Finalto
Finalto is a London-based B2B fintech firm providing institutional multi-asset liquidity, proprietary trading technology (ClearVision), and risk management solutions to brokers, hedge funds, prop firms, family offices, and asset managers across six regulated jurisdictions.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Finalto does
Finalto is a London-headquartered, privately held B2B financial services firm that provides institutional-grade multi-asset liquidity, trading technology, and risk management solutions to brokers, hedge funds, proprietary trading firms, family offices, and asset managers. Its core offering centres on the proprietary ClearVision ecosystem, an in-house developed trading platform delivered across ClearPro (desktop), ClearWeb (browser), and ClearMobile (mobile), which unifies liquidity management, risk controls, and multi-asset execution. The platform supports over 1,044 instruments spanning FX, metals, commodities, stocks, indices, and cryptocurrency, with cross-asset margining and access to tier-1 bank liquidity. The product suite extends to CFD Options for G7 currency options, white-label platform solutions for brokers, and a Personalised Trading service for accredited investors.
Finalto operates under six regulatory licences across the FCA (UK), CySEC (Cyprus), BVI FSC, MAS (Singapore), ASIC (Australia), and UAE CMA, coordinated through Finalto Group Limited and six wholly-owned operating subsidiaries with offices in London, Nicosia, Dubai, Singapore, Sydney, and the British Virgin Islands, plus data centres in London (LD4), New York (NY4), and Singapore (SG3). The company generates revenue primarily through spreads and transaction fees on liquidity provision, subscription and licensing fees for white-label technology and risk management services, and bespoke prime brokerage mandates. Distribution is enterprise-direct with regional sales leadership across UK/EU, Asia-Pacific, and MENA, complemented by platinum sponsorship at major forex industry events and active thought-leadership content.
The firm was founded in 2008 as CFH Markets, evolved through the TradeTech Group era, was acquired by Playtech in 2016 via the CFH Group transaction, and rebranded to Finalto in 2020. In 2022, Gopher Investments acquired Finalto from Playtech, placing it under dedicated private equity ownership. As of 2026 the company employs 200+ staff, has processed more than one billion trades on ClearVision, and has expanded its footprint to the MENA region with the Dubai office opening in February 2026 under newly appointed CEO MENA Conor Canny.
Finalto firmographics
Firmographics- Name
- Finalto
- Legal name
- Finalto Group Limited
- Website
- https://finalto.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Finalto is a London-based B2B fintech firm providing institutional multi-asset liquidity, proprietary trading technology (ClearVision), and risk management solutions to brokers, hedge funds, prop firms, family offices, and asset managers across six regulated jurisdictions.
- Ownership category
- akta.pro rank
Finalto industry classification
Industry- Product category
- Institutional Liquidity & Multi-Asset Trading Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Commodity Contracts Intermediation (52316)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Prime Brokerage Clearing (Clearing for Broker-Dealers) (FSABAJAF)
- akta.pro secondary industries
- Prime Brokerage (Multi-Asset Crypto) (FSADAJAA), Institutional API Connectivity, OMS/EMS & FIX Gateways (FSADAJAJ)
Keywords
Where Finalto is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices9 records
Markets served
Finalto business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Liquidity Provision: Providing institutional-grade liquidity across multiple asset classes (FX, metals, commodities, stocks, indices, crypto) to brokers and professional institutions. Revenue generated through spreads and transaction fees from liquidity services.
- Technology/Platform Licensing (White Label): White-label ClearVision technology solutions enabling brokers to launch branded trading platforms. Provides complete trading infrastructure under client brand.
- CFD Options: FX options product offering allowing access to G7 currency options through margin-based margining rather than upfront premium payment.
- Risk Management Services: Advanced risk management tools and exposure monitoring services for trading conditions management.
- Prime Brokerage Solutions: Prime brokerage services providing execution, clearing, and back-office support for institutional clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional/Institutional B2B Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Finalto product offering
Product offeringCore offering
Finalto is a B2B financial services firm that provides institutional-grade multi-asset liquidity, proprietary trading technology (ClearVision), and risk management solutions to brokers, hedge funds, proprietary trading firms, family offices, and asset managers. Its integrated platform spans FX, metals, commodities, stocks, indices, and crypto with 1,044+ instruments, accessible via ClearPro (desktop), ClearWeb, and ClearMobile, and is also offered as a white-label infrastructure for brokers.
Product overview
Finalto offers a unified fintech platform ecosystem centered on ClearVision, which comprises three proprietary trading platforms: ClearPro (desktop), ClearWeb (browser-based), and ClearMobile (mobile). These platforms provide multi-asset liquidity across FX, metals, commodities, stocks, indices, and cryptocurrency (1,044+ instruments across 5+ asset classes), integrated with advanced risk management tools and execution controls. The product suite includes CFD Options for G7 currency trading, white-label solutions for brokers seeking to launch branded platforms, and personalised trading services for accredited investors. All components share a unified API infrastructure and back-office portal for real-time reporting.
Differentiator
Problem solved
Functional benefit
Brands
- ClearVision: Integrated trading ecosystem unifying liquidity management, risk control, and multi-asset execution within a single system. Includes ClearPro, ClearWeb, and ClearMobile platforms.
- ClearPro
- ClearWeb
- ClearMobile
Products and services
- ClearVision Trading Platform A fully integrated trading ecosystem unifying liquidity management, risk control, and multi-asset execution within a single system. Delivered across ClearPro (desktop), ClearWeb (browser), and ClearMobile (mobile) for brokers and professional traders.
- Liquidity Solutions Multi-asset institutional liquidity provision across FX, metals, commodities, stocks, indices, and crypto, with direct tier-1 bank connectivity, real-time liquidity management, and intelligent order routing. Provides access to 1,044+ instruments for brokers and professional institutions.
- Risk Management Services Advanced risk management tools including real-time exposure monitoring, automated risk controls (liquidation, exposure limits), early risk detection analytics, and execution transparency across all positions and asset classes. Awarded Best Risk Management System at the 2026 Global Forex Awards.
- CFD Options (FX Options) In-house developed FX options product enabling trading of G7 currency pairs through ClearPro interface or via API. European-style options with cash settlement, transparent margin model, and no upfront premium payment.
- White Label Trading Infrastructure Full white-label solution enabling brokers to launch and scale their own branded trading platform powered by ClearVision, including advanced trading platforms and integrated liquidity and risk management. Awarded Best White Label Solution 2024.
- Personalised Trading Service Trading and investment services for accredited investors providing access to 3,000+ instruments across seven asset classes on a single margin account with bespoke pricing and dedicated client service in Australia and Singapore.
- ClearPro Desktop Trading Platform Professional grade desktop platform for multi-asset trading with full execution capabilities. Part of the ClearVision ecosystem for brokers and institutional traders.
- ClearWeb Browser-Based Trading Platform Secure, browser-based user interface with full trading capability for multi-asset trading, part of the ClearVision ecosystem.
- ClearMobile Mobile Trading Platform Complete mobile trading experience with full execution capabilities across global markets, part of the ClearVision ecosystem.
- Prime Brokerage Solutions Prime brokerage services providing execution, clearing, and back-office support for institutional clients including hedge funds and proprietary trading firms.
Quantifiable outcome
- Processed over 1 billion trades on ClearVision platform
- +1 more outcomes
Companies that use Finalto
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Finalto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature8 records
Finalto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TrueNorth TrustminorFinalto supports the Samara Tenax initiative managed by TrueNorth Trust, a charitable project honoring RAF service member Sam Odotei. Finalto was recognized as the top donor to the project, which is directing resources toward constructing a community centre in Sakpe, northern Ghana.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Finalto competitors and assessment
Company assessmentDirect peers
- PrimeXM: Provides liquidity aggregation, connectivity, hosting, and matching-engine technology to FX/CFD brokers and institutional clients — directly overlaps with Finalto's technology and liquidity stack.
- Tools for Brokers (TFB): Provides liquidity bridges, risk management, and white-label technology solutions to retail FX/CFD brokers — comparable niche and customer base to Finalto.
- Centroid Solutions: Technology provider for FX/CFD brokers offering liquidity aggregation, risk management, back-office, and hosting — competes head-to-head with Finalto's ClearVision ecosystem.
- Advanced Markets Group: B2B prime-of-prime liquidity, white-label MT5/MT4 solutions, and institutional execution for FX brokers — overlapping offering with Finalto's liquidity and white-label products.
- oneZero Financial Systems: B2B liquidity distribution, matching engine, and risk-management technology provider for FX/CFD brokers — directly comparable to Finalto's ClearVision platform and liquidity aggregation business.
- IS Prime: Institutional FX prime brokerage offering execution, clearing, and liquidity to hedge funds, prop firms, and brokers — closely mirrors Finalto's prime brokerage service line.
- LMAX Exchange: Operates a regulated multilateral trading facility and provides institutional FX/CFD execution and white-label technology — direct competitor in institutional liquidity and trading technology.
Broad incumbents
- StoneX (formerly INTL FCStone): Large, publicly listed global financial services firm offering institutional FX, prime brokerage, clearing, and execution — overlapping with Finalto's prime brokerage and clearing services but at much greater scale and breadth.
- FXCM Pro (FXCM Institutional): Institutional arm of FXCM providing liquidity, white-label technology, and prime brokerage services to brokers and funds — competing offering across liquidity, technology, and white-label.
- Sucden Financial: FCA-regulated prime-of-prime broker offering FX, CFD, and commodities execution, clearing, and white-label solutions — broader, more established incumbent competing in the same B2B prime brokerage and liquidity space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Finalto social profiles
Digital presenceFinalto compliance and trust
Trust signalCompliance6 records
Finalto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finalto leadership team
Management profileNumber of profiles
Profiles9 records
Finalto subsidiaries and ownership
Company hierarchySubsidiaries6 records
Finalto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finalto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finalto
What does Finalto do?
Finalto is a B2B financial services firm that provides institutional-grade multi-asset liquidity, proprietary trading technology (ClearVision), and risk management solutions to brokers, hedge funds, proprietary trading firms, family offices, and asset managers. Its integrated platform spans FX, metals, commodities, stocks, indices, and crypto with 1,044+ instruments, accessible via ClearPro (desktop), ClearWeb, and ClearMobile, and is also offered as a white-label infrastructure for brokers.
Is Finalto a public or private company?
Finalto is a private company. It is classified as private equity controlled and is currently operating.
When was Finalto founded?
Finalto was founded in 2008. It employs 101 to 250 people.
Where is Finalto based?
Finalto is headquartered in London, United Kingdom, in the Europe region.
How does Finalto make money?
Five revenue lines are on record. Liquidity Provision is the primary driver. The others are technology/Platform Licensing (White Label), CFD Options, risk Management Services and prime Brokerage Solutions.
Who are Finalto's main competitors?
Direct peers on record are PrimeXM, Tools for Brokers (TFB), Centroid Solutions, Advanced Markets Group, oneZero Financial Systems, IS Prime and LMAX Exchange. Broad incumbents are StoneX (formerly INTL FCStone), FXCM Pro (FXCM Institutional) and Sucden Financial.
Does Finalto have an API?
Yes. Full API connectivity for seamless integration with MetaTrader and other trading systems. A third-party API bridge is also available to support liquidity, distribution, and bespoke workflows.
What industry is Finalto in?
Finalto's product category is Institutional Liquidity & Multi-Asset Trading Infrastructure. Its primary akta.pro industry code is FSABAJAF, Prime Brokerage Clearing (Clearing for Broker-Dealers), with a secondary code of FSADAJAA, Prime Brokerage (Multi-Asset Crypto). Its NAICS code is 522320 and its SIC code is 6200.