Norbit
NORBIT ASA is a Norwegian public technology company (founded 1995, Oslo-listed) that designs, manufactures, and sells proprietary underwater sonar systems (WINGHEAD, WBMS, GuardPoint), GNSS tolling hardware, and European defense contract-manufacturing services across 60+ countries via three segments: Oceans, Connectivity, and PIR.
- Company typePublic
- Founded1995
- HeadquartersTrondheim, Norway
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Norbit does
NORBIT ASA is a Norwegian-headquartered (Trondheim) public technology company, founded in 1995 and listed on the Oslo Stock Exchange, that operates three integrated business segments serving maritime, defense, automotive, and IoT customers globally. The Oceans segment designs and manufactures proprietary multibeam sonar systems (WINGHEAD X, WBMS X, WINGHEAD B-series, WBMS Basic) and GuardPoint underwater intruder detection sonars (models 70/100/200/400), supported by NORTrace acoustic performance-prediction software and a portfolio of acquired technologies (Innomar sub-bottom profilers, Ping DSP sidescan sonars, Aptomar environmental monitoring). The Connectivity segment supplies GNSS On-Board Units and smart digital tachograph enforcement modules for European electronic toll services and defense customers. The PIR (Product Innovation & Realization) segment delivers R&D services and contract manufacturing to European defense and security clients, with FY2025 segment revenue reaching nearly NOK 1.1 billion — a doubling year — making it the single fastest-scaling engine inside the business.
NORBIT generates revenue across four streams: (i) one-time product sales of sonar systems, (ii) hardware unit sales of GNSS OBUs to tolling/automotive customers, (iii) contract manufacturing and R&D services (primarily to European defense and security clients under multi-year programs), and (iv) subscription software and support services tied to installed sonar and tracking systems. The GTM is direct enterprise field sales with dedicated segment teams and regional business development directors across Norway, Italy, Germany, Hungary, the USA, and Canada, supplemented by event-driven demand generation at conferences such as WEDA Dredging Summit & Expo and DALO Industry Days. Pricing is custom quote-based and not publicly disclosed, reflecting project-specific configuration and customization requirements. Vertically integrated manufacturing is concentrated at the Røros and Selbu production facilities in Norway, both of which are ISO 9001 certified with sector-specific qualifications (IATF 16949 automotive in Røros, ISO 13485 medical devices in Selbu).
In FY2025, NORBIT posted record revenues of NOK 2.5 billion (+43% YoY), EBIT of NOK 555.4 million (22% margin), and exports to over 60 countries, with backward visibility into 2026 supported by a disclosed order pipeline of more than NOK 865 million spanning a NOK 155 million Toll4Europe GNSS order, NOK 290+ million in Q4 2025 defense contracts, a NOK 225 million European defense manufacturing award, and the contribution from the announced Water Linked AS acquisition (NOK 330 million purchase price; ~NOK 100 million 2026 revenue at 25-30% EBITDA margin, expected close ~June 30, 2026). Management has guided FY2026 revenue above NOK 3 billion with margins above 22%.
Norbit firmographics
Firmographics- Name
- Norbit
- Legal name
- NORBIT ASA
- Website
- https://norbit.com/
- Company type
- Public
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- NORBIT ASA is a Norwegian public technology company (founded 1995, Oslo-listed) that designs, manufactures, and sells proprietary underwater sonar systems (WINGHEAD, WBMS, GuardPoint), GNSS tolling hardware, and European defense contract-manufacturing services across 60+ countries via three segments: Oceans, Connectivity, and PIR.
- Ownership category
- akta.pro rank
Norbit industry classification
Industry- Product category
- Marine Sonar Systems
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Sonar, Undersea Sensors & Acoustic Detection Systems (IMABAGAD)
- akta.pro secondary industries
- Harbor & Coastal Patrol / Waterborne Security (BPAKALAC), Naval Sensors & Sonar Systems (IMABAKAD)
Keywords
Where Norbit is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices7 records
Markets served
Norbit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales - Sonar Systems: NORBIT generates revenue through the sale of proprietary sonar and acoustic systems including multibeam echosounders (WINGHEAD, WBMS series), intruder detection systems (GuardPoint), and forward-looking sonars. Products are sold directly to maritime, defense, and offshore energy customers globally.
- Product Sales - Connectivity Hardware: Sale of GNSS On-Board Units and tolling equipment to Electronic Toll Service providers and automotive customers. Hardware products are sold as unit purchases with recurring service component.
- Contract Manufacturing (PIR): NORBIT's Product Innovation & Realization segment provides R&D services and contract manufacturing to European defense and security clients. This includes advanced technology manufacturing, prototyping, and scaling services. Revenue from contract manufacturing reached nearly NOK 1.1 billion in 2025, doubling from 2024.
- Software and Support Services: NORBIT provides software solutions including NORTrace performance prediction software and GuardPoint Tracking Software. Support services include technical support, training, and maintenance contracts for existing customer installations worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on product configuration and volume |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Norbit product offering
Product offeringCore offering
Norbit designs and manufactures multibeam sonar systems for hydrographic and offshore surveying, sonar-based intruder detection systems for waterside security, GNSS on-board units for road tolling, and smart digital tachograph enforcement modules. Through its PIR segment, the company also provides electronics contract manufacturing and R&D services, notably to European defense customers. Revenue in 2025 was NOK 2.5 billion across its Oceans, Connectivity, and PIR segments.
Product overview
NORBIT operates as a global provider of tailored technology with three distinct business segments: Oceans (underwater acoustics and sonar systems), Connectivity (secure wireless communication solutions), and PIR (Product Innovation & Realization - R&D and contract manufacturing services). The Oceans segment forms the core product portfolio with multibeam sonar systems (WINGHEAD X, WBMS X, WINGHEAD B-series, WBMS Basic) and intruder detection sonars (GuardPoint 70/100/200/400) for maritime, defence, and offshore energy markets. The Connectivity segment provides GNSS-based tolling solutions and IoT asset management. The PIR segment offers R&D services and contract manufacturing to European defence and security clients.
Differentiator
Problem solved
Functional benefit
Brands
- Oceans: Tailored technology solutions for global maritime markets, including multibeam sonar systems, subsea imaging, and intruder detection
- Connectivity
- PIR (Product Innovation & Realization)
- WINGHEAD
- WBMS
- GuardPoint
- Aptomar
- Innomar
- Ping DSP
- NORTrace
Products and services
- WINGHEAD X multibeam echo sounder system
- WBMS X multibeam sonar system
- WINGHEAD B44 Deep Sea multibeam sonar system
- WINGHEAD B43 multibeam sonar system
- WINGHEAD B57S multibeam sonar system
- WINGHEAD B59S multibeam sonar system
- WINGHEAD F11 and F11 Deep Sea multibeam sonar systems
- WBMS Basic multibeam sonar system
- WBMS FLS multibeam sonar system
- GuardPoint 70 intruder detection sonar
- GuardPoint 100 intruder detection sonar
- GuardPoint 200 intruder detection sonar
- GuardPoint 400 intruder detection sonar
- NORTrace sonar performance prediction software
- GNSS On-Board Unit for road user charging
- Smart Digital Tachograph Enforcement Module
- Electronics contract manufacturing and R&D services (PIR segment)
Quantifiable outcome
- Since 2019, around 80% of all trucks above 3.5 tons in Europe have been delivered with NORBIT technology
- +3 more outcomes
Companies that use Norbit
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
Norbit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Norbit partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Water Linked AScoreNORBIT signed agreement to acquire 100% of Water Linked AS for NOK 330 million. Water Linked is a Trondheim-based underwater navigation and imaging technology company founded in 2013, providing Doppler Velocity Logs, 3D imaging sonars, and acoustic positioning systems. The acquisition expands NORBIT's Oceans product portfolio and is expected to close around June 30, 2026, contributing approximately NOK 100 million in 2026 revenue with 25-30% EBITDA margin.
- Toll4EuropecoreLong-term partnership for GNSS On-Board Unit deliveries. NORBIT's Connectivity segment supplies tolling hardware to Europe's leading electronic tolling service provider. New order valued at approximately NOK 155 million with deliveries starting Q3 2026, representing repeat business from this strategic customer.
- InnomarcoreInnomar is a NORBIT company and global market leader in parametric sub-bottom profilers. Headquartered in Rostock, Germany, Innomar provides high-resolution sediment imaging technology integrated into NORBIT's Oceans product offerings.
- Ping DSPcorePing DSP is a NORBIT company headquartered in British Columbia, Canada. Renowned for producing advanced interferometric sidescan sonars, Ping DSP technology is integrated into NORBIT's subsea product portfolio.
- Bedrock Ocean ExplorationminorNORBIT collaborates with Bedrock Ocean Exploration on integrated AUV platform development. Bedrock leverages NORBIT's expertise in subsea sensor technology to enhance AUV capabilities for underwater exploration.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Norbit competitors and assessment
Company assessmentDirect peers
- Kongsberg Maritime: Norwegian marine technology division of Kongsberg Group producing multibeam sonars, subsea positioning, and naval sonar systems. Highly comparable to NORBIT's Oceans segment across hydrographic survey and naval defense customers.
- R2Sonic: Specialist in compact high-resolution multibeam sonar systems used in hydrographic survey and subsea inspection — directly competes with NORBIT's WINGHEAD and WBMS product lines.
- EdgeTech: US manufacturer of sidescan sonars, sub-bottom profilers and bathymetric systems for survey, security, and naval applications. Overlaps with NORBIT's subsea imaging portfolio including Innomar and Ping DSP lines.
- Sonardyne: UK-based underwater acoustic positioning, navigation, and communication specialist serving offshore energy, defense and hydrographic survey markets — overlaps with NORBIT's underwater security and positioning offerings.
- Exail (formerly iXblue): French provider of inertial navigation systems, sonars, and subsea positioning, competing with NORBIT's sonar and (post-Water Linked) acoustic positioning solutions.
Broad incumbents
- Teledyne Marine (Teledyne Technologies): Broad portfolio of oceanographic instruments, sonars, and imaging under Teledyne. Larger incumbent with overlapping product lines in hydrographic survey and underwater imaging.
- Thales Group: Global defense prime with significant sonar and naval electronics portfolio, including undersea warfare and mine countermeasures — competes for naval defense programs where NORBIT's intruder detection solutions bid.
- Saab: Swedish defense and naval systems provider with underwater and surveillance offerings, comparable to NORBIT in European naval defense procurement.
- Furuno: Japanese marine electronics specialist in sonar, fishfinding, and navigation. Broad incumbent in marine electronics with some product overlap with NORBIT's hydrographic sonars.
Emerging players
- Valeport: UK-based specialist in oceanographic and hydrographic instruments including sound velocity probes and current meters — partial product overlap with NORBIT's subsea survey instrumentation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Norbit social profiles
Digital presenceNorbit compliance and trust
Trust signalCompliance4 records
Norbit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norbit leadership team
Management profileNumber of profiles
Profiles1 record
Norbit subsidiaries and ownership
Company hierarchySubsidiaries4 records
Norbit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norbit M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norbit
What does Norbit do?
Norbit designs and manufactures multibeam sonar systems for hydrographic and offshore surveying, sonar-based intruder detection systems for waterside security, GNSS on-board units for road tolling, and smart digital tachograph enforcement modules. Through its PIR segment, the company also provides electronics contract manufacturing and R&D services, notably to European defense customers. Revenue in 2025 was NOK 2.5 billion across its Oceans, Connectivity, and PIR segments.
Is Norbit a public or private company?
Norbit is a public company. It is classified as public and is currently operating.
When was Norbit founded?
Norbit was founded in 1995. It employs 501 to 1,000 people.
Where is Norbit based?
Norbit is headquartered in Trondheim, Norway, in the Europe region.
How does Norbit make money?
Four revenue lines are on record. Product Sales - Sonar Systems are the primary driver. The others are product Sales - Connectivity Hardware, contract Manufacturing (PIR) and software and Support Services.
Who are Norbit's main competitors?
Direct peers on record are Kongsberg Maritime, R2Sonic, EdgeTech, Sonardyne and Exail (formerly iXblue). Broad incumbents are Teledyne Marine (Teledyne Technologies), Thales Group, Saab and Furuno. Valeport is listed as an emerging player.
Does Norbit have an API?
No public API is recorded for Norbit.
What industry is Norbit in?
Norbit's product category is Marine Sonar Systems. Its primary akta.pro industry code is IMABAGAD, Sonar, Undersea Sensors & Acoustic Detection Systems, with a secondary code of BPAKALAC, Harbor & Coastal Patrol / Waterborne Security. Its NAICS code is 334511 and its SIC code is 3823.