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MouthGuard Club

Full company profile

uuid0004qeq

Namestring
MouthGuard Club
Websiteurl
mouthguardclub.com
Company typeenum
Private
Founded yearint
2017
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersPhoenix, United States
HQ citystring
Phoenix
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
custom mouthguards, sports protective gear, athletic dental protection, direct-to-consumer dental, 3D scanned mouthguards
NAICS code1 code
  • Health and Personal Care Retailers456
SIC code1 code
  • Dental Equipment & Supplies3843
Product category
Custom Athletic Mouthguards
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Custom Mouthguard Sales
TypeOne Time License
Description

Direct-to-consumer sales of custom mouthguards through e-commerce channels targeting sports and dental care consumers.

vcaonline.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Supply Chain, Marketing or Sales, Operations, Personnel
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

MouthGuard Club designs and sells custom-fitted athletic mouthguards under its GARD brand. Customers receive an at-home impression kit, return a dental impression, and receive a personalized mouthguard manufactured from that impression. The company sells directly to consumers online.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1GARD Custom Mouthguard
CategorySports Protective Equipment
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Retainer Club
Strategic tierFlagshipTypeStrategic or Co-development PartnerAnnounced on2021-06-01
Description

Retainer Club and Mouthguard Club are sister companies under the same investment umbrella, both targeting direct-to-consumer dental care markets. They jointly received the $1 million investment from Will Ventures and likely share resources, technology, or go-to-market strategies for sports and dental care products.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1Shock Doctor
TypeBroad incumbent
Description

Shock Doctor is the dominant sports mouthguard and protective gear brand sold through mass sporting goods retail, competing with MouthGuard Club on shelf presence rather than customization.

2Retainer Club
TypeOthers
Description

Retainer Club is MouthGuard Club's sister company under the same Will Ventures investment and sells DTC retainers and night guards to overlapping consumer segments.

3SmileDirectClub
TypeBroad incumbent
Description

SmileDirectClub pioneered DTC oral care and validates the direct-to-consumer dental model that MouthGuard Club operates within.

4SISU Mouth Guards
TypeDirect peer
Description

SISU makes thin, custom-fit mouthguards for athletes and is the closest direct competitor to MouthGuard Club's GARD product, competing on comfort and personalization.

5Gladiator Custom Mouthguards
TypeDirect peer
Description

Gladiator specializes in fully custom mouthguards delivered direct to athletes, mirroring MouthGuard Club's core product and go-to-market.

6OPRO Mouthguards
TypeDirect peer
Description

OPRO sells custom-fit and boil-and-bite mouthguards globally and is a direct peer in the custom sports mouthguard category where MouthGuard Club competes.

7Mueller Sports Medicine
TypeBroad incumbent
Description

Mueller is an established sports medicine and mouthguard brand distributed through sporting goods retail, overlapping on athlete customers but not on the custom-fit model.

8Game On Mouthguards
TypeDirect peer
Description

Game On produces custom-fit mouthguards sold directly to athletes and teams, competing head-to-head in the same premium custom segment.

9Revs Custom Mouthguards
TypeDirect peer
Description

Revs offers custom-fit mouthguards targeted at athletes with personalization options, directly comparable to the GARD product line.

10Under Armour (Sports Mouthguards)
TypeBroad incumbent
Description

Under Armour distributes branded sports mouthguards as part of a much broader athletic apparel and equipment portfolio, serving overlapping athlete customers.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MouthGuard Club

Custom Athletic Mouthguardsmouthguardclub.com

MouthGuard Club firmographics

Firmographics
Name
MouthGuard Club
Website
https://mouthguardclub.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Where MouthGuard Club is headquartered

Location

Headquarters

HQ city
Phoenix
HQ country
United States
HQ region
North America

Markets served

MouthGuard Club business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

  1. Custom Mouthguard Sales: Direct-to-consumer sales of custom mouthguards through e-commerce channels targeting sports and dental care consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

MouthGuard Club product offering

Product offering

Core offering

MouthGuard Club designs and sells custom-fitted athletic mouthguards under its GARD brand. Customers receive an at-home impression kit, return a dental impression, and receive a personalized mouthguard manufactured from that impression. The company sells directly to consumers online.

Differentiator

Problem solved

Functional benefit

Products and services

  • GARD Custom Mouthguard

Companies that use MouthGuard Club

Customer profile

Segments2 records

Ideal customer profiles1 record

MouthGuard Club technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

MouthGuard Club partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Retainer ClubflagshipStrategic or Co-development Partner · 1 June 2021Retainer Club and Mouthguard Club are sister companies under the same investment umbrella, both targeting direct-to-consumer dental care markets. They jointly received the $1 million investment from Will Ventures and likely share resources, technology, or go-to-market strategies for sports and dental care products.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

MouthGuard Club competitors and assessment

Company assessment

Broad incumbents

  • Shock Doctor: Shock Doctor is the dominant sports mouthguard and protective gear brand sold through mass sporting goods retail, competing with MouthGuard Club on shelf presence rather than customization.
  • SmileDirectClub: SmileDirectClub pioneered DTC oral care and validates the direct-to-consumer dental model that MouthGuard Club operates within.
  • Mueller Sports Medicine: Mueller is an established sports medicine and mouthguard brand distributed through sporting goods retail, overlapping on athlete customers but not on the custom-fit model.
  • Under Armour (Sports Mouthguards): Under Armour distributes branded sports mouthguards as part of a much broader athletic apparel and equipment portfolio, serving overlapping athlete customers.

Others

  • Retainer Club: Retainer Club is MouthGuard Club's sister company under the same Will Ventures investment and sells DTC retainers and night guards to overlapping consumer segments.

Direct peers

  • SISU Mouth Guards: SISU makes thin, custom-fit mouthguards for athletes and is the closest direct competitor to MouthGuard Club's GARD product, competing on comfort and personalization.
  • Gladiator Custom Mouthguards: Gladiator specializes in fully custom mouthguards delivered direct to athletes, mirroring MouthGuard Club's core product and go-to-market.
  • OPRO Mouthguards: OPRO sells custom-fit and boil-and-bite mouthguards globally and is a direct peer in the custom sports mouthguard category where MouthGuard Club competes.
  • Game On Mouthguards: Game On produces custom-fit mouthguards sold directly to athletes and teams, competing head-to-head in the same premium custom segment.
  • Revs Custom Mouthguards: Revs offers custom-fit mouthguards targeted at athletes with personalization options, directly comparable to the GARD product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

MouthGuard Club social profiles

Digital presence

MouthGuard Club financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MouthGuard Club leadership team

Management profile

Number of profiles

Profiles2 records

MouthGuard Club funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MouthGuard Club M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MouthGuard Club

What does MouthGuard Club do?

MouthGuard Club designs and sells custom-fitted athletic mouthguards under its GARD brand. Customers receive an at-home impression kit, return a dental impression, and receive a personalized mouthguard manufactured from that impression. The company sells directly to consumers online.

Is MouthGuard Club a public or private company?

MouthGuard Club is a private company. It is classified as venture growth investor backed and is currently operating.

When was MouthGuard Club founded?

MouthGuard Club was founded in 2017. It employs 1 to 10 people.

Where is MouthGuard Club based?

MouthGuard Club is headquartered in Phoenix, United States, in the North America region.

How does MouthGuard Club make money?

One revenue line is on record: custom Mouthguard Sales.

Who are MouthGuard Club's main competitors?

Broad incumbents on record are Shock Doctor, SmileDirectClub, Mueller Sports Medicine and Under Armour (Sports Mouthguards). Retainer Club is listed as an others. Direct peers are SISU Mouth Guards, Gladiator Custom Mouthguards, OPRO Mouthguards, Game On Mouthguards and Revs Custom Mouthguards.

Does MouthGuard Club have an API?

No public API is recorded for MouthGuard Club.

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Live signals
Venture Capital Access OnlineRetainer Club & Mouthguard Club Announces $1M Venture Capital InvestmentRetainer Club and Mouthguard Club have secured a $1M venture capital investment from Will Ventures. The funding is intended to enhance their subscription services that provide retainers and custom mouthguards, targeting a growing consumer market. This investment is seen as a significant move for both companies, especially during the challenges posed by the Covid-19 crisis.PR NewswireRetainer Club & Mouthguard Club Announce Smiles Change Lives PartnershipRetainer Club and Mouthguard Club announced a partnership with Smiles Change Lives, an international nonprofit that helps families afford orthodontic treatment for children who cannot otherwise afford it. Under the partnership, the two subscription-based companies committed to providing free end-of-treatment retainers for children enrolled in the Smiles Change Lives program. The collaboration aims to expand access to affordable oral healthcare, particularly amid economic uncertainty caused by the Covid-19 pandemic.PR NewswireRetainer Club & Mouthguard Club Announces $1M Venture Capital InvestmentRetainer Club and Mouthguard Club announced the closing of a $1 million venture capital investment from Will Ventures, an early-stage VC firm focused on sports and technology companies. The companies, which provide subscription-based retainer services and custom-fitted mouthguards respectively, position the fundraise as validation of their business model during the Covid-19 crisis. Will Ventures cited the companies' potential to become category leaders in the direct-to-consumer dental and athletic protective gear space.