Pristine
Pristine builds visual collaboration tools for the hands-on workforce, with origins as a Google Glass software startup founded in 2013 in Austin, Texas. The company serves field-based and clinical users requiring remote visual guidance, though current operational and customer details are limited.
- Company typePrivate
- Founded2013
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pristine does
Pristine builds visual collaboration tools aimed at the hands-on workforce, with operational roots in Austin, Texas. Founded in 2013, the company originated as a Google Glass software startup during the early wave of wearable computing, developing software designed to enable remote visual collaboration for field workers, technicians, and clinical staff. The firm's product positioning centers on enabling distributed teams to share visual context for tasks requiring physical execution, a use case that aligns with sectors such as healthcare, manufacturing, logistics, and field services.
Across its operating history, Pristine raised approximately $7.95M across five funding rounds between 2013 and 2016. Early backing came from Austin-based accelerator Capital Factory, followed by a $750,000 round in 2014 and a $5.4M Series A led by S3 Ventures in September 2014. A 2016 funding round from MemorialCare Innovation Fund and Summation Health Ventures signaled an intent to expand into healthcare-adjacent use cases. Co-founder Kyle Samani departed around 2016 to co-found Multicoin Capital, representing a significant leadership transition during a period when the Google Glass market had not achieved mainstream adoption.
The current state of Pristine's operations is uncertain based on available data. The firmographic still indicates 11-50 employees, an active website, and a current operating status, suggesting ongoing activity. However, no post-2016 funding rounds, product launches, partnerships, customer disclosures, or revenue data are available in the source material, limiting any forward-looking assessment. The company has not publicly disclosed pricing, customer segments, or distribution channels, and the underlying technology stack is not documented, leaving significant gaps in evaluating current product-market fit and competitive positioning.
Pristine firmographics
Firmographics- Name
- Pristine
- Website
- https://pristine.io
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pristine builds visual collaboration tools for the hands-on workforce, with origins as a Google Glass software startup founded in 2013 in Austin, Texas. The company serves field-based and clinical users requiring remote visual guidance, though current operational and customer details are limited.
- Ownership category
- akta.pro rank
Pristine industry classification
Industry- Product category
- Visual Collaboration Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Work Management & Collaboration Suites (BPAMAMAG)
- akta.pro secondary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where Pristine is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Pristine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Pristine product offering
Product offeringCore offering
Pristine builds visual collaboration software tools designed for hands-on workers, enabling remote guidance and visual communication for field-based operations. The company focused on developing Google Glass-era software for workforce collaboration before its founder pivoted to other ventures.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Collaboration Tools
Companies that use Pristine
Customer profileIdeal customer profiles1 record
Pristine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pristine partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
Pristine competitors and assessment
Company assessmentDirect peers
- Scope AR: Scope AR built remote AR collaboration and work-instruction software (e.g., RemoteAssist, Worklink) for hands-on industrial workers; it was acquired by TeamViewer — making it the most directly comparable peer to Pristine's visual-collaboration-for-the-hands-on-workforce positioning.
- Atheer (Aira): Atheer built AR-based remote collaboration and workflow tools for hands-on enterprise workers before being acquired; it is a direct functional peer in AR visual collaboration for the hands-on workforce.
- Upskill: Upskill developed enterprise AR software for the connected worker (hands-on assembly, inspection, training) on smart glasses; acquired by TeamViewer, it is the closest US peer to Pristine's hands-on-workforce AR collaboration thesis.
Emerging players
- Help Lightning: Help Lightning provides merged-reality remote assistance and visual collaboration for field technicians and hands-on workers; functionally comparable to Pristine's remote visual-collaboration proposition.
- Apprentice.io: Apprentice.io delivers AR-based remote collaboration and procedural guidance for pharma and manufacturing hands-on workers; directly comparable use-case vertical and remote-collaboration mechanism to Pristine.
- Arvizio (Resolve): Arvizio delivers enterprise AR collaboration and remote-expert solutions on mixed-reality devices targeting industrial hands-on workers; comparable on the remote visual-collaboration mechanism for the same user base.
- RealWear: RealWear is an industrial AR smart-glasses vendor (hardware-first) that bundles its own software collaboration stack targeting the same hands-on workforce; comparable to Pristine on the use case even if more hardware-led.
Broad incumbents
- Vuzix: Vuzix manufactures enterprise smart glasses and partners with AR software vendors to deliver hands-on-workforce collaboration solutions; comparable through the same enterprise AR/wearable-glass stack Pristine originally targeted.
- Microsoft Dynamics 365 Remote Assist: Microsoft's Remote Assist on HoloLens enables hands-on workers to receive remote visual collaboration from experts; the dominant incumbent in visual collaboration for the frontline / hands-on workforce.
- TeamViewer Frontline: TeamViewer's Frontline connected-worker platform delivers AR-guided workflows for warehousing, training and hands-on workers and now incorporates Scope AR and Upskill; it is the broad incumbent in the same category where Pristine's software likely competes or has been absorbed.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Pristine social profiles
Digital presencePristine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pristine leadership team
Management profileNumber of profiles
Pristine funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pristine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pristine
What does Pristine do?
Pristine builds visual collaboration software tools designed for hands-on workers, enabling remote guidance and visual communication for field-based operations. The company focused on developing Google Glass-era software for workforce collaboration before its founder pivoted to other ventures.
When was Pristine founded?
Pristine was founded in 2013. It employs 11 to 50 people.
Where is Pristine based?
Pristine is headquartered in Austin, United States, in the North America region.
Who are Pristine's main competitors?
Direct peers on record are Scope AR, Atheer (Aira) and Upskill. Emerging players are Help Lightning, Apprentice.io, Arvizio (Resolve) and RealWear. Broad incumbents are Vuzix, Microsoft Dynamics 365 Remote Assist and TeamViewer Frontline.
Does Pristine have an API?
No public API is recorded for Pristine.
What industry is Pristine in?
Pristine's product category is Visual Collaboration Software. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites, with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 513210 and its SIC code is 7372.