Let's cook

Let's Cook is a Barcelona-based meal-kit delivery company, founded in 2018 by Gustav Johansson and Nicolas Escany, that delivers fresh ingredients in precise quantities alongside recipes so customers can prepare home-cooked meals in the Barcelona metro area.

Company typePrivate
Founded2018
HeadquartersBarcelona, Spain
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Let's cook does

Let's Cook is a Barcelona-based, privately held meal-kit delivery company founded in 2018 by co-founders Gustav Johansson and Nicolas Escany. The company's offering delivers fresh ingredients in precise quantities alongside step-by-step recipes, enabling individual customers to prepare home-cooked meals. The service is positioned within the broader prepared-meal-replacement category, but its specific value mechanic is portioning and recipe-pairing rather than finished-meal delivery.

The business operates at a small scale, with headcount reported in the 11-50 range, concentrated in the Barcelona metro. Its go-to-market model is direct-to-consumer, with meals presumably ordered via its website (letscooknow.es). In October 2023, the company closed a €280,000 (~$296,752) investment round with ENISA, a Spanish government-backed SME financing entity — the only disclosed capital raise in the source data. The funding composition and lack of subsequent raises suggest a seed/early-stage profile rather than a scaling-stage operator. No pricing model, per-order economics, customer retention metrics, or subscription structure have been disclosed in the available source material.

The most recent publicly observable footprint — the company website — is currently returning a cPanel default error page rather than active product or e-commerce content, suggesting either a hosting/infrastructure issue, an operational pause, or an unannounced transition. No mobile app was identified (app_links empty, has_app flagged false), no proprietary technology stack, integrations, or AI/ML capabilities are disclosed, and there are no named enterprise customers, partnership announcements, or industry awards in the available data. The company is private, for-profit, and based in Barcelona, Spain.

Let's cook firmographics

Firmographics

Name: Let's cook
Legal name: Let's Cook
Website: https://letscooknow.es
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: Let's Cook is a Barcelona-based meal-kit delivery company, founded in 2018 by Gustav Johansson and Nicolas Escany, that delivers fresh ingredients in precise quantities alongside recipes so customers can prepare home-cooked meals in the Barcelona metro area.
Ownership category
akta.pro rank

Let's cook industry classification

Industry

Product category: Meal Kit Delivery
NAICS: Perishable Prepared Food Manufacturing (311991)
SIC: Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry: Meal kits & subscription meal components manufacturing (AFAKAHAD)

Keywords

Meal kit delivery
Fresh ingredients supply
Recipe box service
Home cooking kits
Pre-portioned meal kits

Where Let's cook is headquartered

Location

Headquarters

HQ city: Barcelona
HQ country: Spain
HQ region: Europe

Markets served

Let's cook business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales

Let's cook product offering

Product offering

Core offering

Let's Cook delivers fresh ingredients in precise pre-portioned quantities together with recipes, enabling customers to prepare home-cooked meals. The Barcelona-based company, founded in 2018, packages per-meal ingredient sets and accompanying recipes so customers can cook restaurant-style dishes at home without measuring, shopping, or food waste.

Product overview

No product or service information available. The company website (letscooknow.es) is currently returning a default cPanel error page, indicating the site is unavailable or misconfigured. No product pages, pricing information, or service descriptions could be extracted from the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

Fresh ingredient meal kits with recipes

Companies that use Let's cook

Customer profile

Ideal customer profiles1 record

Let's cook technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Let's cook partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Let's cook competitors and assessment

Company assessment

Direct peers

Blue Apron: US-headquartered meal-kit subscription company offering pre-portioned ingredients and recipes. Closely aligned business model and customer value proposition, though US-focused.
Marley Spoon: Meal-kit subscription company operating in several European markets with similar ingredient-plus-recipe positioning. Closely comparable product offering and delivery mechanics to Let's Cook, though at significantly larger scale.
Mindful Chef: UK-based healthy meal-kit subscription brand focused on nutritionist-designed recipes and premium ingredients. Comparable subscription D2C model targeting health-conscious home cooks.

Broad incumbents

HelloFresh: Global market leader in fresh-ingredient meal-kit subscription delivery, operating across Europe including Spain. Directly comparable business model (portion-controlled ingredients + recipes, weekly subscription) but at vastly greater scale and brand recognition.
Gousto: UK-based meal-kit subscription company delivering pre-portioned ingredients and recipes weekly. Operates a comparable subscription model with technology-driven menu personalization and supply-chain efficiency.

Emerging players

Simply Cook: UK recipe-kit company sending dry ingredient kits with recipe cards rather than full fresh-ingredient boxes. Adjacent model with lower logistics burden and overlapping target customer.
Cookidoo (Vorwerk): Recipe and guided-cooking platform from Vorwerk, integrated with Thermomix. Competes for the home-cooking convenience segment, though primarily a digital recipe subscription rather than ingredient delivery.
Tastily: Recipe-kit service delivering pre-portioned spice and ingredient sachets with recipe cards. Adjacent to Let's Cook's model with a lighter-weight, lower-cost proposition in the same home-cooking category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Let's cook financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Let's cook leadership team

Management profile

Number of profiles

Profiles2 records

Let's cook funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Let's cook M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Let's cook

What does Let's cook do?

Is Let's cook a public or private company?

Let's cook is a private company. It is classified as venture growth investor backed and is currently operating.

When was Let's cook founded?

Let's cook was founded in 2018. It employs 11 to 50 people.

Where is Let's cook based?

Let's cook is headquartered in Barcelona, Spain, in the Europe region.

Who are Let's cook's main competitors?

Direct peers on record are Blue Apron, Marley Spoon and Mindful Chef. Broad incumbents are HelloFresh and Gousto. Emerging players are Simply Cook, Cookidoo (Vorwerk) and Tastily.

Does Let's cook have an API?

No public API is recorded for Let's cook.

What industry is Let's cook in?

Let's cook's product category is Meal Kit Delivery. Its primary akta.pro industry code is AFAKAHAD, Meal kits & subscription meal components manufacturing. Its NAICS code is 311991 and its SIC code is 2090.