Whip Mix Corporation
Whip Mix Corporation is a fourth-generation, family-owned dental products manufacturer founded in 1919 that supplies dental labs, practices, and schools worldwide with gypsums, occlusion hardware, lab equipment, and the VeriRESIN family of 3D printing resins.
- Company typePrivate
- Founded1919
- HeadquartersLouisville, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Whip Mix Corporation does
Whip Mix Corporation is a fourth-generation, family-owned dental products manufacturer founded in 1919 and headquartered in Louisville, Kentucky, with a European headquarters in Dortmund, Germany. The company supplies dental laboratories, dental practices, and dental schools across more than 80 countries through a network of 80+ authorized dealers, direct sales, and e-commerce. Its product portfolio spans traditional dental materials (gypsums and plasters), occlusion hardware (articulators and facebows), laboratory equipment (mixers, trimmers, model processors), clinical supplies, and the VeriRESIN family of 3D printing resins covering model, cast, surgical guide, and occlusal splint indications.
The VeriRESIN portfolio is the company's principal growth vector within digital dentistry. Resins are validated for compatibility with more than 13 third-party 3D printer manufacturers (including Formlabs, Ackuretta, Asiga, and SprintRay), positioning Whip Mix as a printer-agnostic consumables supplier across the dental 3D printing stack. New product launches in 2024–2025 include VeriMODEL, VeriCAST, VeriGUIDE, the VeriRESIN portfolio expansion, VeriSPLINT updates, and VeriFIT Splint, which extends the consumables line into in-office clinical workflows. The company holds ISO 13485:2016 and MDSAP certifications, with FDA 510(k) clearances on key resin products, enabling regulatory clearance across the US, EU, Canada, Japan, Australia, and Brazil.
Whip Mix generates revenue through the sale of consumables and capital equipment to a fragmented, long-tail customer base. Consumables (gypsums, resins) provide recurring revenue per installed printer or lab bench, while capital equipment (articulators, facebows, lab hardware) and educational supplies to dental schools anchor longer-cycle sales. The company is privately held and does not disclose revenue; the $230,720 capital event recorded in September 2022 is consistent with a minor capital injection or grant rather than meaningful equity financing. On July 1, 2024, leadership transitioned to the fourth generation, with Katherine Steinbock-Dyke appointed CEO and Anne Steinbock as Chair of the Board.
Whip Mix Corporation firmographics
Firmographics- Name
- Whip Mix Corporation
- Legal name
- Whip-Mix Corporation
- Website
- https://whipmix.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Whip Mix Corporation is a fourth-generation, family-owned dental products manufacturer founded in 1919 that supplies dental labs, practices, and schools worldwide with gypsums, occlusion hardware, lab equipment, and the VeriRESIN family of 3D printing resins.
- Ownership category
- akta.pro rank
Whip Mix Corporation industry classification
Industry- Product category
- Dental Laboratory Supplies and Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)
Keywords
Where Whip Mix Corporation is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Whip Mix Corporation business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Dental Product Sales: Whip Mix generates revenue primarily through the sale of dental products including gypsums, occlusion products (articulators, facebows), 3D printing resins, lab supplies, clinical supplies, and dental equipment. Products are sold through direct sales, dealer network, and e-commerce.
- 3D Print Resins (Consumables): Sale of proprietary VeriRESIN 3D printing materials including VeriDENT, VeriTRAY, VeriGUM, VeriSPLINT, VeriFIT, VeriGUIDE, VeriCAST, and VeriMODEL. Sold in standard bottle sizes with item numbers for reordering.
- Occlusion Equipment: Sale of precision dental articulators, facebows, mounting plates, and accessories under the Whip Mix, Denar, and Hanau brands for dental laboratories and clinics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard dental product pricing via e-commerce and dealers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Whip Mix Corporation product offering
Product offeringCore offering
Whip Mix Corporation manufactures and sells dental products including dental gypsum materials (die stones, model stones, plasters), occlusion products (articulators, facebows, mounting plates under Whip Mix, Denar, and Hanau brands), proprietary VeriRESIN 3D printing resins for dental applications (surgical guides, splints, dentures, models), dental lab equipment (vibrators, vacuum mixers, waxing tools), and clinical supplies. Products are sold globally to dental laboratories, clinics, and universities through a dealer network, e-commerce platform, and direct sales.
Product overview
Whip Mix Corporation is a fourth-generation family-owned dental products company with over 100 years of experience, offering a comprehensive portfolio of dental lab and clinical supplies. The product portfolio centers on the VeriRESIN™ family of 3D print resins (including VeriDENT Try-In, VeriTRAY, VeriGUM, VeriSPLINT, VeriFIT Splint, VeriGUIDE, VeriCAST, and VeriMODEL in All-Purpose and Ortho formulations) which work with validated third-party 3D printers. Supporting this digital workflow are occlusion products including Whip Mix, Denar, and Hanau articulators with associated facebows and mounting plates, plus lab equipment such as vibrators, vacuum mixers, and digital waxing tools. The company also manufactures extensive gypsum lines (die stones including Super Die, ResinRock, and Silky-Rock; model stones including Microstone and Buffstone; specialty stones; and plasters), lab supplies (torches, waxes, MainStay systems), and clinical supplies (bite registration, articulating papers, polishing products, teaching aids). The products serve dental labs, clinics, and universities with a focus on manufacturing excellence and consistent quality.
Differentiator
Problem solved
Functional benefit
Brands
- VeriRESIN: 3D print resin product family for dental applications including models, splints, surgical guides, and casting patterns
- VeriFIT
- VeriDENT
- VeriTRAY
- VeriGUM
- VeriSPLINT
- VeriGUIDE
- VeriCAST
- VeriMODEL
- VeriBUILD
- VeriEKO
- VeriWHIRL
- Denar
- Hanau
Products and services
- VeriFIT Splint Thermo-adaptive 3D-printable light-curable resin for fabrication of occlusal splints and night guards; softens at 160°F/71°C for customized fit and hardens when cooled; compatible with DLP and SLA printers at 385nm and 405nm; designed for dental professionals seeking chairside fabrication of night guards.
- VeriSPLINT FDA 510(k) cleared 3D print resin for bite guards, dental splints, and occlusal night guards; cost-effective at $5-6 per splint with potential to print four splints in under an hour; designed for dental laboratories.
- VeriGUM Flexible gingiva mask resin for dental implant models and crown/bridge models; integrates with VeriMODEL resin to replicate patient gingiva with balanced flexibility and firmness; for dental laboratory use.
- VeriTRAY Rigid biocompatible Class I medical device resin for 3D printed custom dental impression trays; features 25-minute print time and turquoise color for visibility; for dental laboratories and clinics.
- VeriGUIDE Class I biocompatible medical device resin for 3D printed surgical guides used in dental implant surgery; autoclavable and maintains properties through various sterilization methods; for dental laboratories and surgeons.
- VeriCAST 3D printed burnout pattern resin for crowns, bridges, veneers, substructures, and RPD frameworks; designed to pair with ResinVest phosphate investment for ash-free accurate castings; for dental laboratories.
- VeriMODEL All-Purpose High-quality surface finish model resin for crown and bridge, prosthetics, and orthodontic work; available in Ivory, Grey, and Golden Brown color variations; for dental laboratories.
- VeriMODEL Ortho Orthodontic and presentation model resin in pure white; suitable for silicone-based separators, vacuum formers, and laser welding applications; for dental laboratories.
- VeriDENT Try-In Biocompatible Class I medical device 3D printing resin for temporary try-in dentures; balances durability with surface detail for fit and comfort evaluation; for dental laboratories and clinics.
- Whip Mix Model 2240Q Articulator Semi-adjustable articulator with adjustable condylar inclination (0-70°), fixed intercondylar distance (110mm), and QuickMount Magnetic System; features Accumount interchangeability system; for dental laboratories and clinics.
- Denar Articulators (Mark 310, 320, 330) Line of Denar brand articulators including fixed-settings (Mark 310), semi-adjustable with fixed progressive (Mark 320), and semi-adjustable (Mark 330) models; for dental laboratories.
- Hanau Articulators Line of Hanau brand articulators including Wide-Vue for lingual access and Model Mate plasterless articulator; for dental laboratories and clinics.
- QuickMount Magnetic System Magnetic mounting system for quick, precise, and easy articulator cast mounting; includes disposable and reusable mounting plate options; for dental laboratories.
- Whip Mix Die Stone Gypsums (Super Die, Prima Rock, ResinRock, ResinRock XL5, LeanRock, LeanRock XL5, Hard Rock, Jade Stone, Silky-Rock, UltiRock) Premium die stone gypsums in various formulations including resin-fortified, low expansion, and high strength options; ISO Type 4 and Type 5 classifications; for dental laboratories.
- Whip Mix Model Stone Gypsums (Buffstone, Microstone, Orthodontic Stone, Quickstone) Model stone gypsums for general purpose lab applications; includes economically priced and premium options; ISO Type 3 classifications; for dental laboratories.
- Whip Mix Specialty Stone Gypsums (Mounting Stone, Snap-Stone, Bitestone, FlowStone, FlowStone FS, RapidFlask) Specialty stone gypsums for mounting, snap-set applications, fast settings, fluid applications, and flasking; various ISO Type classifications; for dental laboratories.
- Whip Mix Plasters (Laboratory Plaster, Mounting Plaster, Orthodontic Plaster) Plaster products for laboratory and mounting applications; includes ISO Type 2 quick-setting and low-expansion options; for dental laboratories.
- Whip Mix Lab Essentials (General Purpose Vibrator, Heavy Duty Vibrator, Digital Water Bath) Lab essentials for promoting easy pouring of plaster and materials; vibrators for bubble removal and water baths with digital temperature control; for dental laboratories.
- Whip Mix Vacuum Mixing Equipment (VPM2 Programmable Vacuum Mixer, Vac-U-Mixer Bowls) Vacuum mixing equipment for thorough spatulation of gypsums and other materials under vacuum; includes programmable and flexible bowl options; for dental laboratories.
- Whip Mix Digital Waxing Tools (Digital Wax Carving Pencil, The Heat Zone) Digital waxing tools for carving and molding dental materials; includes single and dual pencil options and electromagnetic heating tool; for dental laboratories.
- Whip Mix Lab Supplies (Hanau Alcohol Torch, Gyp-Strip, Gypsum Hardener, Smoothex) Torch and liquid supplies for dental lab applications; includes gypsum remover, hardener, and debubbling solution; for dental laboratories.
- MainStay Disposable Articulator System and Dowel Pin System Disposable articulator and dowel pin systems for efficient dental lab workflows; for dental laboratories.
- Whip Mix Wax Products (InStep Carving Wax, Wax Carving Shapes, Life-Like Presentation Wax) Wax products for carving, margin work, and case presentation; includes inlay waxes and presentation waxes; for dental laboratories.
- Denar Clinical Products (Bite Registration Wax, Denar Deprogrammer) Clinical diagnosis and equilibration products; includes malleable bite registration wax wafers and muscle deprogramming devices; for dental professionals.
- Whip Mix Polishing Products (Pumice Preppies, Dazzle PS, Pumice) Polishing products for dental professionals; includes paste and powder formulations for prophylaxis; for dental offices and clinics.
- Ardent Articulating Papers and Films (Ardent Articulating Paper, Exacta-Film, Horseshoe Paper) Articulating papers and films for occlusal analysis; includes horseshoe full arch format and hold-tight forceps; for dental professionals.
- Learn-A-Prep II Teaching Aids Teaching aids for pre-clinical operative dentistry training; includes hand coordination exercise tools; for dental schools and training institutions.
- Green Envy Tray Cleaner Tray cleaner for dental office use; for dental professionals.
Quantifiable outcome
- Print up to 4 VeriSPLINT splints in under 1 hour
- +3 more outcomes
Companies that use Whip Mix Corporation
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Whip Mix Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature5 records
Whip Mix Corporation partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Ackuretta TechnologiescoreValidated printer compatibility for Whip Mix 3D printing resins including VeriEKO (405nm), Sol (405), Sol Plus (405), VeriBUILD (405nm), Freeshape 120 (405nm), and Diplo (405nm) printers.
- AsigacoreValidated compatibility with Asiga Max, Max 2, Max Ultra, Pro 2 75, and Pro 4k 3D printers. Material files provided for all VeriRESIN products.
- CarboncoreValidated compatibility with Carbon M1, M2, and M2D 3D printers for dental resin applications.
- PhrozencoreValidated compatibility with Phrozen Sonic 4K, Sonic Mini, and Sonic XL 4K printers with downloadable material profiles for VeriGUM, VeriTRAY, VeriMODEL AP, VeriGUIDE, and VeriFIT Splint.
- North American Dental Alliance (NADL)coreLong-standing industry partnership supporting the dental laboratory community through education, advocacy, and professional development.
- The Dawson AcademycoreLong-standing partnership supporting continuing dental education and occlusal studies curriculum.
- Dental Trade Alliance (DTA)corePartnership with industry organization supporting dental trade and commerce across North America.
- The Pankey InstitutecoreLong-standing partnership supporting advanced dental education and occlusal treatment excellence.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Whip Mix Corporation competitors and assessment
Company assessmentBroad incumbents
- GC Corporation:
- Dentsply Sirona: Dentsply Sirona is a global dental equipment and consumables giant whose Primeprint and inLab CAD/CAM systems compete across Whip Mix's occlusion, resin, and lab supply categories. It dwarfs Whip Mix in scale, sales force, and breadth, but does not specialize in Whip Mix's articulated resin ecosystem.
- 3M Oral Care: 3M's Oral Care division sells dental composites, cements, impression materials, and orthodontic products that overlap with Whip Mix's clinical supplies and gypsum categories. It is a broad incumbent rather than a focused competitor on digital resins or articulators.
- Ivoclar Vivadent: Ivoclar is a leading dental materials manufacturer covering composites, prosthetics, CAD/CAM blocks, and increasingly 3D-printed denture resins (IvoPrint). It competes with Whip Mix across restorative lab materials and is now moving into Whip Mix's VeriDENT/VeriCAST territory.
Direct peers
- Formlabs: Formlabs sells its own SLA 3D printers (Form 3/4) and a dental resin catalog that overlaps directly with Whip Mix's VeriRESIN line (Dental SG, Premium Teeth, Splint, Surgical Guide). Both target dental labs and clinics adopting chairside digital workflows, competing on printer-validated consumables.
- SprintRay: SprintRay is a direct competitor in dental 3D printing resins (NightGuard Flex, Surgical Guide 2, Try-In) and also sells its own printers (Pro, Pro S). It targets the same dental practice and lab segment as Whip Mix with bundled printer-plus-resin offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Whip Mix Corporation social profiles
Digital presenceWhip Mix Corporation compliance and trust
Trust signalCompliance2 records
Whip Mix Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whip Mix Corporation leadership team
Management profileNumber of profiles
Profiles13 records
Whip Mix Corporation subsidiaries and ownership
Company hierarchySubsidiaries1 record
Whip Mix Corporation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whip Mix Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whip Mix Corporation
What does Whip Mix Corporation do?
Whip Mix Corporation manufactures and sells dental products including dental gypsum materials (die stones, model stones, plasters), occlusion products (articulators, facebows, mounting plates under Whip Mix, Denar, and Hanau brands), proprietary VeriRESIN 3D printing resins for dental applications (surgical guides, splints, dentures, models), dental lab equipment (vibrators, vacuum mixers, waxing tools), and clinical supplies. Products are sold globally to dental laboratories, clinics, and universities through a dealer network, e-commerce platform, and direct sales.
Is Whip Mix Corporation a public or private company?
Whip Mix Corporation is a private company. It is classified as family owned and is currently operating.
When was Whip Mix Corporation founded?
Whip Mix Corporation was founded in 1919. It employs 101 to 250 people.
Where is Whip Mix Corporation based?
Whip Mix Corporation is headquartered in Louisville, United States, in the North America region.
How does Whip Mix Corporation make money?
Three revenue lines are on record. Dental Product Sales are the primary driver. The others are 3D Print Resins (Consumables) and occlusion Equipment.
Who are Whip Mix Corporation's main competitors?
Broad incumbents on record are GC Corporation, Dentsply Sirona, 3M Oral Care and Ivoclar Vivadent. Direct peers are Formlabs and SprintRay.
Does Whip Mix Corporation have an API?
No public API is recorded for Whip Mix Corporation.
What industry is Whip Mix Corporation in?
Whip Mix Corporation's product category is Dental Laboratory Supplies and Equipment. Its primary akta.pro industry code is HLABAAAC, Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding). Its NAICS code is 339114 and its SIC code is 3843.