Eat Grim
Eat Grim is a Copenhagen-based platform, founded in 2018, that distributes cosmetically imperfect ("ugly") and surplus fruits and vegetables to consumers in order to reduce food waste.
- Company typePrivate
- Founded2018
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Eat Grim firmographics
Firmographics- Name
- Eat Grim
- Website
- https://eatgrim.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eat Grim is a Copenhagen-based platform, founded in 2018, that distributes cosmetically imperfect ("ugly") and surplus fruits and vegetables to consumers in order to reduce food waste.
- Ownership category
- akta.pro rank
Eat Grim industry classification
Industry- Product category
- Surplus Produce E-commerce
- NAICS
- Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298)
- akta.pro primary industry
- Online Meal Kits & Cook-at-Home Boxes (CRAHAIAI)
Keywords
Where Eat Grim is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Eat Grim business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Eat Grim product offering
Product offeringCore offering
Eat Grim is an online platform that sources and sells cosmetically imperfect ("ugly") and surplus fruits and vegetables directly to consumers. Customers order or subscribe to mixed produce boxes that are delivered to their homes, allowing Eat Grim to monetize produce that would otherwise be discarded by conventional supply chains.
Differentiator
Problem solved
Functional benefit
Products and services
- Surplus / "Ugly" Produce Box
Companies that use Eat Grim
Customer profileIdeal customer profiles1 record
Eat Grim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eat Grim competitors and assessment
Company assessmentDirect peers
- Too Good To Go: Denmark-founded 'surprise bag' marketplace that sells surplus food from restaurants, bakeries and grocery stores via an app. Most direct comparable by mission (reducing food waste), geography (Copenhagen origin), and B2C surplus-food distribution model.
- Oddbox: UK subscription-box service delivering 'wonky' and surplus fruit and vegetables directly to consumers' doors. Closest functional analog: weekly produce box of cosmetically imperfect or surplus fruit and veg.
- Imperfect Foods: US D2C subscription that delivers 'ugly' and surplus produce (plus pantry/grocery add-ons) to consumers. Same core premise of reselling cosmetically imperfect produce via recurring delivery.
- Misfits Market: US online grocer that sells 'imperfect' and surplus produce and other groceries via subscription. Directly comparable in product (rescued produce), business model (subscription), and customer (sustainability-minded shoppers).
Broad incumbents
- HelloFresh: Largest publicly listed direct-to-consumer meal-kit subscription operator. Overlapping last-mile cold-chain logistics, subscription CX, and food-waste positioning at scale; broader portfolio (full recipes/ingredients) than Eat Grim's produce-only box.
Regional players
- Riverford Organic Farmers: UK organic fruit-and-vegetable box delivery scheme run via subscription. Comparable on subscription produce-box mechanics and consumer value proposition, though focused on organic rather than surplus sourcing.
- Abel & Cole: UK organic and sustainable grocery box delivery service. Similar direct-to-consumer produce and pantry subscription model targeting sustainability-conscious households; adjacent rather than direct given UK focus.
- Aarstiderne: Danish organic meal-box and produce subscription company. Same geography and produce-box delivery model, though focused on organic meal kits rather than surplus produce specifically.
Emerging players
- Knack: Earlier-stage surplus-food startup; comparable anti-waste produce/protein offering, though smaller scale and likely narrower product line than Eat Grim.
- Carbme: A grocery and surplus-food operator targeting healthier/lower-carbon choices. Overlaps with Eat Grim in using digital channels to redirect surplus food into consumer baskets.
Market position
Customer concentration
Eat Grim social profiles
Digital presenceEat Grim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eat Grim leadership team
Management profileNumber of profiles
Profiles2 records
Eat Grim funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eat Grim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eat Grim
What does Eat Grim do?
Eat Grim is an online platform that sources and sells cosmetically imperfect ("ugly") and surplus fruits and vegetables directly to consumers. Customers order or subscribe to mixed produce boxes that are delivered to their homes, allowing Eat Grim to monetize produce that would otherwise be discarded by conventional supply chains.
Is Eat Grim a public or private company?
Eat Grim is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eat Grim founded?
Eat Grim was founded in 2018. It employs 11 to 50 people.
Where is Eat Grim based?
Eat Grim is headquartered in Copenhagen, Denmark, in the Europe region.
Who are Eat Grim's main competitors?
Direct peers on record are Too Good To Go, Oddbox, Imperfect Foods and Misfits Market. HelloFresh is listed as a broad incumbent. Regional players are Riverford Organic Farmers, Abel & Cole and Aarstiderne. Emerging players are Knack and Carbme.
Does Eat Grim have an API?
No public API is recorded for Eat Grim.
What industry is Eat Grim in?
Eat Grim's product category is Surplus Produce E-commerce. Its primary akta.pro industry code is CRAHAIAI, Online Meal Kits & Cook-at-Home Boxes. Its NAICS code is 44529.