What easyGOband does

easyGOband (legally Easygoband World, S.L.) is a Spanish enterprise-software company founded in 2016/2017 and headquartered in Castellón de la Plana, Spain, that sells a modular hotel-management platform branded Goguest. The platform uses NFC and QR wristbands as a single unified guest credential for room access, cashless payments, guest identification, and entitlements, and integrates with existing Property Management Systems (TCA and others), POS systems, and electronic door locks (Vingcard) so that hotels do not have to replace incumbent software. Modules include Cashless Payments, Access Control, Stock Control (real-time wristband inventory), Reservations, Private Events, a Progressive Web App guest app, a Staff App, and an AI-powered Virtual Concierge, plus cross-selling and multichannel notification engines. The primary customer segment is large all-inclusive resorts with hybrid hotel and external-visitor operations (e.g., Hard Rock Hotel Riviera Maya, Krystal Cancún, Nickelodeon Riviera Maya), with a secondary SMB hotel segment reached through Spain's Kit Digital government-subsidized digitization program.

The company makes money primarily through subscription licensing of the Goguest platform, offered in three tiers (GOGUEST FULL, GOGUEST WEBAPP, GOGUEST NFC) on annual or seasonal contracts, with a seasonal license priced at €4,000 per season. Professional services are sold as add-ons at fixed unit pricing: integration at €1,500–€2,500 per system, implementation at €1,500, and training at €1,500 per day. Go-to-market combines enterprise field sales (Calendly diagnostic call, formal demo, free consultation, ROI-driven case studies) with channel partnerships, most notably the Karisma Hotels & Resorts alliance in Mexico and Kit Digital accreditation in Spain, alongside trade-event presence (HITEC 2025) targeting US expansion. Reported outcomes include +227% activity reservations, +59% room service, +514% towel loans at Krystal Cancún within six months, and €120 in additional revenue per room per month attributed to personalized promotions.

Name

easyGOband

Legal name

Easygoband World, S.L

Website

https://easygoband.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

easyGOband sells Goguest, a modular NFC wristband and QR-code hotel management platform that unifies guest identity, access control, cashless payments, and operations for all-inclusive resorts and other hotels, primarily across Spain and Mexico.

Ownership category

akta.pro rank

Product category

Hotel Operations Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Digital Check-in/Check-out & Keyless Entry (THALACAG)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Payment-Integrated Booking & Checkout Modules (THALADAO)

Keywords

• Hotel management software
• Cashless payment systems
• Access control platforms
• NFC wristband solutions
• Hospitality operations software

Headquarters

HQ city

Castellón De La Plana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platform Licenses (GOGUEST FULL, GOGUEST WEBAPP, GOGUEST NFC): Annual or seasonal licensing of the Goguest platform with three tiers: GOGUEST FULL (full platform), GOGUEST WEBAPP (guest-facing web app only), GOGUEST NFC (NFC wristband-focused solution).
2. Professional Services (Integration and Implementation): Consulting, integration, implementation, and training services sold as add-ons to the core platform license. Integration fees are charged per integration (1,500 EUR for generic software, 2,500 EUR for proprietary software). Implementation and training each charged at 1,500 EUR.
3. Seasonal License: Seasonal license priced at 4,000 EUR per season, targeting hotels with seasonal operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

easyGOband sells the Goguest SaaS platform, which equips hotels and all-inclusive resorts with NFC and QR-code wristbands that act as a single unified credential for guest identity, room access, cashless payments, and service entitlements. The platform integrates with the property's existing property management system (PMS), point-of-sale (POS), and electronic lock systems, and ships modules covering cashless payments, access control, wristband stock control, AI virtual concierge, guest and staff applications, reservations, private events, and reporting.

Product overview

Goguest by Easygoband is a modular hotel management platform built around NFC/QR wristband technology that serves as a unified guest credential for identity, access, payments, and service management. The platform is organized into three layers: guest-facing tools (Guest App/Webapp, Virtual Concierge, Reservations), operational modules for hotel staff and management (Private Events, Stock Control, Cashless Payments, Access Control, Staff App, Hotel CMS), and cross-cutting solution categories organized by role (F&B, Front Desk, Guest Experience, Finance) and by business need (Boost Revenue, Efficiency, Guest Satisfaction, Staff/Operational Optimization). The NFC & QR Solutions module provides the underlying wearable credential infrastructure, and the Integrations module acts as a hub connecting the platform with existing hotel PMS, POS, and access control systems. The Goguest platform can be contracted as a full suite (GOGUEST FULL), as a standalone webapp (GOGUEST WEBAPP), or as an NFC-focused package (GOGUEST NFC).

Differentiator

Problem solved

Functional benefit

Products and services

• Goguest Platform Unified hotel management SaaS that uses NFC and QR-code wristbands as a single guest credential for identity, access control, cashless payments, reservations, and operations across all touchpoints of a hotel or all-inclusive resort. Available in tiers GOGUEST FULL (complete platform), GOGUEST WEBAPP (guest-facing PWA), and GOGUEST NFC (NFC wristband-focused solution).
• Cashless Payments Module Contactless payment module that charges purchases directly to the guest's room or against pre-purchased packages, eliminating chargebacks and reducing cash handling for hotels and resorts.
• Access Control Module Modern access control module enabling guests to open rooms, restricted areas, pools, spa, and restaurants via NFC wristband or QR code, replacing physical keys and tickets.
• Stock Control Module Real-time wristband inventory management module that tracks each wristband from issuance to return by shift and distribution point, with anomaly detection for fraud and trafficking.
• Virtual Concierge Module AI-powered virtual assistant (Conserje virtual AI / Chat AI) that provides guests with instant 24/7 responses to FAQs and service requests in natural language.
• Private Events Module Comprehensive event management software designed for event planners and hotels, enabling guests to view event details and organizers to manage bookings and logistics.
• Guest App (PWA Webapp) Guest-facing Progressive Web App accessible via QR code or URL without app store download, allowing guests to manage reservations, room service, activity bookings, in-room dining, and personalized notifications.
• Hotel CMS Centralized content management and operational dashboard for hotels that consolidates guest data, reservation management, and access control into a single panel with business intelligence and reporting.
• NFC & QR Solutions Module Wristband inventory management and operational efficiency enhancement using NFC and QR code credentials as the primary guest identifier across all hotel touchpoints.
• Staff App Module Internal staff application enabling hotel employees to handle reservations, guest communication, notifications, and wristband inventory tracking from a single interface.
• Integrations Hub Integration hub connecting Goguest with existing hotel property management systems, point-of-sale systems, and access control systems, enabling data synchronization without migrations or provider changes.

Quantifiable outcome

• +227% increase in activity reservations within six months (Krystal Cancún)
• +13 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Karisma Hotels & Resorts (Nickelodeon Riviera Maya)coreStrategic or Co-development Partner · 1 April 2024Easygoband consolidated its presence in Mexico through its alliance with Karisma Hotels & Resorts, implementing Goguest at Nickelodeon Riviera Maya and Aqua Nick water park. The platform unifies hotel guest and external visitor credentialing on a single NFC wristband, bridging two previously separate operational systems. This is a flagship case study for the company's ability to manage hybrid resort/water park operations.
• RCD Hotels (Hard Rock Hotel Riviera Maya)coreStrategic or Co-development Partner · 1 November 2022Goguest deployed at Hard Rock Hotel Riviera Maya (1,264 rooms) from November 2022 as the first implementation within the RCD Hotels portfolio. The wristband serves as the sole operational credential across all access points, F&B outlets, and guest identification touchpoints. The implementation has run through three full operational seasons, validating the platform's enterprise suitability.
• Grupo Hotelero Santa Fe (Krystal Cancún)coreStrategic or Co-development PartnerKrystal Cancún (502 rooms), operated by Grupo Hotelero Santa Fe, is the primary case study for the Goguest platform's impact on activity reservations and room service revenue. The deployment included Vingcard lock integration, TCA PMS integration, and a custom plan-tier marking extension. The property achieved +227% activity reservations and +59% room service growth within six months.
• Vingcard (Electronic Lock Systems)coreTechnology or IntegrationIntegration with Vingcard electronic lock systems allows room key generation and wristband activation in a single step at check-in. The wristband becomes both room key and operational credential simultaneously, eliminating the need for separate access tokens.
• TCA (PMS Provider)coreTechnology or IntegrationTCA serves as the Property Management System (PMS) backbone at Krystal Cancún. Goguest integrates bidirectionally with TCA, ensuring information flows without duplicate data entry. A custom extension was built on TCA to manage plan-tier marking per guest.
• Spanish Government (Kit Digital / Next Generation EU)minorChannel Partner/ Reseller/ DistributorEasygoband is an accredited digitization agent ('agente digitalizador') under Spain's Kit Digital program, funded by EU Next Generation funds (3,067 million EUR total allocation). The program subsidizes SME digitization projects, with Goguest listed as an approved solution category ('Gestión de procesos para el sector hotelero').

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/easygoband
• LinkedInlinkedin.com/company/easygobandworld
• Instagraminstagram.com/easygoband
• Facebookfacebook.com/easygoband

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyGOband