What Lume Deodorant does

Lume Deodorant, LLC is a privately held, founder-led consumer personal care company founded in 2017 by OB/GYN Dr. Shannon Klingman and headquartered at 75 Varick Street in New York (with a Salt Lake City presence). The company manufactures and sells aluminum-free whole body deodorants powered by a proprietary Mandelic Acid-based, low-pH formulation, protected by three granted U.S. patents (US 8,992,898; US 9,566,223; US 9,668,948) and additional pending applications covering spray and sweat-control variants. The product portfolio spans four deodorant formats — Solid Stick, Spray, Cream Tube, and Cream Stick — in both aluminum-free and 2025-launched clinical-strength sweat control variants, plus complementary body care SKUs (Acidified Body Wash, Body Cream, Cleansing Bar, Deodorant Wipes, Laundry products) and a separate men's line under the Mando brand (shopmando.com). The company cites over 150 clinical trials and 300,000+ five-star reviews as its primary credibility and brand-equity metrics.

Lume operates a direct-to-consumer e-commerce business through a Shopify-hosted storefront at lumedeodorant.com, supported by a Subscribe & Save subscription program offering 15% recurring-order discounts with free shipping, a three-tier Lume Rewards loyalty program (Bronze/Silver/Gold), and a Build Your Own Bundle customization tool with up to 30% savings. Revenue is generated primarily through one-time purchases and recurring subscriptions of deodorants and adjacent body care items priced between $15 and $20 per unit, with multi-pack and sampler bundles extending the price ladder up to $50. Distribution is concentrated in the U.S. and Canada via owned channels, with limited wholesale through retail partners; no institutional investors, M&A activity, or leadership changes are disclosed. The customer base is predominantly individual female consumers seeking clean-label, whole body odor control, with secondary segments including sensitive-skin users and men served through the Mando brand.

Name

Lume Deodorant

Legal name

Lume Deodorant, LLC

Website

https://lumedeodorant.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Lume Deodorant is a privately held, founder-led consumer personal care company selling aluminum-free whole body deodorants and adjacent body care products powered by a proprietary Mandelic Acid formulation, distributed direct-to-consumer through e-commerce, subscriptions, and a men's sub-brand.

Ownership category

akta.pro rank

Product category

Personal Care & Deodorants

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Deodorants & Antiperspirants (CRABADAB)

akta.pro secondary industries

Intimate & Personal Hygiene Washes (CRABAEAF), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Whole body deodorant
• Aluminum free deodorant
• Personal care products
• Odor control skincare
• Natural deodorant brand

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales through owned e-commerce platform (lumedeodorant.com) with one-time purchases and subscription options. Products include deodorants, body washes, body creams, wipes, and soaps.
2. Subscription Service (Subscribe & Save): Recurring subscription model offering 15% discount on regular orders with free shipping, easy management, and 2X reward points. Customers can customize delivery frequency (e.g., every 2 months).
3. Gift Cards: Digital gift cards sold at $25, $35, and $50 denominations, delivered via email. eGift Cards are redeemable only for merchandise at lumedeodorant.com.
4. Bundles and Packs: Pre-configured and customizable bundles offering savings up to 30%, including starter packs, multi-pack deodorants, and complete routine kits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lume Deodorant manufactures and sells a whole-body, aluminum-free deodorant and odor-control personal care line built on a patented Mandelic Acid, low-pH formula. Its product portfolio spans Solid Stick, Spray, Cream Tube, and Cream Stick deodorants in aluminum-free and clinical-strength sweat-control variants, complemented by Acidified Body Wash, Body Cream, Cleansing Bar, Deodorant Wipes, and Laundry products, sold direct-to-consumer online with subscription options.

Product overview

Lume Deodorant is a whole body deodorant company offering a multi-format product portfolio centered on Mandelic Acid-powered odor control technology. The core offering includes four deodorant delivery formats (Solid Stick, Spray, Cream Tube, and Cream Stick), each available in aluminum-free and clinical-strength sweat control variants. The product line spans multiple scent profiles including Vanilla Bliss, Toasted Coconut, Clean Tangerine, Peony Rose, Lavender Sage, Unscented, Fresh Alpine, Soft Powder, and Minted Cucumber. Complementary body care products include Acidified Body Wash, Body Cream, Cleansing Bar, Deodorant Wipes, and Laundry products. The company also offers subscription-based bundles including customizable Build Your Own Bundle options, themed multi-packs (Starter Pack, Travel Kit, Samplers), and eGift Cards. All products are OB/GYN developed, vegan and cruelty-free, and clinically proven for up to 72-hour odor control.

Differentiator

Problem solved

Functional benefit

Products and services

• Solid Stick Deodorant Aluminum-free whole-body deodorant in stick format powered by Mandelic Acid that provides up to 72 hours of odor control and is designed for use on underarms, intimate areas, feet, and other body areas; targeted at women and sensitive-skin consumers.
• Spray Deodorant Aluminum-free whole-body deodorant in spray format powered by Mandelic Acid that provides up to 72 hours of odor control for underarms and the whole body; available in multiple scents and targeted at the same consumer base as the core stick.
• Cream Tube Deodorant Aluminum-free whole-body deodorant in cream tube format powered by Mandelic Acid delivering 72-hour odor control for underarms and intimate areas; aimed at consumers who prefer a cream over stick or spray.
• Cream Stick Deodorant Aluminum-free whole-body deodorant in cream stick format powered by Mandelic Acid providing 72-hour odor control for underarms and the whole body; targeted at consumers who want a cream feel with stick convenience.
• Sweat Control Solid Deodorant Clinical-strength antiperspirant solid deodorant that combines aluminum salts with Mandelic Acid to deliver powerful sweat and odor protection; provides 24-hour odor control and is OB/GYN developed for whole-body use.
• Sweat Control Spray Deodorant Clinical-strength spray antiperspirant that combines aluminum salts with Mandelic Acid for sweat and odor protection; provides whole-body application and is OB/GYN developed.
• Sweat Control Cream Deodorant Clinical-strength cream antiperspirant that combines aluminum salts with Mandelic Acid for sweat and odor protection; designed for whole-body use and OB/GYN developed.
• Acidified Body Wash Low-pH body wash gel containing Mandelic Acid that removes odor better than soap and controls odor for 24 hours; OB/GYN developed and positioned for sensitive skin and intimate area use.
• Body Cream Hydrating body cream that exfoliates and smooths skin while also providing odor control, supporting the same whole-body approach as Lume deodorants and offering secondary benefits like fading hyperpigmentation.
• Cleansing Bar Cleansing bar soap designed for whole-body use that helps control odor and supports the Lume hygiene routine.
• Deodorant Wipes Pre-moistened deodorant wipes delivering clinically proven odor control for on-the-go full-body use; available in 45-count Soft Powder and 15-count Cool Cucumber sizes for travel and daily refresh.
• Laundry Products Laundry products formulated to remove odor from clothing, completing the Lume odor-control system across body wash, deodorant, wipes, and laundry.
• eGift Card Digital gift cards delivered via email in $25, $35, and $50 denominations, redeemable only for merchandise at lumedeodorant.com; does not expire.
• Starter Pack Bundle Pre-configured entry-level bundle containing deodorant, body wash, and additional products to introduce customers to the Lume whole-body deodorant system, priced at $30 (Subscribe & Save: $25.73).
• Build Your Own Bundle Customizable bundle letting customers mix and match products from the Lume catalog with savings up to 30% based on quantity added; available with Subscribe & Save.
• Travel Kit Mini travel-sized bundle containing a mini deodorant, mini body wash, and mini body cream or wipes, priced at $20.
• Subscribe & Save Recurring subscription program offering 15% off all orders with free shipping, customizable delivery frequency, easy online management, and 2X rewards points.

Quantifiable outcome

• 72-hour odor control clinically proven
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Impact RadiuscoreGTM or Marketing PartnerAffiliate marketing platform partnership through which Lume manages its affiliate program. Affiliates earn commission on sales generated with a 30-day cookie period. Creatives available within the platform with dedicated support from Lume's affiliate marketing agency.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting Lume's online store. Shopify provides the shopping platform, payment processing integration, and enhanced services including analytics, product recommendations, and targeted advertising.
• StripecoreTechnology or IntegrationPayment processor used by Lume for billing and payment collection. Governed by Stripe's terms of service and privacy policy. Handles credit card information securely.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Native: Native is a direct competitor in the natural, aluminum-free deodorant category with comparable product formats (stick, spray, mini) and a strong DTC presence. It was acquired by P&G in 2017, giving it substantially more distribution and marketing firepower than Lume, making it the most directly comparable peer.
• Schmidt's (Unilever): Schmidt's is a Portland-based natural deodorant brand acquired by Unilever, offering aluminum-free stick and cream deodorants with botanical formulations. It competes head-to-head with Lume in the clean deodorant aisle and is frequently compared by consumers.
• Megababe: Megababe is a women's personal care brand that pioneered the whole-body/thigh deodorant positioning that Lume also occupies. Comparable product format (stick and spray) and a similar founder-led, female-targeted DTC motion make it a direct peer in the "body deodorant" sub-category.
• Each & Every: Each & Every is an independent natural deodorant brand offering essential-oil based, aluminum-free sticks and roll-ons in a similar scent-extension pattern to Lume. It targets a similar clean-beauty consumer and is sold through comparable DTC and natural retail channels.
• PiperWai: PiperWai is a natural, activated-charcoal based stick deodorant brand with a comparable DTC-first, indie origin story. It pioneered the cream-stick format and competes in the same aluminum-free, sensitive-skin segment as Lume.
• Billie: Billie is a women's personal care brand (razors, body care, and deodorant) acquired by Edgewell. Its body wash and deodorant line competes directly with Lume's body care and women's-targeted positioning and serves the same DTC customer profile.

Broad incumbents

• Tom's of Maine: Tom's of Maine is a Colgate-Palmolive-owned natural personal care brand covering deodorant, toothpaste, and body care. Its deodorant line competes with Lume in the natural deodorant set but is part of a much broader portfolio with full mass-market retail penetration.
• Dove (Unilever): Dove is a mass-market Unilever personal care brand with a large deodorant and body wash portfolio including clinical and sensitive-skin variants. Lume explicitly claims to outperform Dove in 24-hour odor testing, making it a direct incumbent benchmark.
• Secret (P&G): Secret is P&G's mass-market women's deodorant brand with clinical-strength and invisible-solid lines. Lume's clinical comparison vs. Secret anchors its performance claim, making Secret the leading incumbent in the women's clinical deodorant segment.

Emerging players

• Necessaire: Necessaire is a premium clean personal care brand offering body wash, lotion, and deodorant in a minimalist, ingredient-led positioning. It targets a similar design-conscious, clean-beauty consumer as Lume and represents a high-end emerging peer in adjacent body care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lumedeodorant
• Facebookfacebook.com/LumeDeodorant
• LinkedInlinkedin.com/company/lume-deodorant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lume Deodorant