Maryville University

What Maryville University does

Maryville University is a private institution of higher education founded in 1872 in St. Louis, Missouri, offering undergraduate, graduate, doctoral, and certificate programs across business, computer science and mathematics, healthcare, liberal arts, nursing, and social sciences. The university operates through two principal modalities: a 290-acre residential campus in West St. Louis County and a 100% online program portfolio (Maryville Online) delivered in partnership with 2U, which provides program management, marketing, enrollment specialists, application processing, and student coaching while Maryville retains full control over admissions, curriculum, instruction, grading, faculty, financial aid, and credentialing. Core technology infrastructure includes the Canvas learning management system, AI Assistants deployed across online platforms for student and prospective-student support, the KreditFlow transfer-credit evaluation tool, and a Cybersecurity Center of Excellence. A newly launched Mary Ellen Finch Center for Learning, Innovation, Fun, & Teaching (LIFT), consolidated in spring 2026 around Learning Design, Learning Evolution, and Learning Experience, signals an internal restructuring of instructional design and faculty development. Maryville serves traditional undergraduate students, working adults and non-traditional learners, fully online distance learners, military students, and international students, with employer-aligned partnerships (Boeing, Edward Jones, Vantage Credit Union) creating workforce-development enrollment pathways.

The business model is tuition-driven across campus and online programs, supplemented by donations (including Duchesne Society annual giving at $1,000+ and named/endowed scholarships at $2,000+ and $30,000+ respectively) and revenue-share from the 2U online partnership. Go-to-market combines direct institutional enrollment (campus visits, applications, financial aid consultation) with 2U-powered digital marketing and enrollment-specialist support across organic search, content marketing (Mpress blog, Maryville Online Blog), social media, email, events/webinars, and employer referral channels. Differentiators include 150+ years of heritage, 10 consecutive years of Apple Distinguished School recognition (2021-2026), top-tier TechGuide 2026 rankings (#1 best online bachelor's in data science, #2 best on-campus bachelor's in data science, #3 best online master's in AI), a self-reported 98% career outcomes rate, and the proprietary Active Living and Learning Ecosystem combining liberal arts with data analytics and AI. Strategic intent, formalized in Maryville 2030, is to expand the learner base to millions across integrated platforms and engage learners across their lifespan through a data-driven, AI-enhanced educational model.

Name

Maryville University

Legal name

Maryville University

Website

https://maryville.edu

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

251–500 employees

Short description

Maryville University is a private St. Louis-based institution founded in 1872 that delivers campus and online undergraduate, graduate, doctoral, and certificate programs through a 2U-powered online platform, Canvas LMS, and AI Assistants, serving traditional students, working adults, military, and international learners.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

akta.pro secondary industries

Online Nonprofit Universities (EDAHALAK), Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD)

Keywords

• Higher education services
• Online degree programs
• Undergraduate education
• Graduate education
• Professional certificates

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Tuition and Academic Program Fees: Maryville generates primary revenue from undergraduate, graduate, and doctoral tuition across campus and online programs. The university offers 30+ flexible online bachelor's degrees and diverse graduate programs with flexible start dates. Tuition pricing is not publicly disclosed on the website.
2. 2U Online Program Partnership Revenue Share: Maryville partners with 2U to deliver online programs. 2U provides program management services, marketing, recruitment, application processing, and student coaching. Maryville maintains full control over academic functions including admissions, curriculum, instruction, grading, faculty, financial aid, tuition pricing, and credentialing. Revenue from online programs is shared through the 2U partnership arrangement.
3. Donations and Endowed Scholarships: The university generates gift revenue through annual and endowed scholarships. Annual scholarships require a gift of $2,000 or more. Endowed scholarships require $30,000 or more, with annual awards based on accrued interest. Donors at $1,000+ annually are recognized as Duchesne Society members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Maryville University is a private institution of higher education that delivers undergraduate, graduate, doctoral, and certificate degree programs both on-campus in St. Louis, Missouri, and online via a partnership with 2U. Programs span business, computer science, healthcare, nursing, data science, AI, cybersecurity, and liberal arts, with flexible online formats, transfer credit options, and no entrance exams for online degrees.

Product overview

Maryville University is a higher education institution offering a comprehensive portfolio of on-campus and online academic programs. The core educational offerings include 30+ online bachelor's degrees, graduate programs (master's, doctorate), and certificate programs spanning Business, Computer Science & Mathematics, Healthcare, Liberal Arts, Nursing, and Social Sciences. The university operates the Maryville Online Platform (powered by 2U) for distance education, with Canvas as its learning management system. Key institutional features include the Cybersecurity Center of Excellence, AI Assistants for student support, the LIFT Center for learning innovation, and KreditFlow for transfer credit evaluation. Programs target working professionals and traditional students, with offerings in AI, Data Science, Cybersecurity, Healthcare Administration, and Nursing among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Bachelor's Degrees
• Online Master's Degrees
• Online Doctoral Degrees
• Certificate Programs
• On-Campus Degree Programs
• Mary Ellen Finch Center for Learning, Innovation, Fun, & Teaching (LIFT)

Quantifiable outcome

• 98% Career Outcomes Rate among graduates
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vantage Credit UnioncoreStrategic or Co-development Partner · 3 February 2026Vantage Credit Union and Maryville University announced a multi-faceted partnership to boost financial literacy, expand career pathways, and advance the university's campaign to elevate its men's hockey program to NCAA Division I. The collaboration represents a comprehensive approach to supporting student success through both educational and athletic initiatives. The partnership includes facility upgrades for the hockey arena and programmatic support for financial literacy education.
• 2U, LLCcoreStrategic or Co-development PartnerMaryville University partners with 2U to support the delivery of online degree programs. 2U provides program management services, marketing and recruitment including Enrollment Specialists who support prospective students through the application process, application systems and processing, and student coaching through graduation. Maryville maintains full control over all core academic functions including admissions standards, admissions decisions, academic content, course instruction, grading, faculty selection and employment, financial aid, tuition pricing, graduation requirements, credential issuance, and program size.
• BoeingminorStrategic or Co-development PartnerMaryville partners with Boeing to build degree programs for jobs that don't exist yet, aligning curriculum development with industry workforce needs. Boeing is cited as a top business partner contributing to the development of industry-relevant educational programs at Maryville.
• Edward JonesminorStrategic or Co-development PartnerMaryville partners with Edward Jones to build degree programs for emerging job roles, working collaboratively to develop curriculum that meets current and future industry workforce demands. Edward Jones is cited as a top business partner collaborating on degree program development.
• Esports Conferences (League of Legends, Valorant, Rocket League)minorOthersMaryville University actively recruits esports players offering scholarships for talented players in League of Legends, Valorant, and Rocket League. Some colleges provide up to $50,000 annually for top esports talent. This positions Maryville within the broader esports collegiate ecosystem for athlete recruitment and scholarship awards.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Webster University: Private nonprofit university also headquartered in the St. Louis metro, offering a comparable mix of on-campus and global online programs across business, education, and arts. Most direct geographic and structural peer to Maryville.
• Saint Louis University: Jesuit, faith-affiliated private research university in St. Louis offering undergraduate, graduate, and professional programs including health sciences. Comparable to Maryville in faith heritage, private status, and St. Louis market overlap, but at a larger scale.
• Lindenwood University: Private nonprofit university in the St. Louis metro area offering undergraduate and graduate programs with a growing online portfolio. Comparable to Maryville in regional positioning, private status, and emphasis on working-adult learners.

Broad incumbents

• Southern New Hampshire University: Large nonprofit university best known for its online division serving working adults with transparent, low tuition. Directly comparable to Maryville Online in target segment (working adults) and 2U-style online delivery, but at substantially greater scale.
• Western Governors University: Nonprofit, competency-based online university serving working adults in IT, business, education, and healthcare. Comparable to Maryville Online in target learner and program mix, especially in IT and data-related disciplines, with a much larger enrollment base.
• Purdue University Global: Online-focused university under the Purdue system targeting working adults with career-oriented programs. Overlaps with Maryville Online on adult learner programs, employer partnerships, and reliance on digital enrollment funnels.
• Arizona State University Online: Large public research university's online arm offering hundreds of degree programs at scale. Directly comparable to Maryville Online on AI, data science, and tech programs, but with stronger brand and lower price points.

Emerging players

• DeVry University: For-profit institution focused on career-oriented undergraduate and graduate programs including technology and business. Comparable to Maryville on working-adult, tech-oriented program offerings, but with a different ownership and pricing model.

Regional players

• University of Missouri-St. Louis: Public university in the same St. Louis metro as Maryville, with a significant transfer and online learner population. Competes for the same regional undergraduate and adult-learner audience, but with public price points and broader program portfolio.

Others

• 2U, LLC: Online program management partner that powers Maryville Online. Not a direct competitor but a critical infrastructure/ecosystem participant whose financial health and strategic priorities directly shape Maryville's online operating economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maryvilleu
• YouTubeyoutube.com/user/MaryvilleUniversity
• Facebookfacebook.com/22314853543
• LinkedInlinkedin.com/company/25595
• Instagraminstagram.com/maryvilleu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryville University