Memu Play
Memu Play (逍遥安卓模拟器), operated by Shanghai Microvirt Software Technology Co., Ltd., is a China-based Windows Android emulator serving 100M+ mobile gamers and professional multi-instance gaming studios with freemium downloads, virtual currency, and discounted game-marketplace transactions.
- Company typePrivate
- Founded2014
- HeadquartersXuhui, China
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Memu Play does
Memu Play (逍遥安卓模拟器 / MEmu Play) is developed and operated by Shanghai Microvirt Software Technology Co., Ltd. (上海迈微软件科技有限公司), a privately held Chinese software company founded in 2014 by a team drawn from Huawei, Intel, and leading Chinese internet firms. The company's flagship product is a Windows-based Android emulator that lets users install, run, and play Android mobile games on a PC with keyboard-and-mouse controls. The emulator runs a proprietary virtualization stack on top of an Android 9 engine with OpenGL and DirectX rendering paths, and supports up to 240 FPS, multi-instance concurrent execution, scripted operation recording, and Xposed-framework modding. Two product tiers are offered: a free Personal Edition aimed at individual mobile gamers and a Studio Edition aimed at professional multi-account users and gaming studios running batch and group-control workflows.
The company monetizes primarily via a freemium model anchored by indirect transactional revenue rather than emulator-list-price sales. Virtual currency (逍遥币) is sold for in-emulator use, an integrated in-emulator marketplace (Xiaoyao Market) distributes mobile games optimized for PC play, and a separate Xiaoyao Discount Box mobile platform offers discounted game top-ups and purchases (with discount rates as low as 0.05折–0.1折), generating transaction fees and commissions. Adjacent sub-brands include Xiaoyao U Stick and the Microvirt Dual-System Platform (PC-to-tablet dual-boot) and the Yunshuai Cloud Phone service for 24/7 cloud-hosted account farming. Distribution is fully digital — direct download from the 20+ language xyaz.cn / memuplay.com website, supplemented by an active community forum, social channels on Weibo and Bilibili, QQ discussion groups, and a developer-tools script-sharing ecosystem.
The platform claims 100M+ users globally and serves two primary segments: individual mobile gamers seeking PC-grade controls and visual fidelity, and professional gaming studios and bot operators requiring high-density multi-instance management. Three Chinese regulatory licenses (ICP filing, Value-Added Telecommunications Business License, Online Cultural Content License) plus participation in the National Online Game Anti-Addiction parental monitoring system support the company's compliance posture for distributing games in mainland China. Headcount is reported at 11–50, with no disclosed institutional funding beyond a 2016 ~$1.54M round from BIANFENG.COM and HuaJie Investment.
Memu Play firmographics
Firmographics- Name
- Memu Play
- Legal name
- 上海迈微软件科技有限公司
- Website
- https://xyaz.cn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Memu Play (逍遥安卓模拟器), operated by Shanghai Microvirt Software Technology Co., Ltd., is a China-based Windows Android emulator serving 100M+ mobile gamers and professional multi-instance gaming studios with freemium downloads, virtual currency, and discounted game-marketplace transactions.
- Ownership category
- akta.pro rank
Memu Play industry classification
Industry- Product category
- Android Emulator Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Device & Client App Ecosystems for Cloud Gaming (TV/OTT apps, mobile clients, thin clients) (MPAFAHAG)
- akta.pro secondary industry
- Mobile Game Stores & Alternative App Stores (MPAFACAD)
Keywords
Where Memu Play is headquartered
LocationHeadquarters
- HQ city
- Xuhui
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Memu Play business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium Emulator Downloads: Free Personal Edition available for download with basic features. Studio Edition offered for professional/multi-instance users with advanced management tools.
- Virtual Currency (逍遥币): Platform virtual currency used for in-game purchases within the emulator and connected game marketplace
- Game Marketplace Commission: Revenue from game distribution through Xiaoyao Market with discounted mobile game purchases and top-ups via 逍遥折扣盒子 platform
- Discounted Game Top-ups: Platform offers discounted in-game purchases (0.05折 to 0.1折 rates) generating revenue through transaction fees and commissions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Personal Edition - Free version with stable performance and keyboard-mouse controls |
| Subscription | Others | Studio Edition - Professional version for studios with batch management |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Memu Play product offering
Product offeringCore offering
Memu Play (逍遥安卓模拟器) develops and distributes an Android emulator for PC that allows users to run Android applications and mobile games on Windows computers. The product is offered in a free Personal Edition for individual users and a paid Studio Edition for professional gaming studios with multi-instance management. The company also operates an integrated game marketplace (Xiaoyao Market) and a discounted mobile game top-up platform (Xiaoyao Discount Box), along with a cloud phone service for 24/7 offline game hosting.
Product overview
Memu Play (逍遥模拟器) is an Android emulator platform that enables users to run Android apps and mobile games on PC. The company offers two main product lines: (1) 逍遥模拟器 - the core Android emulator available in Personal Edition (个人版) for individual users and Studio Edition (工作室版) for professional/game studio users with multi-instance management; (2) 逍遥折扣盒子 - a game marketplace platform offering discounted mobile games with PC/mobile data sync. Related products include 逍遥市场 (in-emulator app store), 云帅云手机 (cloud phone service for 24/7 offline hosting), and 逍遥安卓论坛 (community support forum). The company, 上海迈微软件科技有限公司, was founded in 2014 by talent from Huawei, Intel, and leading Chinese internet companies.
Differentiator
Problem solved
Functional benefit
Brands
- 逍遥U棒: PC-to-tablet dual system solution product line
- 迈微平台双系统
- 逍遥折扣盒子
- 云帅云手机
Products and services
- Xiaoyao Emulator / Memu Play (逍遥安卓模拟器) Android emulator software for PC that enables users to run Android applications and mobile games on Windows computers with keyboard and mouse controls. Features include multi-instance support, smart key mapping, high frame rate (up to 240FPS), and OpenGL/DirectX rendering modes. Offered in a free Personal Edition for individuals and a paid Studio Edition for gaming studios with batch management and group control.
- Xiaoyao Discount Box (逍遥折扣盒子) Mobile game platform offering discounted game purchases and welfare benefits with PC and mobile data synchronization, VIP customer support, and games at 0.05-0.1折 discounts (5%-10% of original price).
- Xiaoyao Market (逍遥市场) App marketplace integrated within the Xiaoyao Emulator, providing access to mobile games and applications optimized for PC play.
- Yunshuai Cloud Phone (云帅云手机) Cloud-based phone service enabling 24-hour offline hosting and automation. Allows users to run mobile apps on cloud servers without local device dependency for persistent online presence.
Quantifiable outcome
- 1.3x higher multi-core CPU score (15696 vs 11985) compared to version 7 in Geekbench 4 testing
- +1 more outcomes
Companies that use Memu Play
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Memu Play technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Memu Play partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 云帅云手机 (Yunshuai Cloud Phone)minorRelated product/service under same company umbrella. Provides cloud phone service for 24-hour offline game hosting and account management, complementing the desktop emulator for users who need persistent online presence.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Memu Play competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Memu Play social profiles
Digital presenceMemu Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Memu Play leadership team
Management profileNumber of profiles
Profiles4 records
Memu Play funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Memu Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Memu Play
What does Memu Play do?
Memu Play (逍遥安卓模拟器) develops and distributes an Android emulator for PC that allows users to run Android applications and mobile games on Windows computers. The product is offered in a free Personal Edition for individual users and a paid Studio Edition for professional gaming studios with multi-instance management. The company also operates an integrated game marketplace (Xiaoyao Market) and a discounted mobile game top-up platform (Xiaoyao Discount Box), along with a cloud phone service for 24/7 offline game hosting.
Is Memu Play a public or private company?
Memu Play is a private company. It is classified as venture growth investor backed and is currently operating.
When was Memu Play founded?
Memu Play was founded in 2014. It employs 11 to 50 people.
Where is Memu Play based?
Memu Play is headquartered in Xuhui, China, in the Asia region.
How does Memu Play make money?
Four revenue lines are on record. Freemium Emulator Downloads are the primary driver. The others are virtual Currency (逍遥币), game Marketplace Commission and discounted Game Top-ups.
Does Memu Play have an API?
No public API is recorded for Memu Play.
What industry is Memu Play in?
Memu Play's product category is Android Emulator Software. Its primary akta.pro industry code is MPAFAHAG, Device & Client App Ecosystems for Cloud Gaming (TV/OTT apps, mobile clients, thin clients), with a secondary code of MPAFACAD, Mobile Game Stores & Alternative App Stores. Its NAICS code is 516210 and its SIC code is 5734.