Watercrest Senior Living Group

What Watercrest Senior Living Group does

Watercrest Senior Living Group, LLC is a privately-held operator of luxury senior living communities headquartered in Vero Beach, Florida. Founded in 2014, the company delivers a continuum of care spanning independent living, assisted living, memory care, and respite care across approximately eight to ten communities in Florida, Virginia, and (as of 2026) Texas, with the Texas footprint operated under the Sage Park sub-brand. Its resident base consists primarily of seniors requiring daily living assistance and individuals with Alzheimer's or related dementias, alongside active older adults seeking resort-style independent living in markets such as The Villages and Palm Beach County.

The company's service platform is built around proprietary branded programs — Illuminate Memory Care (evidence-based dementia care), Live Exhilarated (wellness framework built on seven facets of wholeness), Spa W (wellness amenities), and LifeBUILT (purpose-built therapeutic design) — combined with operational technology including WelcomeHome CRM, Further Pricing Assistant for data-driven pricing, IN2L engagement content, and (since February 2026) Inspiren AI-powered care and safety technology deployed across six communities. Revenue is generated through recurring monthly residential fees ranging from approximately $4,500/month for independent living to $6,595–$7,500/month for memory care private suites, with rates varying by community and care level. Distribution is sales-led through direct field tours and personalized consultations, supplemented by CRM-managed inbound digital inquiries and a referral network; property development is funded through a recurring partnership with Harbert Seniors Housing Fund II and Centric Development, reducing balance-sheet capital intensity.

Name

Watercrest Senior Living Group

Legal name

Watercrest Senior Living Group, LLC

Website

https://watercrestseniorliving.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Watercrest Senior Living Group operates luxury senior living communities across the southeastern United States, offering independent living, assisted living, memory care, and respite care under proprietary programs including Illuminate Memory Care and Live Exhilarated.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior Living Property Management (BPAJAGAI)

Keywords

• Senior living communities
• Assisted living services
• Memory care programs
• Independent living residences
• Respite care services

Headquarters

HQ city

Vero Beach

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Residential Fees: Watercrest generates revenue through monthly residential fees charged to residents for independent living, assisted living, and memory care services. Fees vary by care level, with Level One care included in base assisted living pricing, and memory care commanding premium rates. Pricing starts at approximately $4,500/month for independent living, $4,900-$5,595/month for assisted living, and $6,595-$7,500/month for memory care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Watercrest Senior Living Group operates a portfolio of luxury senior living communities across the southeastern United States offering a continuum of care including Independent Living, Assisted Living, Memory Care, and Respite Care services. The company provides 24/7 professional care, personalized care plans, evidence-based memory care programming, chef-prepared dining, wellness and fitness amenities, and resort-style living environments. Revenue is generated primarily through monthly residential fees charged to residents and their families.

Product overview

Watercrest Senior Living Group operates a portfolio of luxury senior living communities across Florida and Virginia, offering a continuum of care including Independent Living, Assisted Living, Memory Care, and Respite Care services. The company's platform is built around its signature branded programs and amenities including Illuminate Memory Care (evidence-based Alzheimer's and dementia care), Live Exhilarated Programming (wellness-focused lifestyle framework), Spa W (luxury spa services), Purposeful Design (LifeBUILT therapeutic environments), and Technology Enhancements (innovative engagement programming). Individual communities are marketed as distinct sub-brands including Watercrest Richmond, Watercrest Fredericksburg, Watercrest Palm Beach Gardens, Watercrest Spanish Springs, Watercrest Buena Vista, and the Sage Park brand communities in Texas. The company has recently expanded its technology capabilities through an Inspiren AI partnership for enhanced personalized care, and implements WelcomeHome CRM and Further Pricing Assistant for sales operations optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Illuminate Memory Care: Evidence-based memory care program providing specialized support for residents living with Alzheimer's disease, dementia, and other cognitive conditions.
• Live Exhilarated
• Watercrest Shares
• Comfort With Confidence
• Spa W
• LifeBUILT

Products and services

• Independent Living Resort-style maintenance-free living for active seniors offering sophisticated amenities, social opportunities, and elegant luxury with exceptional service. Pricing starts at approximately $4,500/month at Watercrest Buena Vista.
• Assisted Living

Quantifiable outcome

• 80% of associates rate Watercrest as a great place to work (compared to 57% at typical US companies), with 90% reporting their job has special meaning
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• InspirencoreTechnology or Integration · 26 February 2026Watercrest Senior Living Group partnered with Inspiren to implement AI-powered technology across six communities, enhancing personalized care delivery, improving resident safety, and optimizing staffing. Early metrics show significant reductions in response times and high resident engagement, with plans for expansion to additional communities.
• Tree Oaks HospiceminorStrategic or Co-development Partner · 3 February 2026Tree Oaks Hospice partnered with Sage Park Austin to provide inpatient hospice services to residents, delivering comprehensive end-of-life care including nursing support and pain management within the community setting.
• Summit Home Health and HospiceminorStrategic or Co-development Partner · 3 February 2026Summit Home Health and Hospice partnered with Sage Park Austin to provide inpatient hospice services, delivering comprehensive end-of-life care including nursing support and pain management within the community setting alongside Tree Oaks Hospice.

Scale indicators7 records

Recent moves2 records

Market position

Key highlights4 records

Customer concentration

• Facebookfacebook.com/WCRichmondVA
• Xx.com/watercrest_sl

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Watercrest Senior Living Group