Phoenix Technology Group
Phoenix Technologies, founded in 1979, is the first independent firmware provider offering UEFI/BIOS firmware to OEMs/ODMs plus FirmGuard SaaS for firmware vulnerability management. Following its 2026 BIOS divestiture to Lenovo, the company focuses on endpoint firmware security for enterprises, MSPs, and government.
- Company typePrivate
- Founded1979
- HeadquartersPleasanton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Phoenix Technology Group does
Phoenix Technologies Inc. (operating under the trade name Phoenix Technology Group) is a privately held firmware company founded in 1979 and headquartered between Beaverton, Oregon and Campbell, California, that designs, develops, and licenses UEFI/BIOS firmware bridging silicon microchips and operating systems across PCs, servers, embedded systems, and IoT devices. Its core technology portfolio includes Phoenix SecureCore (client and server firmware), Phoenix OmniCore (Qualcomm Snapdragon platforms including the X Series), ServerBMC (OpenBMC-based remote management), Arm-based firmware (PhoenixLayer, PhoenixBoot, ArmCore), Phoenix SecureWipe (secure data erasure), and Phoenix PassKey/SecureKey (BIOS-enforced multi-factor authentication). In March 2023 Phoenix launched FirmGuard, a cloud-based SaaS cybersecurity product positioned as the first UEFI vendor enterprise endpoint security offering for firmware vulnerability management, targeting Managed Service Providers, enterprises, and government organizations.
Phoenix generates revenue primarily through per-device firmware licensing to OEMs and ODMs (SecureCore, OmniCore, ArmCore, SecureWipe, PassKey), complemented by FirmGuard SaaS subscriptions, FirmCare security-as-a-service subscriptions, engineering services for OEM/ODM product manufacturers, and penetration testing services. Go-to-market combines direct enterprise field sales with distribution through silicon vendor channel partners (Intel, AMD, Qualcomm, Arm). The firm holds 180+ patents and copyrights, employs approximately 175 firmware engineers across the US, Taiwan, and Japan, and is authorized as a CVE Numbering Authority by U.S. DHS CISA. In January 2021 Phoenix was acquired by Santera Limited (Gerard Moore, CEO and largest stockholder), and in April 2026 divested its BIOS technology and related engineering resources to Lenovo to focus the company on FirmGuard cybersecurity and supporting remaining non-Lenovo customers.
Phoenix Technology Group firmographics
Firmographics- Name
- Phoenix Technology Group
- Legal name
- Phoenix Technologies Inc.
- Website
- https://phoenixtech.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phoenix Technologies, founded in 1979, is the first independent firmware provider offering UEFI/BIOS firmware to OEMs/ODMs plus FirmGuard SaaS for firmware vulnerability management. Following its 2026 BIOS divestiture to Lenovo, the company focuses on endpoint firmware security for enterprises, MSPs, and government.
- Ownership category
- akta.pro rank
Phoenix Technology Group industry classification
Industry- Product category
- UEFI/BIOS Firmware and Firmware Cybersecurity
- NAICS
- Computer Systems Design and Related Services (5415), Security Systems Services (56162)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Confidential Computing & Hardware-backed Protection (TEE/HSM) (HDADAFAJ)
- akta.pro secondary industries
- Endpoint & Device Management (UEM/MDM) Services (BPAEABAF), Key Management, Encryption & Secrets Management (KMS/HSM/Vault) (HDABAHAG), Storage Security & Encryption Hardware (SEDs, Key Managers, HSM-Backed Storage) (HDACACAL), Mobile Device Management & Security for Tablets/Ultrabooks (MDM/UEM, Device Encryption) (HDACAMAN)
Keywords
Where Phoenix Technology Group is headquartered
LocationHeadquarters
- HQ city
- Pleasanton
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Phoenix Technology Group business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Firmware Licensing: Phoenix licenses UEFI/BIOS firmware products to device manufacturers (OEMs, ODMs) and system vendors worldwide. Revenue is generated through licensing agreements for products like SecureCore, OmniCore, and other firmware solutions.
- FirmGuard SaaS: Cloud-based Software-as-a-Service cybersecurity product initially targeting IT Managed Service Providers (MSPs), expanding to enterprises and government organizations. First UEFI vendor to offer an enterprise cybersecurity product.
- FirmCare Security Services: Subscription-based security-as-a-service program providing firmware vulnerability monitoring, reporting, and custom patches. Includes regular maintenance updates, security patch updates, and security reports.
- Engineering Services: Customizable firmware development services and security services for OEM/ODM product manufacturers. Includes onsite IHV collaboration, OEM Identity Libraries (OIL), and premium security services.
- Penetration Testing: Third-party penetration testing services for identifying and prioritizing security risks, ensuring product resilience against cyber threats and regulatory compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based enterprise pricing - No public pricing listed |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Phoenix Technology Group product offering
Product offeringCore offering
Phoenix Technologies designs, develops, and licenses UEFI/BIOS firmware for client PCs, notebooks, servers, embedded/IoT systems, and Qualcomm Snapdragon platforms. The company also offers FirmGuard, a cloud-based SaaS cybersecurity solution that enables enterprises and managed service providers (MSPs) to monitor, manage, and remediate firmware vulnerabilities across endpoint fleets, complemented by subscription-based FirmCare security-as-a-service, SecureWipe secure data erasure, and custom engineering services.
Product overview
Phoenix Technologies is a firmware company offering a portfolio of UEFI/BIOS products and services centered on device firmware, embedded/IoT firmware, and cybersecurity. The core products include Phoenix SecureCore (UEFI firmware for clients, servers, and embedded/IoT platforms), Phoenix OmniCore (for Qualcomm Snapdragon), and ServerBMC (server management). Add-on security modules include FirmGuard (cloud-based endpoint security SaaS), FirmCare (security-as-a-service subscription), Phoenix SecureWipe (secure data erasure), and Phoenix PassKey/SecureKey (multi-factor authentication). The company provides Arm ecosystem products including PhoenixLayer, PhoenixBoot, and ArmCore, plus development tools like Phoenix CoreArchitect and TDK Premium. Engineering services and penetration testing round out the offerings.
Differentiator
Problem solved
Functional benefit
Brands
- FirmGuard: Cloud-based cybersecurity solution for Managed Service Providers (MSPs) to manage, secure, and configure customer endpoints. First UEFI vendor enterprise cybersecurity product.
- FirmCare
- Phoenix SecureCore
- Phoenix SecureCore for Servers
- Phoenix SecureCore for Embedded/IoT
- Phoenix SecureWipe
- Phoenix PassKey/SecureKey
- Phoenix ServerBMC
- Phoenix OmniCore
- PhoenixLayer
- PhoenixBoot
- ArmCore
Products and services
- FirmGuard Cloud-based SaaS cybersecurity product for managed service providers (MSPs), enterprises, and government organizations to manage, secure, and configure firmware across endpoint devices from a single interface.
- Phoenix SecureCore UEFI Platform Firmware for client PCs, notebooks, and IoT/embedded devices based on EDKII architecture, supporting Intel and AMD chipsets with secure boot, secure flash, and advanced security features.
- Phoenix SecureCore for Servers UEFI firmware solution for low and high-end server systems aligned with Intel's server silicon validation, providing production-ready features such as flash update and legacy boot.
- Phoenix SecureCore for Embedded/IoT UEFI Platform Firmware for Intel and AMD-based embedded and IoT systems with advanced security features and OS support for Windows, Red Hat, Ubuntu, Debian, and CentOS.
- Phoenix ServerBMC Remote server management solution using Baseboard Management Controller technology, based on the Linux Foundation OpenBMC Project, supporting Redfish, IPMI 2.0, and DCMI 1.5 standards.
- Phoenix SecureWipe BIOS firmware product that securely erases all data and partitions independent of the operating system, supporting military and international erasure standards including DoD 5220.22-M and NIST SP800-88.
- Phoenix PassKey / SecureKey BIOS-enforced protection combined with physical authentication device for resilient firmware anti-intrusion security, supporting FIDO2, Bluetooth, USB, and passcode multi-factor authentication.
- FirmCare Subscription-based security-as-a-service program that monitors, rates, and reports firmware vulnerabilities, delivers custom patches, and provides penetration testing and white hat hacking services.
- Phoenix OmniCore UEFI-based core firmware for Qualcomm Snapdragon compute platforms providing a structured, secure, and supported codebase for building custom firmware.
- PhoenixLayer Firmware product targeting systems using UEFI firmware or bootloader, providing a standard OS/application interface consistent across different Arm-based SOCs.
- PhoenixBoot UEFI compliant boot package for Arm SOCs integrated with vendor-native EDKII codebase, supporting Arm SystemReady compliance certification.
- ArmCore Full suite of UEFI-based core firmware for Arm-based SOCs (excluding Qualcomm Snapdragon), providing a structured, secure, and supported platform with Chain of Trust maintenance.
- Penetration Testing Services Third-party penetration testing services identifying and prioritizing firmware security risks for laptops, servers, medical systems, IoT devices, automotive systems, and embedded devices.
- Engineering Services Customizable firmware development services including onsite IHV collaboration, OEM Identity Libraries (OIL), localized engineering support across US, Europe, Taiwan, Japan, and Korea, and premium security services.
Quantifiable outcome
- 70% of organizations without firmware upgrade plans will be breached due to firmware vulnerability (Gartner)
- +1 more outcomes
Companies that use Phoenix Technology Group
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
Phoenix Technology Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature12 records
Phoenix Technology Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered significant and core.
- Coretronic Reality Inc. (CRI)significantPartnership to deliver UEFI BIOS for CRI's R6490WGQ SOM platform powered by Qualcomm Dragonwing QCS6490 processor. Phoenix's UEFI BIOS selected for reliability, security, fast boot performance, and customizable feature set. CRI unveiled platform at Embedded World 2024 for AI and industrial applications.
- U.S. Department of Homeland Security (DHS) Cybersecurity and Infrastructure Security Agency (CISA)corePhoenix authorized as CVE Numbering Authority (CNA) sponsored by DHS CISA. Phoenix chairs the U.S. RT (UEFI Security Response Team) and participates in CISA SBOM Working Groups. CNA designation allows Phoenix to assign CVE numbers and publish vulnerability information to NVD/NIST.
- AdvantechsignificantPartnership to offer SQErase SSD security tool based on Phoenix SecureWipe technology. First time SecureWipe used with industrial grade storage product as opposed to local computer storage. Opens new frontier in $301 billion SSD flash market. Phoenix supplied SecureWipe technology; Advantech provides industrial flash storage solutions.
- Baidu ApollocorePhoenix joined Baidu Apollo autonomous driving ecosystem as software partner. Phoenix and Apollo working collaboratively on production-ready autonomous driving solution for major OEMs. Apollo has provided over 400,000 rides and operated in 5 cities with 8.7 million miles accumulated.
- IntelcoreMajor silicon partner providing Intel silicon validation firmware as basis for Phoenix SecureCore products. Phoenix adds production-ready features and fast-to-market releases for chipset updates and errata. Intel partnership is fundamental to Phoenix's client and server firmware business.
- AMDcoreSilicon partner for AMD-based systems. Phoenix develops firmware aligned with AMD silicon roadmaps for client and server platforms.
- ArmcoreArm Partner Program member providing structured, secure, and supported firmware for Arm ecosystem. Phoenix has been working collaboratively with Arm for joint customers and participates in Arm SystemReady program. Dong Wei from Arm stated Phoenix brings best-in-class firmware for Arm-based systems.
- QualcommcorePhoenix develops Phoenix OmniCore for Qualcomm Snapdragon compute platforms and Phoenix is a preferred firmware/BIOS partner for Snapdragon. Phoenix released OmniCore for Snapdragon X Elite and X Plus platforms (May 2024).
- UEFI ForumcorePhoenix is a founding member of the UEFI Forum and active participant in UEFI standards development. Phoenix co-chairs the UEFI SBOM Working Group and participates in UEFI Test Work Group (UTWG).
- Trusted Computing Group (TCG)corePhoenix participates in Trusted Computing Group standards activities related to firmware security and trusted platform modules.
Scale indicators6 records
Recent moves9 records
Expansion highlights7 records
Phoenix Technology Group competitors and assessment
Company assessmentDirect peers
- AMI (American Megatrends): AMI is a direct competitor to Phoenix in UEFI/BIOS firmware for PCs, servers, and embedded platforms. Both firms license firmware to OEMs/ODMs and compete on Intel/AMD/Arm-based silicon reference designs — closest head-to-head peer in Phoenix's core market.
- Insyde Software: Insyde Software is a direct competitor specializing in UEFI firmware for PCs, servers, and embedded systems. Like Phoenix, it licenses BIOS/UEFI to OEMs/ODMs and supports major silicon vendors, making it the closest Asia-rooted alternative to Phoenix.
- Eclypsium: Eclypsium provides a firmware and hardware security platform that scans, manages, and protects device firmware — directly competing with Phoenix FirmGuard in enterprise endpoint firmware vulnerability management and supply-chain assurance.
- Absolute Software: Absolute's Resilience platform provides endpoint firmware visibility, recovery, and security — overlapping with Phoenix FirmGuard and FirmCare in firmware-level endpoint integrity and remote remediation for enterprise and MSP customers.
Broad incumbents
- CrowdStrike: CrowdStrike Falcon is a dominant endpoint security platform competing broadly with FirmGuard. While not firmware-native, CrowdStrike's endpoint detection and response dominance pressures FirmGuard's enterprise sales motion and channel access.
- SentinelOne: SentinelOne's Singularity platform is a major endpoint security suite overlapping FirmGuard's enterprise cybersecurity positioning. As an established incumbent with broader scope, it competes for the same enterprise/MSP budget allocations.
- Microsoft Defender for Endpoint: Microsoft Defender for Endpoint is a broad endpoint security incumbent bundled into the Microsoft 365 ecosystem. Its default-on enterprise reach and deep OS integration make it a structural competitor for any endpoint security budget FirmGuard targets.
- HP (Hewlett-Packard): HP develops substantial in-house BIOS/firmware for its PC and server lines and historically has been both a Phoenix customer and a competitor in proprietary firmware stacks. HP's vertical integration represents both a partnership opportunity and competitive threat.
- Dell Technologies: Dell maintains its own firmware stack across PowerEdge servers and client devices. As one of the largest PC/server OEMs, Dell represents both a significant Phoenix licensing opportunity and a vertically integrated competitor in firmware development.
Others
- Lenovo: Lenovo acquired Phoenix's BIOS technology in April 2026 for ThinkPad development, making it both a former customer and now an internal firmware owner. Lenovo represents a channel relationship that has shifted from licensing to direct ownership, materially affecting Phoenix's revenue mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Phoenix Technology Group social profiles
Digital presencePhoenix Technology Group compliance and trust
Trust signalCompliance15 records
Phoenix Technology Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phoenix Technology Group leadership team
Management profileNumber of profiles
Profiles11 records
Phoenix Technology Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phoenix Technology Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phoenix Technology Group
What does Phoenix Technology Group do?
Phoenix Technologies designs, develops, and licenses UEFI/BIOS firmware for client PCs, notebooks, servers, embedded/IoT systems, and Qualcomm Snapdragon platforms. The company also offers FirmGuard, a cloud-based SaaS cybersecurity solution that enables enterprises and managed service providers (MSPs) to monitor, manage, and remediate firmware vulnerabilities across endpoint fleets, complemented by subscription-based FirmCare security-as-a-service, SecureWipe secure data erasure, and custom engineering services.
Is Phoenix Technology Group a public or private company?
Phoenix Technology Group is a private company. It is classified as private equity controlled and is currently operating.
When was Phoenix Technology Group founded?
Phoenix Technology Group was founded in 1979. It employs 11 to 50 people.
Where is Phoenix Technology Group based?
Phoenix Technology Group is headquartered in Pleasanton, United States, in the North America region.
How does Phoenix Technology Group make money?
Five revenue lines are on record. Firmware Licensing is the primary driver. The others are firmGuard SaaS, firmCare Security Services, engineering Services and penetration Testing.
Who are Phoenix Technology Group's main competitors?
Direct peers on record are AMI (American Megatrends), Insyde Software, Eclypsium and Absolute Software. Broad incumbents are CrowdStrike, SentinelOne, Microsoft Defender for Endpoint, HP (Hewlett-Packard) and Dell Technologies. Lenovo is listed as an others.
Does Phoenix Technology Group have an API?
No public API is recorded for Phoenix Technology Group.
What industry is Phoenix Technology Group in?
Phoenix Technology Group's product category is UEFI/BIOS Firmware and Firmware Cybersecurity. Its primary akta.pro industry code is HDADAFAJ, Confidential Computing & Hardware-backed Protection (TEE/HSM), with a secondary code of BPAEABAF, Endpoint & Device Management (UEM/MDM) Services. Its NAICS code is 5415 and its SIC code is 7372.