Beaches Resorts

What Beaches Resorts does

Beaches Resorts is a privately held, family-focused all-inclusive resort brand operating under Sandals Resorts International Ltd. and represented globally by Unique Travel Corp. The company currently operates two flagship destination resorts — Beaches Turks & Caicos on Grace Bay Beach in Providenciales (operating for approximately 29 years) and Beaches Negril on Seven Mile Beach in Jamaica — supplemented by the recently opened Treasure Beach Village, a $150 million expansion at Turks & Caicos that adds 101 multi-bedroom suites, a 15,000-square-foot lagoon-style pool, six new dining concepts, and a Starfish Cinema as the first implementation of the brand's Beaches 2.0 strategy.

The core product is a bundled all-inclusive vacation sold on a per-person-per-night basis (adults from $371 PP/PN at Turks & Caicos and $323 PP/PN at Negril), covering accommodations, dining at up to 21 international restaurant concepts, PADI-certified scuba, water and land sports, kids programs with INA-certified nannies, gratuities, and roundtrip airport transfers. Differentiated amenities include Pirates Island Waterparks, an exclusive Sesame Street partnership (making Beaches the only Caribbean resort brand with daily character interactions), and IBCCES Autism Certification — the first resort company globally to earn this credential.

Go-to-market combines a travel advisor channel (with dedicated portal, nationwide appreciation events, and cash booking incentives), direct-to-consumer online booking via obe.beaches.com (with a $100 online discount and best price guarantee), phone-based inside sales (1-888-BEACHES), and co-branded distribution through Air Canada Vacations and the Bank of America-issued Beaches Visa Signature credit card. Retention is driven by the Island Insiders Club loyalty program (seven tiers from Shell to Ambassador) and recurring signature events such as Fall Fam Jam and the Elf on the Shelf holiday partnership with The Lumistella Company. The company plans to more than double its footprint with five additional Caribbean resorts in The Bahamas, Barbados, Jamaica, and Saint Vincent and the Grenadines, backed by more than $1 billion in planned investment.

Name

Beaches Resorts

Legal name

Unique Travel Corp.

Website

https://beaches.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Beaches Resorts is a privately held, family-focused all-inclusive resort brand under Sandals Resorts International operating flagship properties in Jamaica and Turks & Caicos, with bundled pricing that covers dining, PADI scuba, kids programs, and gratuities for multi-generational family travelers.

Ownership category

akta.pro rank

Product category

All-inclusive family resort hospitality

NAICS

Traveler Accommodation (7211), Scenic and Sightseeing Transportation, Water (487210), All Other Amusement and Recreation Industries (71399)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

akta.pro secondary industries

Beach & Island All-Inclusive Resorts (THAGAKAG), Beachfront & Island Luxury Resorts (THAGACAA), Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)

Keywords

• All-inclusive resorts
• Family vacation packages
• Caribbean hospitality
• Destination weddings
• Resort accommodations

Headquarters

HQ city

Negril

HQ country

Jamaica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. All-Inclusive Vacation Packages: Beaches Resorts generates revenue primarily through all-inclusive vacation packages priced on a per-person-per-night basis. Pricing varies by resort (Turks & Caicos vs. Negril), room category, and season. Adult rates at Beaches Turks & Caicos start from $371 PP/PN; child rates from $38 PP/PN. Packages include accommodations, dining at up to 20 specialty restaurants, water sports, land sports, kids programs, nannies, gratuities, premium liquors, wines, and roundtrip airport transfers. Additional revenue is generated from optional extras such as spa services, butler preferences, and upgrades.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Beaches Resorts sells all-inclusive Caribbean family vacation packages at per-person-per-night rates, bundling accommodations, gourmet dining, premium beverages, gratuities, roundtrip airport transfers, kids programs with INA-certified nannies, Sesame Street character programming, Pirates Island waterparks, land sports, and the Caribbean's most comprehensive PADI-certified scuba program. Revenue is anchored by the Beaches Turks & Caicos and Beaches Negril resorts, with ancillary bookings for weddings, group retreats, spa and butler upgrades, and the co-branded Beaches Visa Signature credit card.

Product overview

Beaches Resorts is a portfolio of luxury all-inclusive family resort properties operating in Jamaica and Turks & Caicos. The brand's core products are Beaches Turks & Caicos and Beaches Negril, which offer all-inclusive accommodations, dining at up to 21 specialty restaurants, PADI-certified scuba diving, water sports, Pirates Island waterparks, and Sesame Street programming for children. The portfolio is supported by the Island Insiders Club loyalty program (replacing Sandals Select Rewards) and a co-branded Beaches Visa Signature credit card with Bank of America. Recent expansion includes the $150 million Treasure Beach Village at Beaches Turks & Caicos as the first implementation of the Beaches 2.0 strategy, with plans for five additional resorts across The Bahamas, Barbados, Jamaica, and Saint Vincent and the Grenadines representing over $1 billion in investment.

Differentiator

Problem solved

Functional benefit

Products and services

• Beaches Turks & Caicos All-inclusive family resort located on Grace Bay Beach in Providenciales, Turks & Caicos, featuring themed villages, Pirates Island waterpark, up to 20 specialty restaurants, PADI-certified scuba diving, Sesame Street programming, and the Treasure Beach Village expansion. Adult rates from $371 PP/PN and child rates from $38 PP/PN.
• Beaches Negril

Quantifiable outcome

• Complimentary 7-night stay awarded after every 70 paid nights through Island Insiders Club loyalty program
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• The Lumistella CompanyminorStrategic or Co-development Partner · 14 October 2025Beaches Resorts partnered with The Lumistella Company to host Elf on the Shelf holiday-themed events at Beaches Resorts in Jamaica and Turks and Caicos from November 28 to December 31, 2025. The partnership included festive activities, exclusive themed hotel suite debut, and personalized services for families. The 'Shelf to Shore' Vacation Sweepstakes was also launched in partnership with The Lumistella Company to celebrate Scout Elf Return Week with holiday-themed giveaways.
• Air Canada VacationscoreChannel Partner/ Reseller/ Distributor · 26 September 2025Air Canada Vacations distributes Beaches Resorts properties as part of its Sun Toolkit featuring over 620 hotels across 64 destinations. Beaches Resorts was featured in Air Canada Vacations' 2025/2026 Product Launch series, a nationwide 50th Anniversary tour across Halifax, Edmonton, Vancouver, Montreal, and Toronto, attracting over 4,200 travel advisors and more than 100 supplier partners.
• Sesame StreetcoreStrategic or Co-development PartnerBeaches Resorts holds an exclusive partnership with Sesame Street, making it the only Caribbean resort brand where children can interact daily with Sesame Street characters. The partnership includes character meet-and-greets, Sesame Street-themed activities, a dedicated Sesame Street hotel suite, and is featured in Fall Fam Jam programming. This is a distinctive brand differentiator for family travelers.
• Bank of AmericacoreChannel Partner/ Reseller/ DistributorBank of America issues and administers the Beaches Visa Signature credit card, offering 30,000 bonus points (worth $350) for new cardholders, 4x points on Sandals & Beaches purchases, and no annual fee. The co-branded card serves as both a customer acquisition tool and a loyalty driver, distributed exclusively to US residents through Bank of America's application process.
• Sandals FoundationminorOthersThe Sandals Foundation is the corporate social responsibility arm of Sandals Resorts International, encompassing Beaches Resorts. It seeks to create positive and sustainable impact on people's lives and the environment across Caribbean communities. The Foundation is also the beneficiary of guest donations made through the Beaches Visa Signature card redemption option (2,500 WorldPoints = $25 donation).
• AFC AjaxminorStrategic or Co-development PartnerSandals Resorts and Sandals Foundation partnered with globally renowned soccer club AFC Ajax to launch the Future Goals initiative, a youth development program connecting Caribbean youth with global football opportunities. The initiative is part of Sandals Foundation's broader community investment strategy.
• IBCCES (International Board of Credentialing and Continuing Education Standards)coreStrategic or Co-development PartnerBeaches Resorts is the first resort company in the world to complete IBCCES training and obtain Autism Certification. IBCCES provided the rigorous training and credentialing required for Beaches to offer specialized services, engaging activities, and custom dining options for families with children with autism and other special needs.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Nickelodeon Hotels & Resorts: Family all-inclusive resorts (Mexico, Dominican Republic, etc.) built around licensed kids' entertainment characters. Closest direct competitor to Beaches' Sesame Street-driven family positioning.
• Atlantis Paradise Island: Large-scale family resort destination in The Bahamas featuring waterparks, marine experiences, kids programs and multi-bedroom accommodations. Direct competitor for premium Caribbean family vacations.
• IBEROSTAR Hotels & Resorts: Major all-inclusive operator with extensive Caribbean and Mexico family resort portfolio (Iberostar Selection, Waves, Star Camp kids program). Direct competitor across price tiers and geographies Beaches serves.
• Hyatt Inclusive Collection (Hyatt Ziva / Hyatt Zilara): Hyatt's family-focused all-inclusive brands in the Caribbean and Latin America. Competes head-to-head with Beaches for multi-generational family and group travel through global Hyatt Bonvoy distribution.
• Marriott All-Inclusive (Dreams, Secrets, Now, Hyatt Inclusive legacy brands under Marriott): Apple Leisure Group's all-inclusive brands (Dreams for families, Now, Secrets, etc.) are now part of Marriott's all-inclusive portfolio. Strong direct overlap in Caribbean family all-inclusives and Bonvoy distribution scale.
• Karisma Hotels & Resorts: Owner-operator of Nickelodeon Hotels & Resorts and other family all-inclusive brands in the Caribbean/Latin America. Direct overlap on kids' entertainment partnerships and family positioning.
• Club Med: Global pioneer of the all-inclusive resort model with a strong family positioning (Mini Club, kids programs, family suites). Competes directly with Beaches for premium family all-inclusive Caribbean/Mexico bookings.

Broad incumbents

• Disney Cruise Line: Premium family cruise alternative in the Caribbean built on Disney character IP. Targets a similar premium family demographic to Beaches and competes for the same multi-generational vacation budget.
• Sandals Resorts: Sibling brand under Sandals Resorts International operating adult-only luxury all-inclusive resorts across the Caribbean. Same parent, shared distribution, loyalty and corporate infrastructure; Beaches is effectively the family-focused complement within the same portfolio.
• Royal Caribbean International: Largest family cruise operator in the Caribbean with extensive kids programming and all-inclusive-style packaging. Competes for the same family vacation wallet share in the Caribbean, particularly multi-generational households.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/beachesresorts
• LinkedInlinkedin.com/company/beaches

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beaches Resorts