Norbit

What Norbit does

NORBIT ASA is a Norwegian-headquartered (Trondheim) public technology company, founded in 1995 and listed on the Oslo Stock Exchange, that operates three integrated business segments serving maritime, defense, automotive, and IoT customers globally. The Oceans segment designs and manufactures proprietary multibeam sonar systems (WINGHEAD X, WBMS X, WINGHEAD B-series, WBMS Basic) and GuardPoint underwater intruder detection sonars (models 70/100/200/400), supported by NORTrace acoustic performance-prediction software and a portfolio of acquired technologies (Innomar sub-bottom profilers, Ping DSP sidescan sonars, Aptomar environmental monitoring). The Connectivity segment supplies GNSS On-Board Units and smart digital tachograph enforcement modules for European electronic toll services and defense customers. The PIR (Product Innovation & Realization) segment delivers R&D services and contract manufacturing to European defense and security clients, with FY2025 segment revenue reaching nearly NOK 1.1 billion — a doubling year — making it the single fastest-scaling engine inside the business.

NORBIT generates revenue across four streams: (i) one-time product sales of sonar systems, (ii) hardware unit sales of GNSS OBUs to tolling/automotive customers, (iii) contract manufacturing and R&D services (primarily to European defense and security clients under multi-year programs), and (iv) subscription software and support services tied to installed sonar and tracking systems. The GTM is direct enterprise field sales with dedicated segment teams and regional business development directors across Norway, Italy, Germany, Hungary, the USA, and Canada, supplemented by event-driven demand generation at conferences such as WEDA Dredging Summit & Expo and DALO Industry Days. Pricing is custom quote-based and not publicly disclosed, reflecting project-specific configuration and customization requirements. Vertically integrated manufacturing is concentrated at the Røros and Selbu production facilities in Norway, both of which are ISO 9001 certified with sector-specific qualifications (IATF 16949 automotive in Røros, ISO 13485 medical devices in Selbu).

In FY2025, NORBIT posted record revenues of NOK 2.5 billion (+43% YoY), EBIT of NOK 555.4 million (22% margin), and exports to over 60 countries, with backward visibility into 2026 supported by a disclosed order pipeline of more than NOK 865 million spanning a NOK 155 million Toll4Europe GNSS order, NOK 290+ million in Q4 2025 defense contracts, a NOK 225 million European defense manufacturing award, and the contribution from the announced Water Linked AS acquisition (NOK 330 million purchase price; ~NOK 100 million 2026 revenue at 25-30% EBITDA margin, expected close ~June 30, 2026). Management has guided FY2026 revenue above NOK 3 billion with margins above 22%.

Name

Norbit

Legal name

NORBIT ASA

Website

https://norbit.com/

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

NORBIT ASA is a Norwegian public technology company (founded 1995, Oslo-listed) that designs, manufactures, and sells proprietary underwater sonar systems (WINGHEAD, WBMS, GuardPoint), GNSS tolling hardware, and European defense contract-manufacturing services across 60+ countries via three segments: Oceans, Connectivity, and PIR.

Ownership category

akta.pro rank

Product category

Marine Sonar Systems

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sonar, Undersea Sensors & Acoustic Detection Systems (IMABAGAD)

akta.pro secondary industries

Harbor & Coastal Patrol / Waterborne Security (BPAKALAC), Naval Sensors & Sonar Systems (IMABAKAD)

Keywords

• Multibeam sonar systems
• Intruder detection sonars
• GNSS tolling units
• Digital tachograph modules
• Defense contract manufacturing

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Sonar Systems: NORBIT generates revenue through the sale of proprietary sonar and acoustic systems including multibeam echosounders (WINGHEAD, WBMS series), intruder detection systems (GuardPoint), and forward-looking sonars. Products are sold directly to maritime, defense, and offshore energy customers globally.
2. Product Sales - Connectivity Hardware: Sale of GNSS On-Board Units and tolling equipment to Electronic Toll Service providers and automotive customers. Hardware products are sold as unit purchases with recurring service component.
3. Contract Manufacturing (PIR): NORBIT's Product Innovation & Realization segment provides R&D services and contract manufacturing to European defense and security clients. This includes advanced technology manufacturing, prototyping, and scaling services. Revenue from contract manufacturing reached nearly NOK 1.1 billion in 2025, doubling from 2024.
4. Software and Support Services: NORBIT provides software solutions including NORTrace performance prediction software and GuardPoint Tracking Software. Support services include technical support, training, and maintenance contracts for existing customer installations worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Norbit designs and manufactures multibeam sonar systems for hydrographic and offshore surveying, sonar-based intruder detection systems for waterside security, GNSS on-board units for road tolling, and smart digital tachograph enforcement modules. Through its PIR segment, the company also provides electronics contract manufacturing and R&D services, notably to European defense customers. Revenue in 2025 was NOK 2.5 billion across its Oceans, Connectivity, and PIR segments.

Product overview

NORBIT operates as a global provider of tailored technology with three distinct business segments: Oceans (underwater acoustics and sonar systems), Connectivity (secure wireless communication solutions), and PIR (Product Innovation & Realization - R&D and contract manufacturing services). The Oceans segment forms the core product portfolio with multibeam sonar systems (WINGHEAD X, WBMS X, WINGHEAD B-series, WBMS Basic) and intruder detection sonars (GuardPoint 70/100/200/400) for maritime, defence, and offshore energy markets. The Connectivity segment provides GNSS-based tolling solutions and IoT asset management. The PIR segment offers R&D services and contract manufacturing to European defence and security clients.

Differentiator

Problem solved

Functional benefit

Brands

• Oceans: Tailored technology solutions for global maritime markets, including multibeam sonar systems, subsea imaging, and intruder detection
• Connectivity
• PIR (Product Innovation & Realization)
• WINGHEAD
• WBMS
• GuardPoint
• Aptomar
• Innomar
• Ping DSP
• NORTrace

Products and services

• WINGHEAD X multibeam echo sounder system
• WBMS X multibeam sonar system
• WINGHEAD B44 Deep Sea multibeam sonar system
• WINGHEAD B43 multibeam sonar system
• WINGHEAD B57S multibeam sonar system
• WINGHEAD B59S multibeam sonar system
• WINGHEAD F11 and F11 Deep Sea multibeam sonar systems
• WBMS Basic multibeam sonar system
• WBMS FLS multibeam sonar system
• GuardPoint 70 intruder detection sonar
• GuardPoint 100 intruder detection sonar
• GuardPoint 200 intruder detection sonar
• GuardPoint 400 intruder detection sonar
• NORTrace sonar performance prediction software
• GNSS On-Board Unit for road user charging
• Smart Digital Tachograph Enforcement Module
• Electronics contract manufacturing and R&D services (PIR segment)

Quantifiable outcome

• Since 2019, around 80% of all trucks above 3.5 tons in Europe have been delivered with NORBIT technology
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Water Linked AScoreStrategic or Co-development Partner · 22 June 2026NORBIT signed agreement to acquire 100% of Water Linked AS for NOK 330 million. Water Linked is a Trondheim-based underwater navigation and imaging technology company founded in 2013, providing Doppler Velocity Logs, 3D imaging sonars, and acoustic positioning systems. The acquisition expands NORBIT's Oceans product portfolio and is expected to close around June 30, 2026, contributing approximately NOK 100 million in 2026 revenue with 25-30% EBITDA margin.
• Toll4EuropecoreTechnology or IntegrationLong-term partnership for GNSS On-Board Unit deliveries. NORBIT's Connectivity segment supplies tolling hardware to Europe's leading electronic tolling service provider. New order valued at approximately NOK 155 million with deliveries starting Q3 2026, representing repeat business from this strategic customer.
• InnomarcoreOEM/ Whitelabel/ Licensing PartnerInnomar is a NORBIT company and global market leader in parametric sub-bottom profilers. Headquartered in Rostock, Germany, Innomar provides high-resolution sediment imaging technology integrated into NORBIT's Oceans product offerings.
• Ping DSPcoreOEM/ Whitelabel/ Licensing PartnerPing DSP is a NORBIT company headquartered in British Columbia, Canada. Renowned for producing advanced interferometric sidescan sonars, Ping DSP technology is integrated into NORBIT's subsea product portfolio.
• Bedrock Ocean ExplorationminorStrategic or Co-development PartnerNORBIT collaborates with Bedrock Ocean Exploration on integrated AUV platform development. Bedrock leverages NORBIT's expertise in subsea sensor technology to enhance AUV capabilities for underwater exploration.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Kongsberg Maritime: Norwegian marine technology division of Kongsberg Group producing multibeam sonars, subsea positioning, and naval sonar systems. Highly comparable to NORBIT's Oceans segment across hydrographic survey and naval defense customers.
• R2Sonic: Specialist in compact high-resolution multibeam sonar systems used in hydrographic survey and subsea inspection — directly competes with NORBIT's WINGHEAD and WBMS product lines.
• EdgeTech: US manufacturer of sidescan sonars, sub-bottom profilers and bathymetric systems for survey, security, and naval applications. Overlaps with NORBIT's subsea imaging portfolio including Innomar and Ping DSP lines.
• Sonardyne: UK-based underwater acoustic positioning, navigation, and communication specialist serving offshore energy, defense and hydrographic survey markets — overlaps with NORBIT's underwater security and positioning offerings.
• Exail (formerly iXblue): French provider of inertial navigation systems, sonars, and subsea positioning, competing with NORBIT's sonar and (post-Water Linked) acoustic positioning solutions.

Broad incumbents

• Teledyne Marine (Teledyne Technologies): Broad portfolio of oceanographic instruments, sonars, and imaging under Teledyne. Larger incumbent with overlapping product lines in hydrographic survey and underwater imaging.
• Thales Group: Global defense prime with significant sonar and naval electronics portfolio, including undersea warfare and mine countermeasures — competes for naval defense programs where NORBIT's intruder detection solutions bid.
• Saab: Swedish defense and naval systems provider with underwater and surveillance offerings, comparable to NORBIT in European naval defense procurement.
• Furuno: Japanese marine electronics specialist in sonar, fishfinding, and navigation. Broad incumbent in marine electronics with some product overlap with NORBIT's hydrographic sonars.

Emerging players

• Valeport: UK-based specialist in oceanographic and hydrographic instruments including sound velocity probes and current meters — partial product overlap with NORBIT's subsea survey instrumentation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NORBITSubsea
• LinkedInlinkedin.com/company/norbit-group

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norbit