Entrupy
Entrupy is a private AI company that authenticates luxury handbags, footwear, and apparel via mobile-captured microscopic image analysis against a 50M+ reference image database, serving online marketplaces, resale platforms, and verified resellers through token-based subscriptions.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Entrupy does
Entrupy is a private AI company founded in 2012 that builds computer-vision-based product authentication technology for luxury and high-value goods. The company's core product is a mobile application that captures microscopic images of items and matches them against a proprietary dataset of 50M+ to 90M+ reference images spanning 20+ luxury brands across bags and leather goods, footwear, and apparel. The system returns authentication decisions in under 60 seconds with a reported 99.86% accuracy rate, and is backed by a 100% financial guarantee for one year per authentication.
The company's technology is supplemented by patented Fingerprinting technology that records unique microscopic signatures of products, enabling return fraud detection for retailers and supply chain traceability for manufacturers. In 2025, Entrupy launched MarketEdge, an integrated pricing intelligence module providing real-time market values and condition grading, and expanded into apparel authentication covering streetwear and luxury fashion brands. The platform is delivered through a SaaS subscription model with three SMB tiers — Petit ($139/month for 25 tokens), Moyen ($599/month for 125 tokens), and Grand ($1,049/month for 250 tokens) — plus a custom Enterprise tier with API integration, unlimited letters of evidence, and multi-year contracts for high-volume customers.
Entrupy serves a horizontally segmented customer base that includes enterprise online marketplaces (StockX, ShopGoodwill, PropertyRoom.com), mid-market luxury resale platforms (PopChill, LePrix, The Brand Collector, Ded.ae), and a 40+ Verified Business partner network of resellers, consignment stores, and pawnshops. The company is headquartered in New York with a Japanese subsidiary (Entrupy Japan GK) in Tokyo, a Bangalore engineering presence, and a 40+ employee operations center in Mangalore, India established in September 2025. Entrupy raised a $50M Series C in Q1 2026, bringing total disclosed funding to approximately $58.7M, and holds 22% market share in the ~$302M luxury identification software segment.
Entrupy firmographics
Firmographics- Name
- Entrupy
- Legal name
- Entrupy Inc.
- Website
- https://entrupy.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Entrupy is a private AI company that authenticates luxury handbags, footwear, and apparel via mobile-captured microscopic image analysis against a 50M+ reference image database, serving online marketplaces, resale platforms, and verified resellers through token-based subscriptions.
- Ownership category
- akta.pro rank
Where Entrupy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Entrupy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Monthly and annual subscription plans providing authentication tokens for verifying products. Plans include Petit (25-300 tokens), Moyen (125-1500 tokens), and Grand (250-3000 tokens) tiers with cost per token decreasing at higher tiers.
- Token-based Authentication Usage: Each authentication consumes tokens based on item type. Premium items require more tokens. 1 token = $3.78-$5.60 depending on subscription tier.
- Enterprise Solutions: Custom pricing for high-volume enterprise customers requiring flexible limits, unlimited letters of evidence, API integration, and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Petit: 25 tokens/month for $139 or 300 tokens/year for $1,499 |
| Subscription | Monthly | Moyen: 125 tokens/month for $599 or 1500 tokens/year for $6,469 |
| Subscription | Monthly | Grand: 250 tokens/month for $1,049 or 3000 tokens/year for $11,329 |
| Subscription | Multi-year contract | Enterprise: Custom pricing for high-volume sellers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Entrupy product offering
Product offeringCore offering
Entrupy provides an AI-powered product authentication platform that uses computer vision and machine learning to analyze microscopic images of luxury goods against a database of 90M+ reference images, delivering authentication decisions with 99.86% accuracy. The service is delivered through a mobile app and covers bags & leather goods, sneakers/footwear, and apparel categories, with supplementary modules for return fraud detection, supply chain protection, and pricing intelligence (MarketEdge).
Product overview
Entrupy offers an AI-powered product authentication platform with three core authentication services (Bags & Leather Goods, Footwear/Sneakers, and Apparel), supplemented by add-on modules including Return Fraud Detection/Fingerprinting for retail environments, Supply Chain Protection for manufacturing traceability, and MarketEdge for pricing intelligence. All services are accessed through a unified mobile app with subscription-based pricing tiers ranging from Petit ($139/month for 25 tokens) to Enterprise (custom volume). The platform processes microscopic product images through cloud-based AI algorithms to deliver authentication decisions with 99.86% accuracy backed by a 100% financial guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Bags & Leather Goods Authentication AI-powered authentication service for luxury handbags and leather goods from 20+ brands including Louis Vuitton, Chanel, Gucci, Hermès, and Prada. Uses microscopic image analysis with 99.86% accuracy and a 100% financial guarantee.
- Footwear Authentication AI-powered authentication service for sneakers and footwear covering brands like Nike, Jordan, Adidas, Yeezy, and luxury brands including Louis Vuitton and Dior. Authentication delivered via mobile app with results returned in seconds.
- Apparel Authentication AI-powered authentication service for apparel brands including Supreme, Off-White, BAPE, Chrome Hearts, Fear of God Essentials, and luxury fashion. Covers streetwear and high-end fashion items.
- Return Fraud Detection Product fingerprinting service that creates unique identification records for items using microscopic imaging, enabling verification that returned items match original products and preventing 'switch' fraud in retail environments.
- Supply Chain Protection Supply chain protection service that creates invisible traceability by fingerprinting products at the point of origin, enabling verification of product identity from manufacturing through final sale.
- MarketEdge Smart pricing intelligence engine integrated into the Entrupy app that provides real-time market value, condition grading, and competitive marketplace insights to help businesses price items confidently.
- Entrupy Mobile App Mobile application (iOS and Android) that guides users through the authentication process by capturing detailed product images. Processes submissions through cloud-based AI algorithms and returns results in minutes or seconds. Supports unlimited users per subscription.
- Entrupy Subscription Plans Monthly and annual subscription plans (Petit, Moyen, Grand tiers) providing authentication tokens for verifying products. Includes access to all supported brands and MarketEdge. Enterprise tier offers unlimited usage, open APIs, and flexible volume-based pricing.
Quantifiable outcome
- 99.86% accuracy rate with less than 0.14% error rate
- +4 more outcomes
Companies that use Entrupy
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles4 records
Entrupy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature6 records
Entrupy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Silicon Beach Programme (SBP)coreSBP launched BaseCamp in Mangaluru, Karnataka to help companies establish nano-Global Capability Centers. Entrupy set up operations with over 40 employees through this program starting September 2025, enabling the company to expand its Indian workforce without dealing with infrastructure, hiring, taxation, or logistics challenges.
- Vinyl EquityminorUS-based company that has also set up operations in Mangaluru through Silicon Beach Programme's BaseCamp initiative, alongside Entrupy.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Entrupy competitors and assessment
Company assessmentDirect peers
- Real Authentication: US-based B2B authentication service for luxury handbags, sneakers, and accessories, operating a similar subscription-based, AI/human hybrid model. Directly comparable as a competing authentication-as-a-service provider for resellers and marketplaces.
Broad incumbents
- StockX: Global online marketplace for sneakers and authenticated goods that operates its own proprietary authentication centers. It is both an Entrupy customer and an in-house competitor whose scale of authentication dwarfs most standalone providers.
- GOAT: Leading sneaker and apparel resale marketplace with its own team of authenticators. Comparable as a vertically integrated luxury/sneaker authentication platform that Entrupy competes with and could serve.
- The RealReal: Public luxury consignment marketplace with an in-house team of brand experts authenticating items across handbags, watches, jewelry, and apparel. Comparable because it solves the same counterfeiting problem at scale using internal rather than third-party authentication.
- Vestiaire Collective: Global luxury resale marketplace that combines in-house and partner authenticators. Overlaps with Entrupy in target customers (luxury resellers) and authentication use cases, particularly across Europe and APAC.
- Sneaker Con: Sneaker authentication service and events company used by marketplaces and resellers. Directly comparable on sneaker authentication services and is a potential partner or competitor for footwear volumes.
Emerging players
- LegitGrails: Authentication community and AI-assisted sneaker authentication service. Comparable because it targets the same sneaker reseller segment and is developing AI tools that may overlap with Entrupy's footwear authentication capability.
- CheckCheck: Hong Kong-based sneaker authentication provider serving APAC resellers and marketplaces. Comparable as a regional authentication-as-a-service player that could compete for or supply cross-border sneaker authentication volumes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Entrupy social profiles
Digital presenceEntrupy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entrupy leadership team
Management profileNumber of profiles
Profiles4 records
Entrupy subsidiaries and ownership
Company hierarchySubsidiaries1 record
Entrupy funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entrupy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entrupy
What does Entrupy do?
Entrupy provides an AI-powered product authentication platform that uses computer vision and machine learning to analyze microscopic images of luxury goods against a database of 90M+ reference images, delivering authentication decisions with 99.86% accuracy. The service is delivered through a mobile app and covers bags & leather goods, sneakers/footwear, and apparel categories, with supplementary modules for return fraud detection, supply chain protection, and pricing intelligence (MarketEdge).
Is Entrupy a public or private company?
Entrupy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Entrupy founded?
Entrupy was founded in 2012. It employs 51 to 100 people.
Where is Entrupy based?
Entrupy is headquartered in New York, United States, in the North America region.
How does Entrupy make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are token-based Authentication Usage and enterprise Solutions.
Who are Entrupy's main competitors?
Real Authentication is listed as a direct peer. Broad incumbents are StockX, GOAT, The RealReal, Vestiaire Collective and Sneaker Con. Emerging players are LegitGrails and CheckCheck.
Does Entrupy have an API?
Yes. Entrupy offers Open APIs for integration with store systems as part of their Enterprise solution. The terms of service also reference an SDK (software development kit) for integrating access to the Entrupy System with existing software or mobile applications. Enterprise customers receive access to Open APIs for integration with store systems, flexible plans based on volume, and detailed monthly usage reports.