What PU PRIME does

PU Prime is a privately held, multi-jurisdiction online forex and CFD broker founded in 2015. The group operates across five regulated entities (FSA Seychelles, FSC Mauritius, FSCA South Africa, CMA UAE, ASIC Australia) and is headquartered in Ebene, Mauritius, with operational offices in Sydney, Dubai, Seychelles, Cape Town, and Limassol. The company serves retail traders across 190+ countries through a self-serve platform offering more than 1,000 tradable instruments spanning forex, metals, indices, commodities, shares, ETFs, bonds, and synthetic indices, accessible via four account tiers (Standard, Prime, ECN, Cent) with minimum deposits ranging from $20 to $10,000. Distribution is fully digital across the proprietary PU Prime App, PU Web Trader, PU Copy Trading, and PU Social platforms, alongside MT4/MT5 and institutional FIX API connectivity; the company reports 700,000+ active traders globally and 40M+ app downloads.

The product stack combines trading infrastructure with engagement and education layers: the proprietary PU Prime App, MT4/MT5 support, copy-trading with up to 50% signal-provider profit share, the PU Community platform with AI-assisted market intelligence and 17 progressive lessons, and the PrimeVerse AI tools ecosystem (SENTINEL coaching engine, Oracle Tracker, PrimeSync, Zonar indicator suite). Client protection is anchored by Lloyd's of London insurance covering up to $1M per client and Financial Commission membership providing up to €20,000 per case in dispute resolution. Revenue is generated transactionally through spreads on Standard accounts and commissions on Prime/ECN/Cent accounts (e.g., $3.50 per side per lot on Prime, $1 per side per lot on ECN), plus overnight swap fees, copy-trading profit share, and volume-based free-VPS/13%-p.a.-funds promotional structures; aggressive deposit-bonus promotions and an affiliate/refer-a-friend program drive retail acquisition. The 2026 strategic agenda includes a UAE CMA license (February 2026), SpaceX pre-IPO CFD product, a regional sponsorship with the Argentine Football Association, and the launch of the Dream Fund ESG initiative in Nigeria.

Name

PU PRIME

Legal name

PU Prime

Website

https://puprime.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PU Prime is a multi-jurisdiction online forex and CFD broker founded in 2015, offering 1,000+ tradable instruments to 700,000+ active retail traders across 190+ countries through proprietary apps, MT4/MT5, and copy-trading platforms, with revenue from spreads and commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Victoria

HQ country

Seychelles

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. CFD Trading Spreads and Commissions: PU Prime generates revenue primarily through spreads on CFD products (forex, commodities, indices, shares, ETFs, bonds) and commissions charged on certain account types. Standard accounts embed costs in spreads while Prime and ECN accounts charge explicit commissions per lot.
2. Overnight/Swap Fees: Charges applied when traders hold positions past daily rollover. Islamic accounts incur administrative fees instead of swap charges.
3. Account and Administrative Fees: No account opening or maintenance fees. Islamic account administrative fees vary by liquidity providers. First monthly international bank transfer withdrawal reimbursed; subsequent withdrawals incur handling fees.
4. Copy Trading Profit Share: Signal providers on PU Copy Trading can earn up to 50% profit share from copiers following their strategies, with automatic settlement every Saturday.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

PU Prime operates a multi-licensed online brokerage enabling retail and institutional clients to trade leveraged CFDs across forex, metals, indices, shares, ETFs, commodities, bonds, and synthetic indices via proprietary and third-party platforms (PU Prime App, PU Web Trader, MetaTrader 4/5, PU Copy Trading, PU Social). Revenue is earned through spreads on Standard accounts, spreads plus per-lot commissions on Prime and ECN accounts, overnight swap fees, and a profit-share on copy trading. The firm also provides institutional liquidity aggregation and FIX API connectivity to brokers, prop firms, banks, and hedge funds.

Product overview

PU Prime is a global multi-licensed online forex and CFD broker offering a unified trading ecosystem. The core product portfolio includes the proprietary PU Prime App, PU Web Trader, MetaTrader 5, MetaTrader 4, PU Copy Trading, and PU Social platforms. The company provides CFD trading across 8 asset classes: Forex, Metals, Indices, Commodities, Shares, ETFs, Bonds, and Synthetic Indices, with over 1,000 tradable instruments. Supporting infrastructure includes four account types (Standard, Prime, ECN, Cent) plus Islamic account options, educational tools (PU Trading Academy, PU Community), analytical tools (Autochartist, Economic Calendar, Market Heatmap), and the PrimeVerse AI-powered ecosystem. The company also offers institutional liquidity solutions for brokers and the Dream Fund ESG initiative. PU Prime serves clients in 190+ countries across multiple regulatory jurisdictions.

Differentiator

Problem solved

Functional benefit

Brands

• PU Copy Trading: Copy trading platform allowing users to automatically replicate trades of experienced traders in real-time through the PU Prime Trading App.
• PU Social
• PrimeVerse
• Dream Fund
• PU Community

Products and services

• PU Prime App Proprietary mobile trading app available on iOS, Android, Huawei AppGallery, and direct APK download, providing retail traders with full forex and CFD trading functionality, copy trading integration, real-time execution, custom watchlists, price alerts, and push notifications.
• MetaTrader 5 (MT5) Flagship multi-asset MetaQuotes platform offered to PU Prime clients, supporting forex, shares, commodities, indices, and ETFs with advanced charting, 44 timeframes, Expert Advisors for automated trading, and hedging capabilities across desktop and mobile.
• MetaTrader 4 (MT4) Legacy MetaQuotes forex-focused platform made available to PU Prime clients with 30 built-in technical indicators, custom indicator support, Expert Advisor automated trading, and cross-device availability.
• PU Copy Trading Proprietary automated trade replication feature embedded in the PU Prime App, enabling copiers to follow signal providers from a $25 minimum copy amount with no subscription fees, while signal providers can earn up to 50% profit share with weekly Saturday settlements.
• PU Social Standalone social trading application allowing traders to connect, follow, share strategies, and auto-copy top-performing peers in a community feed environment, available as a separate mobile app.
• Institutional Liquidity Solutions Institutional-grade service for brokers, prop firms, banks, hedge funds, and asset managers delivering liquidity aggregation, bridge technology, FIX API connectivity, and risk management under direct sales.
• Forex CFD Trading Retail-trader CFD product on major, minor, and exotic currency pairs with leverage up to 1:1000 and spreads as low as 0.0 pips, available across all PU Prime platforms.
• Metals CFD Trading CFD trading on precious metals (gold, silver, platinum, palladium) with leverage up to 1:1000 and spreads from 0.7 pips on gold.
• Indices CFD Trading CFD trading on global stock indices (S&P 500, FTSE 100, Nikkei 225 and others) with leverage up to 1:500 and extended 23-hour trading hours.
• Shares CFD Trading Leveraged CFD trading on shares of major global companies (e.g., Tesla, Amazon) with zero commissions on US shares and leverage up to 1:20.
• ETFs CFD Trading CFD trading on exchange-traded funds covering indices, commodities, and sector themes with leverage up to 1:33.
• Commodities CFD Trading CFD trading on hard and soft commodities (crude oil, copper, sugar, and others) without physical asset delivery.
• Bonds CFD Trading Leveraged CFD trading on government and corporate debt securities without physical asset delivery.
• Synthetic Indices Trading Trade on simulated markets with continuous opportunities and dynamic volatility patterns, available around the clock.
• SpaceX Pre-IPO CFD (SPCXUSD) Pre-IPO CFD product launched in May 2026 providing retail traders leveraged exposure to SpaceX ahead of its anticipated Nasdaq listing, removing traditional barriers that restricted private-market exposure to institutional investors.
• PrimeVerse AI Trading Tools AI-powered trading tools ecosystem launched May 2026, comprising the SENTINEL behavioral coaching engine, Oracle Tracker performance dashboard, PrimeSync copy trading infrastructure, and Zonar proprietary indicator suite, available free to PU Prime users.

Quantifiable outcome

• 700,000+ active global traders
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered strategic, core and flagship.

• PrimeVersestrategicTechnology or Integration · 12 May 2026PrimeVerse operates in partnership with PU Prime to offer free AI-powered trading tools including SENTINEL coaching engine, Oracle Tracker performance dashboard, PrimeSync copy trading infrastructure, and Zonar proprietary indicator suite. The ecosystem provides professional-grade analytical infrastructure to retail traders within the PU Prime platform.
• Destine Children's Orphanage (Nigeria)coreOthers · 17 April 2026inaugural partner for Dream Fund initiative launched May 21, 2026. The partnership provides multi-year education sponsorship for 23 children across 6 schools in Abuja, Nigeria, covering academic fees, supplies, and digital learning tools. Fund addresses educational access gap for children facing barriers, with plans to expand globally.
• Argentine Football Association (AFA)flagshipGTM or Marketing Partner · 2 January 2026PU Prime serves as official regional sponsor of the Argentine Football Association (AFA), the reigning World Cup champions. The partnership includes a three-phase 'Champion in You' brand campaign (The Dream, The Grind, The Glory) drawing parallels between professional sport and trading. PU World Cup 2026 campaign runs May 1 - July 31, 2026 with trading-related promotions, rewards, authentic AFA-signed jerseys, and coin pool prize structure.
• Financial CommissioncoreOthersPU Prime is a member of the Financial Commission, an international organization providing neutral platform for resolving disputes between traders and brokers. The partnership provides €20,000 per client compensation fund coverage and access to independent external dispute resolution (EDR) services.
• Lloyd's of LondoncoreOthersPU Prime has partnered with Lloyd's Insurance, the oldest and largest global insurance marketplace (operating since 1688), to provide comprehensive insurance coverage for client funds. Coverage up to US$1,000,000 per client is automatically applied to all eligible clients at no additional cost, activated only in case of PU Prime insolvency.

Scale indicators13 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• IG Group: Large publicly traded multi-asset broker with extensive global footprint and institutional operations that overlap with PU Prime's retail CFD intermediation offering while serving a much broader and more institutional client base.

Direct peers

• AvaTrade: Multi-asset retail broker regulated across multiple jurisdictions with similar product breadth and CFD-focused retail offering; comparable in distribution model and global marketing footprint.
• Exness: Retail FX/CFD broker with multi-jurisdictional footprint and tiered account model, comparable to PU Prime in product mix, account structure, and global retail focus.
• Plus500: Publicly traded retail CFD broker with focused offering on indices, FX, commodities, and shares; one of the closest pure-play comparables to PU Prime in retail CFD intermediation.
• Tickmill: Retail forex/CFD broker with multi-jurisdictional regulation and global reach, providing similar retail intermediation services to PU Prime in both asset coverage and account tiering.
• Pepperstone: Retail forex/CFD broker emphasising tight spreads, ECN execution, and multi-jurisdictional regulation — directly comparable to PU Prime's positioning on pricing, execution quality, and regulatory breadth.
• eToro: Multi-asset retail broker with strong social/copy trading features and global presence. Serves retail traders with a comparable self-serve model, broad asset class coverage, and community-driven features directly overlapping PU Prime's positioning.
• XM (Global): Major retail forex/CFD broker with a similar multi-jurisdictional approach and tiered account structure targeting retail traders globally, comparable in scale and product breadth to PU Prime.
• IC Markets: ECN-focused retail forex/CFD broker with a similar tiered account structure and emphasis on low spreads for active retail traders, overlapping PU Prime's Prime and ECN account offerings.
• Vantage Markets: Retail forex/CFD broker with multi-jurisdictional regulation, tiered accounts, and copy-trading features directly comparable to PU Prime's product set, account structure, and target retail trader segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/puprime
• YouTubeyoutube.com/@puprime
• Facebookfacebook.com/puprime
• LinkedInlinkedin.com/company/puprime
• Instagraminstagram.com/puprime_official
• TikToktiktok.com/@puprime

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PU PRIME