Siren Craft Brew

What Siren Craft Brew does

Siren Craft Brew is an independent UK craft brewery founded in 2013 and headquartered in Finchampstead, Berkshire. The company produces a broad portfolio of premium craft beers anchored by four flagship lines — Soundwave (American IPA, 5.6% ABV), Lumina (Session IPA, 4.2% ABV, gluten-free and vegan), Broken Dream (Breakfast Stout, 6.5% ABV, CAMRA Supreme Champion Beer of Britain 2018), and Siren Pils (4.8% ABV, gluten-free) — and extends across IPA, Pale Ale, Lager, Sour, Barrel-Aged, Low/No Alcohol, Gluten-Free, and Vegan sub-ranges. Production technology centres on a Finchampstead brewery with a £1.2m-invested 6,000 cans-per-hour canning line featuring dissolved oxygen and seam quality control, an in-house quality control lab combining traditional plating with PCR-based microbiological testing, and a 350+-barrel barrel-aging programme across two sites using house yeast strains maintained since 2015.

Revenue is generated across five channels: direct-to-consumer e-commerce on sirencraftbrew.com with 24-hour DPD nationwide delivery (100,000+ cumulative orders), wholesale placement in five major UK supermarkets (Asda, Sainsbury's, Morrisons, Waitrose, M&S) and Sweden's Systembolaget internationally, on-trade hospitality (Fuller's pub chain and independents), three owned hospitality venues (Tap Yard brewery taproom, RG1 Bar in Reading with 28+ draught lines, The George & Dragon country pub in Swallowfield), and ancillary revenue from brewery tours, virtual beer tastings, merchandise, mixed cases, and gift boxes. The company is privately held with no institutional investor or parent entity identified, having funded its canning-line expansion through a £1.2m crowdfunding round in 2019. Operations are led by managing director Darron Anley.

Name

Siren Craft Brew

Legal name

Siren Craft Brew

Website

https://sirencraftbrew.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Siren Craft Brew is an independent UK craft brewery founded in 2013, producing flagship and specialty beers distributed via DTC e-commerce, five major UK supermarkets, three owned venues, and international retail.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (72241), Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)

SIC

Malt Beverages (2082), Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH), Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewing
• Independent brewery
• Specialty beer production
• Beer hospitality venues
• Craft beer retail

Headquarters

HQ city

Finchampstead

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Beer Sales: E-commerce sales of packaged beer (cans, bottles), mixed cases, and gift boxes delivered directly to consumer. Main revenue driver with 100,000+ orders delivered.
2. Venue Sales: On-site sales at Tap Yard taproom, RG1 Bar, and The George & Dragon pub. Draught beer served directly from cold storage for maximum freshness.
3. Wholesale/Retail Distribution: Stocking in major UK retailers including Asda, Sainsbury's, Morrisons, Waitrose, M&S, and international presence with Systembolaget. Also serves on-trade through Fuller's and independent venues.
4. Experiences and Tours: Brewery tours at £30 per voucher (valid for 2 people) and virtual beer tastings at £30-60 per person. Includes guided brewery visits, tutored tastings, and events.
5. Merchandise: Sale of branded merchandise including apparel, glassware, socks, hats, sunglasses, and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Independent craft brewery producing a diverse portfolio of specialty beers — IPAs, pale ales, breakfast stouts, lagers, sour and barrel-aged varieties — alongside gluten-free, vegan and low/no-alcohol options. Products are sold via direct-to-consumer e-commerce, UK grocery and specialist retail, limited international export, and the company's own on-trade hospitality venues.

Product overview

Siren Craft Brew is an independent craft brewery based in Berkshire, established in 2013. The company offers a diverse portfolio of premium craft beers centered around four flagship products: Soundwave (American IPA), Lumina (Session IPA), Broken Dream (Breakfast Stout), and Siren Pils (Modern Pilsner). Beyond these core offerings, the portfolio spans multiple beer styles including IPA variants, Pale Ales, Lagers, Low/No Alcohol options, Sour Beers, Gluten-Free beers, Vegan beers, and Barrel-Aged specialty beers. The company also operates experiential venues (Tap Yard, The George & Dragon pub), offers beer gifts and merchandise, and provides brewery tours and virtual beer tasting experiences. The product ecosystem combines direct-to-consumer e-commerce sales with physical venue experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Tap Yard: Brewery tap room and venue in Finchampstead, Berkshire with family-friendly environment, events, and street food.
• Siren Bar (RG1)
• The George & Dragon
• Project Barista
• Odyssey Series
• Maiden

Products and services

• Soundwave IPA Flagship West Coast-style IPA from Siren Craft Brew, sold through DTC e-commerce, UK retail, and on-trade partners to craft beer enthusiasts.
• Lumina Flagship session IPA / pale ale from Siren Craft Brew, marketed as a brighter, lower-ABV counterpart to Soundwave and sold across DTC, retail and on-trade.
• Broken Dream Breakfast Stout Flagship breakfast stout from Siren Craft Brew, a higher-ABV dark beer sold via DTC, UK retail and on-trade.
• Siren Pils Flagship Czech-style pilsner from Siren Craft Brew, positioned as the brewery's core lager offering across DTC, retail and on-trade.
• Mixed Cases Curated and configurable multi-pack beer cases (e.g., 6, 12, 24-pack) from Siren Craft Brew, sold via DTC to enthusiasts and gift buyers seeking variety.
• Gift Boxes Pre-curated and custom-built beer gift boxes from Siren Craft Brew, sold via DTC for gifting occasions including holidays and corporate gifting.
• Digital Gift Cards Digital gift cards redeemable against Siren's beer range via the DTC website, marketed for gifting.
• Barrel Aged Range Range of barrel-aged and blended specialty beers from Siren Craft Brew, sold in limited releases via DTC, specialist retail and on-trade to enthusiasts and collectors.
• Sour Range Range of sour and mixed-fermentation beers from Siren Craft Brew, sold via DTC, specialist retail and on-trade to sour-beer enthusiasts.
• Low/No Alcohol Range Range of low- and no-alcohol craft beers from Siren Craft Brew, sold via DTC, UK retail and on-trade to consumers seeking lower-alcohol craft options.
• Gluten-Free Range Range of gluten-free craft beers from Siren Craft Brew, sold via DTC, UK retail and on-trade to consumers requiring gluten-free options.
• Vegan Range Range of vegan-friendly craft beers from Siren Craft Brew, marketed to vegan and plant-based consumers and sold via DTC, UK retail and on-trade.
• Brewery Tours Guided brewery tour experience at Siren's Finchampstead brewery, aimed at visitors, beer tourists and group bookings.
• Virtual Beer Tastings Hosted virtual beer tasting experience from Siren Craft Brew, sold to remote individuals and corporate / group bookings.
• Tap Yard Owned brewery taproom venue operated by Siren Craft Brew, serving Siren's own beers on draught and supporting on-site retail and events.
• RG1 Bar Owned Siren-branded city bar in Reading, operated as a direct-to-consumer on-trade outlet for Siren's beers.
• The George & Dragon Siren-operated pub (The George & Dragon) acting as a traditional on-trade outlet for Siren's beers alongside standard pub offerings.

Quantifiable outcome

• Broken Dream awarded CAMRA Supreme Champion Beer of Britain 2018
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Society of Independent Brewers and Associates (SIBA)coreOthersMembership and active participation in SIBA providing additional oversight, accreditation, and best practice sharing with fellow craft brewers. SIBA represents independent breweries across the UK.
• AsdaminorChannel Partner/ Reseller/ DistributorUK supermarket chain stocking Siren Craft Brew products in stores nationwide.
• Sainsbury'sminorChannel Partner/ Reseller/ DistributorMajor UK supermarket chain retailing Siren Craft Brew products.
• MorrisonsminorChannel Partner/ Reseller/ DistributorUK supermarket chain stocking Siren Craft Brew products.
• WaitroseminorChannel Partner/ Reseller/ DistributorPremium UK supermarket chain retailing Siren Craft Brew products.
• Marks & SpencerminorChannel Partner/ Reseller/ DistributorUK department store chain stocking Siren Craft Brew products.
• Fuller'sminorChannel Partner/ Reseller/ DistributorUK pub company serving Siren Craft Brew on tap in their venues.
• SystembolagetminorChannel Partner/ Reseller/ DistributorSwedish government-owned alcohol retail chain, enabling international distribution of Siren Craft Brew products.
• Fornoza PizzaminorStrategic or Co-development PartnerPermanent pizza vendor operating from newly installed container kitchen at Tap Yard. Serving focaccia sandwiches at lunchtimes and authentic Italian pizza menu in the evenings.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/sirencraftbrew
• YouTubeyoutube.com/@SirenCraftBrewVideo
• Facebookfacebook.com/SirenCraftBrew
• LinkedInlinkedin.com/company/sirencraftbrew
• Instagraminstagram.com/sirencraftbrew
• TikToktiktok.com/@sirencraftbrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siren Craft Brew