Sage Mountain Botanical Sanctuary

Name

Sage Mountain Botanical Sanctuary

Legal name

Sage Mountain Botanical Sanctuary

Website

https://sagemountain.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Sage Mountain Botanical Sanctuary is a Vermont-based 501c3 non-profit founded in 1987 that delivers hands-on and online herbalism education, youth nature programs, and private retreat accommodations across its 600-acre sanctuary, serving individual students, practitioners, families, and licensed healthcare professionals.

Ownership category

akta.pro rank

Product category

Herbalism Education and Botanical Conservation

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (71219), Grantmaking and Giving Services (8132)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Forestry (800)

akta.pro primary industry

Conservation & Research Lodges (Citizen Science, Field Stations with Guests) (THAAAHAJ)

akta.pro secondary industries

Land Trusts & Protected Areas (BPAGAGAC), Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB), National Park & Conservancy Lodges (THAGAIAI)

Keywords

• Herbalism education
• Botanical conservation
• Wellness retreat programs
• Youth nature programs
• Online herbal courses

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Educational Programs and Courses: Revenue from online and in-person educational programs including weekend retreats, garden apprenticeships, medicine-making intensives, and end-of-life care courses. Programs are priced individually with sliding scale and early-bird discount options. Includes the Science and Art of Herbalism correspondence course managed through scienceandartofherbalism.com.
2. Private Retreat Accommodations: Revenue from overnight cabin stays and private retreat bookings at the sanctuary. Rustic cabin lodging with amenities, booked through retreat.sagemountain.com. Additional fee for cabin lodging beyond base program tuition.
3. Retail Products and Gift Vouchers: Sale of gift vouchers (redeemable for in-person programs, private retreats, and online courses) and other products through the online shop.
4. Donations and Charitable Contributions: Tax-deductible donations supporting youth education scholarships, conservation activities, research, and outreach programs. Includes monthly giving, employer matching, tribute gifts, stock donations, estate planning, and in-kind donations. Sage Mountain is a 501c3 non-profit organization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Sage Mountain Botanical Sanctuary is a 501c3 non-profit that operates a 600-acre botanical sanctuary in Vermont and delivers herbalism, conservation, and earth-stewardship education through weekend in-person retreats, garden apprenticeships, medicine-making intensives, online cohort courses, and youth nature programs. It also offers private cabin retreat accommodations and gift vouchers, supported by donations and charitable contributions.

Product overview

Sage Mountain Botanical Sanctuary is a 501c3 non-profit conservation education center founded by herbalist Rosemary Gladstar in 1987. The organization offers a diverse portfolio of educational programs including in-person workshops (Herbal Pharmacy Weekend Intensive, Seed to Harvest Garden Apprenticeship, Healing with the Elements Retreat Series), online courses (Creating an Herbal Toolkit for End of Life Care, Tea Blending and Formulation), youth programs (Afterschool in Nature, Summer Camp), and private retreat accommodations (cabins and rustic lodging). The sanctuary spans 600 acres in Vermont and serves as a teaching center for herbalism, conservation, and earth stewardship. Programs range from single-day experiences to multi-weekend workshops and correspondence courses, with offerings spanning herbal medicine making, end-of-life care, garden cultivation, and nature connection.

Differentiator

Problem solved

Functional benefit

Products and services

• Creating an Herbal Toolkit for End of Life Care A five-week online cohort course teaching herbal practices for compassionate end-of-life care, including teas, essential oils, nourishing foods, and flower essences. Standard tuition $325, early bird $275 by May 1; 12 CEUs available for licensed healthcare professionals.
• Herbal Pharmacy Weekend Intensive A three-day hands-on intensive in medicine making with herbalist Betzy Bancroft covering tinctures, vinegar extracts, glycerin extracts, infused oils, and salve making. Early bird $445 by June 10, standard $495; meals and primitive camping included, cabin lodging available for an additional fee.
• Seed to Harvest Garden Apprenticeship

Quantifiable outcome

• Over 30 years of continuous operation as a botanical sanctuary and educational center since 1987
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Chelsea Green PublishingminorOthersChelsea Green Publishing is the publisher of Betzy Bancroft's upcoming book 'Herbal Pharmacy' (due early 2026). The book serves as a core resource for Sage Mountain's Herbal Pharmacy weekend intensive program, with copies available for purchase through the organization's channels. The partnership drives enrollment in related programs and reinforces Sage Mountain's educational brand.
• Vermont Center for Integrative Herbalism (VCIH)coreStrategic or Co-development PartnerBetzy Bancroft is a cofounder, clinical practitioner, and mentor at VCIH. Joann Darling serves as garden manager for both VCIH and Sage Mountain. Sage Mountain's medicinal gardens serve as a teaching site for VCIH students. The organizations share faculty, training resources, and educational programming, creating a deep strategic alignment between Vermont's two leading herbalism institutions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vermont Center for Integrative Herbalism: Co-founded by Sage Mountain lead instructor Betzy Bancroft, VCIH is a Vermont-based herbal medicine school offering clinical training and community programs. Shares faculty (Bancroft, Joann Darling) and teaching gardens with Sage Mountain, making it the closest direct peer in herbalism education in the same geography.
• Florida School of Holistic Living: Directed by Emily Ruff, who also serves as director of Sage Mountain, FSHL offers herbalism education, events, and the Florida Herbal Conference. Overlapping leadership, curriculum philosophy, and target audience make it a directly comparable herbalism education peer, though focused on the Southeast U.S.
• United Plant Savers: Conservation and education nonprofit founded by Rosemary Gladstar to protect native medicinal plants. Directly comparable mission (medicinal plant conservation plus education) and shared founder pedigree, though its primary focus is at-risk species stewardship rather than retreat programming.
• Chestnut School of Herbal Medicine: Online herbal medicine school offering foundational and advanced programs led by Juliet Blankespoor. Comparable in audience and curriculum (beginner-to-advanced herbalists) but operates a primarily online model with no physical sanctuary, making it a direct competitor for the same learner segment.

Emerging players

• Mountain Rose Herbs: Organic herb supplier and educator offering classes, farm tours, and content on herbalism. Comparable educational programming and audience but with a commercial retail backbone rather than a sanctuary-focused model.
• Earthwalk Northwest: Nature-based education and wilderness skills school offering youth programs, plant walks, and retreat-style classes. Comparable to Sage Mountain's youth programming and immersion retreat format, but serves the Pacific Northwest rather than New England.
• Eclectic School of Herbal Medicine: Clinical herbal medicine school offering low-residency and online training in Western, Ayurvedic, and TCM traditions. Comparable audience and curriculum depth, but operates without a dedicated physical botanical sanctuary.

Broad incumbents

• Herb Pharm: Established herbal extract company with an on-site botanical farm in Oregon and an educational tour program. Comparable in combining a physical herb farm/sanctuary with consumer herbal products, though operating at substantially larger commercial scale than Sage Mountain.
• Traditional Medicinal Tea Company: Major herbal tea brand co-founded by Rosemary Gladstar in 1974. Shares founder lineage and brand association, and operates an organic botanical farm in California. A broad incumbent in the herbalism consumer market with far greater scale.

Regional players

• Arden Buching Nature & Wellness Center (formerly Herbalist & Alchemist): Herbal extracts manufacturer where Betzy Bancroft (Sage Mountain instructor) previously worked as staff herbalist and general manager. Comparable in herbalism expertise and Northeast U.S. presence, though focused on commercial extract products rather than education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1C1UQbf0vluVEBkgWK7Zzg
• Facebookfacebook.com/sagemountain
• Instagraminstagram.com/sagemountainherbal
• Xx.com/sagebotanical
• LinkedInlinkedin.com/company/sage-mountain-botanical-sanctuary

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Mountain Botanical Sanctuary