Cado
- Company typePrivate
- Founded2011
- HeadquartersShirokanedai, Japan
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Cado firmographics
Firmographics- Name
- Cado
- Legal name
- cado Co., Ltd.
- Website
- https://cado.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cado industry classification
Industry- Product category
- Home Air Care and Personal Comfort Appliances
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)
- akta.pro secondary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
Keywords
Where Cado is headquartered
LocationHeadquarters
- HQ city
- Shirokanedai
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Cado business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Product Sales: One-time hardware sales of air purifiers, humidifiers, dehumidifiers, circulators, futon dryers, heaters, beauty products, and aroma diffusers through direct e-commerce and retail channels in Japan
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LEAF 720 flagship air purifier |
| One time/ perpetual license | Pay-as-you-go | LEAF 320i smart air purifier |
| One time/ perpetual license | Pay-as-you-go | LEAF 130 antibacterial air purifier with ozone |
| One time/ perpetual license | Pay-as-you-go | LEAF Portable USB air purifier with LED lamp |
| One time/ perpetual license | Pay-as-you-go | STEM 500H auto-clean humidifier |
| One time/ perpetual license | Pay-as-you-go | STEM 700i premium humidifier with IoT |
| One time/ perpetual license | Pay-as-you-go | STEM 350 compact humidifier |
| One time/ perpetual license | Pay-as-you-go | STREAM 1800 antibacterial air circulator |
| One time/ perpetual license | Pay-as-you-go | STREAM 1800F antibacterial circulator fan with swaying wind |
| One time/ perpetual license | Pay-as-you-go | SAP 003 antibacterial deodorizer |
| One time/ perpetual license | Pay-as-you-go | FOEHN LITE portable futon dryer |
| One time/ perpetual license | Pay-as-you-go | FOEHN 003 futon dryer with ozone |
| One time/ perpetual license | Pay-as-you-go | FOEHN PRO premium futon dryer |
| One time/ perpetual license | Pay-as-you-go | FOEHN GRASS mattress gear with heated air |
| One time/ perpetual license | Pay-as-you-go | SOL 001S slim electric heater |
| One time/ perpetual license | Pay-as-you-go | SOL 002 desk heater |
| One time/ perpetual license | Pay-as-you-go | BI-G1 professional hair straightener |
| One time/ perpetual license | Pay-as-you-go | BD-E2P-Forum hair dryer (nozzle-less design) |
| One time/ perpetual license | Pay-as-you-go | baton stick hair dryer |
| One time/ perpetual license | Pay-as-you-go | STEM Mini mobile aroma diffuser |
| One time/ perpetual license | Pay-as-you-go | Atmos. Mini aroma liquid |
| One time/ perpetual license | Pay-as-you-go | PETAL large-space aroma diffuser |
| One time/ perpetual license | Pay-as-you-go | BRAIN SLEEP CLOCK smart sleep device |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cado product offering
Product offeringCore offering
Cado designs, manufactures, and sells premium Japanese home appliances centered on air care and personal comfort, including the LEAF air purifier line, STEM humidifiers, STREAM antibacterial circulators, SAP deodorizers, FOEHN futon dryers, SOL heaters, hair care tools (baton, BI-G1, BD-E2), and the PETAL large-space aroma diffuser. Products are powered by proprietary technologies such as Photoclear photocatalytic self-cleaning filters, Clean Heat thermal-sterilization humidification, and low-concentration ozone sterilization, with select models connected via the cado sync IoT app.
Product overview
Cado (registered as cado Co., Ltd.) is a Japanese air care and home appliance manufacturer offering a broad portfolio of interconnected lifestyle devices organized around the theme of 'designing air.' The product lineup is anchored by the LEAF air purifier series (flagship LEAF 720 down to portable LEAF Portable), supplemented by STREAM antibacterial air circulator fans, BRAIN SLEEP CLOCK sleep management device (co-developed with Brain Sleep), and the STEM humidifier series (from premium STEM 700i with IoT to portable STEM Mini). Additional categories include ROOT dehumidifiers, SAP antibacterial deodorizers, and the FOEHN futon dryer/mattress gear line (including FOEHN PRO, FOEHN 003, FOEHN LITE, and FOEHN GRASS climate-controlled mattress). Cado also extends into beauty care (cadocuaura sub-brand) with hair care products including the baton stick hair dryer (award-winning), BI-G1 straightening iron, and BD-E2 hair dryer. The premium PETAL large-space aroma diffuser and Atmos. essential oil blends represent a separate air-wellness category. Products share common technology themes: HEPA and photocatalytic filtration, ozone-based sterilization, micro-mist humidification, and IoT connectivity via the cado sync app. Notable design awards include iF Design Awards (LEAF 320i 2019, LEAF Portable 2020, baton 2024) and Good Design Award Best 100 (baton 2022).
Differentiator
Problem solved
Functional benefit
Products and services
- LEAF 720 Air Purifier
- LEAF 320i Smart Air Purifier
- LEAF 320 Air Purifier
- LEAF 130 Antibacterial Air Purifier with Ozone
- LEAF Portable (MP-C40) Air Purifier & LED Lamp
- STEM 500H Auto-Clean Humidifier
- STEM 700i IoT Humidifier
- STEM 350 Humidifier
- STEM Portable Battery-Powered Humidifier
- STEM Mini Mobile Diffuser
- STREAM 1800 Antibacterial Air Circulator
- STREAM 1800F Antibacterial Circulator Fan
- STREAM Mini Handheld Fan
- BRAIN SLEEP CLOCK Sleep Improvement Device
- ROOT 7200 Portable Dehumidifier
- SAP 003 Antibacterial Deodorizer
- FOEHN LITE Portable Futon Dryer
- FOEHN PRO Futon Dryer
- FOEHN 003 Futon Dryer with Ozone
- FOEHN GRASS Climate-Controlled Mattress Gear
- SOL 001S Slim Far-Infrared Heater
- SOL 002 Desk Heater
- baton (BD-S1N) Stick Hair Dryer
- BI-G1 Professional Hair Straightener
- BD-E2 Hair Dryer (Nozzle-less)
- PETAL Large-Space Aroma Diffuser
- Atmos. Mini Aromatherapy Liquid
Quantifiable outcome
- 99.9% virus and bacteria removal in 20 minutes (LEAF 720)
- +6 more outcomes
Companies that use Cado
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Cado technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature10 records
Cado partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Brain SleepcoreCo-development partnership for BRAIN SLEEP CLOCK product combining sleep medicine and IT technology. Brain Sleep provides sleep expertise while cado provides air environment technology for sleep optimization products
- Avex (エイベックス・クリエイター・エージェンシー株式会社)supportingAvex produced healing sound content for BRAIN SLEEP CLOCK including rainfall, campfire, and wave sounds with 1/f fluctuation, plus BPM-adjusting music for relaxation
- 株式会社ビューティガレージ (Beauty Garage)coreBeauty Garage is a beauty industry partner co-developing BI-G1 hair straightener. They operate Japan's largest beauty e-commerce platform with 470,000+ member salons and provide industry insights for professional-grade product development
- 柳本剛 (Tsuyoshi Yanagimoto) - Lily Salon RepresentativecoreHair straightening expert (curl correction craftsman) collaborated as design partner for BI-G1 professional hair straightener, contributing expertise in curl and wave correction techniques
- 菊池祐太 (Yuta Kikuchi) - i.Tokyo Hair Salonsupportingi.Tokyo salon representative and stylist provided professional feedback on baton stick hair dryer development, validating lightweight design and airflow performance for daily professional use
- À TERRE Co., Ltd. (ア・テール 株式会社)coreAroma life stylist and blend designer 川野 菜穂 contributed to PETAL/Atmos product concept development, fragrance formulation, raw material sourcing, and product launch for cado's premium aromatherapy line
- 三上修 (Dr. Kazunari Mikami)supportingPhysician and medical doctor (specializing in neurology, psychiatry, brain science, occupational health) researched and supervised CALM and AWAKE aromatherapy blends for Atmos products
- Room Clip (ルームクリップ)supportingInterior sharing app integration showcasing customer room photos featuring cado products, providing social proof and lifestyle content marketing for product promotion
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Cado competitors and assessment
Company assessmentBroad incumbents
- Sharp: Japan-based consumer and appliance conglomerate whose Plasmacluster technology powers a leading line of air purifiers sold domestically and globally; the most direct domestic incumbent rival to Cado's LEAF lineup.
- Panasonic: Japan-based global appliance leader with nanoeX air purifiers, humidifiers, dehumidifiers, and beauty products overlapping with Cado's full product ecosystem; competes head-on across multiple Cado categories.
- Coway: Korean premium home appliance brand specializing in air purifiers, water purifiers, bidets, and humidifiers; competes with Cado for cross-border Asian household premium positioning.
- Toshiba: Japan-based diversified electronics and appliance manufacturer with air purifiers, humidifiers and consumer products overlapping with multiple cado categories.
- Hitachi: Japan-based conglomerate with a strong domestic appliances business (air purifiers, dehumidifiers, heaters) overlapping with cado's appliance portfolio.
- Mitsubishi Electric: Japan-based HVAC and appliance manufacturer whose room air conditioners, air purifiers, and humidifiers compete with cado in the Japanese household environment.
Direct peers
- Daikin: Japan-based HVAC and air-treatment specialist whose Streamer-technology air purifiers (e.g., 'Ururu' / 'Kaminagi' lines) directly rival Cado's LEAF series in the Japanese premium air-purifier segment.
- Dyson: UK-based premium home appliance maker with a globally recognized air purifier, bladeless fan/circulator, humidifier and beauty line; the most analogous international premium-tier peer to Cado's design-led, technology-positioned portfolio.
- Blueair: Sweden-based premium air purifier specialist (HEPA + HEPASilent) with strong Japanese and APAC retail presence; a direct comparable for Cado's premium HEPA/photocatalytic positioning.
Emerging players
- Xiaomi (Smartmi): China-based value-and-mid-tier air treatment brand sold via Xiaomi's ecosystem in Japan and globally; an emerging player pressuring Cado's price ladder from below in connected air purifiers and circulators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Cado social profiles
Digital presenceCado financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cado leadership team
Management profileNumber of profiles
Profiles2 records
Cado funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cado M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cado
What does Cado do?
Cado designs, manufactures, and sells premium Japanese home appliances centered on air care and personal comfort, including the LEAF air purifier line, STEM humidifiers, STREAM antibacterial circulators, SAP deodorizers, FOEHN futon dryers, SOL heaters, hair care tools (baton, BI-G1, BD-E2), and the PETAL large-space aroma diffuser. Products are powered by proprietary technologies such as Photoclear photocatalytic self-cleaning filters, Clean Heat thermal-sterilization humidification, and low-concentration ozone sterilization, with select models connected via the cado sync IoT app.
Is Cado a public or private company?
Cado is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cado founded?
Cado was founded in 2011. It employs 11 to 50 people.
Where is Cado based?
Cado is headquartered in Shirokanedai, Japan, in the Asia region.
How does Cado make money?
One revenue line is on record: hardware Product Sales.
Who are Cado's main competitors?
Broad incumbents on record are Sharp, Panasonic, Coway, Toshiba, Hitachi and Mitsubishi Electric. Direct peers are Daikin, Dyson and Blueair. Xiaomi (Smartmi) is listed as an emerging player.
Does Cado have an API?
No public API is recorded for Cado.
What industry is Cado in?
Cado's product category is Home Air Care and Personal Comfort Appliances. Its primary akta.pro industry code is HSAOANAH, Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration, with a secondary code of CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers). Its NAICS code is 333413 and its SIC code is 3634.