USAA

Name

USAA

Legal name

United Services Automobile Association

Website

https://www.usaa.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Insurance and Banking

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Services-Membership Organizations (8600)

akta.pro primary industry

Military & Veterans Credit Unions (FSABAEAI)

akta.pro secondary industries

Veterans Affairs & Military Family Services (BPAIAHAL), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)

Keywords

• Military insurance services
• Property and casualty insurance
• Military banking services
• Retirement and investment solutions
• Life insurance products

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property and Casualty Insurance: Primary revenue stream including auto insurance, homeowners insurance, renters insurance, umbrella insurance, and small business insurance. Auto insurance offers purchase loans with rates as low as §% APR and refinance options.
2. Life Insurance: Term life and permanent life insurance policies including USAA Eagle Express Term Life Insurance, USAA Secure Whole Life, and USAA Secure Final Expense Whole Life Insurance. Multi-product discounts available for members with existing policies.
3. Banking Services: USAA Federal Savings Bank provides checking, savings, CDs, credit cards, home mortgages, auto loans, personal loans, and motorcycle/RV/boat loans. Auto loans feature rates as low as §% APR with 0.25% autopay discount.
4. Investment Services: Brokerage and trading, mutual funds, IRAs and rollovers, 529 education plans, automated investing, and financial planning services.
5. Health Insurance Products: Medicare Plans, health insurance, vision insurance, dental insurance, and annuities offered through USAA.
6. Pet Insurance: Pet insurance with below-industry-average rates, featuring a 24/7 vet helpline and discounts for existing members, service dogs, and multiple pets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

USAA is a member-owned financial services company that provides property and casualty insurance (auto, home, renters, umbrella), life insurance, banking services (checking, savings, credit cards, mortgages, loans), and investment and retirement solutions exclusively to U.S. military members, veterans, and their eligible families. Products are priced for the military community with bundling discounts, military-specific features (PCS support, SGLI supplement, deployment accommodations), and competitive rates designed for the unique financial needs of military life.

Product overview

USAA (United Services Automobile Association) operates as a diversified financial services company offering an integrated platform of insurance, banking, and retirement products exclusively serving military members, veterans, and their eligible family members. The core product portfolio centers on property and casualty insurance (auto, homeowners, renters, umbrella) and life insurance (term and permanent policies), supplemented by banking services (checking, savings, credit cards, mortgages, loans) and investment/retirement solutions (brokerage, mutual funds, IRAs, annuities, financial planning). Key sub-brands include USAA Eagle Express Term Life Insurance, USAA Secure Whole Life Insurance, and the acquired NOBLR usage-based insurance platform. Additional offerings include USAA Perks (member discounts), Youth Banking (parental-controlled accounts), Medicare Advantage plans (with Humana partnership), and social initiatives like Face the Fight (veteran suicide prevention) and Honor Through Action (military community support). Products are delivered through digital channels including mobile app, web platform, and contact centers, with AI-powered personalization, fraud detection, and claims processing enhancing the member experience.

Differentiator

Problem solved

Functional benefit

Brands

• USAA Perks: Discount and savings program offering travel deals, home solutions, car care, online shopping, health, and entertainment discounts for USAA members.
• Face the Fight
• USAA Secure Whole Life
• USAA Eagle Express Term Life

Products and services

• Auto Insurance
• Homeowners Insurance
• Renters Insurance
• Life Insurance
• Umbrella Insurance
• Small Business Insurance
• Medicare Plans
• Health Insurance
• Vision Insurance
• Dental Insurance
• Annuities
• Pet Insurance
• Checking
• Savings
• Certificates of Deposit (CDs)
• Credit Cards
• Home Mortgages
• Auto Loans
• Personal Loans
• Motorcycle, RV & Boat Loans
• Brokerage and Trading
• Mutual Funds
• IRAs and Rollovers
• 529 Education Plans
• Automated Investing
• Financial Planning

Quantifiable outcome

• Saves members approximately $22/month on auto insurance compared to average ($58 vs $80)
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• GameSquareminorStrategic or Co-development Partner · 24 June 2026GameSquare announced Soldier Showdown 8 (SS8), an esports tournament for U.S. military members presented by USAA, in partnership with the U.S. Army Installation Management Command's Directorate of Family and Morale, Welfare and Recreation. The tournament enters its eighth edition with a seven-year legacy.
• K9s For WarriorscoreStrategic or Co-development Partner · 11 June 2026USAA partnered with K9s For Warriors to introduce Smoky, an 18-month-old certified therapy dog, as its chief pawsitivity officer. This includes a $60,000 grant to fund service dog training and placement for veterans. The initiative honors a WWII military therapy dog and supports employee wellness, military community outreach, and catastrophe response.
• Humana and Volunteers of AmericaminorStrategic or Co-development Partner · 14 May 2026Humana and VFW, in partnership with CenterWell, USAA, and Volunteers of America, hosted a national Day of Service on May 19 to support veterans experiencing homelessness, preparing 4,000 essential care kits for distribution.
• Armed Services YMCA (ASYMCA)coreStrategic or Co-development Partner · 7 May 2026USAA and ASYMCA launched Mission Watch, a $1.45 million childcare initiative targeting military spouse unemployment (over 20%, four times national average). The pilot program provides free, short-term childcare blocks at Fort Hood, Fort Bliss, and Camp Pendleton to allow spouses to attend job interviews, training, or networking during PCS relocations.
• NFL (Salute to Service)coreGTM or Marketing Partner · 16 April 2026USAA is the official NFL 'Salute to Service' partner, working with players like Steelers DT Cam Heyward and NFL Draft prospects like Caleb Downs and Jacob Rodriguez to honor military service through various activations.
• Humana FoundationcoreStrategic or Co-development Partner · 3 March 2026Humana Foundation expanded its commitment to Face the Fight, a national veteran suicide prevention initiative co-founded with USAA and Reach Resilience, with an additional $5 million investment. The initiative has reached over one million veterans since 2023 launch and targets saving 15,000 veteran lives by 2032.
• Tragedy Assistance Program for Survivors (TAPS)coreGTM or Marketing Partner · 11 February 2026USAA serves as Presenting Sponsor for the 2026 TAPS Honor Guard Gala held in Washington, D.C. The event celebrates Families of America's Fallen Heroes and unites military and congressional figures.
• New York Giants and The American LegionminorGTM or Marketing Partner · 31 January 2026USAA partnered with New York Giants QB Jaxson Dart and The American Legion to surprise Navy veteran Gary Schacher with tickets to Super Bowl LX, recognizing military service and community contributions.
• Full Sail University and EA SportsminorGTM or Marketing Partner · 11 November 2025Full Sail University hosted the EA SPORTS College Football 26 Live Championship Broadcast of the Army-Navy Game Tournament presented by USAA, with finalists competing virtually from the university's esports facility.
• HYROXminorGTM or Marketing Partner · 3 November 2025USAA signed as title sponsor for HYROX Dallas fitness competition, highlighting veterans and military members' well-being. The sponsorship includes hosting a military-themed event and organizing Team USAA comprising military and veteran athletes, aligning with Face the Fight campaign.
• HumanacoreStrategic or Co-development Partner · 21 October 2025Humana and USAA announced 2026 Medicare Advantage plans designed for veterans featuring increased mental health benefits including $0 copays for in-network mental health services, Part B giveback, and additional benefits available in multiple states.

Scale indicators20 records

Recent moves6 records

Broad incumbents

• Allstate: Top-10 U.S. personal lines insurer with comparable AI patent activity (alongside USAA and State Farm in 'big three'). Directly overlaps USAA's auto and home insurance core lines with broader mass-market positioning.
• Chubb: Global P&C and life insurer with strong personal lines and high-net-worth offerings. Comparable scale and A++-tier financial strength, though broader market focus and less military-aligned branding.
• State Farm: Largest U.S. personal lines P&C insurer. Joint blockchain claims partner with USAA; comparable auto/home insurance focus, but serves a mass consumer market rather than a restricted membership community.
• Farmers Insurance: Top-10 U.S. personal lines insurer with auto, home, life, and small business offerings. Overlaps USAA's core product portfolio and bundle/discount strategy.
• Liberty Mutual: Diversified global P&C insurer with significant U.S. personal lines presence. Comparable in scale and personal lines book; broader product portfolio but no military-focused community positioning.

Direct peers

• Pentagon Federal Credit Union (PenFed): Military-affiliated credit union serving active duty, veterans, and DoD civilians. Directly comparable membership model and product set (checking, savings, loans, credit cards) overlapping USAA Federal Savings Bank.
• Geico: Direct-to-consumer auto and home insurer owned by Berkshire Hathaway. Competes head-to-head with USAA in auto pricing (Geico cited alongside USAA in 'cheapest home insurance' rankings) and shares a digital-first GTM motion.
• Aflac: Major U.S. supplemental accident and health insurer. Comparable to USAA's accident & health offerings with cross-sell via employer and affinity channels.
• Navy Federal Credit Union: Largest U.S. military-affiliated credit union. Directly comparable military-focused banking membership model and overlaps USAA Federal Savings Bank on deposits, loans, and credit cards.
• Progressive: Top U.S. auto insurer with direct-to-consumer digital emphasis and telematics/UBI capabilities. Closest functional competitor to USAA's auto insurance line on pricing and digital UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/USAA
• Facebookfacebook.com/USAA
• LinkedInlinkedin.com/company/usaa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments55 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USAA