Micappital

What Micappital does

Micappital is a Madrid-based independent financial advisory firm (CNMV-regulated EAF nº207, founded 2016) serving Spanish retail investors who want professional fund selection without leaving their existing bank. Its core product combines a nine-question risk-profiling questionnaire with a recommendation engine that selects from over 14,000 investment funds available at the client's own bank, supported by daily monitoring and proactive rebalancing alerts. The firm operates a performance-aligned success fee model (2.5€/month per €1,000 invested, capped at €25/month, free in negative-return months) plus an optional €400/year premium advisory plan, and reports €113M in advised AUM across 3,500+ active clients with a claimed 97% client-in-positive track record and 8% average 2026 return.

The product suite has expanded into adjacent wealth services: Micappital Autopilot (launched 2025) provides automated investing in institutional 'clean share' fund classes via a partnership with Diaphanum Valores SV and Ironia/Simplicitas, reportedly delivering 25–65% cost savings versus bank-distributed portfolios; Micappital ECO (2026) offers ESG portfolios with 10% commission reinvestment in impact projects; and Micappital Seguros, operated through a separately DGS-regulated insurance brokerage subsidiary (J-4108), distributes across 40+ Spanish insurers. Distribution is direct-to-consumer through a website-driven funnel with content marketing (blog, SEO, Instagram), referral incentives, and WhatsApp-based advisor support. The company is founder-led (CEO Miguel Camiña, CFO Borja Nieto, CTO Carlos Bernabeu Juan), has ~10 employees, and remains effectively bootstrapped outside a small 2019 funding round from Uriel Inversiones.

Name

Micappital

Legal name

MICAPPITAL 2017 EAFI S.L.

Website

https://micappital.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Micappital is a Madrid-based, CNMV-regulated independent financial advisor (EAF nº207) that recommends investment funds from 14,000+ options held at clients' existing Spanish banks, operating on a success-fee model across €113M advised AUM and 3,500+ retail clients, with adjacent Autopilot, ESG and insurance brokerage products.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Goal-Based & Micro-Investing Platforms (Round-ups, Fractional) (FSAGAEAG)

akta.pro secondary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Robo-advisory services
• Wealth management
• Mutual fund advisory
• ESG investing
• Financial planning

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Success Fee (A medida plan): The primary revenue stream. Micappital charges 2.5€ per month per 1,000€ invested, capped at 25€/month for investments of 10,000€ or more. Fees are only charged in months where the client achieves positive returns. For investments below 1,000€, the service is free. This performance-based model aligns company incentives with client outcomes.
2. Premium Annual Plan (Plan Ampliado): An optional premium plan priced at 400€/year, billed annually. Targeted at clients seeking a private banking-equivalent service with unlimited virtual advisor meetings.
3. Insurance Advisory: Micappital provides insurance advisory services through its regulated insurance broker entity (MICAPPITAL INSURTECH CORREDURÍA DE SEGUROS, S.L., DGS key J-4108), working with 40+ insurers. Revenue model for insurance is not explicitly disclosed but operates as a broker receiving commissions from insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Micappital is a CNMV-regulated independent financial advisory firm (EAF No. 207) that provides personalized investment portfolio recommendations selected from 14,000+ global mutual funds accessible through clients' existing Spanish bank accounts, without requiring clients to transfer money or change banks. The service operates on a success-fee model (2.5€/month per 1,000€ invested, capped at 25€/month, charged only in profitable months) and spans automated investing (Autopilot with clean share classes), ESG portfolios (ECO), and insurance advisory (Seguros) across 40+ insurers.

Product overview

Micappital is a financial advisory platform that operates as a suite of integrated services. The core offering consists of Micappital Core (personalized fund portfolio management within the client's existing bank) and Micappital Autopilot (automated investing in clean share classes). These are complemented by Micappital ECO (ESG-focused responsible investing) and Micappital Seguros (insurance advisory across 40 providers). The platform emphasizes independence from banks, performance-based pricing (only charges when clients earn returns), and access to over 14,000 investment funds without requiring clients to change banks.

Differentiator

Problem solved

Functional benefit

Brands

• Micappital Core: Personalized portfolio management of mutual funds (passive + active management) within the client's bank.
• Micappital Autopilot
• Micappital ECO
• Micappital Seguros

Products and services

• Micappital Core Personalized portfolio management of investment funds within the client's own bank, combining passive (index funds) and active management from 14,000+ available global funds. Clients receive a tailored recommendation based on a 9-question risk profile assessment and do not need to transfer money or change banks.
• Micappital Autopilot Automated investment service using clean share classes of funds (without bank retrocession fees), including automatic periodic contributions, portfolio rebalancing, and fund transfers executed without user intervention. Enables savings of 25%-65% in commissions versus traditional bank-managed portfolios by providing retail access to institutional share classes.
• Micappital ECO Socially responsible investment (ESG) portfolio service that channels client investments toward companies with positive environmental and social impact. Combines ESG fund selection with an impact commitment whereby 10% of commissions are reinvested in direct impact projects.
• Micappital Seguros Insurance optimization service using technology that analyzes the market across 40+ insurers (Adeslas, Aegon, AXA, Caser, Cigna, DKV, Mapfre, Mutua, Pelayo, Reale, Sanitas) to recommend optimal coverage-to-price ratios across health, home, car, motorcycle, civil liability, and business insurance categories.

Quantifiable outcome

• AUM of €113 million advised across 3,500+ active clients and 25,000+ community users
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Diaphanum Valores SVcoreTechnology or Integration · 1 January 2025Diaphanum Valores SV is the regulated securities firm that enables Micappital Autopilot clients to access institutional 'clean share' classes of investment funds (classes without retrocession fees). Clients sign their contract directly with Diaphanum (via Ironia/Simplicitas SL platform), and Micappital acts as their independent financial advisor. This partnership is central to the Autopilot product's value proposition.
• Simplicitas SL (Ironia)coreTechnology or Integration · 1 January 2025Ironia (Simplicitas SL) is the technology platform that digitizes the entire Autopilot onboarding process — from contract signing (electronic signature) to execution of purchase orders. It acts as Diaphanum's integrated financial agent on its platform, enabling the 100% online, 3-minute account opening process without paperwork or office visits.
• BaliominorGTM or Marketing PartnerBalio is an online financial education platform offering a 'Curso de Fondos de Inversión' (investment fund course). Micappital links to this course from its website header as part of its financial education content strategy, driving potential customers to complementary learning resources.
• 40+ Spanish Insurance Providers (Adeslas, Aegon, AXA, Caser, Cigna, DKV, Mapfre, Mutua, Pelayo, Reale, Sanitas, and others)coreChannel Partner/ Reseller/ DistributorMicappital's insurance advisory service (via MICAPPITAL INSURTECH CORREDURÍA DE SEGUROS SL) has distribution agreements with over 40 Spanish insurance companies across health, home, auto, life, and business lines. This breadth enables truly independent optimization recommendations rather than being limited to a single insurer's products.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Moneyfarm: UK- and Italy-based digital wealth manager offering automated and advised portfolios to retail investors with tiered subscription pricing. Directly comparable in product, target segment, and pricing structure to Micappital's Core/Premium/Autopilot tiers.
• MyInvestor: Spanish digital wealth/investment platform backed by Andbank, El Corte Inglés Seguros, AXA, and several savings banks. Offers index-fund robo portfolios (CARTERA INDEXADA) alongside a neobank, directly overlapping with Micappital's target segment and automated investing proposition.
• Wealthsimple: Canadian digital wealth platform offering automated investing, self-directed trading, and tax-advantaged accounts. Closest international analog to Micappital's product positioning — automated, low-cost portfolios with subscription/outcome pricing and a flat-fee premium tier.
• Openbank: Santander's 100% digital bank offering automated investment portfolios (Openbank Wealth) to Spanish retail customers. Directly comparable as a digital-first automated wealth product distributed within a Spanish banking relationship, and one of Micappital's bank-integration partners.
• Nutmeg: UK digital wealth manager (JPMorgan-owned) offering fully-managed and fixed-allocation portfolios to retail investors with tiered fees. Comparable as a European robo-advisor operating in an established retail wealth market with similar fee transparency positioning.
• Finizens: Spanish robo-advisor focused on passive index investing for younger retail investors with low minimums. Same regulatory frame (CNMV), same product (automated portfolios), same outcome-aligned pricing ethos — a direct comparator in Spain's retail robo-advisor segment.
• Indexa Capital: Spain's largest independent robo-advisor, offering automated, low-cost index-fund portfolios to retail investors. Directly comparable on business model, target customer (Spanish retail), product category, and regulatory positioning (CNMV-registered), and is Micappital's most frequently cited competitor.

Broad incumbents

• Renta 4: Long-established Spanish broker and wealth manager offering advised and discretionary portfolios across funds, ETFs, and pensions. Comparable as a Spanish retail advisory provider, but at much greater scale and as a broad incumbent rather than a digital-native specialist.
• Bestinver: Spanish asset manager owned by Acciona offering advised and discretionary mutual fund portfolios to retail and institutional clients. Comparable as a Spanish retail advisory provider, though operating as a broad incumbent active-management house rather than a digital-native advisor.
• Andbank: Andorran private bank with a significant Spanish private banking franchise offering advised portfolios and discretionary management. Comparable as an established Spanish private-banking competitor against whom Micappital positions itself ("private banking for all"), and also listed as one of Micappital's bank-integration partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/micappital
• Xx.com/micappital
• Facebookfacebook.com/micappital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Micappital