Membo

What Membo does

Membo OÜ is an Estonian private company founded in 2020 that operates a subscription-based next-day organic produce delivery service. Its core offering consists of three weekly or bi-weekly subscription boxes — an Organic Fruit Box (€22.5, 4–4.5 kg), an Organic Vegetable Box (€22.5, 3.5–4 kg), and an Organic Orange Box (€12.5, 5 kg) — plus a dedicated Office Fruit Box (Kontorite viljakast) for B2B customers with invoicing billing. Produce is sourced directly from a Spanish cooperation partner that grows all citrus, with other items from local farmers, creating a short Spain-to-Estonia supply chain targeted at freshness and organic certification. The company is incorporated as Membo OÜ (registry code 16093334) with a registered address in Kaunissaare, Estonia, and currently operates exclusively within the Republic of Estonia.

The technology stack is a conventional thin e-commerce platform: an iOS app (App Store ID 1497468928), an Android app (com.membo.home), and a web ordering portal at membo.ee that supports self-serve subscription management. Payments are processed through Stripe, and last-mile delivery is fulfilled via third-party transport and courier partners rather than an owned fleet. Marketing is conducted through Instagram (@membo.ee), Facebook (facebook.com/membo.est), the app stores, and direct email, with the company operating at a 1–10 employee scale and no disclosed institutional backing beyond a $125,000 seed round in August 2021 led by Y Combinator with participation from Startup Wise Guys. Founder and CEO Vahur Hansen leads a hybrid B2C/B2B model targeting Estonian households and offices.

Name

Membo

Legal name

Membo OÜ

Website

https://membo.ee

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Membo is an Estonian subscription service that delivers weekly and bi-weekly boxes of fresh organic fruits and vegetables — plus a B2B office fruit box — sourced directly from Spanish growers to households and businesses across Estonia via iOS, Android, and web apps.

Ownership category

akta.pro rank

Product category

Online Grocery Delivery

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

akta.pro secondary industry

Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)

Keywords

• Organic produce delivery
• Subscription fruit boxes
• Fresh fruit delivery
• Office fruit supply
• Weekly produce subscription

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Box Sales: Recurring revenue from weekly or bi-weekly subscription boxes containing organic fruits and vegetables. Customers choose between fruit boxes, vegetable boxes, or orange boxes delivered to their homes or offices. The company acts as an agent for producers, facilitating sales between growers and consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Membo is a subscription-based organic produce delivery service that sources fruits and vegetables directly from Spanish growers and delivers them weekly or bi-weekly to homes and offices across Estonia. Customers order through iOS/Android apps or the company website, choosing from curated organic fruit, vegetable, and orange boxes, with a dedicated office offering for business customers. The company acts as an agent for producers, curating boxes and managing the supply chain from farm to customer.

Product overview

Membo is a subscription-based organic produce delivery platform operating in Estonia. The offering consists of three consumer subscription box products — the Organic Fruit Box (4–4.5 kg), Organic Vegetable Box (3.5–4 kg), and Organic Orange Box (5 kg) — which deliver fresh seasonal organic fruits and vegetables sourced from Spanish growers on a weekly or bi-weekly cadence. Additionally, Membo serves business customers through a dedicated Office Fruit Box offering with invoicing options. All products are coordinated through a single platform accessible via web and mobile apps (iOS and Android).

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Fruit Box (Mahe puuviljakast) A 4\u20134.5 kg weekly subscription box of fresh seasonal organic fruits (including organic nispero, kiwi 'hayward', platano, Lane Late orange, red grapefruit, and Royal/Golden apples) sourced directly from Spanish growers, priced at \u20ac22.5 per delivery for individual Estonian households.
• Organic Vegetable Box (Mahe k\u00f6\u00f6giviljakast) A 3.5\u20134 kg weekly subscription box of fresh seasonal organic vegetables (including Hass avocado, Rama tomato, cucumber, Romanesco broccoli, mini romaine lettuce, and eggplant), priced at \u20ac22.5 per delivery for individual Estonian households.
• Organic Orange Box (Mahe apelsinikast)
• Office Fruit Box (Kontorite viljakast) A bulk organic fruit box tailored for office environments, featuring easily consumable fruits such as apples, kiwis, and oranges, with flexible quantities arranged via email and billing via bank card or invoice for Estonian businesses.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Spanish Growers (Partner Farm)coreStrategic or Co-development PartnerMembo's Spanish collaboration partner grows all citrus fruits themselves. Other fruits are sourced from other local farmers. This direct partnership enables a short supply chain from Spanish farms to Estonian homes.
• Transport and Courier PartnersminorChannel Partner/ Reseller/ DistributorThird-party delivery service providers used by Membo to deliver orders to customers' addresses. Membo may use third-party service providers for order home delivery.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bio Company: Germany's largest organic supermarket and grocery operator with subscription/box programs. Comparable premium organic positioning and subscription dynamics though operates as a brick-and-mortar-anchored retailer.
• Marley Spoon: Meal-kit subscription operator active across Europe and Australia. Similar subscription/D2C food delivery cadence but sits in the adjacent meal-kit category rather than fresh organic produce.
• HelloFresh: Global meal-kit and ready-to-eat subscription operator. Overlaps Membo on subscription D2C food delivery and weekly cadence, though it sits in an adjacent (recipe/meal-kit) category rather than fresh produce boxes.
• Gousto: UK meal-kit subscription operator delivering weekly recipe boxes. Comparable on subscription D2C food delivery model and weekly cadence but focuses on prepared meal kits rather than raw produce.

Direct peers

• Riverford Organic Farmers: UK-based organic fruit and vegetable box subscription delivering directly from farms to households. Closest direct peer on product (organic produce box), business model (subscription recurring), and short farm-to-door supply chain ethos.
• Imperfect Foods: US subscription service delivering 'imperfect' and surplus produce boxes directly from growers. Same subscription produce box model and direct-from-grower supply chain narrative, though operating at much larger scale in a different geography.
• Farmbox Direct: US produce subscription box company delivering organic fruit and vegetable assortments to households. Same subscription produce box category and organic D2C positioning as Membo.
• Misfits Market: US produce subscription box operator selling organic and 'ugly' produce direct-to-consumer. Directly comparable on subscription box model, organic positioning, and D2C customer relationship.
• Abel & Cole: UK subscription retailer delivering organic fruit, vegetable, and grocery boxes to households. Directly comparable on premium organic positioning, weekly cadence, and direct-from-grower sourcing model Membo uses.

Emerging players

• Farmdrop: UK ethical/sustainable grocery delivery service with a focus on direct sourcing. Comparable on the farm-to-door subscription grocery concept though broader assortment than Membo's produce-only boxes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/membo.est
• Instagraminstagram.com/membo.ee
• LinkedInlinkedin.com/company/membo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Membo