Agrotools

What Agrotools does

Agrotools operates a digital ecosystem that delivers real-time monitoring and risk analytics across the Brazilian and Latin American agricultural value chain. Founded in 2007 (self-described; incorporation date 2010 per legal records) and headquartered in São José dos Campos, São Paulo, the company combines remote sensing via Sentinel and Landsat satellite imagery, artificial intelligence, big data analytics, and geospatial integration of multiple public and private databases — including Incra land registry, CAR (Cadastro Ambiental Rural), IBAMA embargoes, indigenous territories, quilombola lands, and conservation units — to provide socio-environmental compliance, rural credit risk assessment, agricultural insurance, and supply chain intelligence.

The platform is organized around six core digital solutions — Crédito Rural (rural financing risk), Seguro Agrícola (agricultural insurance), Cadeia de Suprimentos / ESG Compliance (supply chain monitoring), Proteção de Marca (brand protection), Eficiência de vendas (BI for agro-industrial sales), and Inteligência de Supply Chain (AI-powered origination) — plus the ATMarket corporate marketplace for self-serve purchase of pixels, SaaS tools, and APIs, and the Amazonia Safe donation program for socio-environmental verification in the Amazon region. Productized sub-modules include Monitor de Safras (remote harvest monitoring generating audit-ready evidence for CMN Resolution 5.268/2025), PRO Carbono (carbon credit program), and over two dozen individual pixels and functions accessed via API.

Revenue is generated through a mix of subscription SaaS contracts with large enterprises, multi-year enterprise agreements with financial institutions (Itaú, Rabobank), meatpackers (Cargill, JBS), food/retail (McDonald's, Citrosuco), commodity traders (Caramuru, São Martinho, FS Bioenergia), usage-based API and pixel sales through ATMarket, and professional/consulting services. The company is privately held by founder/CEO Sergio Rocha, raised $21 million in June 2022, and was certified and recertified as a B Corporation (in 2021 and 2025 respectively), placing it among the most institutionalized agribusiness intelligence platforms in Latin America.

Name

Agrotools

Legal name

AGROTOOLS GESTÃO E MONITORAMENTO GEO-ESPACIAL DE RISCOS S.A.

Website

https://agrotools.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Agrotools is a Brazilian AgTech that operates a geospatial intelligence platform combining satellite imagery, AI, and public data integration to deliver socio-environmental compliance, supply chain monitoring, rural credit, and agricultural insurance analytics to agribusiness corporations, banks, and insurers.

Ownership category

akta.pro rank

Product category

Agricultural Technology (AgTech / Agribusiness Intelligence)

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Satellite Imagery & Monitoring Platforms (AFAAAFAI)

akta.pro secondary industries

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO), Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Agricultural supply chain monitoring
• Agribusiness ESG compliance
• Satellite-based agribusiness intelligence
• Rural credit risk analytics
• Geospatial farming data platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions (Digital Solutions): Subscription-based access to complete digital solutions for supply chain monitoring, ESG compliance, rural financing, agricultural insurance, sales intelligence, and brand protection. Solutions are offered as packages tailored to specific customer segments (financial institutions, insurers, originators, retailers). Accessed via the AT Market platform or direct sales.
2. API & Pixel Access (AT Market): Individual API calls and pixel analyses (single-purpose analytical tools) sold via the AT Market self-serve marketplace. Customers can purchase specific queries such as CAR registration lookup, Incra land registry, deforestation check, geodesic coordinates, or environmental embargo status on a per-query or package basis.
3. Enterprise Custom Solution Contracts: Large enterprises, financial institutions, and trading companies engage Agrotools for customized monitoring and compliance solutions integrated into their operations. These are typically multi-year contracts with consultative sales support, often including dedicated integration and ongoing analysis services.
4. Professional Services & Consulting: Specialist consulting services where Agrotools experts recommend tailored digital solutions for specific business needs, including implementation support, integration assistance, and ongoing advisory for ESG and regulatory compliance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Agrotools sells a software ecosystem for the Brazilian agribusiness sector that provides satellite-based, 100% remote monitoring of rural territories and supply chains, combined with ESG compliance verification, rural credit risk scoring, agricultural insurance underwriting support and AI-driven supply chain intelligence. Its solutions integrate multiple public and private databases with Sentinel/Landsat imagery to deliver socio-environmental risk analysis, deforestation detection, supplier traceability and auditable documentation for banks, insurers, agribusiness traders and consumer goods companies. The portfolio is sold as enterprise SaaS subscriptions and individually via the ATMarket marketplace, complemented by professional services.

Product overview

Agrotools is a digital ecosystem of solutions for the Brazilian agribusiness sector offering real-time control and visibility across the entire agricultural supply chain. The portfolio is organized around a core platform supplemented by six integrated solutions: Crédito Rural (agricultural financing risk management), Business Intelligence for agro-industry (sales efficiency), ESG Compliance / Cadeia de Suprimentos (supply chain monitoring), Supply Chain Intelligence (AI-powered origination), Seguro Agrícola (agricultural insurance), and Brand protection (ESG para Proteção de Marca). Supporting capabilities include the ATMarket marketplace for purchasing individual tools, pixels, and APIs; SAFE (Amazonia Safe) for Amazon deforestation monitoring; the Monitor de Safras harvest monitoring module; and dozens of individual analysis pixels and functions accessible via API. The platform processes satellite imagery (Sentinel, Landsat), public land registries (Incra, CAR), environmental databases, and proprietary risk scores to deliver computer vision, anomaly detection, predictive analytics, and optimization capabilities across rural financing, insurance, procurement, and ESG compliance use cases.

Differentiator

Problem solved

Functional benefit

Brands

• ATMarket: The first corporate marketplace in the world for the agricultural sector, providing access to Agrotools' digital solutions, SaaS tools, and APIs for businesses of all sizes including small and medium enterprises.
• AT Safe
• AT Brand
• PRO Carbono

Products and services

• Solução Digital do Crédito Rural Digital platform for agricultural financing risk management that enables financial institutions to analyze rural properties, verify environmental compliance, assess producer risk scores, and monitor financed portfolios through remote sensing for credit decisioning aligned with CMN Resolution 5,193/2024.
• Solução Digital de Business Intelligence para Agroindústria Business intelligence solution for agricultural industry sales efficiency, providing geographic intelligence to identify where, when, and to whom to sell agricultural inputs and products for optimized commercial operations.
• Solução Digital para Gestão da Cadeia de Suprimentos (ESG Compliance) ESG compliance and supply chain management solution enabling socio-environmental monitoring of suppliers and supply chains to verify compliance with environmental legislation, identify risks, and protect brands from reputational damage.
• Solução Digital para Supply Chain Agroindústria Artificial intelligence-powered supply chain intelligence solution for agricultural origination, helping buyers determine how and when to purchase agricultural commodities at optimal conditions.
• Solução Digital para Seguro Agrícola Digital agricultural insurance solution enabling insurance companies to offer crop and livestock insurance with greater agility, security, and better conditions through remote property monitoring, risk analysis, and satellite-based damage assessment.
• Solução Digital ESG para Proteção de Marca (Brand) Brand protection solution providing 100% remote socio-environmental monitoring of a company's direct and indirect supply chain to identify compliance risks, protect brand reputation, and meet ESG market requirements.
• ATMarket (Agrotools Marketplace) Corporate marketplace platform enabling purchase of complete solutions, individual SaaS tools, and APIs for agribusiness intelligence. The first agricultural marketplace globally, democratizing access to Agrotools's technology for companies of all sizes including small and medium enterprises.
• SAFE (Amazonia Safe) Socio-environmental monitoring technology for the Amazon region, donated to smaller enterprises to promote deforestation-free sourcing across the Amazon agricultural supply chain. Includes georating prioritization, company assessment protocols, and AT Safe digital support.
• Pixels Agrotools Individual ready-to-use analysis tools available via ATMarket for specific queries such as soil composition and use, environmental embargoes, geodetic coordinates, and other granular assessments.
• Functions Agrotools API-based analytical tools enabling specific data queries such as river proximity, deforestation alerts, CAR verification, Incra registry checks, and other structured data lookups integrated into client systems.

Quantifiable outcome

• At least 6x more speed and productivity in database analyses compared to manual methods
• +6 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered flagship, core, major and minor.

• SyngentaflagshipStrategic or Co-development Partner · 20 October 2025Strategic partnership to recover 1 million hectares of degraded pastures in Brazil by 2030. The initiative leverages Agrotools' digital solutions and real-time monitoring capabilities combined with Syngenta's regenerative farming techniques and long-term financing. Ongoing projects already cover over 260,000 hectares across 360 farms. Supported by Itaú BBA as a financial partner.
• CitrosucocoreStrategic or Co-development Partner · 16 October 2025Agrotools took on monitoring of Citrosuco's socio-environmental supply chain and global market operations. Citrosuco is the world's largest orange juice exporter, based in São Paulo. The project uses advanced geoprocessing, remote sensing, and big data technologies to enhance environmental and social compliance, positioning Agrotools as a technological partner for ESG compliance in the food, beverage, and agricultural sectors.
• JBSmajorStrategic or Co-development PartnerJBS participates in the Amazonia Safe initiative led by Agrotools, a technology donation program to verify socioenvironmental compliance of cattle supply chains in the Amazon region. JBS contributes to the donation consortium that provides SAFE technology to smaller buyers of agricultural raw materials in the Amazon.
• FS BioenergiamajorStrategic or Co-development PartnerFS Bioenergia participated in the Amazonia Safe initiative and is a major customer of Agrotools. The company uses Agrotools as an anchor for California Certification, green bond issuance, and sustainability-linked financing. Agrotools CEO Rafael Abud of FS publicly endorsed Agrotools as central to their sustainability initiatives.
• Arcos Dorados (McDonald's Latin America)majorStrategic or Co-development PartnerArcos Dorados (master franchisee of McDonald's in Latin America) participated in the Amazonia Safe initiative as part of the technology donation consortium, supporting socioenvironmental verification in their supply chain.
• Agro SBminorStrategic or Co-development PartnerAgro SB participated in the Amazonia Safe initiative supporting socioenvironmental monitoring in the cattle supply chain in the Amazon region.
• Insper Agro GlobalminorStrategic or Co-development PartnerInsper Agro Global provided institutional support for the Amazonia Safe initiative, contributing academic credibility and research partnership to the program.
• MicrosoftcoreTechnology or IntegrationAgrotools partnered with Microsoft to expand risk management capabilities through artificial intelligence (AI) initiatives. The partnership aims to exponenciate the integration of rural territories with the corporate world through AI-based solutions, enhancing sustainability in agricultural insurance and financing.
• CargillmajorStrategic or Co-development PartnerMajor customer using Agrotools for supply chain compliance and socioenvironmental monitoring. Cargill's IT Manager Julio Gonçalves praised Agrotools for differentiated solutions through existing integrations, significantly increasing security of processes and compliance levels.
• Itaú UnibancocoreStrategic or Co-development PartnerItaú is a major financial institution customer undergoing digital transformation in agribusiness. The bank's Director of Agribusiness Pedro Barreto highlighted that access to Agrotools information improves their business knowledge. Itaú BBA also supports the Syngenta partnership as a financial partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Taranis: Israel/global precision-agriculture company that uses aerial and satellite imagery with AI to monitor fields at leaf-level resolution for crop health, pests, and supply-chain assurance — directly comparable to Agrotools' satellite and AI-based monitoring layer for agribusiness.
• Solinftec: Brazilian ag-tech providing real-time crop monitoring, supply-chain visibility, and operational intelligence to large agribusinesses in Latin America; the closest regional competitor to Agrotools in scale, customer base, and use-case coverage.
• Auravant: Argentina/Spain-based geospatial intelligence platform for agribusiness that delivers field monitoring, productivity analytics, and ESG-related reporting — comparable in offering and target SMB-to-enterprise agribusiness customer base.
• Indigo Ag: U.S. ag-tech using data science and biological products to enhance agricultural sustainability, including carbon programs for farmers; offers a comparable data-and-sustainability wedge into agribusiness supply chains.
• Farmers Edge: Canada-based precision agriculture company combining field sensors, satellite imagery, and AI for on-farm decision support and risk management; directly comparable in technology stack and grower/financier customer segments.

Broad incumbents

• Climate Corporation (Bayer): Bayer-owned digital agriculture platform providing field monitoring, agronomic recommendations, and decision support globally; broader incumbent portfolio compared to Agrotools' agribusiness specialization but directly competitive for farm-and-supply-chain intelligence.
• Granular (Corteva): Farm management and business intelligence software owned by Corteva, providing enterprise-level financial and operational analytics for large farms — overlaps with Agrotools' farm management, financing, and supply-chain solutions.
• Trimble Agriculture: Precision-agriculture business unit of Trimble providing hardware-and-software solutions (guidance, telematics, farm management) for global agribusiness; broader incumbent with comparable farm-data analytics capabilities.

Emerging players

• CropX: Israel-based precision-agriculture platform combining soil-sensor IoT, satellite imagery, and AI for irrigation and farm decision support — overlapping in ag-intelligence layer but more narrowly focused on in-field optimization than Agrotools.

Others

• Planet Labs: Commercial satellite imagery provider whose high-revisit Earth observation data underpins many precision-ag platforms including Agrotools; relevant as enabling infrastructure/data vendor and potential competitor in vertically integrated ag analytics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agrotools
• Xx.com/agro_tools

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrotools