Moesif
Moesif is a cloud-based API analytics and monetization platform that helps API-driven product teams measure usage, enforce quotas, and bill on API calls and LLM tokens, operating as a WSO2 subsidiary serving AI, FinTech, HealthTech, and SaaS companies.
- Company typePrivate
- Founded2018
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Moesif does
Moesif is a cloud-based API analytics and monetization platform that enables API-driven product teams to understand how customers and partners use their APIs and to convert that usage into revenue. The platform spans three functional pillars: observability (API Analytics, Logs & Metrics, Monitoring, Custom Dashboards, and OpenTelemetry-based Traces), monetization (Usage-Based Billing on API calls and LLM tokens, Product Catalog for plan construction, Quotas & Governance, Prepaid Credits & Balances), and customer experience automation (Embedded Metrics surfaced inside customer apps, AI-driven Behavioral Emails, Behavioral Cohorts, and a Developer Portal). The system runs on Microsoft Azure infrastructure, ingests data via write-only HMAC SHA-256-signed Collection API tokens, encrypts customer data at rest with 256-bit AES (keys held in Azure Key Vault), and offers a zero-knowledge secure-proxy deployment with customer-managed keys for enterprise buyers. Certifications include SOC 2 Type 2, HIPAA, GDPR, CCPA, EU-US Data Privacy Framework, and ISO 27001/27017.
The company operates a hybrid go-to-market combining product-led growth (free tier with limited monthly events and apps, self-serve onboarding at moesif.com) with enterprise field sales (Request Demo CTA, Moesif Basic within WSO2 enterprise subscriptions, AWS Marketplace). Distribution is amplified through partnerships with major API management platforms — Kong plugin, AWS API Gateway, Azure API Management, Tyk, PagerDuty Integration Partner Program, and WSO2. Revenue derives from recurring monthly/annual subscriptions plus usage-based metering on API calls and LLM token counts. Founded in 2018 in San Francisco by Derric Gilling (CEO) and team, Moesif raised a $3.5M seed (2019, Merus Capital lead) and a $12M Series A (2021, Craft Ventures lead) before being acquired by WSO2 in May 2025 in an all-cash transaction. Following the acquisition, Moesif operates as an independent subsidiary within WSO2's API Management Business Unit, and its capabilities were integrated into the WSO2 API Platform launched in March 2026, which added an AI Gateway (MCP tool conversion), AI Workspace, and multi-gateway federation.
Moesif firmographics
Firmographics- Name
- Moesif
- Legal name
- Moesif, Inc.
- Website
- https://moesif.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moesif is a cloud-based API analytics and monetization platform that helps API-driven product teams measure usage, enforce quotas, and bill on API calls and LLM tokens, operating as a WSO2 subsidiary serving AI, FinTech, HealthTech, and SaaS companies.
- Ownership category
- akta.pro rank
Moesif industry classification
Industry- Product category
- API Analytics and Monetization Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
- akta.pro secondary industries
- Pricing & Monetization Strategy (MPAAAFAD), Monetization Analytics & A/B Testing (LTV, pricing, experimentation) (MPAFAJAL)
Keywords
Where Moesif is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moesif business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription plans with varying feature sets and event/app limits. Plans automatically renew unless cancelled 30 days prior to end of term.
- Usage-Based Billing: Metered billing on API calls, LLM token counts, and other metered usage metrics. Customers pay based on actual API consumption beyond included quotas.
- Free Tier: Free plan with limited monthly events and apps, providing self-serve onboarding and conversion funnel for paid upgrades.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with limited monthly events and apps |
| Subscription | Monthly | Paid monthly plans with automatic renewal |
| Subscription | Annual | Paid annual plans with automatic renewal |
| Usage-based | Pay-as-you-go | Usage-based metering on API calls and tokens |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Moesif product offering
Product offeringCore offering
Moesif provides a cloud-based API analytics and monetization platform that helps API-driven product teams understand customer API usage, debug issues through logs and OpenTelemetry traces, and generate revenue via usage-based billing on API calls and LLM token counts. The platform also includes governance (quotas, prepaid credits) and customer-experience automation (embedded metrics, behavioral emails, developer portal), with enterprise-grade security (SOC 2 Type 2, HIPAA, GDPR) and is sold via freemium self-serve and enterprise sales motions.
Product overview
Moesif is a cloud-based API analytics and monetization platform acquired by WSO2 in 2025, operating as an independent subsidiary. The platform is a unified solution consisting of core analytics capabilities (API Analytics, API Logs & Metrics, API Monitoring, API Traces with OpenTelemetry, Custom Dashboards), monetization tools (Usage-Based Billing, Product Catalog, Quotas & Governance, Prepaid Credits), and customer experience features (Embedded API Metrics, Behavioral Emails, Behavioral Cohorts, Developer Portal). The product supports GraphQL Analytics and offers enterprise-grade infrastructure, security, and compliance features. Moesif also provides free developer tools including a Text Over Image API and CORS Changer Chrome extension. The platform integrates analytics and monetization capabilities into WSO2's broader API management portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Moesif API Analytics and Monetization Platform
- Text Over Image API
- API Request Client
- CORS Changer Chrome Plugin (Moesif Orign CORS Changer)
Quantifiable outcome
- Usage-based billing implementation enabling API monetization
- +1 more outcomes
Companies that use Moesif
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles3 records
Moesif technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature12 records
Moesif partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WSO2coreWSO2 acquired Moesif in May 2025 in an all-cash transaction. Moesif operates as an independent subsidiary within WSO2's API Management Business Unit while retaining its brand and product offerings. The acquisition integrates Moesif's analytics and monetization capabilities into WSO2's comprehensive API management platform.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Moesif competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Moesif social profiles
Digital presenceMoesif compliance and trust
Trust signalCompliance6 records
Moesif financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moesif leadership team
Management profileNumber of profiles
Profiles4 records
Moesif funding detail
Funding detailFunding overview
Funding rounds3 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moesif M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moesif
What does Moesif do?
Moesif provides a cloud-based API analytics and monetization platform that helps API-driven product teams understand customer API usage, debug issues through logs and OpenTelemetry traces, and generate revenue via usage-based billing on API calls and LLM token counts. The platform also includes governance (quotas, prepaid credits) and customer-experience automation (embedded metrics, behavioral emails, developer portal), with enterprise-grade security (SOC 2 Type 2, HIPAA, GDPR) and is sold via freemium self-serve and enterprise sales motions.
Is Moesif a public or private company?
Moesif is a private company. It is classified as corporate owned and is currently operating.
When was Moesif founded?
Moesif was founded in 2018. It employs 11 to 50 people.
Where is Moesif based?
Moesif is headquartered in San Francisco, United States, in the North America region.
How does Moesif make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are usage-Based Billing and free Tier.
Does Moesif have an API?
Yes. Moesif provides a Collection API for data ingestion (using write-only HMAC SHA-256 signed tokens) and a Management API for account management (HMAC SHA-256 signed with resource scope limitations and token expiration dates). The Collection API, Management API, and moesif.com web portal all use SSL with TLS 1.2 or higher. Developer documentation is at www.moesif.com/docs.
What industry is Moesif in?
Moesif's product category is API Analytics and Monetization Platform. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms, with a secondary code of MPAAAFAD, Pricing & Monetization Strategy. Its NAICS code is 5182 and its SIC code is 7370.