The Kind Mouse

What The Kind Mouse does

The Kind Mouse is a 501(c)(3) nonprofit corporation (Registration #CH36780, Tax ID 45-2455492) founded in St. Petersburg, Florida in 2012 by Gina Wilkins to address childhood hunger in the Tampa Bay region. Its core operational offering is a set of food distribution programs: Mouse Nibbles (weekly non-perishable food bags delivered through partner schools for weekend and break periods, packed in unidentifiable bags to preserve recipient dignity), Mouse Nibbles in Bulk (for partner nonprofits to redistribute), Baby Mouse Nibbles (infant formula and baby food for children in their first year), and Elks Mouse Calls (a pilot with Florida Elks Children's Therapy Services distributing snacks during in-home occupational therapy). The organization serves 30 partner schools, after-school programs, and agencies across Pinellas and Manatee Counties, having fed over 1.3 million children cumulatively since 2012 and 1,125,582 in 2024 alone.

The organization has no proprietary technology product or platform; its core technology is a Wix-hosted website (thekindmouse.org) and a Network for Good donation processing integration. Operations are powered by a lean paid staff of 1-10 supplemented by a multi-generational volunteer base (ages 5-93) structured into youth development programs — Mice-In-Training (elementary), Mice Interns (ages 13-18), and MouseVision (student-run media) — that simultaneously serve as a volunteer pipeline and a public awareness channel.

The revenue model is donation-based with no pricing structure, accepting individual one-time and recurring gifts, corporate sponsorships with tiered benefits (event sponsorship, employee volunteer days, charity-of-choice designation), employer matching contributions, periodic matching challenges (e.g., $15,000 match campaigns where donations are doubled), donor-advised fund contributions, and estate/legacy gifts. Geographic expansion into Manatee County was executed in 2025, where the organization now feeds over 500 children. Distribution follows a direct-sales/field-enterprise channel through partner schools supplemented by a reseller-style bulk program for partner nonprofits.

Name

The Kind Mouse

Legal name

The Kind Mouse

Website

https://thekindmouse.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kind Mouse is a St. Petersburg, Florida-based 501(c)(3) nonprofit founded in 2012 that distributes weekend and break meal bags to food-insecure children in Pinellas and Manatee Counties through 30 partner schools and after-school programs, supported by individual donations, corporate sponsorships, and a multi-generational volunteer network.

Ownership category

akta.pro rank

Product category

Food Assistance and Childhood Hunger Relief Services

akta.pro primary industry

School Feeding & Child Nutrition Programs (BPADAJAD)

Keywords

• Child hunger relief
• Weekend meal program
• Food pantry services
• Nonprofit food assistance
• Childhood food insecurity

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: The primary revenue stream comes from individual donations made through the Network for Good platform. Donors can make one-time gifts or recurring monthly donations. Every $10 donated helps provide meals to children in Pinellas and Manatee Counties.
2. Corporate Sponsorships: Corporate partnerships are offered at various sponsorship levels with benefits such as event sponsorship, employee volunteer days, and designation as company charity of choice. The organization also accepts employer matching contributions.
3. Matching Campaigns: Periodic matching challenges amplify donations, such as a $15,000 matching challenge where every dollar donated is doubled, feeding twice as many children.
4. Donor-Advised Funds & Estate Planning: The organization accepts contributions from donor-advised funds and offers estate giving options for legacy philanthropy.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Kind Mouse is a 501(c)(3) nonprofit that collects non-perishable food through community drives and assembles weekend meal bags (Mouse Nibbles) for distribution to chronically hungry children via partner schools, after-school programs, and allied organizations in Pinellas and Manatee Counties. The organization complements its food distribution with youth volunteer development programs (Mice-In-Training, Mice Interns, MouseVision) that engage children ages 5-18 as anti-hunger advocates.

Product overview

The Kind Mouse operates as a single, unified nonprofit service focused on fighting childhood hunger. The core offering consists of food distribution programs: Mouse Nibbles (weekend food bags delivered through schools), Mouse Nibbles in Bulk (for partner organizations), Baby Mouse Nibbles (infant formula and food), and Elks Mouse Calls (therapy session snacks). These food programs are complemented by youth volunteer development programs including Mice-In-Training (elementary students), Mice Interns (teens), and MouseVision (student media production), which together form a holistic approach combining direct food relief with youth empowerment.

Differentiator

Problem solved

Functional benefit

Brands

• Mouse Nibbles: A weekly program that delivers non-perishable food to schools to feed the hungriest students in Pinellas County. Kids receive a Mouse Nibbles bag every weekend in an unidentifiable bag, with additional bags for holiday and summer breaks.
• Mouse Nibbles in Bulk
• Baby Mouse Nibbles
• Elks Mouse Calls
• Mice-In-Training
• Mice Interns
• MOUSEVision

Products and services

• Mouse Nibbles A weekly program that delivers non-perishable food to partner schools for discreet distribution to food-insecure students in Pinellas County. Children receive a Mouse Nibbles bag every weekend in an unidentifiable bag, with additional bags provided for holiday and summer breaks.
• Mouse Nibbles in Bulk A bulk-distribution extension of Mouse Nibbles that allows nonprofits and other partner organizations to pick up bulk boxes of food from the pantry to distribute independently through their own networks.
• Baby Mouse Nibbles Provides donated baby formula and baby food to infants in the community to ensure proper nutrition in their critical first year of life.
• Elks Mouse Calls A pilot program in partnership with Florida Elks Children's Therapy Services in which therapists discreetly distribute snacks during in-home occupational therapy sessions for children from food-insecure households, ensuring children have full tummies to support successful therapy outcomes.
• Mice-In-Training A year-long volunteer program for elementary school students (grades K-5) to learn about nonprofits, public speaking, and community service while supporting the organization's mission.
• Mice Interns Engages students ages 13-18 in hands-on outreach, food drives, fundraising, and mentorship, developing them into the voice of the child in the fight against hunger.
• MouseVision A student-run media program producing videos to raise awareness about The Kind Mouse's mission and programs.

Quantifiable outcome

• Over 1.3 million tummies fed since 2012, averaging 83,333 annually
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Car CreditcoreGTM or Marketing PartnerCar Credit partnered with The Kind Mouse to fight childhood hunger, encouraging customers, employees, and neighbors to volunteer. Car Credit believes every child deserves nourishment that makes learning possible and supports The Kind Mouse's mission to combat food insecurity across Pinellas County.
• Nuevo en UScoreGTM or Marketing PartnerNuevo en US partnered with The Kind Mouse to bring hope to families facing food insecurity. The partnership aims to ensure no child goes hungry by supporting The Kind Mouse's mission of feeding little tummies.
• Florida Elks Children's Therapy ServicescoreStrategic or Co-development PartnerThrough the Elks Mouse Calls pilot program, therapists discreetly distribute snacks provided by The Kind Mouse during therapy sessions for children from food-insecure households. The program ensures children receiving free, in-home occupational therapy have full tummies, supporting successful therapy outcomes. The organization refers to themselves as 'Mice with Antlers.'
• Chambers of Commerce (St. Petersburg, Clearwater, others)minorOthersThe Kind Mouse is a proud member of multiple Chambers of Commerce including St. Petersburg Area Chamber of Commerce, St. Petersburg College Chamber, Clearwater Chamber, Pinellas County Chamber, and others, demonstrating community integration and local business network participation.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Blessings in a Backpack: National nonprofit that provides weekend food bags to food-insecure elementary school children. Operates a near-identical school-channel, weekend-feeding model to The Kind Mouse's Mouse Nibbles program and targets the same donor/partner-school ecosystem.
• No Kid Hungry (Share Our Strength): National campaign focused on ending childhood hunger in the U.S. through school meals, summer feeding, and grants to local anti-hunger organizations. Direct overlap with The Kind Mouse's mission of feeding food-insecure children, including through schools.

Regional players

• Feeding Tampa Bay: Regional food bank serving the Tampa Bay area, including Pinellas and Manatee Counties. Operates in the same geography and donor pool as The Kind Mouse, but at much larger scale as a food distribution aggregator rather than a direct child-feeding program.
• Metropolitan Ministries (Tampa Bay): Tampa Bay social services nonprofit providing meals, housing, and family support. Operates in the same Pinellas/Hillsborough donor and volunteer market as The Kind Mouse and addresses overlapping food-insecurity needs among families in transition.
• Trinity Cafe (Tampa): Tampa-based nonprofit serving hot meals to food-insecure individuals in the Tampa Bay area. Competes for the same local corporate sponsors, faith-based donors, and volunteer pool as The Kind Mouse, though focused on daily hot meals rather than weekend child food bags.

Broad incumbents

• Feeding America: National network of 200+ food banks and the largest hunger-relief organization in the U.S. Competes for the same corporate sponsors, grants, and donor attention as The Kind Mouse, and runs the Feeding America BackPack Program which directly overlaps with Mouse Nibbles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thekindmouse4025
• Facebookfacebook.com/theNEWkindmouse
• Instagraminstagram.com/kindmouse/?hl=en
• LinkedInlinkedin.com/company/the-kind-mouse-productions-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kind Mouse