U-BX Technology

What U-BX Technology does

U-BX Technology Ltd. is a Cayman Islands–incorporated holding company that conducts business through PRC operating entities (collectively, "U-BX China"), originally established in 2018. The company operates as a B2B insur-tech platform serving mainland China's property and auto insurance industry with three integrated service lines: digital promotion services on social media platforms (revenue driven by clicks, views, or promotion time), AI-driven risk assessment services using its proprietary "Magic Mirror" algorithm to generate individualized auto insurance underwriting reports based on vehicle brand, model, travel area, and age, and value-added bundled benefits (car wash, maintenance plans, parking notifications) sold to carriers and brokers. Its client base comprises more than 300 city-level property and auto insurance carriers, including PICC, Dajia Property Insurance, China Pacific Property Insurance, China Life Property Insurance, Yongcheng Property Insurance, Huatai Insurance Brokers, Zhongan Insurance, Huahai Insurance, and Taipingyang Property Insurance, alongside approximately 200,000 individual insurance brokers who access U-BX's Wenwen Baodian (WWBD) community platform daily for information and marketing tools. The company also operates a consumer-facing mini-application embedded in social media platforms for insurance education and brand building. All revenue is derived from mainland China, with Hong Kong and Macau explicitly excluded from the operating geography.

The underlying technology stack centers on an AI-driven content-scenario matching engine, the proprietary Magic Mirror risk assessment algorithm, and a multi-dimensional data tagging system that structurally stores digital marketing assets and full-link browsing behavior in the cloud. The company derives revenue primarily through usage-based pricing (per-click, per-view, per-promotion-period for digital promotion; per-report for risk assessment) supplemented by transaction fees on bundled benefits. U-BX is publicly listed on NASDAQ under the ticker UBXG following its March 2024 IPO; the share price declined approximately 96% over the trailing year, prompting a 1-for-25 reverse stock split executed in May 2026 and a $4.55 million registered direct offering completed in April 2026. The company's reported gross profit margin of 0.31% and last-twelve-month EPS of -$0.64 indicate ongoing unprofitability despite the breadth of its carrier and broker network.

Name

U-BX Technology

Legal name

U-BX Technology Ltd.

Website

https://u-bx.com

Company type

Public

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

U-BX Technology is a Cayman-incorporated, NASDAQ-listed insur-tech company that uses AI-driven tools to provide digital promotion, proprietary auto-insurance risk assessment, and bundled benefits to 300+ Chinese insurance carriers and approximately 200,000 insurance brokers across mainland China.

Ownership category

akta.pro rank

Product category

Insurance Technology (Insurtech)

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)

akta.pro secondary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• Insurance technology solutions
• Digital marketing services
• Risk assessment algorithms
• Insurance broker platforms
• AI-driven insurtech

Headquarters

HQ city

Shunyi

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Promotion Services: U-BX China helps institutional clients obtain visibility on various social media platforms and generates revenue based on consumers' clicks, views, or clients' promotion time through those channels.
2. Risk Assessment Services: Revenue is generated based on the number of individualized risk assessment reports provided to insurance carriers using the proprietary Magic Mirror algorithm.
3. Value-Added Bundled Benefits: U-BX sells bundled benefits including car wash, maintenance plans, and parking notifications to major insurance carriers or brokers, which they pass on to end customers either at low or no cost.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

U-BX Technology is an insurance technology company that provides AI-driven value-added services to property and auto insurance carriers and insurance brokers in mainland China. Its three core offerings are (i) Digital Promotion Services that generate visibility on social media platforms billed by clicks, views, or promotion time; (ii) Risk Assessment Services using the proprietary "Magic Mirror" algorithm to produce individualized auto-insurance underwriting reports; and (iii) Value-Added Bundled Benefits including car wash, maintenance plans, and parking notifications sold to carriers and brokers for customer retention. The company also operates the Wenwen Baodian (蜗蜗保典) broker community, a Vehicle Owner Service Platform, and a consumer-facing mini-application embedded in social media platforms.

Product overview

U-BX Technology operates as a unified insur-tech platform providing three core services/products: Digital Promotion Services, Risk Assessment Services, and Value-Added Bundled Benefits. The platform leverages AI-driven technology, including the proprietary 'Magic Mirror' algorithmic model, to serve insurance carriers and brokers across China. The core Risk Assessment Services uses the Magic Mirror algorithm to calculate auto insurance payout risks based on vehicle data. The Digital Promotion Services provides multi-channel marketing reach across social media platforms with AI-powered content-scene matching. Value-Added Bundled Benefits (including car wash, maintenance plans, and parking notifications) and the Vehicle Owner Service Platform complement the core offerings. The company also operates a consumer-facing mini-application embedded in social media platforms. The platform serves 300+ city-level property and auto insurance carriers and approximately 200,000 insurance brokers nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• 蜗蜗保典: A unique insurance broker community providing information and business tools for insurance brokers.
• Magic Mirror

Products and services

• Digital Promotion Services (数字推广服务)

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators6 records

Recent moves1 record

Direct peers

• Waterdrop Inc. NYSE-listed Chinese insurtech platform (WDH) that operates a digital insurance marketplace, broker enablement tools, and crowdfunding for insurance products. Directly comparable as a China-focused, AI-and-broker-driven insurance services business.
• Cheche Technology Inc. NASDAQ-listed (CCG) Chinese auto insurance technology platform connecting drivers, carriers, and brokers with digital distribution and risk analytics. Most direct US-listed peer given the auto-insurance underwriting/technology overlap with U-BX's Magic Mirror service.
• iClick Interactive Asia Group: Chinese digital marketing and advertising technology company providing SaaS solutions for online customer acquisition. Comparable on the digital promotion services side of U-BX's business and Chinese market focus, though not insurance-specific.

Broad incumbents

• Zhongan Online P&C Insurance: HKEX-listed (6060) Chinese online property & casualty insurer and insurtech platform. Comparable as a major Chinese insurtech player serving similar carrier/broker channels, though at vastly larger scale and with carrier capabilities U-BX does not have.
• Autohome Inc. NYSE-listed (ATHM) Chinese automotive media and data platform; U-BX's CEO previously led its vehicle owner service line. Comparable on automotive data, vehicle-owner engagement, and insurance lead generation — and a potential ecosystem partner or acquirer.

Emerging players

• Lemonade Inc. NYSE-listed (LMND) AI-driven insurance carrier using proprietary behavioral and risk analytics for underwriting. Comparable on AI-driven risk assessment and digital-first insurance distribution, though geographically focused on US/Europe and operating as a carrier rather than service provider.
• Root Inc. NASDAQ-listed (ROOT) US auto insurer using proprietary telematics-based underwriting models. Strongest pure analog to U-BX's Magic Mirror risk assessment model, though applied to real-time driving data rather than static vehicle attributes.
• MediaAlpha Inc. NYSE-listed (MAX) customer acquisition platform specializing in insurance vertical search and comparison. Comparable on insurance-specific digital customer acquisition and performance-based promotion economics, though US-focused.

Market position

Strengths1 record

Weaknesses1 record

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/youjia

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U-BX Technology