Willow Oak Asset Management
Willow Oak Asset Management is a Glen Allen, Virginia-based operational services platform that provides outsourced investor relations, compliance, accounting, operations, and marketing support to independent and emerging alternative asset managers through its Fund Management Services (FMS) offering.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Willow Oak Asset Management does
Willow Oak Asset Management, LLC is a Virginia-based, privately held operational services platform founded in 2017 that provides outsourced, non-investment infrastructure to independent and emerging alternative asset managers. Its core offering, Fund Management Services (FMS), delivers integrated investor relations, operations, compliance monitoring, accounting, and marketing support, allowing managers to remain focused on investing rather than building back-, middle-, and front-office functions internally. The firm is a wholly-owned subsidiary of publicly traded holding company Enterprise Diversified, Inc. (OTCQB: SYTE), and operates with a small team (1-10 employees) from its headquarters in Glen Allen, Virginia.
The company monetizes through management or service fees with flexible, individually tailored structures; pricing is not publicly disclosed. Its customer base is concentrated in a curated network of affiliated value-investing funds — Arquitos Capital Management, Bonhoeffer Capital Management, SVN Capital, and Alluvial Fund — which receive the full FMS stack under the Willow Oak brand. Willow Oak supplements its services with content and community channels, including a Resource Center of educational articles and videos, the Value Hour podcast, email newsletters, and an annual investor reception held in Omaha following the Berkshire Hathaway Shareholders Meeting. Strategic service partnerships with Wipfli LLP (tax/audit) and Gordian Compliance Solutions (investment adviser compliance) extend its compliance and accounting capabilities.
At the platform level, Willow Oak's parent Enterprise Diversified announced a December 2021 merger with CrossingBridge Advisors, LLC (over $1.2 billion AUM as of November 2021) to form ENDI Corp, indicating an intent to scale the operating platform across a much larger affiliated manager base. Willow Oak itself does not develop proprietary technology products and does not employ AI or machine-learning capabilities; its competitive position is built on operational expertise, regulatory know-how, cost-effective shared services, and a differentiated community of affiliated emerging managers.
Willow Oak Asset Management firmographics
Firmographics- Name
- Willow Oak Asset Management
- Legal name
- Willow Oak Asset Management, LLC
- Website
- https://willowoakfunds.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Willow Oak Asset Management is a Glen Allen, Virginia-based operational services platform that provides outsourced investor relations, compliance, accounting, operations, and marketing support to independent and emerging alternative asset managers through its Fund Management Services (FMS) offering.
- Ownership category
- akta.pro rank
Willow Oak Asset Management industry classification
Industry- Product category
- Asset Management Services / Outsourced Fund Operations
- NAICS
- Management of Companies and Enterprises (55111), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Managed Account Platforms (Separately Managed Accounts / Customized Portfolios) (FSAHAKAC)
Keywords
Where Willow Oak Asset Management is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Willow Oak Asset Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fund Management Services (FMS): Willow Oak generates revenue by providing comprehensive outsourced operations services to independent asset managers, including investor relations, operations, compliance monitoring, accounting, and marketing. The company charges management fees or service fees in exchange for these operational infrastructure services, with flexible fee structures tailored to each firm's needs.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Willow Oak Asset Management product offering
Product offeringCore offering
Willow Oak Asset Management is a service platform that provides outsourced non-investment operations to independent alternative investment managers. Through its Fund Management Services (FMS) offering, the company handles investor relations, operations, compliance monitoring, accounting, and marketing on behalf of client fund managers. It supports aspiring and emerging managers across all phases of a fund's life cycle, from launch to ongoing operations, allowing them to focus on investing.
Product overview
Willow Oak Asset Management offers Fund Management Services (FMS) as its core product, providing integrated operational infrastructure for independent asset managers. The company supports the non-investment functions of alternative investment firms, including investor relations, operations, compliance monitoring, accounting, and marketing. Willow Oak supplements its FMS with a Resource Center containing educational content and the Value Hour podcast featuring insights from affiliated managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fund Management Services (FMS) Outsourced non-investment operations platform providing investor relations, operations, compliance monitoring, accounting, and marketing infrastructure to independent alternative investment managers across all phases of a fund's life cycle.
- Resource Center Educational platform offering videos and articles on fund operations, compliance, legal, accounting, investor relations, and marketing topics for aspiring and emerging managers.
- Value Hour Podcast Podcast featuring insights from Willow Oak's affiliated fund managers on investment themes, portfolio companies, and market analysis.
Companies that use Willow Oak Asset Management
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Willow Oak Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Willow Oak Asset Management partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- CrossingBridge Advisors, LLCcoreCrossingBridge Advisors, LLC is an SEC-registered investment adviser with over $1.2 billion in AUM (as of November 2021), focused on ultra-short duration, low duration high yield, responsible credit, and special purpose acquisition company strategies. In December 2021, CrossingBridge announced a definitive merger agreement with Enterprise Diversified (Willow Oak's parent company), combining their businesses under a new holding company ENDI Corp. The merger was expected to close within six months subject to regulatory and stockholder approvals.
- Wipfli LLPcoreWipfli LLP is an accounting and business consulting firm that provides tax and audit services to several Willow Oak-affiliated funds. Wipfli professionals (including Sarah Williams CPA, Rusty Planert CPA, and Shana Sparber CPA) appear in Willow Oak's Resource Center videos discussing audit processes, offering document finalization, fund formation, compliance relief, COVID-19 effects, and tax implications for hedge funds.
- Gordian Compliance Solutions LLCcoreGordian Compliance Solutions LLC provides investment adviser compliance services to Willow Oak-affiliated funds. Patrick Dominguez, Director of Investment Adviser Services, appears in Willow Oak's Resource Center providing compliance advice for emerging managers, including regulatory requirements, common deficiencies, and operational red flags.
- Arquitos Capital ManagementcoreArquitos Capital Management is an affiliated value investing fund managed by Steven Kiel. It is part of the Willow Oak FMS platform, receiving operational support including compliance, investor relations, and marketing services. Steven Kiel also serves as President of Willow Oak and Chairman of Enterprise Diversified.
- Bonhoeffer Capital ManagementcoreBonhoeffer Capital Management is an affiliated value investing fund managed by Keith Smith. It is part of the Willow Oak FMS platform, receiving operational support including compliance, investor relations, and marketing. Keith Smith appears regularly on Willow Oak's podcast and events.
- SVN CapitalcoreSVN Capital is an affiliated value investing fund managed by Shreekkanth 'Shree' Viswanathan. It is part of the Willow Oak FMS platform, receiving operational support. SVN Capital produces investment writeups and presentations featured on Willow Oak's website and podcast.
- Alluvial FundcoreAlluvial Fund (Alluvial Capital) is an affiliated fund managed by David Waters. It is part of the Willow Oak FMS platform, receiving operational support including compliance, investor relations, and marketing. Dave Waters appears on Willow Oak's podcast and events discussing OTC Pink Sheets and special situations investing.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Willow Oak Asset Management competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights1 record
Customer concentration
Willow Oak Asset Management social profiles
Digital presenceWillow Oak Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willow Oak Asset Management leadership team
Management profileNumber of profiles
Profiles1 record
Willow Oak Asset Management funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willow Oak Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willow Oak Asset Management
What does Willow Oak Asset Management do?
Willow Oak Asset Management is a service platform that provides outsourced non-investment operations to independent alternative investment managers. Through its Fund Management Services (FMS) offering, the company handles investor relations, operations, compliance monitoring, accounting, and marketing on behalf of client fund managers. It supports aspiring and emerging managers across all phases of a fund's life cycle, from launch to ongoing operations, allowing them to focus on investing.
Is Willow Oak Asset Management a public or private company?
Willow Oak Asset Management is a private company. It is classified as corporate owned and is currently operating.
When was Willow Oak Asset Management founded?
Willow Oak Asset Management was founded in 2017. It employs 1 to 10 people.
Where is Willow Oak Asset Management based?
Willow Oak Asset Management is headquartered in New York, United States, in the North America region.
How does Willow Oak Asset Management make money?
One revenue line is on record: fund Management Services (FMS).
Does Willow Oak Asset Management have an API?
No public API is recorded for Willow Oak Asset Management.
What industry is Willow Oak Asset Management in?
Willow Oak Asset Management's product category is Asset Management Services / Outsourced Fund Operations. Its primary akta.pro industry code is FSAHAKAC, Managed Account Platforms (Separately Managed Accounts / Customized Portfolios). Its NAICS code is 55111 and its SIC code is 8700.