Lineup
- Company typePrivate
- Founded2021
- HeadquartersMontevideo, Uruguay
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Lineup firmographics
Firmographics- Name
- Lineup
- Legal name
- LINEUP SAS
- Website
- https://lineup.surf
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Lineup industry classification
Industry- Product category
- Surf Forecasting Platform
- NAICS
- Motion Picture and Video Industries (5121)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports Streaming Platforms (MPACAAAE)
Keywords
Where Lineup is headquartered
LocationHeadquarters
- HQ city
- Montevideo
- HQ country
- Uruguay
- HQ region
- Latin America
Offices1 record
Markets served
Lineup business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Monthly or annual subscription providing full access to all cameras, extended forecasts, unlimited favorites, wave alerts, and ad-free experience. Billed at USD 4/month (annual plan) with 30% discount vs monthly. Payments processed via dLocal in local currencies.
- Freemium Basic Access: Free tier providing limited access to 78 cameras, 3-day forecasts, 1 favorite spot, 1 wave alert, and access to camera recordings from the last 72 hours
- Advertising: Free users view advertisements before and during live camera streams
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with essential features for casual surf tracking |
| Subscription | Annual | Full access Premium subscription with extended forecasts and unlimited features |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Lineup product offering
Product offeringCore offering
Lineup operates a digital platform that delivers live HD streaming cameras at surf spots across Uruguay and Brazil, paired with expert-written 10-day surf forecasts generated by interpreting NOAA and ICON weather model data. The service is sold on a freemium basis: a free tier grants access to 78 cameras and 3-day forecasts, while a Premium subscription at USD 4/month (billed annually) unlocks 141 cameras, full 10-day expert forecasts, multi-camera viewing, wave alerts, and 72-hour camera rewind.
Product overview
Lineup is a surf-focused platform offering live beach cameras and expert surf forecasts. The core product consists of live HD cameras at beaches across Uruguay and Brazil with 72-hour rewind, combined with AI/NOAA-ICON model-based 10-day surf forecasts featuring expert-written interpretations. The platform operates on a freemium model with a Free tier (78 cameras, 3-day forecasts) and Premium tier ($4/month: 141 cameras, 10-day forecasts, 4 favorites, 3 wave alerts). Additional offerings include mobile apps for iOS and Android, surf news content (Stories), a referral program for user acquisition, and a loyalty partnership with Itaú Volar for Premium access via miles redemption.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Surf Cameras High-definition live camera streams showing real-time ocean and surf conditions at beach locations across Uruguay and Latin America, with up to 72-hour rewind capability to review past conditions.
- Expert Forecast (Pronóstico Experto) Surf forecasts for up to 10 days, written in plain language by an in-house certified meteorologist, interpreting NOAA and ICON weather model data on swell height, swell direction, period, wind, and temperature for individual surf spots.
- Lineup Premium Subscription at USD 4/month when billed annually providing 141 live cameras, 10-day expert forecasts, 4 favorite spots, wave alerts for 3 spots, unlimited 72-hour camera recordings download, and an ad-free experience. Includes a 7-day free trial.
- Lineup Free Tier Free ad-supported access to 78 live cameras, 3-day forecasts, 1 favorite spot, 1 wave alert, and 72-hour camera recordings rewind, designed as an entry point for casual surf tracking.
- Wave Alerts Email alert system that notifies users 1 to 5 days in advance when forecast conditions meet their specified minimum wave quality threshold at saved spots.
- Multi-Spot View Interface feature allowing users to watch up to 4 live cameras concurrently to compare surf conditions across multiple spots at the same time.
- Stories (Historias) Surf news and content publication featuring interviews, surf tips, spot guides, forecasts, and editorial pieces about Latin American surf culture and events.
- Lineup iOS App Native iOS application available on the Apple App Store (app ID id6467277480) that provides mobile access to live surf cameras and forecasts; Premium purchases are not available via the iOS app due to Apple restrictions.
- Lineup Android App Native Android application available on Google Play (package surf.lineup.app) for mobile access to live surf cameras, forecasts, and Premium subscription management.
Quantifiable outcome
- Saves surfers time and money by reducing unnecessary trips to spots with poor conditions
- +1 more outcomes
Companies that use Lineup
Customer profileSegments2 records
Ideal customer profiles1 record
Lineup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature6 records
Lineup partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- dLocalcoredLocal is the payment processing partner for Lineup Premium subscriptions. The integration enables Lineup to accept credit and debit cards from banks across Latin America, with charges processed in the user's local currency at dLocal's conversion rates.
- Save the WavesminorLineup integrates with Save the Waves app, allowing users to report threats to surf spots directly from the Lineup platform via a referral link.
- Itaú VolarminorIn Uruguay, users can redeem Itaú Volar loyalty miles for Lineup Premium subscriptions. The partnership allows miles-to-subscription conversion as a customer acquisition channel.
- Fabio CicchinicoreFabio Cicchini serves as Lineup's Official Forecaster for Uruguay, providing expert meteorology and surf forecast interpretation. He previously worked as a meteorologist at INUMET (2008-2020) and brings 12+ years of experience in marine weather forecasting.
- NOAA and ICONcoreWeather data providers for Lineup's surf forecast models. NOAA (National Oceanic and Atmospheric Administration) and ICON weather models provide the underlying atmospheric and oceanographic data that Lineup interprets for its surf forecasts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lineup competitors and assessment
Company assessmentBroad incumbents
- Surfline: Surfline is the dominant global surf forecasting platform with extensive live cameras, premium subscriptions, and editorial content. It is the most direct competitive reference for Lineup, especially as Surfline expands coastal coverage worldwide.
- EarthCam: EarthCam operates a large network of live streaming cameras across beaches, cities, and construction sites. While broader in vertical, it is comparable to Lineup's core live-camera infrastructure capability.
Direct peers
- Magicseaweed: Magicseaweed is a long-standing surf forecasting and cam platform serving a global audience, now part of the Surfline group. It directly competes with Lineup on surf reports, webcams, and premium subscription features.
- Windy: Windy is a leading weather visualization platform used heavily by surfers, kiters, and other water sports users. It overlaps with Lineup on forecast data and visual presentation, competing for the same user attention.
- Windguru: Windguru is a specialist wind and wave forecasting site popular with surfers and sailors worldwide. It is a direct competitor on forecast accuracy and spot coverage, particularly for power users.
- Surf Forecast: Surf Forecast provides global surf reports and break-level forecasts, overlapping with Lineup's forecast product. It competes on coverage breadth and the depth of break-level data.
- Stormrider Surf Guides: Stormrider publishes the well-known Stormrider Surf guides and digital forecasts, offering curated surf intelligence globally. It overlaps with Lineup in expert-curated surf content and spot guides.
- Surf Forecast (Wheather & Wind): Windfinder is a specialist wind and weather forecast platform serving sailors, kiters, and surfers globally. It overlaps directly with Lineup on forecast data for water sports users.
Emerging players
- Buoyweather: Buoyweather provides marine weather forecasts including surf and swell data. It is comparable to Lineup's forecast side but lacks Lineup's live camera infrastructure and expert narrative layer.
Regional players
- CamOnSurf: CamOnSurf aggregates surf webcams from multiple regions, providing a platform-level view of live surf conditions. It is a regional-style aggregator with comparable offering around live surf cameras.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Lineup social profiles
Digital presenceLineup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lineup leadership team
Management profileNumber of profiles
Lineup funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lineup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lineup
What does Lineup do?
Lineup operates a digital platform that delivers live HD streaming cameras at surf spots across Uruguay and Brazil, paired with expert-written 10-day surf forecasts generated by interpreting NOAA and ICON weather model data. The service is sold on a freemium basis: a free tier grants access to 78 cameras and 3-day forecasts, while a Premium subscription at USD 4/month (billed annually) unlocks 141 cameras, full 10-day expert forecasts, multi-camera viewing, wave alerts, and 72-hour camera rewind.
Is Lineup a public or private company?
Lineup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lineup founded?
Lineup was founded in 2021. It employs 1 to 10 people.
Where is Lineup based?
Lineup is headquartered in Montevideo, Uruguay, in the Latin America region.
How does Lineup make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are freemium Basic Access and advertising.
Who are Lineup's main competitors?
Broad incumbents on record are Surfline and EarthCam. Direct peers are Magicseaweed, Windy, Windguru, Surf Forecast, Stormrider Surf Guides and Surf Forecast (Wheather & Wind). Buoyweather is listed as an emerging player. CamOnSurf is listed as a regional player.
Does Lineup have an API?
No public API is recorded for Lineup.
What industry is Lineup in?
Lineup's product category is Surf Forecasting Platform. Its primary akta.pro industry code is MPACAAAE, Sports Streaming Platforms. Its NAICS code is 5121 and its SIC code is 4833.