Affinity Trust
Affinity Trust is a UK charity founded circa 1991 that delivers person-centred social care services, including supported living and community-based support, to over 900 people with learning disabilities, autism, and complex needs across England and Scotland, funded by Local Authority and NHS contracts.
- Company typePrivate
- Founded1992
- HeadquartersThame, United Kingdom
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Affinity Trust does
Affinity Trust is a UK-registered charity and company limited by guarantee that delivers person-centred social care services to people with learning disabilities, autism, mental ill-health, physical disabilities, and complex needs. Founded circa 1991-1992 and headquartered in Thame, Oxfordshire, the organisation supports more than 900 people across England and Scotland through supported living, community-based support, and specialised children and young people services including positive behaviour support and the Derbyshire Keyworker Service. An Individual Service Funds model gives service users direct control over their care budgets, while a sub-brand, Englefield Garden Centre, operates as a not-for-profit social enterprise providing vocational horticultural training.
The organisation's operational technology stack is administrative rather than product-oriented: iTrent for HR, Microsoft Power BI with DAX and Power Query for performance dashboards and reporting, and a central datastore built on SQL and Microsoft Azure. Recruitment is run through the TribePad platform on joinus.affinitytrust.org, with website integrations including Google Analytics, Google Maps, reCAPTCHA, and LinkedIn social authentication. There are no consumer-facing digital products, mobile applications, or AI/ML capabilities.
Affinity Trust operates as a managed services provider funded almost exclusively by contracts with Local Authorities and the NHS across multiple English regions and Scotland. Revenue is not publicly disclosed. Marketing is organic and content-driven through the corporate website, LinkedIn, Facebook, X, Instagram, and insight articles; no paid acquisition channels are evident. The organisation is governed by a board of trustees, holds dual charity registration (England & Wales no. 1139891; Scotland no. SC043881), is CQC-regulated at specific locations, and has received social investment from Social and Sustainable Capital in 2018 and 2020.
Affinity Trust firmographics
Firmographics- Name
- Affinity Trust
- Legal name
- Affinity Trust
- Website
- https://affinitytrust.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Affinity Trust is a UK charity founded circa 1991 that delivers person-centred social care services, including supported living and community-based support, to over 900 people with learning disabilities, autism, and complex needs across England and Scotland, funded by Local Authority and NHS contracts.
- Ownership category
- akta.pro rank
Affinity Trust industry classification
Industry- Product category
- Social Care Services (Learning Disability and Autism Support)
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGAEAG)
- akta.pro secondary industries
- Disability Services & Independent Living Support (BPAGACAG), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
Keywords
Where Affinity Trust is headquartered
LocationHeadquarters
- HQ city
- Thame
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Affinity Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Care Services Funding: Affinity Trust receives funding from Local Authorities and NHS for providing social care services to people with learning disabilities, autism, and complex needs. Services are delivered under contract agreements with these public sector organisations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Affinity Trust product offering
Product offeringCore offering
Affinity Trust provides person-centred social care services for people with learning disabilities, autism and complex needs. Core offerings include Supported Living (care in people's own homes), Community-based Support, Children and Young People Services (including Positive Behaviour Support and the Derbyshire Keyworker Service), and Individual Service Funds. Services are commissioned by local authorities and the NHS and delivered across England and Scotland.
Product overview
Affinity Trust is a social care charity providing person-centred support services rather than a technology product company. The organization operates a portfolio of social care services including Supported Living, Community-based Support, and Children and Young People Services. Supported Living and Community-based Support form the core service offerings, while specialized services like Positive Behaviour Support and the Derbyshire Keyworker Service operate as sub-products within the children and young people portfolio. Individual Service Funds represents a personalized funding model that intersects with multiple service lines. The Englefield Garden Centre functions as a separate social enterprise, providing vocational training through a commercial horticultural operation.
Differentiator
Problem solved
Functional benefit
Brands
- Englefield Garden Centre: A not-for-profit social enterprise operated by Affinity Trust where people with support needs learn work skills in a horticultural environment, producing items for sale like hanging baskets and planters.
Products and services
- Supported Living Person-centred residential support services enabling individuals with learning disabilities, autism and complex needs to live independently in their own homes within communities.
- Community-based Support Daytime and outreach support that helps individuals participate in community activities, pursue hobbies, maintain employment and build social connections outside their homes.
- Children and Young People Services Specialised support services for children and young people, including Positive Behaviour Support and the Derbyshire Keyworker Service for families.
- Positive Behaviour Support for Children and Young People Therapeutic support service helping children and young people develop coping strategies and reduce behaviours that challenge through personalised intervention plans.
- Derbyshire Keyworker Service Dedicated keyworker support to children with disabilities and their families in Derbyshire, providing information, guidance and co-ordination across services.
- Individual Service Funds Personalised funding arrangement in which the individual (or their representative) controls their care budget and decides how to spend it on services that meet their support needs and goals.
- Englefield Garden Centre Not-for-profit horticultural social enterprise in Berkshire where people with support needs learn work skills in a garden centre environment, producing and selling hanging baskets, planters and plants.
Quantifiable outcome
- People supported to live independently in their own homes
- +1 more outcomes
Companies that use Affinity Trust
Customer profileSegments7 records
Ideal customer profiles2 records
Affinity Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Affinity Trust partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Local AuthoritiescoreAffinity Trust runs services on behalf of local authorities under contract agreements. These services are often commissioned to provide social care support for individuals with learning disabilities and complex needs in specific geographic areas.
- NHScoreAffinity Trust partners with NHS services for health-related care delivery. With consent, identifiable information is shared with GPs and NHS services. The NHS commissions and funds certain care services provided by the organization.
- Englefield Garden CentreminorA not-for-profit social enterprise garden centre in Berkshire where people with support needs can learn work skills in a horticultural environment. The workshop produces items for sale like hanging baskets and planters.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Affinity Trust competitors and assessment
Company assessmentDirect peers
- Hft: A UK charity supporting people with learning disabilities, including supported living and personalized services, directly comparable in mission and operating model to Affinity Trust.
- United Response: A UK charity providing support for people with learning disabilities, autism, and mental health needs through supported living and community services, with similar commissioning model from local authorities.
- MacIntyre: A UK charity providing lifelong learning, supported living, and community support for people with learning disabilities and autism, with a strongly comparable service portfolio and operating geography.
- Dimensions: A UK not-for-profit supporting people with learning disabilities and autism through person-centred supported living and community services, with overlapping operating model and customer base.
- Mencap: The UK's largest learning disability charity, providing supported living, residential care, and community services; a major direct peer serving overlapping populations with similar local authority contract funding.
- Sense: A UK charity supporting people with complex disabilities including learning disabilities and autism, offering supported living and community services, directly comparable to Affinity Trust's complex needs segment.
- Leonard Cheshire: A UK disability charity providing supported living, residential care, and employment services, with a comparable person-centred model and similar reliance on local authority commissioning.
- Avenues Group: A UK charity and social enterprise providing person-centred support for people with learning disabilities, autism, and complex needs across supported living and community services.
Broad incumbents
- Voyage Care: A large UK specialist care provider (owned by Anchorage Capital) offering supported living and residential services for people with learning disabilities and complex needs, with broader scale and private capital backing.
Emerging players
- SeeAbility: A UK charity supporting people with learning disabilities, autism, and sight loss, with a more specialized focus on a sub-segment of Affinity Trust's service user population.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Affinity Trust social profiles
Digital presenceAffinity Trust compliance and trust
Trust signalCompliance4 records
Affinity Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Trust leadership team
Management profileNumber of profiles
Affinity Trust funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Trust
What does Affinity Trust do?
Affinity Trust provides person-centred social care services for people with learning disabilities, autism and complex needs. Core offerings include Supported Living (care in people's own homes), Community-based Support, Children and Young People Services (including Positive Behaviour Support and the Derbyshire Keyworker Service), and Individual Service Funds. Services are commissioned by local authorities and the NHS and delivered across England and Scotland.
Is Affinity Trust a public or private company?
Affinity Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Affinity Trust founded?
Affinity Trust was founded in 1992. It employs 1,001 to 5,000 people.
Where is Affinity Trust based?
Affinity Trust is headquartered in Thame, United Kingdom, in the Europe region.
How does Affinity Trust make money?
One revenue line is on record: social Care Services Funding.
Who are Affinity Trust's main competitors?
Direct peers on record are Hft, United Response, MacIntyre, Dimensions, Mencap, Sense, Leonard Cheshire and Avenues Group. Voyage Care is listed as a broad incumbent. SeeAbility is listed as an emerging player.
Does Affinity Trust have an API?
No public API is recorded for Affinity Trust.
What industry is Affinity Trust in?
Affinity Trust's product category is Social Care Services (Learning Disability and Autism Support). Its primary akta.pro industry code is BPAGAEAG, Disability Services & Independent Living Support, with a secondary code of BPAGACAG, Disability Services & Independent Living Support. Its NAICS code is 624120 and its SIC code is 8300.