Credit One Bank
Credit One Bank is a privately held, FDIC-insured national bank headquartered in Las Vegas that issues credit cards and deposit products directly to U.S. consumers, particularly those building or rebuilding credit, through a digital-first mobile app and pre-qualification platform.
- Company typePrivate
- Founded1984
- HeadquartersLas Vegas, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Credit One Bank does
Credit One Bank, N.A. is a privately held, FDIC-insured national bank founded in 1984 and headquartered in Las Vegas, Nevada. The company operates as a direct-to-consumer credit card issuer targeting U.S. consumers across multiple risk profiles, with a particular focus on customers rebuilding credit and those traditionally underserved by prime issuers. It distributes products exclusively through digital self-service channels (website, mobile app, mail offers) with no physical branch network, and uses a pre-qualification flow that allows prospective customers to check eligibility without a hard credit inquiry.
The product portfolio spans five credit cards: the Platinum X5 Visa Signature Card (cash back for average-to-excellent credit), the Platinum Visa for Rebuilding Credit (for credit-challenged consumers), the Premier American Express Card, the Omni Rewards American Express Card (2% unlimited cash back, $200 welcome bonus, no annual fee, no foreign transaction fee), and the Wander American Express Card for travel rewards. Supporting offerings include the Credit One Bank Mobile App (8M+ monthly active users, 1.5M daily sign-ins, 2M+ five-star ratings, biometric auth, Siri Shortcuts, Apple Watch support), the Keys to Credit education center, the Credit Wreckers financial literacy campaign, deposit products (High-Yield Jumbo CDs, Bump-Up Jumbo CDs, savings), and the Security Center with Zero Fraud Liability. Technology integrations include Envestnet Yodlee for account aggregation.
Revenue is generated from credit card interest on revolving balances, annual fees on certain cards, interchange from merchant transactions, and various transaction fees. The company is reinforced by a broad go-to-market apparatus combining product-led pre-qualification, omnipresent social media (Facebook, X, Instagram, YouTube, LinkedIn), high-profile sponsorships (Charleston Open title sponsor through 2031, Shaq's Fun House, 2026 Oscars), and celebrity partnerships (Jennifer Hudson, JaNa Craig). The bank is owned in part by billionaire Ben Navarro and has 501-1,000 employees per firmographic data; revenue figures are not publicly disclosed.
Credit One Bank firmographics
Firmographics- Name
- Credit One Bank
- Legal name
- Credit One Bank, N.A.
- Website
- https://creditonebank.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Credit One Bank is a privately held, FDIC-insured national bank headquartered in Las Vegas that issues credit cards and deposit products directly to U.S. consumers, particularly those building or rebuilding credit, through a digital-first mobile app and pre-qualification platform.
- Ownership category
- akta.pro rank
Credit One Bank industry classification
Industry- Product category
- Consumer Credit Cards
- NAICS
- Credit Card Issuing (522210), Credit Card Issuing (52221), Commercial Banking (52211)
- SIC
- National Commercial Banks (6021), Personal Credit Institutions (6141)
- akta.pro primary industry
- Virtual / Digital-First Credit Cards (FSAKABAK)
- akta.pro secondary industries
- Subprime / Credit-Building Credit Cards (FSAKABAJ), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Credit One Bank is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Credit One Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Credit Card Interest and Fees: Primary revenue from credit card interest charges on revolving balances, annual fees on certain cards, and various transaction fees including foreign transaction fees (waived on some products).
- Interchange Fees: Revenue from merchant transaction fees when cardholders make purchases using Credit One Bank credit cards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Credit One Bank Omni Rewards American Express Card - unlimited 2% cash back on all purchases with $200 welcome bonus |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Credit One Bank product offering
Product offeringCore offering
Credit One Bank is a credit card issuer that designs, markets, and services a portfolio of Visa and American Express-branded consumer credit cards—including rewards cards, travel cards, and cards specifically for rebuilding credit—distributed through a digital-first, direct-to-consumer platform. Revenue is generated primarily from interest on revolving balances, interchange fees, annual fees, and transaction fees, supported by a mobile banking app with credit score access, biometric security, and financial education tools.
Product overview
Credit One Bank is a credit card issuer offering a portfolio of credit card products alongside digital banking services and financial education resources. The core product line includes multiple credit card variants: the Platinum X5 Visa Signature Card and Premier American Express Card for cash back rewards (targeting consumers with average to excellent credit), the Platinum Visa for Rebuilding Credit (for credit-challenged consumers), the Omni Rewards American Express Card with 2% unlimited cash back, and the Wander American Express Card for travel rewards. These credit products are supported by the Credit One Bank Mobile App (with 8+ million monthly active users) featuring bill payment, credit score tracking, and biometric security. Complementary offerings include the Keys to Credit education center with articles on credit management, the Credit Wreckers educational campaign, and Security Center with fraud protection. The bank also offers deposit products (CDs and savings accounts) and engages in community investment through financial literacy initiatives. The company positions itself as serving consumers with imperfect credit and those rebuilding their credit profiles.
Differentiator
Problem solved
Functional benefit
Brands
- Credit Wreckers: An educational campaign using humorous characters to illustrate common credit mistakes and teach credit management.
- Cards on the Table
- You're the Credit One for Me
Products and services
- Credit One Bank Platinum X5 Visa Signature Card Rewards credit card offering cash back on everyday purchases for individuals with average to excellent credit seeking to earn rewards on regular spending.
- Credit One Bank Platinum Visa for Rebuilding Credit Credit card designed for individuals with damaged or limited credit histories seeking to rebuild their credit profile through responsible card usage.
- Credit One Bank Premier American Express Card Premium rewards credit card offering cash back on all purchases for individuals with average to excellent credit seeking comprehensive rewards on spending.
- Credit One Bank Omni Rewards American Express Card Rewards credit card offering unlimited 2% cash back on all purchases with a $200 welcome bonus, no annual fee, and no foreign transaction fees.
- Credit One Bank Wander American Express Card Travel rewards credit card offering travel-focused rewards and benefits for everyday travelers, recognized by WalletHub among the best travel credit cards.
- Credit One Bank Mobile App Mobile banking application offering bill payment, balance checking, transaction viewing, credit score access, Apple Watch integration, Siri Shortcuts, and biometric security (Face ID/Touch ID) for cardholders, serving over 8 million active monthly users.
- Deposit Products (High-Yield Jumbo CD, Bump-Up Jumbo CD, High Yield Savings) Banking deposit products including High-Yield Jumbo CD, Bump-Up Jumbo CD, and High Yield Savings accounts for customers seeking savings and certificate of deposit products.
Quantifiable outcome
- Over 8 million active monthly users and 1.5 million daily sign-ins for mobile app
- +3 more outcomes
Companies that use Credit One Bank
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Credit One Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature4 records
Credit One Bank partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and flagship.
- Bright MoneycoreStrategic partnership to expand credit access for over 1 million Bright Money users. The partnership allows Bright Money platform users to access Credit One Bank credit card products, targeting consumers seeking credit-building opportunities.
- Toastmasters InternationalminorWorldwide nonprofit educational organization recognizing Credit One Bank with The Corporate Recognition Award for communication and leadership development.
- The Animal FoundationminorCredit One Bank is presenting Top Dog Sponsor of The Animal Foundation's flagship Best in Show fundraiser as well as a major supporting partner across all their initiatives in Las Vegas.
- Jennifer HudsonflagshipPartnership with Grammy-winning artist Jennifer Hudson to launch Cards on the Table, a credit education card game. Launched in Las Vegas during Credit Education Month, with donations linked to game downloads. Initiative part of broader effort to promote financial literacy and responsible credit use.
- Jim MarousminorTop 5 retail banking influencer and host of Banking Transformed podcast. Partnered with Credit One Bank for thought-leadership podcast series featuring Chief Credit Officer Steve Min, launching during Credit Education Month.
- Shaquille O'Nealflagship8th annual Shaq's Fun House presented by Credit One Bank during Super Bowl weekend in San Francisco. Event features performances, carnival rides, experiential activations, and brand partnerships.
- Charleston OpenflagshipCredit One Bank is title sponsor of the Credit One Charleston Open, a WTA 500 tournament and North America's largest women's-only professional tennis event. Extended partnership through 2031. The tournament achieved first-ever equal prize money for a standalone WTA 500 event.
- JaNa CraigminorLove Island personality featured in Credit One Bank's reality-inspired digital series 'You're the Credit One for Me' targeting younger consumers.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Credit One Bank competitors and assessment
Company assessmentDirect peers
- Capital One: Large US credit card issuer with a major subprime/credit-building card franchise (e.g., Capital One QuicksilverOne, Platinum) and direct digital acquisition channels. Highly comparable to Credit One in target customer and product set.
- Discover Financial Services: Direct-to-consumer credit card issuer with a secured/credit-building product (Discover it Secured) and a strong digital channel. Comparable to Credit One in business model and product orientation.
- Synchrony Financial: Major private-label and co-branded credit card issuer serving near-prime and credit-rebuilding consumers, with significant digital servicing. Comparable in target customer profile and revolving credit product.
- OneMain Holdings: Specialist in non-prime personal lending including credit cards and installment loans. Comparable to Credit One in serving subprime consumers with revolving and installment credit products.
- Comenity Bank: Issuer of store-branded and co-branded credit cards, often targeting credit-rebuilding and mid-credit consumers. Comparable product set and customer segment to Credit One.
Broad incumbents
- Marcus by Goldman Sachs: Digital-first consumer banking arm of Goldman Sachs offering deposit products and personal loans, with growing credit card presence. Comparable as a digital-first consumer finance brand under a large bank parent.
- Ally Bank: Digital-only bank offering deposits, lending, and credit cards with a strong mobile platform. Comparable in digital-first retail banking model even though its card book skews more prime than Credit One's.
Emerging players
- SoFi Technologies: Digital-first bank with a growing credit card franchise aimed at younger, financially-engaged consumers. Compares to Credit One in mobile-led acquisition and direct-to-consumer distribution.
- Upgrade: Fintech offering credit cards and personal loans, including products aimed at consumers building or rebuilding credit. Comparable customer and product overlap with Credit One's credit-building card.
- LendingClub: Digital lender with a credit card product (LendingClub Rewards) targeting prime and near-prime consumers, and a marketplace lending heritage comparable to Credit One's digital underwriting approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Credit One Bank social profiles
Digital presenceCredit One Bank compliance and trust
Trust signalCompliance2 records
Credit One Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Credit One Bank leadership team
Management profileNumber of profiles
Profiles7 records
Credit One Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Credit One Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Credit One Bank
What does Credit One Bank do?
Credit One Bank is a credit card issuer that designs, markets, and services a portfolio of Visa and American Express-branded consumer credit cards—including rewards cards, travel cards, and cards specifically for rebuilding credit—distributed through a digital-first, direct-to-consumer platform. Revenue is generated primarily from interest on revolving balances, interchange fees, annual fees, and transaction fees, supported by a mobile banking app with credit score access, biometric security, and financial education tools.
Is Credit One Bank a public or private company?
Credit One Bank is a private company. It is classified as private equity controlled and is currently operating.
When was Credit One Bank founded?
Credit One Bank was founded in 1984. It employs 501 to 1,000 people.
Where is Credit One Bank based?
Credit One Bank is headquartered in Las Vegas, United States, in the North America region.
How does Credit One Bank make money?
Two revenue lines are on record. Credit Card Interest and Fees are the primary driver. The others are interchange Fees.
Who are Credit One Bank's main competitors?
Direct peers on record are Capital One, Discover Financial Services, Synchrony Financial, OneMain Holdings and Comenity Bank. Broad incumbents are Marcus by Goldman Sachs and Ally Bank. Emerging players are SoFi Technologies, Upgrade and LendingClub.
Does Credit One Bank have an API?
No public API is recorded for Credit One Bank.
What industry is Credit One Bank in?
Credit One Bank's product category is Consumer Credit Cards. Its primary akta.pro industry code is FSAKABAK, Virtual / Digital-First Credit Cards, with a secondary code of FSAKABAJ, Subprime / Credit-Building Credit Cards. Its NAICS code is 522210 and its SIC code is 6021.