Healthy Start Coalition of Pinellas

What Healthy Start Coalition of Pinellas does

Healthy Start Coalition of Pinellas, Inc. is a community-based 501(c)(3) nonprofit established in 1992 under Florida's Healthy Start legislation, one of 32 legislatively designated coalitions statewide assigned to Pinellas County. The organization provides free maternal and infant health services to pregnant women, new parents, fathers, and families with children under age three in Pinellas County, Florida. Services are delivered regardless of income or insurance status and are anchored by a CONNECT coordinated intake function that routes families into a portfolio of home-visiting programs: the Healthy Start Program, Parents as Teachers Plus (PAT+), T.E.A.M. DAD fatherhood program, Healthy Families, and Nurse-Family Partnership. Wraparound services include certified Doula Care, Beds 4 Babies (safe sleep crib distribution), Stork Support (donation pantry), 1st 1000 Days Pinellas, lactation consulting, and the EMPOWER program delivered jointly with Champions for Children. The organization operates from a single headquarters in Pinellas Park, Florida, with services delivered in homes, by phone, and at partner sites across Pinellas County in English, Spanish, and Haitian Creole.

The business model is grant-funded rather than revenue-driven. Primary funding flows through Florida state appropriations administered by the Agency for Health Care Administration, the Department of Health, and the Department of Children and Families, with state funds described as covering roughly half of every dollar of care. The remainder is sourced from private donations (over 90% of donated dollars pass through to families), foundation grants (Pinellas Community Foundation two-year operating grant, Community Foundation Tampa Bay), a historic three-year, $270,000 United Way Suncoast early-childhood-literacy commitment, and Juvenile Welfare Board funding for the EMPOWER program. Go-to-market is community-led and direct-to-consumer: families enter through OB/GYN screening referrals at prenatal visits, self-referrals via CONNECT, hospital partnerships (BayCare, Johns Hopkins All Children's Hospital, Orlando Health Bayfront), and community outreach events. Documented outcomes tied to programs include a 33% reduction in infant mortality and 95% newborn screening coverage; the Holiday Wishes program fulfilled 598 children/parent wishes in 2025 and the Beds 4 Babies program distributed 392 safe sleep kits.

The organization is not a technology company and has no proprietary platforms, APIs, or AI/ML capabilities described. It is governed by a community Board of Directors with seats held by partner healthcare systems, a Treasurer from Prudential, and clinical/community members, and is led by Executive Director Mary Jo Plews, LCSW. The coalition has received 2024 Candid (GuideStar) Platinum Seal of Transparency, Charity Navigator 4-Star Rating, and Thrive By Five Tampa Bay Platinum Family Friendly Business Award.

Name

Healthy Start Coalition of Pinellas

Legal name

The Healthy Start Coalition of Pinellas, Inc.

Website

https://healthystartpinellas.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthy Start Coalition of Pinellas is a 501(c)(3) nonprofit, designated under Florida's 1991 Healthy Start legislation, that delivers free maternal and infant home-visiting and support services (Healthy Start, PAT+, T.E.A.M. DAD, Healthy Families, Doula Care) to pregnant women, new parents, fathers, and families with children under three across Pinellas County, Florida.

Ownership category

akta.pro rank

Product category

Maternal and Infant Health Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (624110), Home Health Care Services (6216), Social Assistance (624)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Home Visiting & Parent Coaching Programs (EDACALAC), Family Resource Centers & Wraparound Support Services (EDACALAH), Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ)

Keywords

• Maternal health services
• Home visiting programs
• Infant mortality prevention
• Prenatal care education
• Family support services

Headquarters

HQ city

Pinellas Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Grants and Funding: Primary funding from state of Florida through Agency for Health Care Administration (AHCA), Department of Health, and Department of Children and Families (DCF). Florida's Healthy Start legislation created 32 coalitions statewide funded by state appropriations.
2. United Way Suncoast: Multi-year strategic community partner with three-year grant totaling $270,000 for early childhood literacy programs. This represents United Way Suncoast's first multi-year commitment in their 98-year history as part of nearly $18 million distributed to 88 nonprofits.
3. Private Donations: Nearly 93 cents of every dollar donated goes directly to women and babies. State funds cover only half of every dollar invested in care. Donations support wraparound services like Doula Care, Lactation Support, and Mental Health Counseling.
4. Foundation Grants: Selected for Pinellas Community Foundation's 2-Year Operating Grant for website redesign and informational video production. Also partners with Juvenile Welfare Board (JWB) for EMPOWER program funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Healthy Start Coalition of Pinellas delivers free, evidence-based maternal and infant health services to pregnant women, new parents, fathers, and families in Pinellas County. Its core offering is a coordinated network of home visiting programs (Healthy Start, Parents as Teachers Plus, Healthy Families, Nurse-Family Partnership, T.E.A.M. DAD) along with wraparound supports including certified doula care, lactation consulting, safe sleep education and crib distribution, and a donation pantry. All services are provided at no cost regardless of income or insurance status.

Product overview

The Healthy Start Coalition of Pinellas offers a coordinated network of maternal and infant health services centered around its CONNECT coordinated intake system, which serves as the single entry point to multiple home visiting programs. The core service portfolio includes the Healthy Start Program, Parents As Teachers Plus (PAT+), T.E.A.M. DAD fatherhood program, Healthy Families, and Nurse-Family Partnership. Supplementary services include Doula Care, Beds 4 Babies safe sleep program, Stork Support pantry, 1st 1000 Days Pinellas, EMPOWER program with Champions for Children, Certified Lactation Support, and the Holiday Wishes gift program. Additional offerings include a Community Resource Manual and safe sleep education. All services are provided free of charge to Pinellas County residents and are designed to support families from pregnancy through a child's first three years of life.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthy Start Program A free home visiting service supporting families from pregnancy through their child's early years, offering personalized pregnancy education, breastfeeding guidance, parenting tips, safe sleep education, and developmental milestone tracking for Pinellas County families.
• Parents As Teachers Plus (PAT+) A home visiting program providing parent educators who support families through pregnancy and early childhood with developmental monitoring and educational playgroup activities.
• T.E.A.M. DAD (Fatherhood Program) An education, training, and support program that teaches, empowers, advocates for, and mentors men to become responsible, engaged fathers through parenting education, child development support, and workforce development.
• Healthy Families A comprehensive home visiting program serving over 1,000 families annually, providing personalized goal-setting, parenting skills using the Growing Great Kids curriculum, and access to specialty staff including nurses and mental health counselors.
• Nurse-Family Partnership A partner program providing nurse home visiting services for first-time mothers during pregnancy and the first two years of the child's life.
• CONNECT: Coordinated Intake and Referral The initial point of contact for all services, providing information, support, and referrals to expectant families and those with children under age 3 through Family Partners who identify needs and connect families to appropriate programs.
• Doula Care Certified doula services providing personalized birth support including emotional support, advocacy during labor, and breastfeeding assistance to mothers throughout Pinellas County.
• Beds 4 Babies An infant safe sleep program providing eligible families with free Pack 'n Play portable cribs along with education on safe sleep practices to prevent sleep-related infant deaths.
• Stork Support A donation pantry providing essential baby items including food, clothes, toys, and hygiene products to Healthy Start families in need.
• 1st 1000 Days Pinellas A program supporting families from pregnancy through the first 1,000 days of a child's life with wraparound services and hurricane recovery assistance.
• EMPOWER Program A collaboration with Champions for Children offering Baby Cafe breastfeeding support, What You Do Matters educational playgroups, and ASQ developmental screenings at no cost to families.
• Certified Lactation Support Professional breastfeeding assistance and lactation consulting services to help mothers establish and maintain successful breastfeeding.
• Holiday Wishes An annual program that brings holiday joy to Healthy Start families by connecting community sponsors with families in need to fulfill holiday wishlists for babies and children.
• Community Resource Center A collection of community resources, eligibility guidance, and contact information for healthcare providers, breastfeeding resources, and family-focused services in Pinellas County, available in English and Spanish.

Quantifiable outcome

• 33% reduction of infant mortality
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Champions for ChildrencoreStrategic or Co-development PartnerEMPOWER program partnership bringing breastfeeding support, educational playgroups, and developmental screenings to families in Clearwater, South St. Pete, and Tarpon Springs.
• BayCare Health SystemcoreStrategic or Co-development PartnerHospital system partnership with representation on Board of Directors (Sharon Crowe, Director of Women's Services). Partnership ensures patients have services before and after going home when welcoming new babies.
• Johns Hopkins All Children's HospitalcoreStrategic or Co-development PartnerHealthcare partner with representation on Board of Directors (Kimberly Brown-Williams, Federal Project Director). Home to Healthy Start Federal Project Director managing statewide MCH programs.
• Evara HealthcoreStrategic or Co-development PartnerCommunity health center partner with Board representation (Dr. Michael Allison, Family Medicine Obstetrics). Provides primary care and maternal health services.
• Lutheran Services FloridacoreStrategic or Co-development PartnerSocial services organization with Board representation (Treasure Montana, Assistant Director) providing child welfare and family services.
• Pinellas CountycoreStrategic or Co-development PartnerLocal government partner with representation in funding and community support for maternal-infant health services.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Nurse-Family Partnership: National evidence-based nurse home-visiting model for first-time mothers that the coalition delivers locally. Comparable on nurse home-visiting service model and outcomes, with vastly greater brand, research base, and federal funding reach.
• Parents as Teachers: National parent-education and home-visiting model whose Parents As Teachers Plus (PAT+) curriculum the coalition uses. Comparable on parent-education home-visiting methodology with a national affiliate footprint.
• March of Dimes: National nonprofit focused on maternal and infant health outcomes, including prematurity and infant mortality — the same outcomes the coalition's programs target. Comparable in mission and policy advocacy, though operating through research, advocacy, and chapters rather than direct home visits.
• Children's Home Society of Florida: Large statewide Florida nonprofit delivering child welfare, family support, and prevention services. Board partner Lutheran Services Florida is a peer of similar scope; comparable on Florida-based family services delivery and DCF contracting.
• Healthy Families America: National Prevent Child Abuse America home-visiting model that the coalition operates locally as one of the largest sites. Comparable on evidence-based home-visiting service delivery with national accreditation and funder relationships.

Direct peers

• Healthy Start Coalition of Miami-Dade: Florida's largest Healthy Start Coalition by population served, running the same universal-screening and home-visiting model with state, county, and private funding. Comparable mission and service mix; meaningfully larger in scale.
• Healthy Start Coalition of Hillsborough County: One of the other 32 Florida Healthy Start Coalitions, serving adjacent Hillsborough County with the same legislative mandate, home visiting model, and state funding streams. Most directly comparable in mission, governance structure, and program portfolio.
• Healthy Start Coalition of Orange County: Another Florida Healthy Start Coalition operating under the same statutory framework, delivering CONNECT-style coordinated intake, home visiting, and doula services. Comparable in scale and funding mix and a natural benchmark for Pinellas.
• Champions for Children: Pinellas County-based child and family services nonprofit and active EMPOWER program partner of the coalition. Delivers overlapping home visiting, parenting education, and developmental screening programs to similar at-risk family populations.

Others

• Evara Health: Pinellas-based community health center (federally qualified health center) with board representation on the coalition. Provides primary and prenatal care to overlapping underserved populations and is a key referral source for Healthy Start enrollment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDtnKl564ieKYSKEXbe3Zrg
• Facebookfacebook.com/Healthystartofpinellascounty
• LinkedInlinkedin.com/company/healthy-start-coalition-of-pinellas-inc
• Instagraminstagram.com/healthystartofpinellascounty

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds2 records

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Start Coalition of Pinellas