Praxis Solutions

What Praxis Solutions does

Praxis Solutions is a privately held AI strategy and operations firm founded in 2018 that serves wealth management firms, asset managers, banks, wholesalers, and independent financial advisors in the United States. The company operates a 'Think. Make. Do.' engagement model — diagnosing where AI creates leverage, designing and building the systems, and then operating them in partnership with the client — rather than delivering point software or pure consulting recommendations.

Its core product portfolio is purpose-built for financial services. WealthHawk identifies households experiencing wealth-transition life events (inheritance, retirement) for advisor prospecting, and its Deluxe tier delivers the prospecting as a managed service. CAP (Client Analytics Platform) ingests CRM, custodian, and portfolio data to surface ranked growth actions per advisor and is deployed across 100,000+ client accounts. KAIA is an AI-powered due diligence platform for alternative investments that compresses multi-week reviews into minutes by training on the client's own historical deal decisions and generating IC memos in the firm's format, with one customer reporting a 70% reduction in due diligence time (from 10 days to 3). Praxis Distribution Partners (PDP) is an outsourced wholesaling platform that scores a 350,000-advisor universe using data from 1.3M+ completed calls and runs multi-channel outreach, with a 5.57% 2026 conversion rate. Supporting modules include the AI Foundation Program (fixed-scope diagnostic), Data Foundation, Custom Builds, and Distribution Strategy consulting.

Praxis monetizes through a mix of professional services engagements (AI Foundation, custom builds, data work) and SaaS/platform subscriptions (WealthHawk, CAP, PDP), with quote-based enterprise pricing and multi-year contracts. GTM is enterprise field sales led by senior operators from LPL Financial, Fidelity, RBC, Russell, Voya, Credit Suisse, and Schwab, supplemented by channel partnerships including the FSI CoveredAdvisor program (30,000+ advisors) and the Rootstock Software ecosystem. Recent inorganic activity includes the September 2025 acquisition of WealthHawk and the December 2025 rebrand of Anchor Advisory Services to Praxis Distribution Partners, alongside a 2026 partnership with property-data firm ATTOM that opens an adjacent vertical.

Name

Praxis Solutions

Legal name

Praxis Solutions, Inc.

Website

https://praxissolutions.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Praxis Solutions is an AI strategy and operations firm serving wealth and asset management firms, offering proprietary platforms (KAIA, CAP, WealthHawk, PDP) and consulting services that help clients deploy AI across advisor productivity, due diligence, and outsourced wholesaling.

Ownership category

akta.pro rank

Product category

WealthTech Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Data, Analytics & AI Consulting (BPAHACAI)

Keywords

• Wealth management AI
• Asset management technology
• Due diligence automation
• Advisor prospecting tools
• Outsourced distribution services

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Strategy and Consulting Services: Praxis provides AI strategy engagements, custom builds, and implementation services for wealth and asset management firms. Revenue derived from professional services engagements including the AI Foundation Program, custom builds, data foundation, and ongoing operations support.
2. SaaS/Platform Subscriptions: Praxis offers platform products including WealthHawk (money-in-motion prospecting), CAP (relationship intelligence), and Praxis Distribution Partners. These appear to be subscription or usage-based revenue models for financial advisors and asset managers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Praxis Solutions builds, deploys, and operates proprietary AI platforms and custom AI agents for wealth and asset management firms. The company combines software products (KAIA for alternative investment due diligence, WealthHawk for advisor prospecting, CAP for relationship intelligence, and Praxis Distribution Partners for outsourced wholesaling) with AI strategy services (AI Foundation Program, Data Foundation, Custom Builds, and Distribution Strategy consulting). The full-service "Think. Make. Do." methodology takes clients from AI diagnosis through production deployment and ongoing operations.

Product overview

Praxis Solutions offers a platform-plus-modules architecture for AI strategy and operations targeting wealth and asset management firms. The core product portfolio includes WealthHawk (money-in-motion prospecting for advisors), CAP (relationship intelligence for book analysis), KAIA (AI-powered due diligence for alternatives), and Praxis Distribution Partners (outsourced wholesaling platform). These are complemented by modular services including The AI Foundation Program (diagnostic engagement), Data Foundation (data infrastructure), Custom Builds (custom development), and Distribution Strategy (consulting). WealthHawk Deluxe provides done-for-you prospecting as an add-on to WealthHawk. The company was formerly known for Anchor Advisory Services, which was rebranded to Praxis Distribution Partners in December 2025.

Differentiator

Problem solved

Functional benefit

Brands

• WealthHawk: Money-in-motion prospecting platform for financial advisors that identifies households experiencing financial life events such as inheritance or retirement.
• Praxis Distribution Partners
• CAP
• KAIA

Products and services

• KAIA

Quantifiable outcome

• Due diligence reduced from 10 days to 3 (70% reduction)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability13 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Financial Services Institute (FSI)coreGTM or Marketing Partner · 25 March 2026WealthHawk (acquired by Praxis Solutions) joined FSI's CoveredAdvisor Affinity Benefits Program, giving FSI's 30,000+ independent financial advisors discounted access to WealthHawk's event-driven prospecting platform that identifies wealth transition events.
• ATTOMminorStrategic or Co-development Partner · 1 February 2026Praxis Solutions and ATTOM partnered on an AI-driven growth initiative focused on leveraging AI for expanding ATTOM's property data offerings. Praxis provided AI strategy and analytics expertise to enhance ATTOM's data solutions supporting AI-enabled applications. Praxis assisted ATTOM in evolving its data, analytics, and delivery models to support AI and machine learning applications.
• Rootstock SoftwareminorStrategic or Co-development Partner · 17 November 2025Praxis Solutions was added to Rootstock Software, which is backed by Gryphon. The relationship appears to be a partnership or integration where Praxis serves as a complementary solution within the Rootstock ecosystem.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Addepar: Wealth management data aggregation and analytics platform used by large RIAs and family offices. Comparable to CAP as a relationship intelligence and book analytics layer, with overlapping customer profiles in the large RIA segment.
• Advyzon: Advisor technology platform providing CRM, portfolio management, and client portal tools to independent RIAs. Directly comparable to CAP and Praxis's broader custom-build and data foundation offerings for wealth management firms.
• Orion Advisor Technology: Wealthtech platform providing portfolio accounting, CRM, and advisor workflows to broker-dealers and RIAs. Overlaps with CAP for advisor book intelligence and with Praxis's broader AI strategy and custom-build offerings for wealth firms.
• SmartAsset: Consumer-finance and advisor-marketplace platform connecting consumers with financial advisors using data-driven matching. Comparable to WealthHawk on event-driven advisor prospecting and to PDP on advisor acquisition funnels for asset managers and advisors.
• iCapital: Leading alternatives investment platform serving wealth managers and advisors. Directly comparable to KAIA for AI-powered alt-investment due diligence and to broader Praxis offerings for wealth platforms seeking alternative exposure infrastructure.
• Juniper Square: Software platform for alternative investments used by GPs and the wealth channel. Comparable to KAIA for alt-investment workflows and to Praxis's overall thesis of modernizing financial services operations with AI and integrated data.
• TIFIN: AI-powered platform company for wealth and asset management, building AI agents and distribution solutions for advisors, asset managers, and wealth firms. Direct competitor to Praxis across AI strategy, custom builds, and AI-enabled distribution; same vertical and buyer base.
• CAIS: Alternatives marketplace and workflow platform for independent advisors and wealth firms. Comparable to KAIA as an AI-enabled alt-investment workflow layer serving the same wealth management buyer base.

Broad incumbents

• Envestnet: Large incumbent wealth management technology platform offering data aggregation, advisor workflows, and analytics to broker-dealers and RIAs. Broadly comparable to Praxis across data integration and relationship intelligence, but as part of a much wider portfolio rather than a specialized AI offering.
• Salesforce (Financial Services Cloud + Agentforce): Enterprise CRM and AI platform with a dedicated Financial Services Cloud and AI agents (Agentforce). CAP integrates with Salesforce as a delivery channel; broadly competes with Praxis for AI strategy and custom-build budgets inside wealth and asset management.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/praxis-solutions-inc
• Xx.com/PraxisSolu_Inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Praxis Solutions