What REYA Communications does

REYA Communications is a boutique public relations agency founded in 2020 that specializes exclusively in luxury travel and hospitality brands. The firm is headquartered in Doral, Florida (with listed presence in Manhattan) and operates with 1-10 employees under founder and co-founder Alexandra Avila, who was recognized in 2020 by PR News as a "Top Woman in PR." REYA's service offering is a single integrated communications practice — strategic media relations, brand storytelling, digital PR initiatives, press release development, media hosting, influencer partnerships, and crisis communications — delivered through agency of record retainer engagements and project-based campaigns. The firm does not operate a proprietary technology platform; all capabilities are human-delivered professional services.

The agency's client roster spans at least 17 named enterprise accounts across luxury safari operators (African Bush Camps, Galapagos Safari Camp, Volcanoes Safaris, Cheetah Plains, Go2Africa), boutique and ultra-luxury hotels (Cashel Palace, Sonnenalp, Alyeska Resort, Casa di Langa, Schlosshotel Fiss, The Pinnacle Kigali, Kananaskis Mountain Lodge, Mercer Hoteles), private resorts (ÀNI Private Resorts), tour operators (EXP Journeys), high-altitude alpine experiences (Cabane Tortin), villa rentals (Destinations in Paradise), and luxury river cruises (Delfin Amazon Cruises). REYA's earned media placements appear across Condé Nast Traveler, Vogue, The New York Times, Bloomberg, Travel + Leisure, AFAR, Robb Report, Forbes, BBC Travel, Town & Country, and WSJ Magazine.

The revenue model is professional services fee-based, structured as custom agency of record retainers and project engagements with multi-year contract cadences. Pricing is not publicly disclosed and is negotiated based on scope of work, client size, and service requirements. REYA has demonstrated active client acquisition momentum, with four new agency of record appointments between September 2025 and April 2026 spanning Africa, the Galapagos, the Caribbean, and Alpine Europe, indicating ongoing geographic and vertical expansion within the luxury travel segment. The firm is privately held, woman-owned, has no disclosed institutional funding or parent company, and operates without an app, API, or proprietary technology product.

Name

REYA Communications

Legal name

REYA Communications

Website

https://reyacommunications.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

REYA Communications is a boutique public relations agency founded in 2020 that provides strategic media relations, brand storytelling, and digital PR services on retainer to luxury travel and hospitality brands, including hotels, safari operators, private resorts, and tour operators globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PR Agency Retainers and Project Engagements: REYA Communications generates revenue through agency of record retainer engagements with luxury travel brands, providing ongoing public relations services including strategic media relations, brand storytelling, and digital PR initiatives. The company also handles specific PR campaigns and media hosting services for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

REYA Communications is a boutique public relations agency that provides strategic communications services exclusively to luxury travel and hospitality brands. Its offering covers brand strategy, content mapping, media relations, media hosting, partnerships, and influencer marketing, typically delivered under agency of record retainer engagements. The agency focuses on elevating visibility for luxury hotels, safari and tour operators, and destinations through earned media placements in top-tier travel publications.

Product overview

REYA Communications is a boutique PR and communications agency specializing in luxury travel brands. The company operates as a single unified service offering rather than a platform with modular components. Their core service encompasses strategic media relations, brand storytelling, and digital PR initiatives designed to help luxury hospitality clients amplify their global reach and promote conservation and sustainability-focused travel experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Communications Services Strategic public relations and communications services for luxury travel brands, encompassing brand strategy, content mapping, media relations, media hosting, partnerships, and influencer marketing, typically delivered under agency of record retainer arrangements.

Quantifiable outcome

• Successfully drove 80% of sales for Sheldon Chalet's 2018 launch through media strategy

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• ÀNI Private ResortscoreGTM or Marketing Partner · 21 April 2026REYA Communications appointed as PR agency of record in the United States and United Kingdom for ÀNI Private Resorts, the world's first collection of private resorts. REYA leads strategic media relations, brand storytelling, and digital-forward PR initiatives for properties across Dominican Republic, Anguilla, Sri Lanka, and Thailand.
• Galapagos Safari CampcoreGTM or Marketing Partner · 2 March 2026REYA Communications appointed as PR Agency of Record for Galapagos Safari Camp, a luxury tented safari operation founded in 2007 by husband-and-wife team Stephanie Bonham-Carter and Michael Mesdag. The partnership promotes immersive land-based exploration experiences and commitment to environmental conservation in the Galapagos Islands, Ecuador.
• African Bush CampscoreGTM or Marketing Partner · 10 February 2026REYA Communications appointed as Public Relations Agency of Record for African Bush Camps, an award-winning safari operator founded in 2006 by Zimbabwean entrepreneur Beks Ndlovu. REYA leads strategic media relations, brand storytelling, and digital PR initiatives for camps across Botswana, Zambia, and Zimbabwe, known for conservation-focused and community-driven luxury safari experiences.
• Cabane TortincoreGTM or Marketing Partner · 3 September 2025REYA Communications named US Public Relations Agency of Record for Cabane Tortin, Europe's first high-altitude luxury cabane experience perched at 3,000 meters above Verbier's 4 Vallées in Switzerland.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Quinn: Established boutique public relations firm that has built its reputation serving luxury lifestyle, hospitality, and travel clients — an immediate direct competitor to REYA in the same niche with overlapping media relationships and retainer model.
• HL Group: Boutique PR and communications agency focused on luxury hospitality, travel, fashion, and lifestyle — comparable business model (retainers + earned media) and similar client profile of premium global brands.
• The Brandman Agency: Boutique lifestyle PR firm with deep hospitality and travel practice, delivering media relations and brand storytelling for hotel, resort, and destination clients — directly comparable boutique competitor.
• Coltrin & Associates: PR firm specializing in hospitality, travel, and lifestyle with a long track record of luxury hotel and destination work — overlapping service offering, client verticals, and retainer-based business model with REYA.
• J Public Relations: Specialist travel, hospitality, and luxury lifestyle PR agency delivering media relations and influencer marketing to hotels, resorts, and tour operators — closest service-line and client overlap with REYA's book of business.
• PR Consulting (PPR): PR agency with a strong luxury travel and hospitality practice serving hotel groups, destinations, and lifestyle brands globally — directly comparable bespoke earned-media model.
• 5StarPR: Boutique PR agency focused on luxury hotels, resorts, restaurants, and travel — operates on retainer and project bases in the exact same verticals REYA serves.
• Becca Pella PR: Boutique PR consultancy specializing in luxury hotels, resorts, and travel brands with a strong earned-media book — comparable size and service mix to REYA.
• Karen Raskoven PR: Boutique PR firm focused on luxury travel, hospitality, and lifestyle brands delivering media relations and brand storytelling — direct niche peer.

Broad incumbents

• Edelman: Global communications giant with dedicated travel and luxury practices — competes for the same luxury hospitality mandates but offers far broader capabilities (paid, digital, data) at scale, representing the enterprise-tier competitor REYA may face as clients grow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ReyaComms
• Facebookfacebook.com/reyacommunications
• LinkedInlinkedin.com/company/reya-communications
• Instagraminstagram.com/reyacommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REYA Communications