Aware Group
- Company typePrivate
- Founded2016
- HeadquartersHamilton, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
Aware Group firmographics
Firmographics- Name
- Aware Group
- Legal name
- Aware Group Limited
- Website
- https://awaregroup.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aware Group industry classification
Industry- Product category
- Artificial Intelligence & Data Platform Consulting
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Software Publishers (513210)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Aware Group is headquartered
LocationHeadquarters
- HQ city
- Hamilton
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Aware Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services: Custom AI development, data platform implementation, cloud architecture, machine learning model development, and consulting services delivered through structured engagements including Discover, Validate, Accelerate, Deploy phases. Services are tailored to enterprise and government clients.
- Managed Services (Data Support Services): Ongoing support and management of data platforms including proactive monitoring, maintenance, health checks, performance tuning, and expert guidance. Flexible and customizable support packages tailored to customer needs.
- Aware AI Platform Products: Productized AI solutions including cognitive AI-enabled devices and software platforms for counting and classifying people/objects. Flexible deployment options including ready-to-go solutions or custom configurations.
- ML as a Service: Machine learning as a service offering for enterprise clients requiring custom AI solutions deployed and managed at scale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consultation-based engagement with customized pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Aware Group product offering
Product offeringCore offering
Aware Group delivers AI-enabled enterprise solutions and managed data platforms built on Microsoft Azure, anchored by the proprietary Aware AI Platform — cognitive AI-enabled cameras and microphones that count and classify people, vehicles, and objects in smart spaces such as cities, campuses, factories, and buildings. The firm complements this productised platform with customisable Aware AI Solution Accelerators (e.g., Agricultural/Environmental Analytics, Vehicle/Traffic Analytics, Manufacturing Quality Control, Health/Safety, Predictive Maintenance, Noise Compliance) and a portfolio of professional services covering Data Platform implementation, Artificial Intelligence, Innovation/Envisioning, Cloud Architecture, and Machine Learning for enterprise and government clients.
Product overview
Aware Group offers Aware AI, a flexible AI platform with two primary product lines: the core Aware AI Platform for deploying cognitive AI-enabled devices (cameras and microphones) and Aware AI Custom Solutions for building enterprise-specific applications. The platform is complemented by pre-built Solution Accelerators (for agriculture, traffic, manufacturing, health/safety, predictive maintenance, and noise compliance) and modular AI features (People Counting, Safety Gear Detection, Sound Classification, Vehicle Counting, etc.) that can be combined for custom deployments. The company also provides professional services including Data Platform, Artificial Intelligence, Innovation & Envisioning, Cloud Architecture, and Machine Learning services built on Microsoft Azure.
Differentiator
Problem solved
Functional benefit
Brands
- Aware AI™ Platform: A flexible solution suite for deploying and operating cognitive AI-enabled devices (cameras and microphones) that count and classify objects or people in smart spaces such as cities, campuses, factories, or buildings.
- Aware AI™ Custom Solutions
Products and services
- Aware AI Platform A flexible solution suite combining AI hardware (cameras and microphones), software, knowledge, and support that deploys and operates cognitive AI-enabled devices to count and classify objects or people in smart spaces. Aimed at enterprises and government clients who need accurate, real-time data for decision-making across cities, campuses, factories, and buildings.
- Aware AI Custom Solutions A bespoke build service offering that uses Aware AI Solution Accelerators and Modules to create tailored counting, classification, and analytics applications for specific enterprise use cases including agriculture, traffic, manufacturing, health and safety, predictive maintenance, and noise compliance. Targeted at enterprises needing AI solutions that fit unique operational requirements.
- Data Platform Services Azure-based data platform implementation services covering data ingestion, storage, processing and transformation, integration and consolidation, and analytics and visualisation using Azure Synapse, Azure Data Factory, Azure Databricks, Power BI, and Azure Stream Analytics. Delivered for enterprise and government clients modernising data estates.
- Artificial Intelligence Services End-to-end AI development services including AI strategy and consulting, custom model development on Azure Machine Learning, natural language processing, computer vision solutions, and AI integration and deployment. Targeted at enterprises adopting AI for business transformation.
- Innovation & Envisioning Services Structured engagements including envisioning workshops, ideation and concept development, rapid prototyping and proof of concept, technology evaluation, and implementation and change management. Targeted at enterprises shaping emerging-technology roadmaps.
- Cloud Architecture Services Cloud strategy, migration, optimization, multi-cloud/hybrid solutions, and security/compliance services built on Microsoft Azure. Aimed at enterprises moving workloads to cloud and modernising their Azure footprint.
- Machine Learning Services ML strategy and consulting, custom model development, integration with existing systems, maintenance and optimization, and training and support services. Delivered to enterprise clients needing production-grade ML capabilities.
- Aware AI for Pathways Solar-powered hardware and software solution using custom computer vision models to count and classify micromobility traffic (pedestrians, bicycles, scooters, motorcycles) with 90%+ accuracy in poor weather. Deployed by city councils and public-sector clients for accurate pathway and active-mode transport monitoring.
- Data Platform Modernisation Accelerator A two-week hands-on DataOps-based engagement covering data estate assessment, Azure Data Services, Power BI, self-service analytics, security, and auditing/monitoring. Designed for enterprises beginning a data platform modernisation journey on Azure.
Quantifiable outcome
- 90%+ accuracy in micromobility traffic counting even in poor weather conditions
- +4 more outcomes
Companies that use Aware Group
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Aware Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Aware Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor, major and flagship.
- MicrosoftcoreMicrosoft Gold Partner and Solutions Partner with Analytics on Microsoft Azure Advanced Specialisation. Deep integration with Azure ecosystem including Azure Synapse, Azure Data Lake, Azure Data Factory, Azure Databricks, Azure Machine Learning, Azure IoT Hub, and Power BI. Joint customer delivery through co-selling and referral programs.
- DatabrickscoreTechnology partner for big data processing and analytics solutions. Aware Group leverages Databricks for building scalable and reliable data platforms.
- Pax8minorCloud distribution partner for delivering Microsoft cloud solutions to customers.
- New Zealand Trade and Enterprise (NZTE)majorGovernment trade and investment agency. NZTE Malaysia and Vietnam trade commissioners work with Aware Group for APAC expansion and market entry support. Partnership includes distribution of Aware AI products throughout Southeast Asia.
- Boston DynamicscoreDeveloper of Spot robot dog used by Aware Group for inaccessible environment data collection. Aware Group integrates building scanners, cameras, IoT sensors, and lasers with Spot for advanced scanning applications.
- Warren and MahoneymajorArchitectural firm leading Christ Church Cathedral Reinstatement Project. Engaged Aware Group to deploy Spot robot for interior scanning of earthquake-damaged Cathedral.
- Genesis EnergyminorProvided Huntly Power Station as testing location for Spot robot prior to Cathedral mission, simulating challenging environments and connectivity conditions.
- HSOflagshipNetherlands-based leading global business transformation partner and Microsoft partner. Acquired Aware Group in August 2024 to strengthen HSO's Data and AI capabilities and expand global AI solution delivery.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Aware Group competitors and assessment
Company assessmentDirect peers
- Avanade: Joint venture between Accenture and Microsoft focused on Microsoft technologies; the most direct global comparable to Aware Group given its Microsoft Gold Partner status, Azure Advanced Specializations, and AI/data transformation services for enterprise and government clients.
- Slalom: Global consulting firm with a strong Microsoft-aligned practice delivering AI, data platform modernization, and cloud transformation to mid-market and enterprise clients — comparable business model and Microsoft ecosystem positioning.
Others
- HSO: Netherlands-based global Microsoft partner and parent company of Aware Group since August 2024; HSO's Data & AI practice is the natural upstream comparable that Aware Group now plugs into.
Regional players
- Datacom: Largest New Zealand-headquartered IT services company with deep Microsoft partnership and significant ANZ presence; directly competes with Aware Group in NZ government and enterprise AI/data platform engagements.
- Theta (formerly Theta Systems): New Zealand-headquartered Microsoft partner and IT services provider competing directly with Aware Group in NZ enterprise and government AI/data engagements.
Broad incumbents
- Insight Enterprises: Global Microsoft Gold Partner providing cloud, data, and AI solutions at much larger scale; comparable in Microsoft partner tier and enterprise AI services mix but with a far broader hardware/software distribution angle.
- Accenture: Largest global SI with extensive Microsoft practice and aggressive AI/data services growth; competes for the same enterprise AI transformation RFPs that Aware Group pursues through Microsoft co-sell.
- Cognizant: Global IT services firm with a Microsoft Business Group and large-scale AI/data modernization practice; competes for enterprise Azure migrations and data platform modernization work.
- Tata Consultancy Services: Global IT services giant with deep Microsoft relationship and large AI/data engineering practice; comparable at the broader Microsoft-aligned services category though operating at vastly larger scale.
- Capgemini: Global consulting/SI firm with significant Microsoft and data/AI practices serving enterprise and public sector clients in similar transformation engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Aware Group social profiles
Digital presenceAware Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aware Group leadership team
Management profileNumber of profiles
Profiles7 records
Aware Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aware Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aware Group
What does Aware Group do?
Aware Group delivers AI-enabled enterprise solutions and managed data platforms built on Microsoft Azure, anchored by the proprietary Aware AI Platform — cognitive AI-enabled cameras and microphones that count and classify people, vehicles, and objects in smart spaces such as cities, campuses, factories, and buildings. The firm complements this productised platform with customisable Aware AI Solution Accelerators (e.g., Agricultural/Environmental Analytics, Vehicle/Traffic Analytics, Manufacturing Quality Control, Health/Safety, Predictive Maintenance, Noise Compliance) and a portfolio of professional services covering Data Platform implementation, Artificial Intelligence, Innovation/Envisioning, Cloud Architecture, and Machine Learning for enterprise and government clients.
Is Aware Group a public or private company?
Aware Group is a private company. It is classified as corporate owned and is currently acquired.
When was Aware Group founded?
Aware Group was founded in 2016. It employs 11 to 50 people.
Where is Aware Group based?
Aware Group is headquartered in Hamilton, New Zealand, in the Oceania region.
How does Aware Group make money?
Four revenue lines are on record. Professional Services are the primary driver. The others are managed Services (Data Support Services), aware AI Platform Products and ML as a Service.
Who are Aware Group's main competitors?
Direct peers on record are Avanade and Slalom. HSO is listed as an others. Regional players are Datacom and Theta (formerly Theta Systems). Broad incumbents are Insight Enterprises, Accenture, Cognizant, Tata Consultancy Services and Capgemini.
Does Aware Group have an API?
No public API is recorded for Aware Group.
What industry is Aware Group in?
Aware Group's product category is Artificial Intelligence & Data Platform Consulting. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores). Its NAICS code is 54151 and its SIC code is 7373.