Credit One Bank

What Credit One Bank does

Credit One Bank, N.A. is a privately held, FDIC-insured national bank founded in 1984 and headquartered in Las Vegas, Nevada. The company operates as a direct-to-consumer credit card issuer targeting U.S. consumers across multiple risk profiles, with a particular focus on customers rebuilding credit and those traditionally underserved by prime issuers. It distributes products exclusively through digital self-service channels (website, mobile app, mail offers) with no physical branch network, and uses a pre-qualification flow that allows prospective customers to check eligibility without a hard credit inquiry.

The product portfolio spans five credit cards: the Platinum X5 Visa Signature Card (cash back for average-to-excellent credit), the Platinum Visa for Rebuilding Credit (for credit-challenged consumers), the Premier American Express Card, the Omni Rewards American Express Card (2% unlimited cash back, $200 welcome bonus, no annual fee, no foreign transaction fee), and the Wander American Express Card for travel rewards. Supporting offerings include the Credit One Bank Mobile App (8M+ monthly active users, 1.5M daily sign-ins, 2M+ five-star ratings, biometric auth, Siri Shortcuts, Apple Watch support), the Keys to Credit education center, the Credit Wreckers financial literacy campaign, deposit products (High-Yield Jumbo CDs, Bump-Up Jumbo CDs, savings), and the Security Center with Zero Fraud Liability. Technology integrations include Envestnet Yodlee for account aggregation.

Revenue is generated from credit card interest on revolving balances, annual fees on certain cards, interchange from merchant transactions, and various transaction fees. The company is reinforced by a broad go-to-market apparatus combining product-led pre-qualification, omnipresent social media (Facebook, X, Instagram, YouTube, LinkedIn), high-profile sponsorships (Charleston Open title sponsor through 2031, Shaq's Fun House, 2026 Oscars), and celebrity partnerships (Jennifer Hudson, JaNa Craig). The bank is owned in part by billionaire Ben Navarro and has 501-1,000 employees per firmographic data; revenue figures are not publicly disclosed.

Name

Credit One Bank

Legal name

Credit One Bank, N.A.

Website

https://creditonebank.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Credit One Bank is a privately held, FDIC-insured national bank headquartered in Las Vegas that issues credit cards and deposit products directly to U.S. consumers, particularly those building or rebuilding credit, through a digital-first mobile app and pre-qualification platform.

Ownership category

akta.pro rank

Product category

Consumer Credit Cards

NAICS

Credit Card Issuing (522210), Credit Card Issuing (52221), Commercial Banking (52211)

SIC

National Commercial Banks (6021), Personal Credit Institutions (6141)

akta.pro primary industry

Virtual / Digital-First Credit Cards (FSAKABAK)

akta.pro secondary industries

Subprime / Credit-Building Credit Cards (FSAKABAJ), Credit Cards & Revolving Credit (FSABAAAC)

Keywords

• Credit card issuer
• Consumer credit cards
• Credit rebuilding
• Mobile banking
• Cash back rewards

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Credit Card Interest and Fees: Primary revenue from credit card interest charges on revolving balances, annual fees on certain cards, and various transaction fees including foreign transaction fees (waived on some products).
2. Interchange Fees: Revenue from merchant transaction fees when cardholders make purchases using Credit One Bank credit cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Credit One Bank is a credit card issuer that designs, markets, and services a portfolio of Visa and American Express-branded consumer credit cards—including rewards cards, travel cards, and cards specifically for rebuilding credit—distributed through a digital-first, direct-to-consumer platform. Revenue is generated primarily from interest on revolving balances, interchange fees, annual fees, and transaction fees, supported by a mobile banking app with credit score access, biometric security, and financial education tools.

Product overview

Credit One Bank is a credit card issuer offering a portfolio of credit card products alongside digital banking services and financial education resources. The core product line includes multiple credit card variants: the Platinum X5 Visa Signature Card and Premier American Express Card for cash back rewards (targeting consumers with average to excellent credit), the Platinum Visa for Rebuilding Credit (for credit-challenged consumers), the Omni Rewards American Express Card with 2% unlimited cash back, and the Wander American Express Card for travel rewards. These credit products are supported by the Credit One Bank Mobile App (with 8+ million monthly active users) featuring bill payment, credit score tracking, and biometric security. Complementary offerings include the Keys to Credit education center with articles on credit management, the Credit Wreckers educational campaign, and Security Center with fraud protection. The bank also offers deposit products (CDs and savings accounts) and engages in community investment through financial literacy initiatives. The company positions itself as serving consumers with imperfect credit and those rebuilding their credit profiles.

Differentiator

Problem solved

Functional benefit

Brands

• Credit Wreckers: An educational campaign using humorous characters to illustrate common credit mistakes and teach credit management.
• Cards on the Table
• You're the Credit One for Me

Products and services

• Credit One Bank Platinum X5 Visa Signature Card Rewards credit card offering cash back on everyday purchases for individuals with average to excellent credit seeking to earn rewards on regular spending.
• Credit One Bank Platinum Visa for Rebuilding Credit Credit card designed for individuals with damaged or limited credit histories seeking to rebuild their credit profile through responsible card usage.
• Credit One Bank Premier American Express Card Premium rewards credit card offering cash back on all purchases for individuals with average to excellent credit seeking comprehensive rewards on spending.
• Credit One Bank Omni Rewards American Express Card Rewards credit card offering unlimited 2% cash back on all purchases with a $200 welcome bonus, no annual fee, and no foreign transaction fees.
• Credit One Bank Wander American Express Card Travel rewards credit card offering travel-focused rewards and benefits for everyday travelers, recognized by WalletHub among the best travel credit cards.
• Credit One Bank Mobile App Mobile banking application offering bill payment, balance checking, transaction viewing, credit score access, Apple Watch integration, Siri Shortcuts, and biometric security (Face ID/Touch ID) for cardholders, serving over 8 million active monthly users.
• Deposit Products (High-Yield Jumbo CD, Bump-Up Jumbo CD, High Yield Savings) Banking deposit products including High-Yield Jumbo CD, Bump-Up Jumbo CD, and High Yield Savings accounts for customers seeking savings and certificate of deposit products.

Quantifiable outcome

• Over 8 million active monthly users and 1.5 million daily sign-ins for mobile app
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Bright MoneycoreStrategic or Co-development Partner · 27 April 2026Strategic partnership to expand credit access for over 1 million Bright Money users. The partnership allows Bright Money platform users to access Credit One Bank credit card products, targeting consumers seeking credit-building opportunities.
• Toastmasters InternationalminorGTM or Marketing Partner · 21 April 2026Worldwide nonprofit educational organization recognizing Credit One Bank with The Corporate Recognition Award for communication and leadership development.
• The Animal FoundationminorGTM or Marketing Partner · 1 April 2026Credit One Bank is presenting Top Dog Sponsor of The Animal Foundation's flagship Best in Show fundraiser as well as a major supporting partner across all their initiatives in Las Vegas.
• Jennifer HudsonflagshipGTM or Marketing Partner · 2 March 2026Partnership with Grammy-winning artist Jennifer Hudson to launch Cards on the Table, a credit education card game. Launched in Las Vegas during Credit Education Month, with donations linked to game downloads. Initiative part of broader effort to promote financial literacy and responsible credit use.
• Jim MarousminorGTM or Marketing Partner · 20 February 2026Top 5 retail banking influencer and host of Banking Transformed podcast. Partnered with Credit One Bank for thought-leadership podcast series featuring Chief Credit Officer Steve Min, launching during Credit Education Month.
• Shaquille O'NealflagshipGTM or Marketing Partner · 9 December 20258th annual Shaq's Fun House presented by Credit One Bank during Super Bowl weekend in San Francisco. Event features performances, carnival rides, experiential activations, and brand partnerships.
• Charleston OpenflagshipGTM or Marketing PartnerCredit One Bank is title sponsor of the Credit One Charleston Open, a WTA 500 tournament and North America's largest women's-only professional tennis event. Extended partnership through 2031. The tournament achieved first-ever equal prize money for a standalone WTA 500 event.
• JaNa CraigminorGTM or Marketing PartnerLove Island personality featured in Credit One Bank's reality-inspired digital series 'You're the Credit One for Me' targeting younger consumers.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capital One: Large US credit card issuer with a major subprime/credit-building card franchise (e.g., Capital One QuicksilverOne, Platinum) and direct digital acquisition channels. Highly comparable to Credit One in target customer and product set.
• Discover Financial Services: Direct-to-consumer credit card issuer with a secured/credit-building product (Discover it Secured) and a strong digital channel. Comparable to Credit One in business model and product orientation.
• Synchrony Financial: Major private-label and co-branded credit card issuer serving near-prime and credit-rebuilding consumers, with significant digital servicing. Comparable in target customer profile and revolving credit product.
• OneMain Holdings: Specialist in non-prime personal lending including credit cards and installment loans. Comparable to Credit One in serving subprime consumers with revolving and installment credit products.
• Comenity Bank: Issuer of store-branded and co-branded credit cards, often targeting credit-rebuilding and mid-credit consumers. Comparable product set and customer segment to Credit One.

Broad incumbents

• Marcus by Goldman Sachs: Digital-first consumer banking arm of Goldman Sachs offering deposit products and personal loans, with growing credit card presence. Comparable as a digital-first consumer finance brand under a large bank parent.
• Ally Bank: Digital-only bank offering deposits, lending, and credit cards with a strong mobile platform. Comparable in digital-first retail banking model even though its card book skews more prime than Credit One's.

Emerging players

• SoFi Technologies: Digital-first bank with a growing credit card franchise aimed at younger, financially-engaged consumers. Compares to Credit One in mobile-led acquisition and direct-to-consumer distribution.
• Upgrade: Fintech offering credit cards and personal loans, including products aimed at consumers building or rebuilding credit. Comparable customer and product overlap with Credit One's credit-building card.
• LendingClub: Digital lender with a credit card product (LendingClub Rewards) targeting prime and near-prime consumers, and a marketplace lending heritage comparable to Credit One's digital underwriting approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/creditonebank
• YouTubeyoutube.com/user/CreditOneBank
• Facebookfacebook.com/creditonebank
• LinkedInlinkedin.com/company/credit-one-bank
• Instagraminstagram.com/creditonebank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Credit One Bank