Babba Care

What Babba Care does

Babba Care (formerly Babba) is a San Diego-based privately held consumer hardware company founded in 2022 by husband-and-wife team Dan and Chelsey Evans. The company produces what it bills as the world's first portable baby bottle cooler and warmer — a battery-powered device that uses proprietary thermal transfer technology to cool milk to 40°F and warm it to 98.6°F, eliminating the need for ice packs, boiling water, or microwaves. The product targets new parents, particularly breastfeeding and pumping parents navigating night feedings, travel, daycare handoffs, and workplace pumping schedules.

The core product line is the Babba Baby Bottle Cooler and Warmer, priced at $179.99, accompanied by a four-SKU accessory ecosystem: a vacuum-insulated 8oz stainless steel bottle ($19.95), power adapter ($14.95), replacement nipple 2-packs in four flow rates ($9.95), and replacement gaskets ($3.99). The flagship carries FCC certification and Children's Product Certification, incorporates multiple embedded temperature sensors, connects to a free companion mobile app for remote control and scheduling, and offers up to 5 hours of TSA-approved battery-backed operation. The bottle and base system uses BPA-free, food-safe materials throughout.

Babba Care operates a direct-to-consumer go-to-market motion through its babbacare.com Shopify storefront, supplemented by marketplace listings on Amazon and Walmart, registry presence on Babylist and Poppylist, an affiliate program, Affirm-based installment financing, and shipment into both the United States and Canada. The company is in the process of rebranding from 'Babba' to 'Babba Care', a transition it states reflects an intent to expand beyond the original bottle cooler-and-warmer into broader baby feeding solutions. The only disclosed external capital is a $20,000 Techstars-related investment in September 2023; the company appears to be otherwise bootstrapped and founder-controlled, with reported early traction including multiple sellouts and a 4.9/5 average rating across 153 reviews.

Name

Babba Care

Legal name

Babba Care, Inc.

Website

https://babbacare.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Babba Care is a San Diego-based consumer hardware company producing the world's first portable baby bottle cooler and warmer, serving new and traveling parents with a battery-powered device that refrigerates milk and warms it to body temperature on demand.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales - Main Device: One-time purchase of Babba Baby Bottle Cooler and Warmer main device at $179.99. The core revenue stream.
2. Accessories and Replacement Parts: Recurring accessory sales including Insulated Bottles ($19.95), Power Adapter ($14.95), Nipple 2-Packs ($9.95), and Gaskets ($3.99).
3. Financing Program: 4 interest-free payments of $17/month through Affirm, lowering barrier to initial purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Babba Care designs, manufactures, and sells the Babba Baby Bottle Cooler and Warmer — a battery-powered portable device that uses proprietary thermal transfer technology to cool breast milk to 40°F and warm it to body temperature (98.6°F) within minutes. The device is sold directly to parents through the company's Shopify storefront and Amazon/Walmart marketplaces, accompanied by accessories (insulated bottles, power adapters, replacement nipples, gaskets) and supported by a free companion mobile app for remote control and temperature scheduling.

Product overview

Babba Care (formerly Babba) offers a focused portfolio centered on its flagship Babba Baby Bottle Cooler and Warmer — the world's first portable battery-powered device that both cools breast milk to refrigerator-cold (40°F) and warms it to body temperature (98.6°F) using thermal transfer technology. The product portfolio includes the core Babba Baby Bottle Cooler and Warmer unit, accompanied by add-on accessories: an Insulated Stainless Steel Bottle (8oz), a Power Adapter for continuous operation and airline use, Nipple 2-Packs in four flow-rate variants (Level 1–4), and replacement Gaskets for the base unit. All products are BPA-free and food-safe. The ecosystem is managed through a proprietary mobile app. The company is transitioning from the Babba brand to Babba Care to reflect a broader mission in baby feeding solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Babba Baby Bottle Cooler and Warmer The world's first battery-powered portable baby bottle cooler and warmer. Refrigerates milk to 40°F and warms it to body temperature (98.6°F) or preset temperatures (75°F, 93°F) using proprietary thermal transfer technology. Features 5 hours of battery backup, TSA-approved form factor, and is controlled via onboard button or the free companion mobile app. Sold to new parents for bedside night feedings, on-the-go pumping, and travel.
• Insulated Bottle Vacuum-insulated stainless steel bottle with 8 oz (240 mL) capacity and double-walled construction. Includes collar, Level 1 nipple, and cover. Designed as an add-on or replacement for the Babba Base cooler/warmer unit to maintain uniform temperature.
• Power Adapter FCC-certified power adapter for the Babba cooler/warmer unit. Compatible with airline outlets, simultaneously charges the device while allowing continuous cooling or warming.
• Nipple 2-Pack Replacement nipple set available in four flow rates (Level 1 for 0-3 months, Level 2 for 3+ months, Level 3 for 6+ months, Level 4 for 6+ months high flow). Made of premium BPA-free silicone with dual anti-colic valves.
• Gasket Replacement food-grade silicone gasket that sits inside the top of the Babba Base unit. Features an improved wider and stiffer design for enhanced sealing.

Quantifiable outcome

• Warms milk to body temperature 98.6°F in approximately 5 minutes
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered founding/catalyst, minor and core.

• RecoverXfounding/catalystStrategic or Co-development PartnerCo-founded by Babba Care founder before creating the company. RecoverX created battery-powered icepack and heating pad products for athletes, later acquired by HyperIce. This experience provided the thermal transfer technology expertise applied to Babba's bottle warmer/cooler.
• HyperIce XminorOthersAcquired RecoverX products including the battery-powered icepack and heating pad now being used by professional athletes such as Patrick Mahomes, Christian McCaffery, Jayson Tatum, and Robin Arzon. This validates the thermal technology expertise transferred to Babba.
• TechstarscoreGTM or Marketing PartnerAccelerator program that Babba Care has participated in, providing mentorship, networking, and startup support for growth.
• AffirmminorOthersFinancing partner offering 4 interest-free payments for Babba purchases over $35, making the $179.99 product more accessible to customers.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Frida (Frida Baby): Frida is a fast-growing DTC baby and mom-care brand with a wide range of products (Nasal aspirators, Windi, postpartum care). Babba Care shares the modern-DTC, social-viral playbook and competes for similar "stress-relief" positioning with parents.
• Owlet: Owlet is a smart-baby-tech company best known for its connected sock and Dream Sock infant health monitors. While not a feeding brand, Owlet competes for the same high-spending new-parent buyer with an app-connected hardware device.
• Nanit: Nanit is a smart baby monitor brand focused on sleep tracking; Babba Care has an existing cross-promotional partnership with Nanit on product pages. Both companies serve tech-forward millennial parents and benefit from being in adjacent purchase considerations within a baby's registry.
• Munchkin: Munchkin is one of the largest baby-products companies with broad feeding, travel, and home categories sold through mass-market retailers. Babba Care competes for the same feeding-prep adjacency and registry placements, though Munchkin operates at much broader scale.

Direct peers

• Béaba: Béaba is a French premium baby-feeding brand offering bottle warmers, sterilizers, and feeding accessories targeted at design-conscious parents. Babba Care overlaps in the bottle warmer/feeder category with similar premium pricing.
• Baby Brezza: Baby Brezza is a direct competitor in automated infant feeding appliances, best known for its Formula Pro and bottle warmer lines sold direct-to-consumer and through major retailers. Babba Care competes for the same parent wallet share around hassle-free bottle preparation.
• Tommee Tippee: Tommee Tippee is a major international baby-feeding brand with a well-known Closer to Nature bottle warmer and pump accessories. Babba Care overlaps on bottle warming and travel-friendly feeding solutions for the same target demographic.
• Dr. Brown's: Dr. Brown's is a category-defining bottle-feeding brand whose Deluxe Bottle Warmer and Natural Flow bottle system are widely used by new parents. Babba Care competes head-to-head for the same new-parent segment around warmed-bottle convenience, with portability as its wedge.
• Philips Avent: Philips Avent (Royal Philips) is a global leader in baby feeding accessories, including premium bottle warmers, breast milk storage, and natural-flow bottles. Babba Care competes in the same premium bottle-warming category with a more portable, app-controlled product.

Emerging players

• Hatch (formerly Hatch Baby): Hatch is a digitally-native connected baby-products brand (Rest, sound machines, Grow). Babba Care targets a comparable modern-parent demographic with app-connected baby hardware, though Hatch has already scaled into broader sleep/baby categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@babba_official
• Facebookfacebook.com/babbacare
• LinkedInlinkedin.com/company/babba-care
• Instagraminstagram.com/babba_official
• TikToktiktok.com/@babba_official

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Babba Care