SoGal Ventures
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
SoGal Ventures firmographics
Firmographics- Name
- SoGal Ventures
- Legal name
- SoGal Ventures d/b/a SoGal Ventures
- Website
- https://sogalventures.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
SoGal Ventures industry classification
Industry- Product category
- Venture Capital
- NAICS
- All Other Financial Investment Activities (52399)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Early-Stage Venture Capital (Series A/B) (FSANAAAB)
Keywords
Where SoGal Ventures is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SoGal Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- VC Fund Management: SoGal Ventures generates returns through traditional VC mechanisms including management fees on committed capital during the fund lifecycle, and carried interest (typically 20%) on profits from successful portfolio company exits and IPOs. The firm has produced multiple unicorn exits including Function of Beauty ($150M strategic investment from L Catterton) and Everlywell ($2.9B valuation with PWNHealth deal).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Institutional VC fund structure |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SoGal Ventures product offering
Product offeringCore offering
SoGal Ventures is an institutional venture capital firm that deploys capital from pooled funds into early-stage equity investments in startups led by underrepresented founders, primarily in consumer tech, digital health, and future of work. Beyond capital, the firm offers co-creation support including hiring assistance, strategy guidance, follow-on funding facilitation, and introductions to its network of founders, customers, and investors. It also operates a Getro-powered job board that connects portfolio companies with job seekers.
Product overview
SoGal Ventures is the first women-led, next-generation venture capital firm investing in world-class women and diverse entrepreneurs. The firm operates primarily as an investment platform, providing capital and co-creation support to early-stage companies in consumer tech, digital health & wellness, and future of work. Its primary digital product is a Getro-powered job board (jobs.sogalventures.com) that serves portfolio companies and job seekers in its network. SoGal does not offer a unified SaaS platform with modular products; rather, its offering centers on venture investment, portfolio company support, and a job marketplace connecting talent with portfolio companies.
Differentiator
Problem solved
Functional benefit
Products and services
- SoGal Ventures Investment Portfolio Venture capital investment and co-creation support provided to early-stage startups led by underrepresented founders in consumer tech, digital health and wellness, and future of work sectors. The portfolio spans 100+ investments and includes unicorns such as Function of Beauty, Everlywell, Lovevery, Ceremonia, and Tyb, with post-investment support covering hiring, strategy, customer and investor introductions, and follow-on funding.
- SoGal Ventures Job Board (Getro-powered) A job board hosted at jobs.sogalventures.com and powered by Getro Inc., enabling portfolio companies to post open roles and job seekers to discover and apply to positions within the SoGal Ventures network. The platform supports job alerts, talent network registration, and direct job applications.
Quantifiable outcome
- 100+ investments made to date
- +3 more outcomes
Companies that use SoGal Ventures
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
SoGal Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
SoGal Ventures partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
SoGal Ventures competitors and assessment
Company assessmentBroad incumbents
- Forerunner Ventures: Established consumer-focused early-stage VC investing across DTC, retail, and consumer tech. SoGal has invested in similar consumer categories (Function of Beauty, Lovevery, Ceremonia) but Forerunner operates with a much larger fund and broader portfolio.
- Maveron: Consumer-only early-stage VC founded by Howard Schultz. Comparable in stage and consumer orientation (including personal care) but a much larger and longer-established fund that competes for similar consumer deals.
Direct peers
- Backstage Capital: VC firm founded by Arlan Hamilton explicitly targeting underrepresented founders (women, people of color, LGBTQ). Direct competitor in the diversity-tilted early-stage seed VC space.
- Pipeline Angels: Network and early-stage investment vehicle for women and non-binary angel investors deploying capital into diverse founders. Comparable mission and target founder demographic, though structured as an angel network rather than institutional fund.
- Halogen Ventures: Early-stage VC investing in companies led by Black, Latinx, and women founders. Closely comparable in thesis (diversity-focused) and stage (seed/Series A), with similar consumer-tech orientation.
- Cleo Capital: Early-stage fund investing in female and diverse founders, also based in NYC. Direct peer in fund size, stage, and diversity-led thesis, competing for similar deal flow.
- BBG Ventures: Early-stage VC fund backed by AOL/Verizon focused on consumer startups led by women. Overlapping thesis on women founders and seed-stage consumer deals, similar to SoGal's earlier investments.
- Serena Ventures: Early-stage VC founded by Serena Williams investing in companies with diverse founding teams and underrepresented consumers. Overlaps with SoGal in consumer and diversity thesis and seed/Series A stage.
- Female Founders Fund: Early-stage VC fund focused on women-led companies, founded in 2014. Direct competitor to SoGal in the women/diversity-focused early-stage VC category with similar consumer and tech investment theses.
Emerging players
- Unseen Capital: Early-stage fund investing in immigrant, woman, and Black, Indigenous, and people of color (BIPOC) founders. Similar demographic thesis and seed/Series A stage to SoGal, with comparable check sizes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SoGal Ventures social profiles
Digital presenceSoGal Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoGal Ventures leadership team
Management profileNumber of profiles
Profiles2 records
SoGal Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoGal Ventures M&A and investment
M&A and investmentM&A
Investments70 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoGal Ventures
What does SoGal Ventures do?
SoGal Ventures is an institutional venture capital firm that deploys capital from pooled funds into early-stage equity investments in startups led by underrepresented founders, primarily in consumer tech, digital health, and future of work. Beyond capital, the firm offers co-creation support including hiring assistance, strategy guidance, follow-on funding facilitation, and introductions to its network of founders, customers, and investors. It also operates a Getro-powered job board that connects portfolio companies with job seekers.
Is SoGal Ventures a public or private company?
SoGal Ventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SoGal Ventures founded?
SoGal Ventures was founded in 2015. It employs 11 to 50 people.
Where is SoGal Ventures based?
SoGal Ventures is headquartered in New York, United States, in the North America region.
How does SoGal Ventures make money?
One revenue line is on record: VC Fund Management.
Who are SoGal Ventures's main competitors?
Broad incumbents on record are Forerunner Ventures and Maveron. Direct peers are Backstage Capital, Pipeline Angels, Halogen Ventures, Cleo Capital, BBG Ventures, Serena Ventures and Female Founders Fund. Unseen Capital is listed as an emerging player.
Does SoGal Ventures have an API?
No public API is recorded for SoGal Ventures.
What industry is SoGal Ventures in?
SoGal Ventures's product category is Venture Capital. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B). Its NAICS code is 52399 and its SIC code is 6282.