What Kulfi does

Kulfi, operated by Wooshauto Internet Private Limited (CIN: U62099UP2023PTC189851), is a mobile application purpose-built for romantic couples to play lightweight, interactive games together. Founded in 2023 and registered in Lucknow, Uttar Pradesh, India, the platform operates on iOS and Android via the Apple App Store and Google Play Store. Its product surface consists of approximately ten curated games organized into three categories: competitive (Four in a Row, Yeet the Spider, Basketball Rivalry, Snatch the Fries, Word Spill), cooperative (Sync or Sink, Bhag Simran Bhag), and conversation-based (Never Have I Ever, Who's More Likely To, Pillow Talk). The app uses a couple pairing model where two partners connect to a shared private space, and an AI-assisted voice feature ("deep talks with AI") extends the offering beyond text. Technical stack includes tilt-based phone controls, social login (Apple/Google), and identity verification through Digilocker.

The business model is currently freemium with zero monetization. As of the Terms & Conditions dated 5 May 2026, all features are offered free of charge, with the company reserving the right to introduce paid subscriptions processed through Apple, Google Play, or RBI-authorised payment aggregators. Go-to-market is product-led through app store discovery and organic word-of-mouth among the couples demographic. Marketing channels are limited to app store optimization and user reviews; there is no disclosed paid acquisition. The platform serves only one segment — romantic couples — and the sole scale indicator is a stated 125K+ couples user base with combined app store ratings of 4.4 (Google Play, 157 reviews) and 4.6 (App Store, 59 reviews).

The company has raised approximately $150,000 in a single funding round in February 2026, with backing from South Park Commons and unnamed marquee Indian Angel Investors. The team is small, with three co-founders (Aadhar Chandiwala — Tech, Arsalan Naushad — Product, Garvit Agarwal — Business & Marketing) and four additional visible members. Kulfi explicitly positions itself as an "online social game" under India's Promotion and Regulation of Online Gaming Act, 2025, with no monetary stakes, wagers, or betting elements. The company does not disclose revenue, ARR, or active user metrics beyond the cumulative 125K+ couples figure.

Name

Kulfi

Legal name

Wooshauto Internet Private Limited

Website

https://kulfi.club

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Kulfi is a free mobile application, operated by Wooshauto Internet Private Limited (India), offering curated competitive, cooperative, and conversation games designed for paired romantic couples to play together via iOS and Android, with an AI-assisted voice feature for deeper conversations.

Ownership category

akta.pro rank

Product category

Social Mobile Gaming

akta.pro primary industry

Community/Group Chat Platforms (BPAMACAH)

Keywords

• Couple mobile games
• Relationship gaming app
• Social mobile games
• Couple entertainment app
• Mobile game platform

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Free Platform Access: The platform is currently offered free of charge with no paid subscription plans as of the effective date (May 2026). The company reserves the right to introduce paid features in the future, with pricing, billing cycle, and inclusions to be displayed at time of purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kulfi is a mobile application for couples that provides a curated library of multiplayer games—competitive, cooperative, and conversation-based—designed to help partners play together, communicate, and build shared memories. The app uses a partner-pairing system to create a private two-user space and is currently offered free of charge via Apple App Store and Google Play Store.

Product overview

Kulfi is a single mobile application platform for couples offering curated games across three categories: competitive games (Four in a Row, Yeet the Spider, Basketball Rivalry, Snatch the Fries, Word Spill), cooperative games (Sync or Sink, Bhag Simran Bhag), and conversation games (Never Have I Ever, Who's More Likely To, Pillow Talk). The app enables partner pairing for shared gameplay experiences. Currently offered free of charge with no paid subscription plans, operating under the parent company Wooshauto Internet Private Limited.

Differentiator

Problem solved

Functional benefit

Products and services

• Kulfi Mobile Application A relationship-focused mobile application for couples offering a curated arcade of multiplayer games (competitive, cooperative, and conversation-based) and shared interactive experiences. Available on iOS and Android, currently offered free of charge with no paid subscription plans.

Quantifiable outcome

• 125K+ couples using the platform
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kulfiapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kulfi