Clean Health Group

What Clean Health Group does

Clean Health Group (Clean Health Holdings Pty Ltd, ACN 610 779 523) is an Australian-headquartered private education group that operates as the world's leading e-learning network for nutritionists, personal trainers, and fitness professionals, with 350,000-390,000+ certified alumni across 80-85+ countries. The group is a holding company for five brands: Clean Health (the original 2008-founded, evidence-based fitness and nutrition education brand pivoted online in 2020 as an Australian Government Accredited RTO); Australian Institute of Fitness (acquired April 2024, founded 1979, Australia's longest-running fitness RTO with 100,000+ alumni); Vast Fitness Academy (acquired December 2023, specializing in government-accredited online nutritionist qualifications including 11046NAT Certificate IV in Nutrition); CoreCoach (an all-in-one B2B SaaS platform launched in partnership in December 2025); and Nutritional Coaching Institute (acquired 2024, providing North American market access).

The underlying technology stack combines an online learning management system (LMS) hosting 100+ accredited courses with the CoreCoach mobile-first SaaS platform, which integrates five workflow pillars (training programming, nutrition tracking, habit monitoring, in-app payments, and client communication) to replace 5+ fragmented tools that fitness coaches typically pay $200-$500/month to use. CoreCoach embeds AI capabilities including image-based meal recognition, automated cycle builders, and behavioural-science habit tracking with drop-off alerts, all layered on 20+ years of proprietary nutrition IP and 500,000+ PT sessions of coaching data.

Revenue is generated through one-time course and certification fees (with an AUD$200 non-refundable administration fee per enrollment), recurring subscriptions for digital products, B2B SaaS subscriptions via CoreCoach, and live events. Distribution is primarily digital and self-serve, supplemented by a remote sales team (OTE $250,000), influencer and expert partnerships (Dr Layne Norton, James Smith, Sebastian Oreb, Dr Jackson Peos), and a 250+ partner industry network including Anytime Fitness, Aus Active, and F45. Customer segments span aspiring fitness students, established personal trainers, nutritionists, working fitness coaches (B2B SaaS), and enterprise gym chains. The company is controlled by Founder and Chairman Daine McDonald and CEO Lauren McDonald, with no disclosed institutional funding.

Name

Clean Health Group

Legal name

Clean Health Holdings Pty Ltd

Website

https://cleanhealthgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Clean Health Group is an Australian private EdTech holding company that delivers accredited online fitness and nutrition education to 350,000+ students across 80+ countries via five brands, and operates CoreCoach, a B2B SaaS platform that consolidates training, nutrition, habits, payments, and communication for working fitness coaches.

Ownership category

akta.pro rank

Product category

Online Fitness and Nutrition Education

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

Lifestyle & Habit Change Coaching (HSADAGAB), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Online fitness education
• Personal training certifications
• Nutrition qualifications
• Coaching business software
• Fitness e-learning platform

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Course and Certification Fees: One-time fees for government-accredited fitness and nutrition courses, including personal training, nutrition, and massage therapy qualifications. All course fees include a non-refundable administration fee of AUD$200.
2. Subscription Services: Recurring subscription fees for digital products and services. Payments are processed automatically on a recurring basis with automatic charging for subscription periods. SaaS products like CoreCoach operate on subscription model with one-month notice required post-trial to cancel.
3. CoreCoach SaaS Platform: B2B SaaS subscription platform for fitness coaches and nutritionists, replacing fragmented tools costing $200-$500 per month. Early beta users report reducing software costs by $200-$500 per month while increasing client retention by up to 40%.
4. Live Events: Clean Health Live events and virtual summits. All payments must be made in full before any live events, otherwise access will be refused.
5. Continuing Education Programs: Ongoing education and professional development programs for established fitness professionals and nutritionists.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Clean Health Group is an e-learning and education technology group that sells online, evidence-based fitness and nutrition courses and government-accredited certifications (personal training, nutrition, massage, business) to fitness professionals, and offers the CoreCoach B2B SaaS platform that consolidates training programming, nutrition tracking, habit monitoring, payments, and client communication into a single mobile-first application for fitness coaches.

Product overview

Clean Health Group is a network of five health and fitness education brands operating as a unified portfolio under a parent holding company. The core offering consists of Clean Health (the original online education platform for evidence-based fitness and nutrition training), the Australian Institute of Fitness (an acquired RTO from 1979 offering accredited personal training, massage, nutrition and business qualifications), and Vast Fitness Academy (an acquired platform from 2016 specialising in government-accredited online nutrition qualifications). A recent addition is CoreCoach, an all-in-one B2B SaaS platform for fitness coaches that consolidates training programming, nutrition tracking, habit monitoring, in-app payments, and client communication into a single mobile-first system, replacing 5+ separate tools. Clean Health Group also operates the Nutritional Coaching Institute and is launching The Cunnies Academy. Together the portfolio serves 350,000+ students across 85+ countries through 100+ tailored online courses.

Differentiator

Problem solved

Functional benefit

Brands

• Clean Health: Australia's trusted source for online health and fitness education with 20+ courses, 100,000+ students certified, and 1,000+ gym partners worldwide.
• Australian Institute of Fitness
• Vast Fitness Academy
• CoreCoach
• Nutritional Coaching Institute
• The Cunnies Academy

Products and services

• Clean Health Education Platform Australia's trusted source for online, evidence-based fitness and nutrition education, offering 20+ courses with 100,000+ students certified and 1,000+ gym partners worldwide. Includes Clean Health Live in-person and virtual event offerings as part of the brand.
• Australian Institute of Fitness (AIF) Australia's longest-running fitness RTO, founded in 1979, offering 50+ nationally accredited courses in personal training, massage, nutrition, and business qualifications with global online education capabilities; over 100,000 students educated since inception.
• Vast Fitness Academy Government-accredited online nutrition and fitness education platform offering 10+ courses including the 11046NAT Certificate IV in Nutrition, with over 30,000 students educated and 257 industry partners including Anytime Fitness, Aus Active, and F45.
• CoreCoach All-in-one B2B SaaS coaching platform that consolidates training programming, nutrition tracking with AI-powered meal recognition, habit monitoring with compliance heatmaps, in-app payments, and client communication into a single mobile-first system, built from over 500,000 PT sessions of expertise and replacing 5+ fragmented coaching tools.
• Nutritional Coaching Institute Nutrition coaching education provider serving the North American market under Clean Health Group, operating via ncicertifications.com.

Quantifiable outcome

• 12 hours/week average time savings for coaches using CoreCoach
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• CoreCoachflagshipStrategic or Co-development Partner · 24 December 2025Clean Health Group forms an exclusive partnership with CoreCoach to provide its 390,000+ students worldwide with an all-in-one platform to service their clients. CoreCoach is the world's first all-in-one B2B SaaS platform for personal trainers and nutritionists, integrating training, nutrition, habits, payments, and communication. Daine McDonald, Founder and CEO of Clean Health Group, serves as Co-Founder and Executive Chairman of CoreCoach. The platform consolidates five critical business pillars, addressing the $200-$500 per month coaches currently spend on fragmented tools.
• EMF Fitness CentrescoreStrategic or Co-development Partner · 23 August 2022Clean Health partnered with EMF Fitness Centres to provide its personal trainers with industry-leading continuing education programs.
• Anytime FitnesscoreChannel Partner/ Reseller/ DistributorAnytime Fitness is one of 250+ industry partners for Vast Fitness Academy, providing career pathways for graduates. Students are able to best position themselves for a future within the health and fitness industry through these partnerships.
• Aus ActivecoreChannel Partner/ Reseller/ DistributorAus Active is one of 250+ industry partners for Vast Fitness Academy, providing career pathways for graduates and industry recognition for completed qualifications.
• F45coreChannel Partner/ Reseller/ DistributorF45 is one of 250+ industry partners for Vast Fitness Academy, offering employment opportunities and career development pathways for qualified fitness professionals.
• Dr Layne NortonflagshipStrategic or Co-development PartnerDr Layne Norton PhD is a prominent industry titan and partner with Clean Health, featuring in numerous publications and educational content. He contributes to the evidence-based approach that distinguishes Clean Health's educational offerings.
• James SmithflagshipStrategic or Co-development PartnerJames Smith is a globally renowned fitness influencer and industry titan partnered with Clean Health. His association provides credibility and market reach for the educational platform.
• Sebastian OrebcoreStrategic or Co-development PartnerSebastian Oreb is a renowned fitness professional partnered with Clean Health, contributing to training methodology content and educational programs.
• Dr Jackson PeoscoreStrategic or Co-development PartnerDr Jackson Peos PhD is an industry titan and partner with Clean Health, contributing expertise in training and nutrition education. His academic credentials enhance the evidence-based positioning of the platform.

Scale indicators19 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ISSA (International Sports Sciences Association): ISSA is one of the largest online fitness certification organizations globally, offering personal trainer, nutrition, and corrective exercise programs — directly comparable to Clean Health's core course/certification offering for fitness professionals.
• NASM (National Academy of Sports Medicine): NASM is a leading global provider of fitness and nutrition certifications (CPT, CNC, PES), competing head-to-head with Clean Health Group's accredited personal training and nutrition education portfolio.
• ACE Fitness (American Council on Exercise): ACE is a major NCCA-accredited fitness certification body offering CPT, Health Coach, and Medical Exercise Specialist credentials — directly competing for the same aspiring personal trainer customer segment as Clean Health.
• Precision Nutrition: Precision Nutrition is a leading online nutrition coaching certification provider (L1, L2) that closely mirrors Clean Health's nutrition education offering through Vast Fitness Academy and Nutritional Coaching Institute.
• Trainerize: Trainerize is a leading B2B SaaS platform for personal trainers delivering programming, nutrition, and client management — the most direct competitor to Clean Health Group's CoreCoach platform.
• TrueCoach: TrueCoach is a B2B personal training software providing workout delivery, client tracking, and payments — directly comparable to one of CoreCoach's five integrated pillars.
• PT Distinction: PT Distinction is a coaching business platform for personal trainers offering programming, nutrition, and client management tools — a head-to-head B2B SaaS competitor to CoreCoach.
• National Academy of Sports Medicine (Nutrition Coaching): NASM's nutrition coaching certification competes directly with Vast Fitness Academy's government-accredited nutrition qualifications for the same aspiring nutritionists segment.

Broad incumbents

• Les Mills International: Les Mills is a global fitness content and education powerhouse offering instructor certifications and group fitness programming — a broad incumbent in fitness professional education that overlaps with Clean Health's continuing education offerings.
• Mindbody: Mindbody is a large incumbent business management SaaS platform for fitness studios and gyms providing scheduling, payments, and client management — a broader, more general competitor to the business operations layer of CoreCoach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cleanhealthfitnessinstitute
• LinkedInlinkedin.com/company/clean-health-fitness/?trk=ppro_cprof&originalSubdomain=th
• Instagraminstagram.com/cleanhealthfitnessinstitute/?hl=en
• Xx.com/cleanhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Health Group