What Pimpant does

Pimpant is a French consumer goods company founded in 2020 by Karline and Baptiste Hamain and headquartered in Dives-sur-Mer, Normandy. The company designs, manufactures, and sells rechargeable personal care and household cleaning products built around a proprietary powder-to-dilute technology: concentrated formulas (6–10% active ingredients, 99–100% of natural origin) packaged in recyclable FSC-certified paper sticks that consumers reconstitute with tap water in reusable glass bottles, eliminating roughly 90% of the water mass transported compared with conventional liquid products. The portfolio spans hygiene (body wash, toothpaste, facial cleanser, deodorant), a dedicated Kids line (from age 3), laundry care, household cleaning sprays and pods, and dishwashing products — most certified COSMOS Natural, COSMOS Organic, or Ecocert Greenlife eco-détergent.

The company operates its own 1,500 m² 'Usine Étoilée' (Starred Factory) in Normandy, designed for energy autonomy and near-zero water consumption, with output efficiency equivalent to facilities 7–8x larger — providing vertical-integration cost advantages. Distribution is omnichannel: a primary direct e-commerce storefront, an on-site boutique at Maison Pimpant, an active reseller recruitment program, and over 2,500 pharmacy points-of-sale across France, supplemented by a customizable subscription service ('Superbox') offering up to 20% off. The customer base is reported at 200,000+ families in ecological transition, supported by 28,000 verified reviews averaging 4.8/5 and recurring media coverage on major French outlets (M6, France 3, BFMTV, Europe 1, Brut).

Pimpant monetizes through one-time sales of starter packs (€39.90 for the 10-product Pack Découverte) and individual units (€3.90–€9.90 refills), recurring refill purchases tied to the reusable bottle system, and the Superbox subscription. Geographic operations are concentrated in metropolitan France, with explicit restrictions on DOM-TOM and international shipments. The company was bootstrapped through 2024 and recorded its first disclosed external funding round in February 2025 (~$592,878).

Name

Pimpant

Legal name

Pimpant

Website

https://pimpant.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pimpant is a French consumer goods company that designs, manufactures, and sells rechargeable personal care and household cleaning products built on a proprietary powder-to-dilute technology, serving 200,000+ eco-conscious families across France via e-commerce, a 2,500+ pharmacy network, and its own Normandy factory.

Ownership category

akta.pro rank

Product category

Eco-friendly Rechargeable Household and Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Refill Systems & Tablets for All-Purpose Cleaners (CRAJAMAO)

akta.pro secondary industries

Dish Soap Refills & Concentrates (CRAJABAG), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Natural personal care
• Rechargeable household products
• Eco-friendly cleaning supplies
• Powder-to-dilute format
• Refillable hygiene products

Headquarters

HQ city

Dives-sur-mer

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct product sales: One-time purchases of starter packs and individual products via e-commerce. Products include hygiene items (toothpaste, shower gel, shampoo, deodorant), household cleaning (multi-purpose sprays, dishwashing powder, WC cleaner), and laundry care (liquid detergent, powder detergent, stain stick).
2. Refill/Restocking sales: Recurring revenue through powder refill purchases (sticks) for previously purchased bottles. Refills are lightweight (paper-based, recyclable) and drive repeat purchases without requiring new bottles.
3. Superbox subscription: Customizable subscription box ('Box Personnalisée') delivering selected products on a schedule chosen by the customer. Provides up to 20% discount based on number of product ranges selected. Customers can modify or cancel anytime. Bottles offered free on first subscription order.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Pimpant designs, manufactures, and sells a rechargeable powder-to-dilute product system for personal care and household cleaning. Customers buy reusable glass bottles once and then purchase lightweight powder refill sticks/pouches that they dilute with tap water at home to reconstitute liquid products such as body wash, toothpaste, deodorant, multi-surface cleaners, laundry detergent, and dishwashing liquid. The portfolio is sold primarily through the company's own e-commerce site, a 2,500+ pharmacy network across France, eco-boutiques, and a customizable subscription box (Superbox).

Product overview

Pimpant is a French ecological household products company built around a reusable powder-to-dilute system. The core offering consists of reusable glass bottles (with safety coatings) paired with lightweight powder refill sticks/pouches that users mix with tap water at home to reconstitute liquid consumer products. The product portfolio is organized into five main categories: (1) Hygiene — rechargeable body wash (gel douche), toothpaste (dentifrice), facial cleanser, and roll-on deodorants; (2) Kids — a dedicated sub-brand for children from age 3 featuring kid-friendly toothpaste (strawberry, mild mint) and 2-in-1 body wash/shampoo; (3) Laundry Care — rechargeable liquid laundry detergent, whitening laundry powder, artisanal stain-removing soap with ox bile, and wool dryer balls; (4) Household Cleaning — rechargeable multi-surface spray, glass cleaner spray, anti-limescale spray, toilet cleaner pods, and floor cleaner pods; (5) Dishwashing — rechargeable dishwashing liquid, dishwasher powder, and unwrapped dishwasher tablets. Supporting accessories include water-saving aerator kits (kit économie d'eau), cellulose sponges, replaceable-head wooden brushes, and microfiber cloths. The company also offers a subscription service (Superbox / Box Personnalisée) delivering customized product bundles on a recurring schedule. A solid deodorant (COSMOS Organic certified) is sold but is not yet rechargeable. All core products are certified by Ecocert (COSMOS Natural or COSMOS Organic for hygiene/deodorant lines, eco-détergent for household products) and are predominantly made from naturally sourced ingredients. Products are manufactured in-house at the company's 'Étoile' factory in Dives-sur-Mer, Normandy, France.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack Découverte Curated starter bundle of 10 bestselling rechargeable Pimpant products sold at -40% discount (€39.90 vs. €66.50 retail value). Includes reusable glass bottles plus powder refills across hygiene, household cleaning, and laundry, designed as the entry point to the powder-to-dilute system for new customers.
• Rechargeable Powder Body Wash (Gel Douche) Powder-based rechargeable body wash: one 25g refill stick diluted with tap water in a reusable glass bottle yields 250ml of liquid body wash. COSMOS Natural certified, 99% naturally sourced ingredients, available in scents including Vanille Gourmande, Fleur d'Oranger, Pomme Verte, Fleur de Coton, Fleur de Tiaré, and Verveine Citron, plus a fragrance-free option for sensitive skin.
• Rechargeable Powder Toothpaste (Dentifrice) Rechargeable powder toothpaste system: 8g of powder mixed with 72ml tap water yields approximately 80ml of gel toothpaste in a reusable 100ml glass bottle. COSMOS Natural certified, contains 1,450ppm fluoride for adults. Adult variants include Menthe, Citron (homeopathy-compatible), and Blancheur; children's variants include Fraise (1,000ppm, from age 3) and Menthe Douce (1,450ppm, from age 7).
• Solid Deodorant Stick (Déodorant Solide) Solid natural deodorant stick without aluminum salts. COSMOS Organic certified by Ecocert, rated 100/100 on Yuka and 20/20 on Inci Beauty. Available in Fleur de Coton and Vanille scents. Packaged in a 100% cardboard tube, suitable for pregnant women and children from age 10. Not yet rechargeable (a powder refill format is in development).
• Rechargeable Facial Cleanser (Nettoyant Visage) Rechargeable powder-based facial cleanser that the user dilutes with tap water in a reusable glass bottle. Designed as a gentle daily cleansing alternative for the face, using the same powder-to-dilute refill system as the body wash and sold as a pack including the bottle and refills.
• Rechargeable Cleaning Sprays (Multi-Use, Glass, Anti-Limescale) Three rechargeable household cleaning sprays (multi-surface, glass/window, anti-limescale) in concentrated powder berlingot form. Users add approximately 450ml of tap water to a reusable spray bottle to reconstitute each cleaner. All three are Ecocert Greenlife eco-detergent certified and made from 100% naturally sourced ingredients, with each berlingot containing 10x more active ingredients than equivalent dissolving tablets.
• Toilet Cleaner Pods (Nettoyant WC en Dosettes) Single-use dissolvable toilet cleaning pods made from biodegradable water-soluble film and tested under laboratory conditions. Compatible with septic tanks; users drop the pod directly into the toilet bowl. Sold as part of the household care range alongside floor cleaner pods.
• Floor Cleaner Pods (Nettoyant Sol en Dosettes) Dissolvable floor cleaning pods designed for all floor types. Users dissolve the pod in water to clean household floors, simplifying storage and reducing clutter relative to bulky liquid floor cleaners. Sold as part of the household care range.
• Rechargeable Liquid Laundry Detergent (Lessive Liquide) Rechargeable liquid laundry detergent in powder form: one refill diluted with tap water yields 500ml (approximately 25 washes). Ecocert eco-detergent certified, 99.8% naturally sourced ingredients, free from synthetic actives and labeled allergens. Effective from 30°C and adapted for all fabrics except wool and silk.
• Natural Laundry Powder / Whitening Booster (Poudre à Linge / Blanchissante) Powdered laundry booster and whitening agent containing sodium percarbonate (percarbonate de soude) that releases active oxygen. Effective from 60°C for whitening, removing stubborn odors from sportswear, and refreshing household linens. One pot yields approximately 15-20 washes.
• Artisanal Stain-Removing Soap (Savon Détachant) 100% natural artisanal stain-removing bar soap made from coconut oil, shea butter, and ox bile (bile de bœuf) for boosted degreasing and stain removal. Effective on all fabric types and stain categories including tomato, grease, grass, blood, wine, and sweat. The ox bile is sourced from animals raised for human consumption as a food-waste upcycling material; the product is not vegan.
• Wool Dryer Balls (Balles de Séchage) Untreated wool dryer balls placed in the tumble dryer to aerate laundry and reduce drying time. Unlike tennis-ball alternatives, they do not release microplastics and are reusable, marketed as a natural accessory for families using a tumble dryer.
• Dishwasher Powder (Poudre Lave-Vaisselle) Powdered dishwasher detergent that users dissolve in water for use in the dishwasher. Replaces single-use plastic dishwasher detergent bottles with a more sustainable rechargeable alternative and is sold as part of the dishwashing care range.
• Rechargeable Dishwashing Liquid (Liquide Vaisselle) Rechargeable hand dishwashing liquid with a sweet almond scent, formulated with gentle surfactants and no labeled allergens. Users dilute the powder refill with tap water in a reusable bottle as part of the Pimpant powder-to-dilute system.
• Dishwasher Tablets (Pastilles Lave-Vaisselle) Dishwasher tablets without plastic film wrapping, marketed as ultra-effective cleaning tablets for the dishwasher. The absence of plastic film packaging is positioned as a more environmentally friendly alternative to conventional film-wrapped tablets.
• Water-Saving Aerator Kit (Kit Économie d'Eau) Water-saving aerator kit (mousseur d'eau / aérateur) that screws onto standard faucets (22-24mm) and shower hoses (21mm) to reduce water flow, reportedly cutting water consumption in half. Includes male and female aerators and economic joints. Estimated annual savings for a family of four: ~€203/year and ~51,100L/year of shower water. Assembled in Normandy by an ESAT (sheltered workshop for disabled workers).
• Superbox / Box Personnalisée Subscription Customizable subscription service delivering a personalized selection of rechargeable Pimpant products on a schedule chosen by the customer (weekly, monthly, or quarterly). Customers select the number of household members and desired product categories, and Pimpant calculates optimal quantities and delivery frequency. Offers up to 20% savings; glass bottles are gifted on the first order; cancel anytime.
• Kids Hygiene Range (Hygiène Kids) Dedicated sub-brand of hygiene products for children from age 3, including kid-friendly toothpaste in strawberry and mild mint flavors, gentle shampoos, and a 2-in-1 Kids Gel combining shampoo and body wash with an orchard apple (Pomme du Verger) scent. Designed for family-friendly, playful everyday use.

Quantifiable outcome

• 30 million single-use plastic bottles targeted to be avoided annually
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• ESAT NormandsminorOthersCollaboration with sheltered workshops (Établissements et Service d'Aide par le Travail) in Normandy for assembly of water-saving kits, facilitating professional reintegration of people with disabilities.
• CM2C MediationminorOthersConsumer dispute mediation service (CM2C, 49 Rue de Ponthieu, 75008 Paris) designated for handling customer complaints and disputes under French consumer law.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Common Good: US refillable household cleaning brand selling refill pouches and concentrate-based laundry and dish products. Comparable on refill mechanics and eco-natural positioning.
• L'Arbre Vert: French eco household brand (Novamex) producing natural-origin cleaning and laundry products. Direct domestic peer competing with Pimpant in French mass retail and pharmacies.
• Briochin: Historic French cleaning brand (Enez Breizh) with natural-origin, eco-certified detergents and household products. Comparable as a French eco household CPG in similar retail channels.
• Attitude: Canadian eco CPG brand offering natural personal care, household, and baby products with EWG verification. Comparable on natural-origin certification, family positioning, and multi-category eco CPG portfolio.
• Wild: UK-based refillable personal care brand best known for refillable deodorant and body care. Directly comparable to Pimpant on refill technology, eco-positioning, and DTC + retail hybrid GTM.
• Smol: UK-based refillable household brand selling dishwasher tabs, laundry capsules, and cleaning sprays via subscription. Closest direct competitor to Pimpant's rechargeable household and dishwashing lines on technology and business model.
• Lamazuna: French zero-waste personal care brand selling solid shampoos, deodorants, and refillable cosmetics. Direct domestic peer overlapping with Pimpant's solid deodorant and natural hygiene lines.

Broad incumbents

• Ecover: Pioneer brand in ecological laundry and cleaning products (owned by SC Johnson). Overlaps with Pimpant's household cleaning and laundry ranges as a larger, established eco-incumbent.
• The Body Shop: Global ethical-beauty retailer with refillable personal care programs. Comparable on natural-origin cosmetics, refill initiatives, and family/eco positioning, though at much broader scale.

Emerging players

• Resparke: French refillable household brand (formerly La Vie est Belle) selling concentrated cleaning refills. Emerging direct competitor to Pimpant's household spray and dilution system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_Hq03pfcwFwaKjDqM66fnw
• Facebookfacebook.com/pimpantcom
• LinkedInlinkedin.com/company/pimpant-que-du-bon
• Instagraminstagram.com/pimpant.com
• TikToktiktok.com/@pimpant.com

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pimpant