podcast series (Work in Progress, Work Green Earn Green, The Work Behind The Work), documentary projects under WorkingNation Films (most notably the WorkingForward series), vertical content series such as Green Jobs Now, signature multi-year editorial initiatives like The Future of Work 2025, and long-form reports and analysis. All of these sit under the same nonprofit media brand and feed back into the central workingnation.com site as the unifying distribution point.

Differentiator

Problem solved

Functional benefit

Brands

Work in Progress: Weekly podcast hosted by Ramona Schindelheim, Editor-in-Chief of WorkingNation, covering workforce topics and featuring expert guests.
Work Green, Earn Green
The Work Behind The Work
Green Jobs Now

Products and services

WorkingNation.com editorial platform The flagship web property at workingnation.com hosting free news articles, features, op-eds, and analytical reports on workforce, automation, AI, and the future of work in America. Targeted at U.S. workers, job seekers, employers, educators, and policymakers.
Work in Progress podcast WorkingNation's flagship long-running weekly podcast featuring interviews with business, labor, education, and policy leaders on workforce issues and structural unemployment. Hosted by Ramona Schindelheim. Distributed free via Apple Podcasts, Spotify, Pandora, YouTube Music, and RSS.
Work Green, Earn Green podcast

Quantifiable outcome

Indiana's green jobs projected to grow 29.2% over 5 years (vs. 5.7% national average) with 11,678 current workers and 1,146,364 workers with green-skill potential
+4 more outcomes

Companies that use WorkingNation

Customer profile

Segments5 records

Ideal customer profiles4 records

WorkingNation technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

WorkingNation partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered flagship content partner, minor and core.

JFF (Jobs for the Future)flagship content partnerStrategic or Co-development PartnerArt Bilger donated the entirety of WorkingNation's content and digital properties to JFF to launch JFF's first-of-its-kind 'Brand Studio' (per a JFF press release linked from WorkingNation's homepage). WorkingNation and JFF also co-produce digital magazines such as 'Quality Jobs, Green Future'.
Call of Duty EndowmentminorGTM or Marketing PartnerLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
Google.orgminorGTM or Marketing PartnerLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
Hechinger (Hechinger Report)minorGTM or Marketing PartnerLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner of workingNation's coverage of education and workforce issues.
IBM SkillsBuildminorGTM or Marketing PartnerLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
JPMorgan ChaseminorGTM or Marketing PartnerLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
LinkedInminorGTM or Marketing PartnerLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
Lumina FoundationminorGTM or Marketing PartnerLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
Siemens CorporationminorGTM or Marketing PartnerLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
SkillUpminorGTM or Marketing PartnerLogo displayed in WorkingNation's 'Our Partners' section on the homepage as a supporting partner.
LightcastcoreStrategic or Co-development PartnerCo-producer of WorkingNation's data-driven 'Green Jobs Now' state reports (e.g., Green Jobs Now: Indiana, Green Jobs Now: California), providing the labor-market analytics underlying WorkingNation's green-economy editorial coverage.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

WorkingNation competitors and assessment

Company assessment

Direct peers

Hechinger Report: Nonprofit news outlet covering education, skills, and workforce issues. Hechinger's beat, audience, and foundation-supported model directly overlap WorkingNation's editorial focus on career pathways and workforce development.
The Conversation US: Nonprofit news organization producing editorially independent explanatory journalism distributed free to the public, supported by foundations and universities. Mirrors WorkingNation's mission-driven, free-access nonprofit media model.
Marketplace (American Public Media): Nonprofit public-media outlet covering the economy, jobs, and business. Marketplace's editorial focus on workers, employers, and economic mobility overlaps WorkingNation's future-of-work beat and its multi-platform podcast distribution.

Broad incumbents

ProPublica: Larger, well-established nonprofit investigative news organization. ProPublica shares WorkingNation's donor-funded, free-access nonprofit media model but operates at substantially greater scale across multiple topic verticals.
The Marshall Project: Established nonprofit news outlet focused on criminal justice, including workforce reintegration for the formerly incarcerated — a sub-beat WorkingNation also covers (e.g., Crossroads Solar, women impacted by the justice system). Comparable nonprofit niche-journalism model.
Mother Jones: Long-standing nonprofit investigative magazine with foundation and donor funding. Comparable as a mission-driven nonprofit news outlet, though with a broader political and investigative focus rather than a dedicated workforce beat.
Center for Public Integrity: Nonprofit investigative news organization covering policy, including workforce and economic policy. Shares WorkingNation's donor-funded model and policy-adjacent editorial positioning, though at broader investigative scope.

Emerging players

Type Investigations: Nonprofit investigative journalism organization producing long-form reporting on labor, economy, and social issues. Comparable in nonprofit editorial model and workforce-adjacent coverage, though smaller in scale.
The 19th News: Nonprofit news outlet covering underserved communities, including workforce participation and caregiving topics that overlap with WorkingNation's coverage (e.g., the 'Caregiving crisis' Work in Progress episode). Comparable mission-driven, foundation-supported nonprofit media model.

Others

JFF (Jobs for the Future): National nonprofit intermediary that now houses WorkingNation's content via the JFF Brand Studio. JFF is not a media peer per se but is the institutional platform through which WorkingNation's content is being distributed and monetized going forward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

WorkingNation compliance and trust

Trust signal

Compliance1 record

WorkingNation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WorkingNation leadership team

Management profile

Number of profiles

Profiles5 records

WorkingNation funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WorkingNation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorkingNation

What does WorkingNation do?

Is WorkingNation a public or private company?

WorkingNation is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was WorkingNation founded?

WorkingNation was founded in 2015. It employs 11 to 50 people.

Where is WorkingNation based?

WorkingNation is headquartered in Los Angeles, United States, in the North America region.

How does WorkingNation make money?

Three revenue lines are on record. Tax-deductible donations are the primary driver. The others are grants from foundations and programmatic sponsorship / underwriter funding.

Who are WorkingNation's main competitors?

Direct peers on record are Hechinger Report, The Conversation US and Marketplace (American Public Media). Broad incumbents are ProPublica, The Marshall Project, Mother Jones and Center for Public Integrity. Emerging players are Type Investigations and The 19th News. JFF (Jobs for the Future) is listed as an others.

Does WorkingNation have an API?

No public API is recorded for WorkingNation.

What industry is WorkingNation in?

WorkingNation's product category is Digital Media / Nonprofit Workforce Journalism. Its primary akta.pro industry code is EDAAAFAM, Workforce & Job-Seeker Services (Community-Based). Its NAICS code is 81392 and its SIC code is 8600.