Digitally Imported

What Digitally Imported does

Digitally Imported, operating as DI.FM, is a privately held internet radio streaming service founded in 1999 by Ari Shohat and headquartered in Denver, Colorado. The company operates a multi-channel, curated streaming platform specializing exclusively in electronic music, offering 90+ radio channels, hundreds of curated playlists, and an extensive library of mix shows from world-renowned DJs such as Armin van Buuren, Above & Beyond, and Ferry Corsten. The platform serves over 3 million unique monthly listeners and supports more than 2 million daily listeners on its Android app alone, with distribution across web, native iOS and Android applications, Apple CarPlay, Android Auto, Amazon Alexa, Sonos, and other external players.

The core technology is a multi-channel streaming architecture delivering audio at multiple bitrates (320k MP3, 128k AAC, 64k AAC-HE) with content curated by named channel directors across electronic subgenres ranging from Trance and House to Techno, Drum and Bass, Ambient, and Dubstep. Premium subscribers receive ad-free playback, track skipping, a Chrome extension, and cross-platform access, plus bundled access to a network of sibling services (RadioTunes, JAZZRADIO.com, ROCKRADIO.COM, ClassicalRadio.com, ZenRadio.com). The company has won International Dance Music Awards for Best Global Radio Station (2010) and Best Music App (2012) and maintains strategic channel partnerships with T-Mobile Music Freedom (since 2014) and TuneIn Premium (since 2015).

Digitally Imported monetizes through tiered subscription plans priced at $8/month, $60/year, or $96 for a two-year subscription, plus ancillary B2B revenue from carrier and aggregator partnerships. The company employs between 11 and 50 staff, operates without disclosed institutional investors (the only funding event on record is a $396,112 round in September 2017), and has historically run as a lean, founder-controlled, profitable entity. Strategic emphasis is on product-led growth via freemium mobile apps, broad device interoperability, and event-driven brand building through partnerships with festivals such as ULTRA Music Festival.

Name

Digitally Imported

Legal name

Digitally Imported, Inc.

Website

https://di.fm

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

DI.FM is a Denver-based, privately held internet radio streaming service specializing exclusively in electronic music. Founded in 1999, it serves over 3 million monthly listeners across 90+ curated channels, playlists, and DJ mix shows via subscriptions and a multi-platform distribution footprint.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Premium Subscription: Monthly, annual, and 2-year subscription plans providing unlimited access to all channels, playlists, and mix shows with no advertisements and high-quality audio streaming across all supported platforms including mobile apps, smart speakers, and external players

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

Digitally Imported (DI.FM) operates a subscription-based, multi-channel internet radio streaming service dedicated exclusively to electronic music. It delivers 1500+ human-curated channels, playlists, and mix shows in high-quality audio (320k MP3, 128k AAC) via web, iOS/Android apps, smart speakers, automotive integrations, and external media players. The freemium model offers limited free listening and converts users to premium subscriptions starting at $8 per month for unlimited ad-free access.

Product overview

DI.FM is a subscription-based online radio streaming platform specializing exclusively in electronic music. The core product (DI.FM) provides access to over 90 radio channels, curated playlists, and mix shows featuring top DJs. The service operates on a freemium model with a Premium subscription tier unlocking 500+ channels with high-quality 320k MP3 audio, ad-free listening, track skipping, and Chrome extension access. Mobile apps for iOS and Android enable on-the-go listening with Apple CarPlay and Android Auto integration. Premium subscribers also gain access to a network of related radio services (JAZZRADIO.com, RadioTunes, ROCKRADIO.COM, ClassicalRadio.com, ZenRadio.com).

Differentiator

Problem solved

Functional benefit

Products and services

• DI.FM Multi-channel internet radio streaming service specializing exclusively in electronic music, offering 1500+ channels, playlists, and mix shows streamed in high-quality audio to listeners via web, mobile apps, smart speakers, and external devices.
• DI.FM Premium Subscription Subscription tier providing unlimited access to all DI.FM channels, playlists, and mix shows with ad-free listening, high-quality 320k MP3 audio, skip-track control, Chrome extension access, and full access to affiliated network services (RadioTunes, JAZZRADIO.com, ROCKRADIO.COM, ClassicalRadio.com, ZenRadio.com).
• DI.FM Music Network A network of related internet radio services — RadioTunes (various genres), JAZZRADIO.com (jazz), ROCKRADIO.COM (rock), ClassicalRadio.com (classical), and ZenRadio.com (relaxation music) — accessible under a single premium subscription alongside DI.FM.
• DI.FM iOS App Native iOS application for streaming DI.FM electronic music channels on iPhone and iPod touch with AirPlay support for streaming to AirPlay-capable devices. Requires iOS 15.0 or later.

Quantifiable outcome

• Over 3 million unique listeners per month
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• NetEase (China)minorChannel Partner/ Reseller/ Distributor · 27 November 2018DI.FM partnered with Chinese tech giant NetEase to bring electronic dance music content to Chinese audiences through their platform.
• TuneIn PremiumcoreChannel Partner/ Reseller/ Distributor · 26 August 2015Digitally Imported was selected as the exclusive electronic music partner for TuneIn Premium subscription service. This partnership provided DI.FM access to TuneIn's subscriber base and distribution through TuneIn's platform.
• AudioHQminorGTM or Marketing Partner · 16 June 2015AudioHQ signed an exclusive ad deal with Digitally Imported in November 2016 for advertising placement across DI.FM channels.
• ULTRA Music FestivalflagshipStrategic or Co-development Partner · 26 March 2015Digitally Imported hosted the official live stream of ULTRA Music Festival 2015, providing exclusive coverage to its listeners and expanding brand visibility at a premier electronic music event.
• T-Mobile Music FreedomcoreChannel Partner/ Reseller/ Distributor · 24 November 2014DI.FM went live as the first electronic music service in T-Mobile's Music Freedom Program, which allows subscribers to stream music without using data allowances.
• Content Partners (Various)coreStrategic or Co-development Partner · 16 October 2014Digitally Imported announced content partnerships for comprehensive new interactive service including exclusive DJ content, on-demand features, and e-commerce capabilities to create the first fully integrated electronic music platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TuneIn: TuneIn is the largest internet radio aggregator and a direct competitor for live audio streaming across devices and platforms. DI.FM has even struck a strategic partnership with TuneIn Premium as the exclusive electronic-music partner, confirming direct product overlap.
• iHeartRadio: iHeartRadio is a multi-channel live radio and music streaming service with curated genre stations, mobile apps, and automotive (CarPlay/Android Auto) integrations. Both services compete for genre-curated radio listening time and advertising/subscription dollars.
• SoundCloud: SoundCloud is a music and audio streaming platform with an outsized electronic-music and DJ-mix community. Both platforms serve electronic-music fans with mixed live and on-demand content, and SoundCloud's free tier competes with DI.FM's free web offering.
• Pandora: Pandora pioneered personalized internet radio and remains a direct competitor for ad-supported and subscription-based listening. Like DI.FM, Pandora relies heavily on curation/playlists to drive discovery and engagement, though at vastly larger scale.
• Dash Radio: Dash Radio is an ad-free, curated internet radio service with genre-specific stations and DJ-led programming. Its free, ad-supported model and electronic-music programming make it a direct niche competitor to DI.FM's free and premium tiers.
• SomaFM: SomaFM is an independent, listener-supported commercial-free internet radio station with a strong focus on electronic, ambient, and experimental music. Its niche positioning in electronic-music streaming and reliance on listener donations mirror DI.FM's positioning.

Broad incumbents

• SiriusXM: SiriusXM is a major subscription-based audio entertainment company offering music channels, talk, and sports. DI.FM occupies a similar premium-curated-radio subscription niche but on internet rather than satellite delivery, making SiriusXM a broad incumbent benchmark for ARPU and retention.
• Spotify: Spotify is the largest global music streaming service and a broad incumbent benchmark. Its curated electronic-music playlists and EDM-mix content compete for the same listening time as DI.FM's channels, even though Spotify is a much broader on-demand catalog rather than a curated radio service.
• Tidal: Tidal is a subscription music streaming service with strong electronic-music and DJ-culture roots. As a broad incumbent with hi-fi audio quality and exclusive content, it competes with DI.FM on premium audio experience and artist partnerships.

Others

• RadioTunes: RadioTunes is one of the sister internet-radio brands operated under the same premium subscription network as DI.FM, providing curated genre channels across multiple styles. It is not a competitor but rather a sibling network used for cross-promotion and bundled subscriber value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/diradio
• Facebookfacebook.com/digitallyimported

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digitally Imported