Central Pierce Fire And Rescue
Central Pierce Fire & Rescue is a public fire protection district in Pierce County, Washington, delivering 24/7 fire suppression, EMS, hazmat, and technical rescue services to approximately 331,000 residents across 178 square miles via 485 firefighters and 20 stations, funded by voter-approved property tax levies.
- Company typePrivate
- Founded1890
- HeadquartersSpanaway, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Central Pierce Fire And Rescue does
Central Pierce Fire & Rescue (CPFR) is a public fire protection district organized under Washington State law (Title 52 RCW) and headquartered at 1015 39th Ave SE, Suite 120, Puyallup, Washington. Following the April 2025 merger with Graham Fire & Rescue and Orting Valley Fire & Rescue (effective January 1, 2026), CPFR operates as the second-largest fire district in Washington state, deploying 485 professional firefighters across 20 fire stations staffed 24/7 to protect 178 square miles and approximately 331,000 residents in 10 Pierce County communities: Elk Plain, Frederickson, Graham, Midland, Orting, Parkland, Puyallup, South Hill, Spanaway, and Summit. Its core service portfolio spans fire suppression, emergency medical services (EMS), hazardous materials response, and technical rescue (water rescue, rope rescue, confined space, building collapse, advanced hoist operations). Operational scale is reflected in year-to-date emergency response volume of 18,260 incidents and a 15,688 call volume tracker.
The district's underlying technology consists of conventional firefighting apparatus (engines, ladder trucks, medic units, rescue vehicles) and specialty teams housed at dedicated facilities (e.g., Stations 63 and 95 for hazmat, Station 40 for water rescue, Station 66 for rescue). Its Community Risk Reduction Division extends the operating model beyond emergency response into prevention and education, including CPR/First Aid certification ($95/person), Safe Sitter training ($42.98/student, three consecutive Safe Sitter Gold Level Provider awards 2023-2025), free hands-on fire extinguisher training, wildfire awareness sessions, defensible space assessments, and free safety device distribution (smoke alarms, carbon monoxide alarms funded by a $187,500 CPSC grant, bike helmets, window fall prevention devices in partnership with Mary Bridge Children's).
CPFR's business model is publicly funded through three voter-approved recurring mechanisms: a Regular Fire Levy (property tax), an EMS Levy (property tax), and a Fire Benefit Charge (property-based, reauthorized every six years, not tied to assessed value). Governance rests with an elected Board of Commissioners; Fire Chief Dustin Morrow leads an executive team of four Deputy Chiefs, a Director of Finance, a Director of HR, a Chief of Staff, and a Director of Executive Services. Ancillary fee-for-service revenue (training classes, safety device programs) is small relative to the levy base. Marketing and community engagement operate through a community-led motion using the district website, email newsletter, Facebook and Instagram (@centralpiercefire), Eventbrite registration, and direct outreach at schools, stations, and community events.
Central Pierce Fire And Rescue firmographics
Firmographics- Name
- Central Pierce Fire And Rescue
- Legal name
- Central Pierce Fire & Rescue
- Website
- https://centralpiercefire.org
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Central Pierce Fire & Rescue is a public fire protection district in Pierce County, Washington, delivering 24/7 fire suppression, EMS, hazmat, and technical rescue services to approximately 331,000 residents across 178 square miles via 485 firefighters and 20 stations, funded by voter-approved property tax levies.
- Ownership category
- akta.pro rank
Central Pierce Fire And Rescue industry classification
Industry- Product category
- Public Fire Protection and Emergency Services
- NAICS
- Fire Protection (92216)
- akta.pro primary industry
- Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)
- akta.pro secondary industries
- Wildfire Suppression & Incident Response (AFAMAEAE), Forest Fire Management & Fuels Reduction Services (IMAMAAAH)
Keywords
Where Central Pierce Fire And Rescue is headquartered
LocationHeadquarters
- HQ city
- Spanaway
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Central Pierce Fire And Rescue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Regular Fire Levy: Voter-approved property tax levy for fire protection services
- EMS Levy: Voter-approved property tax levy for emergency medical services
- Fire Benefit Charge (FBC): Property-based charge based on use and square footage of improvements, approved by voters and reauthorized every six years. Not based on assessed property value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CPR/First Aid individual class |
| Unit Pricing | Pay-as-you-go | Large group CPR/First Aid class (up to 15 people) |
| Unit Pricing | Pay-as-you-go | Large group CPR-Only class (up to 15 people) |
| Unit Pricing | Pay-as-you-go | Safe Sitter class for youth (grades 6-8) |
| Freemium | Pay-as-you-go | Fire Extinguisher Training |
| Freemium | Pay-as-you-go | Smoke Alarms |
| Freemium | Pay-as-you-go | Carbon Monoxide Alarms |
| Freemium | Pay-as-you-go | Window Fall Prevention Devices |
| Freemium | Pay-as-you-go | Car Seat Checks |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Central Pierce Fire And Rescue product offering
Product offeringCore offering
Central Pierce Fire & Rescue provides 24/7 fire suppression, emergency medical services (EMS), hazardous materials response, and technical rescue services across 178 square miles in Pierce County, Washington, delivered by 485 professional firefighters from 20 staffed fire stations. The district also operates a Community Risk Reduction Division delivering safety education programs (CPR/First Aid, Safe Sitter, fire extinguisher training, wildfire awareness, K-12 curriculum) and free safety device distribution including smoke alarms, CO alarms, bike helmets, car seat inspections, and window fall prevention devices to approximately 331,000 residents. The organization is the second-largest fire district in Washington state as of January 2026 following its April 2025 merger with Graham Fire & Rescue and Orting Valley Fire & Rescue.
Product overview
Central Pierce Fire & Rescue operates as a unified public safety platform providing integrated emergency response and community safety services. The core offerings include 24/7 fire suppression and emergency medical services delivered by 485 professional firefighters from 20 strategically located fire stations across 178 square miles. Specialized capabilities encompass hazardous materials response and technical rescue services (water rescue, hoist operations, building collapse response). The Community Risk Reduction Division delivers educational programming including CPR/First Aid certification, Safe Sitter babysitter training, fire extinguisher training, and K-12 safety curriculum. Free safety device programs distribute smoke alarms, carbon monoxide alarms, bike helmets, and window fall prevention devices. Fire Marshal services provide inspections, code enforcement, and operational permits. The organization serves approximately 331,000 community members and is the second-largest fire district in Washington state as of January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Fire Suppression Services 24-hour emergency fire suppression protection provided by career firefighters across 20 fire stations serving communities including Frederickson, Graham, Kapowsin, Orting, Parkland, Puyallup, Spanaway, and South Hill.
- Emergency Medical Services (EMS) Emergency medical response and transport services staffed 24/7 by professional personnel at fire stations throughout the 178-square-mile district.
- Hazardous Materials Response Response services for hazardous materials incidents, with dedicated hazmat teams stationed at Stations 63 and 95.
- Technical Rescue Services Technical rescue services including water rescue (drownings), climbing accidents, building collapses, and advanced hoist rescue operations, with teams housed at multiple stations.
- Fire Marshal Services Fire prevention services including inspections, code enforcement, operational permits, Knox Boxes, and fire investigations conducted by the Fire Marshal's Office.
- CPR/First Aid Training Eight-hour American Heart Association-certified courses teaching basic first aid, CPR for adults/children/infants, and AED usage, offered monthly at Station 71 for $95 per person.
- Safe Sitter Program
Quantifiable outcome
- Having working smoke alarms can cut the risk of death from home fires by half
- +2 more outcomes
Companies that use Central Pierce Fire And Rescue
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles5 records
Central Pierce Fire And Rescue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Central Pierce Fire And Rescue partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Mary Bridge Children'scorePartnership with MultiCare Mary Bridge Children's Hospital for window fall prevention initiative. Mary Bridge treats approximately 33 pediatric window falls annually, with three hotspot zip codes within Central Pierce service area (98387, 98374, 98444). Joint educational campaigns and community outreach to prevent childhood injuries from window falls.
- Arrow LumberminorDonated supplies for window fall prevention display. Supports community safety education initiative.
- Lowe'sminorDonated supplies for window fall prevention display. Supports community safety education initiative.
- Washington National GuardminorTechnical Rescue Team training partnership for advanced hoist rescue operations. Joint training exercises enhance rescue capabilities.
- Mary Bridge Car Seat TechniciansminorReferral partnership for car seat inspection services. Mary Bridge's car seat technicians offer virtual appointments as an alternative to in-person inspections at Central Pierce stations.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Central Pierce Fire And Rescue competitors and assessment
Company assessmentBroad incumbents
- Seattle Fire Department: Major urban career fire department in Washington state. Overlaps with CPFR on hazmat, technical rescue, and EMS capabilities but is a city-municipal department serving a denser urban area with different funding structure.
- Los Angeles County Fire Department: Largest county-based fire service in the US with extensive WUI/wildfire operations. Comparable to CPFR's wildfire awareness and hazmat functions but operates at vastly larger scale across a different region.
- Fire Department of New York (FDNY): Largest municipal fire department in the US providing fire suppression, EMS, hazmat, and technical rescue. Comparable scope of services but serves a high-density urban environment with a city-government funding model.
Direct peers
- Pierce County Fire District #16: Smaller neighboring Pierce County fire protection district where CPFR's Fire Chief previously served. Comparable Title 52 RCW structure, levy funding model, and volunteer-to-career transition, making it a natural future consolidation target.
- Tualatin Valley Fire & Rescue: Large consolidated fire and EMS district in Oregon's Washington County serving ~600,000 residents across multiple cities. Most comparable peer given Pacific Northwest setting, career-staffed model, and central role in CPFR Fire Chief Dustin Morrow's prior career as Deputy Chief.
Regional players
- Tacoma Fire Department: Career municipal fire department serving Tacoma adjacent to CPFR territory. Comparable in providing fire suppression, EMS, hazmat, and technical rescue in the same Pierce County regional response area, though structured as a city department rather than a fire district.
- King County Fire & Rescue (Zone 3 / Regional Fire Authority): Regional fire authority covering south King County in Washington state. Comparable in scale, levy-based funding, consolidated career model, and community risk reduction programming, although serving a different adjacent county.
Others
- Mary Bridge Children's Hospital: Strategic partner (not a competitor) of Central Pierce via the window fall prevention program treating ~33 pediatric window fall cases annually. Listed as OTHERS because it is a healthcare partner enabling CPFR's safety-device mission rather than a comparable provider.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Central Pierce Fire And Rescue social profiles
Digital presenceCentral Pierce Fire And Rescue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Pierce Fire And Rescue leadership team
Management profileNumber of profiles
Profiles9 records
Central Pierce Fire And Rescue funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Pierce Fire And Rescue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Pierce Fire And Rescue
What does Central Pierce Fire And Rescue do?
Central Pierce Fire & Rescue provides 24/7 fire suppression, emergency medical services (EMS), hazardous materials response, and technical rescue services across 178 square miles in Pierce County, Washington, delivered by 485 professional firefighters from 20 staffed fire stations. The district also operates a Community Risk Reduction Division delivering safety education programs (CPR/First Aid, Safe Sitter, fire extinguisher training, wildfire awareness, K-12 curriculum) and free safety device distribution including smoke alarms, CO alarms, bike helmets, car seat inspections, and window fall prevention devices to approximately 331,000 residents. The organization is the second-largest fire district in Washington state as of January 2026 following its April 2025 merger with Graham Fire & Rescue and Orting Valley Fire & Rescue.
Is Central Pierce Fire And Rescue a public or private company?
Central Pierce Fire And Rescue is a private company. It is classified as state government owned and is currently operating.
When was Central Pierce Fire And Rescue founded?
Central Pierce Fire And Rescue was founded in 1890. It employs 251 to 500 people.
Where is Central Pierce Fire And Rescue based?
Central Pierce Fire And Rescue is headquartered in Spanaway, United States, in the North America region.
How does Central Pierce Fire And Rescue make money?
Three revenue lines are on record. Regular Fire Levy is the primary driver. The others are EMS Levy and fire Benefit Charge (FBC).
Who are Central Pierce Fire And Rescue's main competitors?
Broad incumbents on record are Seattle Fire Department, Los Angeles County Fire Department and Fire Department of New York (FDNY). Direct peers are Pierce County Fire District #16 and Tualatin Valley Fire & Rescue. Regional players are Tacoma Fire Department and King County Fire & Rescue (Zone 3 / Regional Fire Authority). Mary Bridge Children's Hospital is listed as an others.
Does Central Pierce Fire And Rescue have an API?
No public API is recorded for Central Pierce Fire And Rescue.
What industry is Central Pierce Fire And Rescue in?
Central Pierce Fire And Rescue's product category is Public Fire Protection and Emergency Services. Its primary akta.pro industry code is BPAIAGAB, Fire & Rescue Services (Fire Suppression, Rescue), with a secondary code of AFAMAEAE, Wildfire Suppression & Incident Response. Its NAICS code is 92216.