NoMa

What NoMa does

NoMa SRS is a Nairobi-based SaaS company that operates a school transport management platform serving K-12 schools in Kenya. The platform delivers real-time GPS tracking of school buses, automated pickup and drop-off notifications to parents, route optimization for drivers, and digital student attendance (check-in/check-out). NoMa addresses three user groups in one ecosystem — schools (fleet and operations management), parents (live tracking and notifications), and bus drivers (route navigation and student check-in/out with one-tap emergency alerts) — targeting pain points such as absence of real-time bus visibility, weak parent-driver-school communication, and error-prone manual attendance tracking.

The product surface comprises four integrated components: the NoMa SRS core platform, a Parent App (iOS/Android) for live GPS tracking and notifications, a Driver App for route navigation and digital student check-in/out, and a web-based School Portal at ride.noma.co.ke for fleet management, route planning, and analytics. The technology stack is described as cloud-based with bank-level security, GPS data feeds, and route optimization software. The company is headquartered at 10th Floor ABC Place, Waiyaki Way, Nairobi, and is incorporated as NoMa SRS LIMITED in Kenya.

NoMa's business model is B2B SaaS subscription, charging schools recurring fees for platform access; pricing is not publicly disclosed and is gated behind a demo request. Go-to-market combines direct enterprise field sales to school administrators with self-serve distribution of parent and driver apps via Google Play and Apple App Store. The company reports 20+ schools, 4,000+ students, and 100,000+ rides completed, and states an Africa-wide ambition although it remains exclusively active in Kenya. The firm received $100,000 in pre-seed funding from Antler in July 2023 and operates with a 1-10 person team.

Name

NoMa

Legal name

NoMa SRS LIMITED

Website

https://noma.co.ke

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

NoMa SRS is a Nairobi-based SaaS platform that provides real-time GPS tracking, automated notifications, and route optimization for school bus transport. It serves K-12 schools in Kenya through three interconnected apps: a Parent App, Driver App, and School Portal.

Ownership category

akta.pro rank

Product category

School Transport Management Software

NAICS

Educational Support Services (611710)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Campus / Community MaaS Platforms (Universities, Business Parks, Municipal Districts) (THADALAH)

akta.pro secondary industry

Student Information Systems (SIS) & Master Data Management (EDAJAHAA)

Keywords

• School transport management
• Real-time GPS tracking
• Route optimization software
• Parent notification platform
• School fleet management

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. School Transport Management Subscription: SaaS subscription model for schools to access the NoMa SRS platform including Parent App, Driver App, and School Portal for managing school transport operations. Schools pay recurring fees for access to real-time tracking, route management, and administrative features.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

NoMa SRS is a cloud-based school transport management platform offered as a SaaS subscription to schools. It bundles a Parent App for real-time GPS tracking and pickup/drop-off notifications, a Driver App for route optimization, digital student check-in/out, and one-tap emergency alerts, and a School Portal web dashboard for fleet management, route planning, analytics, and parent communication. Schools pay recurring subscription fees for access to the integrated transport management platform serving K-12 student transportation in Kenya.

Product overview

NoMa SRS (School Ride System) is a unified multi-platform school transport management solution consisting of four interconnected components: the core NoMa SRS platform, the Parent App for families to track children in real-time, the Driver App for efficient route management and student check-in/out, and the School Portal providing comprehensive administrative dashboard capabilities. The three applications work together as an integrated ecosystem to provide complete transparency and safety for school transportation operations across Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• NoMa SRS (School Ride System) Cloud-based school transport management platform for K-12 schools providing real-time GPS bus tracking, automated parent notifications, route optimization, digital student attendance, and fleet management across all components.
• NoMa Parent App Mobile application that lets parents of school-going children track their child's school bus in real time via GPS, receive instant pickup and drop-off notifications, view journey history, and communicate directly with drivers.
• NoMa Driver App Mobile application for school bus drivers providing digital student check-in/out, optimized route navigation, one-tap emergency alerts, parent communication, and performance tracking.
• NoMa School Portal Web-based dashboard accessed by school administrators at ride.noma.co.ke for managing the entire school transportation system, including fleet management, route planning, analytics and reports, and parent communication.

Quantifiable outcome

• 100K+ rides completed on the platform
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/NoMasocials
• Facebookfacebook.com/share/1Bjro1GRbz
• LinkedInlinkedin.com/company/noma-srs
• Instagraminstagram.com/noma_socials
• TikTokvm.tiktok.com/ZMhrC25my

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoMa