iBuildNew

What iBuildNew does

iBuildNew is an Australia-based online aggregator and comparison platform for residential home construction and land development. Founded in 2014 and headquartered in Melbourne, the company operates a self-serve web platform that allows prospective home buyers to search, compare, and explore land estates, home designs, and combined house and land packages from a roster of Australian builders and developers across NSW, VIC, QLD, WA, and SA, with additional coverage of TAS, NT, and ACT. The platform is organised around location-based landing pages for major metropolitan growth corridors and is supplemented by an editorial News & Guides section covering market analysis, land release announcements, builder features, and advice topics such as knockdown rebuilds.

The core technology is a search and comparison interface that aggregates builder and developer listings, floor plans, lot specifications, and pricing into a unified catalogue, paired with content marketing and an email newsletter that delivers updates on land rebates, new estate releases, and builder price lists. Distribution is digital-first and SEO-led, with users browsing location, builder, or design before being directed to contact builders directly for transactions.

iBuildNew generates revenue through lead generation and referral fees paid by featured builders and developers, operating on an affiliate-referral model. Its end-user segments span first home buyers, property investors, family upgraders, and knockdown rebuild seekers. Daniel Peterson serves as CEO. The company has raised $2,000,000 in a single funding round dated 2019-04-30; no subsequent institutional backing has been disclosed.

Name

iBuildNew

Legal name

iBuildNew

Website

https://ibuildnew.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

iBuildNew is an Australia-wide online aggregator and comparison platform that connects residential home buyers with land estates, home designs, and house and land packages from leading Australian builders and developers, monetising via lead referrals and listing fees.

Ownership category

akta.pro rank

Product category

New Home Comparison and Listings Aggregator

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

akta.pro secondary industry

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB)

Keywords

• New home comparison
• House and land packages
• Home builder directory
• Land estate listings
• Property search platform

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Lead Generation / Referral: iBuildNew operates as an aggregator and comparison platform connecting home buyers with builders and developers. Revenue is generated through lead referrals and potentially listing fees from builders and land developers featured on the platform.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

iBuildNew operates a web-based aggregation and comparison platform that enables prospective home buyers to search, compare, and explore land estates, home designs, and house and land packages from Australia's leading builders and developers. The platform covers all major Australian states with dedicated regional pages and pairs this with editorial news, market analysis, and a newsletter subscription service delivering updates on land rebates and new estate releases.

Product overview

iBuildNew is a unified consumer-facing web platform that aggregates and compares new home building options across Australia. The platform consists of four interconnected core offerings: (1) Land Estates listings that showcase available land for sale with lot sizes, pricing, and development status; (2) Home Designs directory featuring floor plans and specifications from registered builders; (3) House & Land Packages combining land and building into complete offerings; and (4) News & Guides providing editorial content on market trends, new releases, and expert advice. The platform operates on a regional basis, covering all Australian states and territories through dedicated location pages.

Differentiator

Problem solved

Functional benefit

Products and services

• iBuildNew Platform A comprehensive web-based comparison platform that enables users to search, compare, and explore land estates, home designs, and house and land packages from Australia's leading builders and developers across multiple regions. The platform is the central consumer-facing product that aggregates third-party builder and developer offerings and connects home buyers with builders via referrals.
• Land Estates Directory A searchable database of land estates for sale across Australia, allowing users to explore available land lots with block sizes, orientations, pricing, and construction stages from registered developers and masterplanned communities.
• Home Designs Directory A directory of home designs from registered builders, featuring floor plans, specifications, pricing, and building specifications across single and double storey options, allowing buyers to compare builder offerings side-by-side.
• House and Land Packages Combined offerings pairing land lots with home designs from builders, enabling buyers to view and compare complete house and land packages as a single transaction across multiple Australian regions and builders.
• News and Guides Editorial Editorial content including property market news, land release announcements, expert advice, and guides covering home building topics, builder comparisons, masterplanned community reviews, and use cases such as knockdown rebuilds and property investment.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• REA Group (realestate.com.au): Australia's dominant property portal aggregating listings from agents, developers, and new projects. Directly comparable as a comparison/discovery platform connecting property seekers with sellers and builders, but operates at vastly greater scale and covers existing homes as well as new builds.
• Domain Holdings: Australia's second-largest property portal with comparable listings, new project marketing, and editorial content verticals. Directly comparable aggregator model for residential property including new construction.
• NewHomeSource: U.S. new-construction focused marketplace aggregating builders, floor plans, and communities. Closest international analog to iBuildNew's specific focus on new builds rather than resale housing.
• OpenAgent: Australian comparison platform matching property seekers with real estate agents via a referral/lead model. Similar aggregator-plus-lead-generation business model operating in the Australian property market.
• Homely: Australian residential property search portal with map-led discovery and agent/agency listings. Comparable aggregator model serving Australian home buyers with location-based search.

Broad incumbents

• Zillow: The leading U.S. residential property aggregator with new construction and builder marketing offerings. Comparable as a mass-market property search and lead-gen platform, but at vastly greater scale and broader scope than iBuildNew.
• Realtor.com: Major U.S. property aggregator operated by Move/News Corp with new construction search. Comparable aggregator business model for residential listings including new builds.
• Zoopla: U.K. residential property portal aggregating agent listings, new homes, and market data. Comparable aggregator and new-homes marketing platform with similar listing, valuation, and editorial content verticals.
• Rightmove: Largest U.K. property portal with new homes and developer marketing arms. Comparable portal-plus-new-construction hybrid business model in a major English-speaking residential market.

Emerging players

• Houzz: Home design, renovation, and professional marketplace that connects consumers with design ideas and pros. Partially overlapping audience of residential home buyers and renovators using inspirational/design content to drive purchase decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iBuildNew